EARTH Chemical

Name

EARTH Chemical

Legal name

บริษัท เอิร์ธ (ประเทศไทย) จำกัด

Website

https://earth-th.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Household Chemical Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320), Soap and Cleaning Compound Manufacturing (32561)

SIC

Chemicals & Allied Products (2800), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Household Insecticide Aerosols & Sprays (CRAJAHAA)

Keywords

• Household pest control
• Insecticide manufacturing
• Air freshener products
• Oral care products
• Household cleaning products

Headquarters

HQ city

Sathon

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer Household Product Sales: EARTH Chemical generates revenue primarily through the manufacture and sale of consumer household chemical products including insecticides (ARS brand), air fresheners (OASIS, Daily Fresh brands), oral care (Mondahmin mouthwash), cleaning products (GIFT brand), and air conditioner cleaners (Air Con brand). Products are sold through retail and e-commerce channels across Thailand.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

EARTH Chemical manufactures and distributes consumer household chemical products in Thailand, with a portfolio organized around branded sub-lines: ARS (mosquito coils, insecticide sprays, electric repellers, baits and traps for household pest control), OASIS and Daily Fresh (air fresheners in gel, plug-in and spray formats), Mondahmin (pH-balanced mouthwash of Japanese origin), Gift (natural dishwashing liquid and floor cleaner), Air Con (water-based air conditioner cleaning spray), and Joypet (pet care products). The company runs two production factories in Navanakorn Industrial Estate and sells through its own online store, third-party marketplaces and physical retail outlets across Thailand.

Product overview

EARTH Chemical (บริษัท เอิร์ธ ประเทศไทย จำกัด) is a consumer chemical products company operating for over 45 years as a manufacturer and distributor of pest control, air freshening, oral care, and cleaning products. The product portfolio is organized around distinct sub-brands: อาท (ARS) for mosquito and insect control products including sprays, coils, electric repellers, and baits; โอเอซิส (OASIS) for air fresheners in gel, plug-in, and spray formats plus mosquito repellent gels; มอนดามิน (Mondahmin) for pH-balanced mouthwash from Japan; กิฟต์ (Gift) for natural cleaning products including dishwashing liquid and floor cleaner; เดลี่เฟรช (Daily Fresh) for air fresheners; แอร์คอน (Air Con) for air conditioner cleaners; and จอยเพ็ท (Joypet) for pet care. The company operates manufacturing facilities in Navanakorn Industrial Estate, Pathum Thani Province.

Differentiator

Problem solved

Functional benefit

Brands

• ARS (อาท): Insect control and mosquito repellent products including sprays, coils, electric repellers, and pest control solutions.
• OASIS (โอเอซิส)
• SKIN OASIS
• Daily Fresh (เดลี่เฟรช)
• Mondahmin (มอนดามิน)
• Gift (กิฟต์)
• Joypet (จอยเพ็ท)

Products and services

• ARS Mosquito and Insect Control Products (อาท) Comprehensive household pest control product line under the ARS brand including insecticide sprays (ARS JET, ARS One Push), mosquito coils (ARS Plus), electric mosquito repellers (ARS Nomat), surfactant-based mosquito elimination (ARS Mos Shooter), termite and ant sprays, cockroach baits (Black Cap) and rat/rodent control products for Thai households.
• OASIS Air Freshener Products (โอเอซิส) Air freshener product line including gel air fresheners, plug-in electric fresheners, fabric sprays for odor elimination on sofas, curtains, carpets and clothing, and mosquito repellent group products for Thai households.
• Mondahmin Mouthwash (มอนดามิน) Japanese-origin oral care mouthwash with controlled pH balance formulation that protects tooth enamel by neutralizing post-meal mouth acidity; gentle, non-irritating formula suitable for all ages with a fluoride variant available for children aged 6 and older.
• Gift Natural Cleaning Products (กิฟต์) Natural household cleaning line including dishwashing liquid and floor cleaner formulated with green tea extract for odor elimination, and yuzu oil or aloe vera for gentle hand care in dishwashing variants.
• Air Con Cleaner Spray (แอร์คอน) Water-based air conditioner cleaning spray with neutral pH formulated for wall-type air conditioners; cleans the cooling coil and fan without damaging plastic or metal parts, left to dry for 15 minutes before restart.
• Daily Fresh Air Freshener (เดลี่เฟรช) Air freshener brand under the EARTH Chemical portfolio sold to Thai households.
• Joypet Pet Care Products (จอยเพ็ท) Pet care product line marketed under the Joypet sub-brand within the EARTH Chemical portfolio.

Quantifiable outcome

• ARS Jet Water Based: Termite residual effect up to 16 weeks, cockroach residual effect up to 6 weeks (laboratory test results)
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SC Johnson: Global leader in household insecticides (Raid, OFF!, Baygon) and air care with extensive Thai and ASEAN distribution. Directly comparable as the dominant multinational in the same household pest-control and air-freshener categories where EARTH Chemical's ARS and OASIS brands compete.
• Reckitt Benckiser: Global consumer health and hygiene company behind Dettol, Lysol, and household cleaning/air-care brands. Directly comparable to EARTH Chemical's cleaning (Gift) and oral care (Mondahmin) portfolios, with deep Thai retail penetration and materially larger marketing spend.
• Henkel: German multinational behind dishwashing and cleaning brands (e.g., Pril, Bref). Directly comparable to EARTH Chemical's Gift natural dishwashing and floor cleaning sub-brand, and competes in Thai cleaning aisles with global R&D and trade-spending scale.
• Procter & Gamble: Global consumer products giant with cleaning, oral care, and air-care brands (e.g., Ariel, Oral-B, Febreze). Overlaps with EARTH Chemical across multiple categories and competes for shelf space in Thai retail with substantially larger marketing and innovation budgets.

Direct peers

• Earth Corporation (Japan): Japan-based originator of the ARS brand and household insecticide technology that EARTH Chemical in Thailand builds on. Operates the same product categories (mosquito coils, insecticides, air fresheners) with overlapping brand IP and acts as a technology and formulation lineage partner to the Thai entity.
• Lion Corporation (Japan): Japanese household products company spanning oral care, cleaning, and fabric care with a similar multi-category portfolio to EARTH Chemical (ARS, OASIS, Mondahmin, Gift). Operates a Japan-centric model with selective ASEAN exposure, making it a strong product-line analogue rather than a direct Thai shelf competitor.

Others

• Kao Corporation: Japanese consumer chemical and personal care major; supplies surfactant technology that underpins EARTH Chemical's ARS Mos Shooter platform. Comparable as a multi-category household chemical and cleaning manufacturer operating in ASEAN with broader scale, and as a strategic technology partner rather than a direct retail competitor.

Regional players

• Dabur Thailand: South Asia-anchored consumer products company with oral care and home care presence across ASEAN. Comparable as a regional multi-category consumer chemical player targeting similar household use cases, though it does not directly lead Thai pest control where ARS dominates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/earth-thailand-company-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EARTH Chemical