Silverback Marketing

What Silverback Marketing does

Silverback Marketing LLC is a privately held boutique digital marketing agency headquartered in Queen Creek, Arizona, operating since the team's founding in 1997 and formally established under its current brand in 2007. The firm delivers a coordinated suite of five core services—Search Engine Optimization (SEO), Paid Search Marketing (PPC), Display Advertising, Marketing Channel Support (email, affiliate, and analytics), and Design and Development—targeting enterprise clients ranging from multi-billion dollar corporations to regional retailers. Its client roster spans diverse verticals including ticketing (RazorGator), e-commerce (HauteLook, Quarterly.co), fashion (Theory), precious metals (Monex), residential solar (Verengo Solar), healthcare products (Scrip Companies), and virtualization (PHD Virtual), with documented outcomes such as 150+ #1 Google rankings for Verengo Solar, 75%+ organic traffic increases for Scrip Companies, and 30% CPA reductions for RazorGator.

The agency's underlying technology stack combines proprietary internal tools—bid management software, a continuous SEO monitoring system tracking approximately 200 best practice variables, and simulated site crawl technology for preserving SEO equity during website redesigns—with third-party platform integrations through Google, Bing, Yahoo, Mongoose Metrics (call tracking), Kenshoo (bid management), and AdRoll (retargeting). An embedded agency partnership with Fluid extends Silverback's SEO delivery into Fluid's enterprise retail client base, including Theory, Gymboree, Crazy8, and Janie & Jack.

Commercially, Silverback operates a professional services model with quote-based, customized engagement pricing and no publicly disclosed contract minimums. Its go-to-market is sales-led and consultative, offering pre-engagement audits and deep integration into client marketing operations—dynamic reporting tools, real-time bidding intelligence, and participation in internal client meetings. The firm is founder-led under Chairman & CEO Andy Ball, with 1-10 employees and no disclosed institutional funding, making it a lifestyle-scale boutique rather than a venture-backed growth agency.

Name

Silverback Marketing

Legal name

Silverback Marketing LLC

Website

https://silverbackmarketing.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Silverback Marketing is a privately held boutique digital marketing agency offering SEO, paid search management, display advertising, marketing channel support, and web design services to enterprise corporations and regional retailers, using proprietary bid management software, a 200-variable SEO monitoring system, and integrated call tracking technology.

Ownership category

akta.pro rank

Headquarters

HQ city

Queen Creek

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Silverback Marketing generates revenue through professional digital marketing services including SEO, paid search marketing, display advertising, marketing channel support, and web design and development. Services are customized to client needs with engagement typically involving seamless integration into client operations. No minimum spending commitment mentioned for paid search services.
2. Consulting and Strategy Services: Revenue from strategic planning, analytics support, and technical consulting services. The company offers pre-engagement audits on digital marketing strategy components and provides ongoing account management.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Silverback Marketing is a boutique digital marketing agency that delivers ROI-focused online marketing services to businesses. Its core offerings span five integrated service lines: Search Engine Optimization (SEO), Paid Search Marketing (PPC), Display Advertising, Marketing Channel Support (email, affiliate, analytics), and Design & Development. Engagements are customized and seamlessly integrated into client marketing operations.

Product overview

Silverback Marketing is an ROI-focused digital marketing agency that offers a coordinated suite of online marketing services. The company's portfolio consists of five distinct core service offerings: Search Engine Optimization (SEO), Paid Search Marketing (PPC), Display Advertising, Marketing Channel Support (encompassing email and affiliate marketing), and Design & Development. These services work together as an integrated digital marketing ecosystem—the SEO and PPC services drive organic and paid traffic acquisition while Display Advertising and retargeting support brand visibility and customer re-engagement. Marketing Channel Support provides supplementary customer acquisition tools, and Design & Development ensures clients have optimized, search-engine-friendly web properties. The company positions itself as a boutique firm offering data-driven, ROI-positive results across the digital marketing spectrum.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO)

Quantifiable outcome

• 30% reduction in cost per acquisition and 18% increase in average profit for RazorGator
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle is a technology and advertising platform partner. Silverback Marketing utilizes Google AdWords and related Google advertising platforms for client campaigns. The company has certified expertise in Google advertising products.
• BingcoreTechnology or IntegrationBing is a technology and advertising platform partner. Silverback leverages Microsoft adCenter (Bing Ads) for paid search campaigns as part of their comprehensive SEM offerings.
• FluidcoreStrategic or Co-development PartnerFLUID is an industry leader in Ecommerce Web Design and On-demand Visual Merchandising solutions. Silverback serves as their 'in-house' SEO Team to support both sales and execution of client projects. Combined to support brands including Theory, Gymboree, Crazy8, and Janie & Jack. Silverback also worked on Fluid's own website (fluidretail.com) as system integrator and SEO implementer.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, web design, and content marketing to mid-market and enterprise clients. Directly comparable to Silverback in service portfolio, target customer profile, and ROI-driven positioning.
• Ignite Visibility: Ignite Visibility is a digital marketing agency specializing in SEO, paid media, social media, and email marketing. Strongly comparable in service mix, mid-to-enterprise client focus, and proprietary methodology positioning.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, PPC, social media, and web design. Comparable service portfolio and target market of small-to-mid-market and enterprise clients.
• Coalition Technologies: Coalition Technologies is an SEO and web design agency with paid search, display, and e-commerce marketing capabilities. Directly comparable service offering and client mix.
• Straight North: Straight North is a digital marketing agency focused on SEO, PPC, and lead generation for B2B and enterprise clients. Directly comparable in service stack and target customer profile.
• Disruptive Advertising: Disruptive Advertising specializes in PPC management, SEO, and lifecycle marketing. Comparable focus on paid search optimization, bid management, and ROI-driven client engagements.
• KlientBoost: KlientBoost is a digital marketing agency specializing in PPC, paid social, and conversion rate optimization. Comparable in paid search specialization and performance-driven positioning.

Broad incumbents

• iProspect: iProspect (Dentsu) is a global digital performance marketing agency offering SEO, paid media, and content at enterprise scale. Broad incumbent in the same space with overlapping capabilities but a much wider portfolio and global footprint.
• Merkle: Merkle (Dentsu) is a large performance marketing agency with deep SEO, paid search, analytics, and martech capabilities. Broader incumbent with overlapping services targeting enterprise clients.

Emerging players

• OuterBox: OuterBox is a digital marketing agency focused on SEO, PPC, and e-commerce web design. Comparable service mix with a stronger e-commerce focus than Silverback, positioning as a niche competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/silverbackmktg
• Facebookfacebook.com/silverbackmarketing
• LinkedInlinkedin.com/company/silverback-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverback Marketing