Travelking

What Travelking does

Travelking (legal entity TPF group s.r.o., formerly Slevoking) is a Czech-headquartered online travel marketplace founded in 2014 that sells short-stay vacation packages, wellness retreats, and bundled experience-plus-accommodation deals directly to consumers across 9 European countries. The platform operates country-specific storefronts (Travelking.cz, .sk, .hu, .pl) with localized content, multi-language support, and pricing in local currencies, serving individual wellness travelers, families and groups, experience seekers, and spa/health travelers in the Central European market.

The core product suite includes the Pobyty (stays) marketplace, a Wellness vertical with 721+ spa and thermal pool offers, Zážitky (Experiences) bundles pairing hotel stays with theme park, concert, and museum tickets, gift vouchers, cottages and chalets, a Travelking Premium tier of personally verified 4-5 star properties, and the Travelking Family loyalty program. The underlying technology is a transactional e-commerce platform with an AI-powered smart search (Chytré vyhledávání) that matches natural-language queries to relevant packages, plus integrations with major payment providers (cards, Apple/Google Pay, BNPL, Edenred) and the Czech FKSP employee benefit system.

The business model is direct-to-consumer transaction-based: Travelking earns revenue on the spread between package retail price and supplier cost across thousands of curated stays, supplemented by gift voucher sales and add-on services like travel insurance. Distribution is concentrated on owned domains, with marketing driven by social channels (Facebook, Instagram, YouTube), SEO, content marketing through Travelpedia, and earned media in major Czech outlets (Forbes, Hospodářské Noviny, iDNES). The 2022 merger with German Travelcircus extended the combined offering into experience-ticket bundling and added a DACH-facing dimension to the platform.

Name

Travelking

Legal name

TPF group s.r.o.

Website

https://travelking.cz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Travelking is a Czech-founded online travel marketplace selling short-stay vacation packages, wellness retreats, and bundled experience-plus-hotel deals directly to consumers across 9 European countries via country-specific storefronts and an AI-powered search platform.

Ownership category

akta.pro rank

Product category

Online Travel Marketplace

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

akta.pro secondary industries

Travel Subscription, Membership & Deal Clubs (THAKAAAL), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Short-stay vacation packages
• Wellness retreat packages
• Online travel marketplace
• Experience ticket bundles
• Central European stays

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations, Supply Chain

Revenue model

1. Vacation Package Sales: Travelking earns revenue by selling short-term vacation packages, wellness stays, and hotel accommodations across 9 European countries. Customers purchase all-inclusive or accommodation-plus-services packages through the website.
2. Gift Vouchers: Sale of gift vouchers in fixed denominations (1000-10000 CZK) and custom values from 500 to 50000 CZK. Vouchers are valid for 1 year and redeemable against any stay package except Chalupy category.
3. Experience Packages: Bundled packages combining accommodation with tickets to attractions, concerts, theme parks, museums, and other experiences (e.g., Europa-Park, Harry Potter Studios, thermal baths).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Travelking is an online travel marketplace that sells short-stay vacation packages, wellness retreats with spa and thermal amenities, and bundled experience packages combining hotel accommodation with tickets to attractions, theme parks, concerts, and museums. It operates localized country-specific storefronts (Travelking.cz, .sk, .hu, .pl) covering 9 European countries, with 1,200+ curated offerings personally verified by Travelking staff. Customers browse, search via an AI-powered smart search, and book packages directly through the website with options for gift vouchers, loyalty credits, and bundled travel insurance.

Product overview

Travelking is a Czech-based online travel marketplace specializing in short-stay vacation packages and wellness getaways across Central Europe. The platform operates as a marketplace connecting travelers with accommodation providers and experiences in 9 European countries (Czech Republic, Slovakia, Hungary, Poland, Austria, Germany, Slovenia, Italy, Croatia, and Netherlands) through its country-specific domains (Travelking.cz, .sk, .hu, .pl). The core product is the Pobyty (stays) marketplace offering wellness packages, spa treatments, hotel accommodations, and chalets, complemented by Zážitky (experiences) that bundle event tickets with lodging, plus gift vouchers. Key features include AI-powered smart search (Chytré vyhledávání) for personalized recommendations, a loyalty program (Travelking Family), personally verified stays, and a Premium tier for luxury properties. The company originated as Slevoking in 2014, merged with German Travelcircus in 2022, and expanded to Hungary in 2020. Multi-language support includes social login via Seznam, Facebook, and Google, with payment integration covering major cards, digital wallets, and benefit systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Travelking Pobyty (Short-Stay Vacation Packages) A marketplace offering short-stay vacation packages and getaways across Central Europe, including wellness retreats, hotel stays, and family-friendly accommodations in 9 European countries. Targeted at individual travelers, couples, families, and groups.
• Wellness Services Wellness and spa package offerings featuring jacuzzis, saunas, thermal pools, and relaxation treatments across the Czech Republic and other European destinations. Targeted at adults seeking relaxation, stress relief, and therapeutic stays.
• Travelking Zážitky (Experiences) Experience packages combining event tickets with hotel accommodation, including theme parks (Europa-Park, Legoland), concerts, studio tours (Harry Potter, Game of Thrones), museums (Mercedes-Benz, Porsche), musicals, and water parks. Targeted at individual consumers and couples planning event-driven trips.
• Dárkový poukaz (Gift Vouchers) Gift vouchers for vacation packages available in fixed denominations of 1,000 CZK to 10,000 CZK (with 10% discount on the 10,000 CZK tier) or custom values from 500 CZK to 50,000 CZK. Vouchers are valid for 1 year and redeemable against any stay package except the Chalupy (cottages) category. Targeted at gift purchasers.
• Chalupy a chaty (Cottages and Cabins) Cottage and cabin rental offerings ideal for families or larger friend groups seeking comfort and privacy. Targeted at group and family travelers.
• Cestovní pojištění (Travel Insurance) Travel insurance offerings bundled with vacation package purchases, providing coverage for travelers booking stays through Travelking. Targeted at platform booking customers.
• Travelking Premium Premium tier selection featuring top-rated luxury accommodations with excellent customer reviews, including 4-star and 5-star properties with superior services and personal verification by Travelking staff. Targeted at consumers seeking upscale stays.

Quantifiable outcome

• 900,000+ satisfied trips served since 2014
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• TravelcircuscoreStrategic or Co-development Partner · 1 January 2022In 2022, Travelking merged with German company Travelcircus, which also focuses on selling vacation packages combined with experience tickets for events and attractions. This expanded their combined offering and geographic reach.
• FKSP (Benefit System)minorChannel Partner/ Reseller/ DistributorTravelking accepts FKSP (Fond kulturních a sociálních potřeb) benefit payments, allowing Czech government employees to use their employee benefits for vacation package purchases.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Expedia: Global OTA with package holiday and experience inventory; relevant as a competitor in the European multi-country, multi-product vacation-package space.
• Booking.com: Global OTA dominating European accommodation booking; sets the competitive benchmark for supply breadth, marketing spend, and customer acquisition cost that Travelking faces.

Direct peers

• Slevomat: Czech daily-deals platform offering discounted wellness stays, dining, and experiences; directly comparable to Travelking's original Slevoking model and overlapping product taxonomy.
• Zážitky.cz: Czech gift-experience marketplace selling adventure, wellness, and accommodation bundles—matches Travelking's 'Zážitky' (experiences) product line and voucher mechanic.
• Invia: Largest Czech online travel agency selling package holidays and stay deals; competes directly for the same CZ/SK customers and supplier relationships.
• Kurzurlaub.de: German short-stay and wellness package specialist now part of the Travelking/Travelcircus group; closest direct comparison after the 2022 merger for product mix and bundling approach.
• Secret Escapes: Members-only luxury and boutique hotel deals platform; comparable positioning to Travelking Premium and personally-verified stays across European wellness destinations.
• Travelzoo: Global deal-based publisher selling discounted vacation packages and curated experiences—matches Travelking's transactional, last-minute promotional model.
• HotelSpecials: Dutch hotel-deal platform offering discounted short-stay packages; comparable to Travelking NL operations and the broader 'discounted short breaks' category.
• Lastminute.com: European OTA focused on last-minute deals, experience bundles, and gift vouchers—directly overlaps Travelking's promo cadence, voucher product, and experience bundles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Travelkingcz
• Facebookfacebook.com/travelkingczech
• Instagraminstagram.com/travelking.cz
• Xx.com/slevoking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travelking