Oneicity

What Oneicity does

Oneicity is a private, U.S.-based professional services firm that provides customized fundraising and marketing services to small- and medium-sized nonprofits and ministries, with a particular concentration in rescue missions and faith-based organizations. Its service portfolio spans the full fundraising lifecycle, including direct mail campaigns, donor acquisition, major donor cultivation, email marketing, website development, digital advertising, event planning, consulting and coaching, and storytelling/message development. The firm also operates eACQ, a dedicated online donor acquisition service, and a Small Missions Fundraising program tailored to smaller rescue missions with flexible commitment terms.

The firm's underlying technology stack is centered on data-driven donor analytics rather than a proprietary software platform. It employs proprietary methodologies branded as Leader Voice and Leader Lensing (personalized communication strategies linking ministry leaders to donors) and Strategic Donor Select (behavior- and history-based custom ask amounts). The team uses standard direct mail production tools, email platforms, social media, and digital advertising channels with trackable ROI attribution. The company cites performance benchmarks including a 62.9% average client donor retention rate versus a 34.9% national benchmark, a 4.74 ROI on digital ads during peak season, and approximately $30 million raised annually for clients through its services. There is no evidence of a proprietary software product, API, or AI/ML-based offering; the offering is delivered as a professional service.

Oneicity operates a sales-led, direct-engagement go-to-market model with no dedicated sales staff; prospects speak directly with the CEO or other leaders. The firm is privately held by its founding partners (CEO Ryan Thomas, Founding Partner Steve Thomas, and President/Founding Partner Kris Hoots) with no external institutional investors or funding rounds disclosed. Pricing is quote-based, with multi-year contracts for full-service engagements and pay-as-you-go terms for the Small Missions program. The team of 15+ professionals works in a distributed model spanning the U.S. East Coast to Hawaii, with a nominal headquarters in Allen, TX (and Bainbridge Island referenced in another source), serving clients across the United States and Canada. Thought leadership assets include the Amazon #1 Best Seller Donoricity by Steve Thomas and the Not Your Father's Fundraising Podcast.

Name

Oneicity

Legal name

Oneicity

Website

https://oneicity.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Oneicity is a U.S.-based professional services firm providing customized fundraising and marketing — including direct mail, donor acquisition, digital campaigns, and consulting — to small and medium-sized nonprofits and ministries, primarily faith-based organizations and rescue missions in the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

Keywords

• Nonprofit fundraising services
• Direct mail fundraising
• Donor acquisition
• Email marketing campaigns
• Fundraising consulting

Headquarters

HQ city

Bainbridge Island

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Full-service Fundraising: Integrated fundraising services including direct mail, websites, email campaigns, social media, donor retention, new donor acquisition, lapsed donor reactivation, major donor strategies, outdoor media, publicity and events. Billed as professional services engagements.
2. Small Missions Fundraising: Direct mail fundraising program specifically designed for small rescue missions with flexible commitment options, single or series impacts, and new donor acquisition components at affordable pricing.
3. Digital Fundraising Services: Website development, email campaigns, and social media strategies to create donor engagement and deliver income. Integrated with offline fundraising efforts.
4. Consulting and Coaching: Strategic consulting services ('strategic doing') providing expertise and one-on-one advice where clients control the agenda and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Oneicity is a professional services firm that provides customized fundraising and marketing solutions for small- and medium-sized nonprofits and ministries. It delivers integrated fundraising services including direct mail campaigns, donor acquisition, major donor cultivation, email marketing, website development, digital advertising, and strategic consulting/coaching, helping clients raise approximately $30 million annually across the United States and Canada.

Product overview

Oneicity is a professional services firm providing customized fundraising and marketing solutions for small- and medium-sized nonprofits and ministries. Their offering is a service-based model rather than a software product, delivering integrated fundraising services including Direct Mail Fundraising, Donor Acquisition, Major Donor Services, Email Marketing, Digital Fundraising (websites, email campaigns, social media, digital advertising), eACQ (online donor acquisition), Consulting and Coaching, Website Development, Events Planning, and Getting the Story Right (storytelling consulting). They also produce the Not Your Father's Fundraising Podcast as thought leadership content. The company operates on a full-service model where they provide strategy, design, copy, coding, and data services integrated across multiple platforms to help clients raise approximately $30 million annually.

Differentiator

Problem solved

Functional benefit

Brands

• Donoricity: A book authored by Steve Thomas, Oneicity's Founding Partner. Donoricity is an Amazon #1 Best Seller described as the practical playbook for fundraising in today's world.

Products and services

• Direct Mail Fundraising Full-service direct mail fundraising campaigns including strategy, creative design, copy, data analysis, and mailing execution. In 2019 the team created and managed over 200 direct mail projects totaling approximately 2.5 million pieces of mail for nonprofit clients.
• Donor Acquisition New donor acquisition services using proven direct mail and digital tools to attract and retain new donors for nonprofit organizations.
• Major Donor Services Strategies and programs designed to cultivate and grow relationships with major donors for increased giving, including personalized communication and stewardship.
• Email Marketing Email campaign strategy, design, and management services to engage donors and drive fundraising results. Newsletter strategies combined with in-house newsletters have produced 62% year-over-year increases in donor income and 61% increases in gift counts for clients.
• Small Missions & Seasonal Fundraising A specialized direct mail fundraising program designed specifically for small rescue missions with flexible commitment options, mission-focused messaging, and affordable pricing.
• Consulting and Coaching Strategic consulting and coaching services ('strategic doing') providing one-on-one expertise and advice with client-controlled agenda and budget to help solve fundraising issues.
• Digital Fundraising & Website Development Digital fundraising services including website design and development, email campaigns, social media strategy, and digital advertising integrated with offline fundraising efforts to create donor engagement that delivers trackable ROI (documented 4.74 ROI on digital ads for one client).
• eACQ Online Donor Acquisition Digital donor acquisition and cultivation combining new donor acquisition expertise with robust digital strategies to acquire donors through web, email, search, and social media channels.
• Events Planning Fundraising event planning services delivered as part of integrated fundraising strategies for nonprofit clients.
• Getting the Story Right Storytelling consulting that combines techniques from movie making, big-time advertising, social science, and traditional fundraising to help nonprofit leaders craft compelling fundraising messages.

Quantifiable outcome

• Full-service clients achieve 62.9% average donor retention rate compared to 34.9% national benchmark
• +5 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• M+R: M+R is a long-established marketing, fundraising, and advocacy agency serving nonprofits with direct mail, digital, email, and creative services — directly comparable to Oneicity's integrated offering for nonprofit clients, though at significantly larger scale.
• Moceanic: Moceanic is a fundraising and marketing agency focused specifically on faith-based nonprofits and ministries, directly mirroring Oneicity's niche in Christian ministries and rescue missions.
• Pursuant: Pursuant is a full-service fundraising and marketing agency for nonprofits with strong direct response and digital capabilities, making it a direct competitor in the integrated nonprofit fundraising services category.
• The Lukens Company: The Lukens Company is a fundraising agency specializing in donor acquisition and retention for nonprofits, directly comparable to Oneicity's donor acquisition and retention offerings.
• RKD Group: RKD Group is a direct response fundraising and marketing firm for nonprofits, competing in the same direct mail and digital fundraising services category as Oneicity.
• TMA Direct: TMA Direct provides direct mail fundraising and production services for nonprofits, directly comparable to Oneicity's direct mail fundraising product line.
• Burness: Burness is a communications and marketing firm focused on nonprofits and mission-driven organizations, competing in the integrated marketing services space with comparable target customers.

Broad incumbents

• CCS Fundraising: CCS Fundraising is one of the largest fundraising consulting firms in the US, offering campaign counsel, feasibility studies, and full-service fundraising — a broader incumbent in the same nonprofit services market as Oneicity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oneicity
• LinkedInlinkedin.com/company/oneicity

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oneicity