HS Media

What HS Media does

HS Media AS is a Norwegian sales and marketing agency founded in 1992 and wholly owned by Aller Media AS, one of Norway's largest media conglomerates. Operating from a single headquarters in Kirkenær with approximately 25 employees, the company functions as an outsourced advertising sales force for roughly 45 publishers spanning approximately 76 media titles and projects. Its portfolio covers leading Norwegian print magazines (Allers, VI MENN, OBOS-bladet, Tidsskrift for Den norske legeforening, Vi Over 60, Arkitektur, Norsk Golf, Utdanningsnytt) and digital niche properties (kode24.no, tidsskriftet.no, arkitektur.no, motor.no, sas.no), reaching buying-powerful audiences in medical, architecture, education, IT, senior, golf, and consumer verticals. HS Media sells advertising through a team of Key Account Managers handling both B2C and B2B advertisers, with tiered job-advertising packages priced from 7,000 to 21,900 NOK.

The company's product surface combines core advertising sales (print commissions, digital banner and content ads, classified/job advertising) with adjacent agency services: social media marketing (strategy, content production, daily management, SoMe Roast diagnostic), graphic design for print and digital, and — as of January 2026 — a newly launched performance marketing team covering SEO, SEM, programmatic, Meta ads, and attribution. Underlying ad operations leverage third-party platforms Google Ad Manager, Labrador, and Adnuntius. Revenue is generated through commission-based advertising sales and fee-based professional services, with publicly disclosed revenue declining from 118.6 million NOK (2022) to 115 million NOK (2023) to 100 million NOK (2024). Recent strategic activity — including new mandates from Morgenbladet, SAS, and Ledernytt, the XperiTech partnership for Campio and Stellplatz, and the digital agency expansion — points to active repositioning around a higher-margin services stack.

Name

HS Media

Legal name

HS Media AS

Website

https://hsmedia.no

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

HS Media AS is a Norwegian advertising sales and marketing agency that sells ad space across roughly 76 niche print and digital media titles on behalf of approximately 45 publishers, while offering social media marketing, performance marketing, and graphic design services to advertisers.

Ownership category

akta.pro rank

Product category

Advertising Sales Services

NAICS

Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)

Keywords

• Advertising sales services
• Niche media marketing
• Social media agency
• Print digital advertising
• Job classified advertising

Headquarters

HQ city

Kirkenær

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Print Advertising Sales: Commission-based sales of print advertising space in magazines and trade publications. HS Media sells ads for publishers, earning commissions on successful ad placements. Handles ad sales for ~35 print niche magazines in Norway.
2. Digital Advertising Sales: Sales of digital advertising including banners, content ads, and placements on niche websites and digital newsletters. Manages advertising for ~20 digital niche publications.
3. Job/Classified Advertising: Specialized sales of job advertisements for niche media, with developed processes and concepts for growth and efficiency for both publisher and advertiser.
4. Social Media Agency Services: Full-service social media marketing including strategy, content creation, design, publishing, and consulting for clients. Also includes performance marketing services (SEO, SEM, Meta ads, programmatic).
5. Graphic Design Services: Graphic design and production services for print and digital media including ad designs, flyers, brochures, banner ads, and social media posters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

HS Media is a Norwegian sales and marketing agency that sells advertising space in print magazines, digital publications, and social media on behalf of a portfolio of approximately 45 publishers spanning roughly 76 media titles and projects. The company provides turnkey advertising sales, social media marketing (SoMe), graphic design, ad operations management, and specialized job/classified advertising services, acting as the exclusive commercial arm for niche media brands in healthcare, education, technology, architecture, lifestyle, and other verticals.

Product overview

HS Media is a sales and marketing agency that operates as a unified offering combining advertising sales services for printed and digital niche media with social media marketing capabilities. The core product consists of advertising sales across a portfolio of approximately 76 media titles spanning print magazines (such as Allers, VI MENN, OBOS-bladet, Tidsskrift for Den norske legeforening, Utdanning, Vi Over 60) and digital platforms (including kode24.no, tidsskriftet.no, arkitektur.no). These are supplemented by social media marketing (SoMe) services, graphic design production, job/classified advertising sales, and ad operations management. The company also offers strategic advisory services and the SoMe Roast diagnostic tool. The portfolio includes specialized vertical channels such as camping (Campio, Stellplatz), technology (Kode24), healthcare (Fysioterapeuten, Tidsskriftet), and education (Utdanningsnytt), all sold through a centralized sales operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Sales Services Sales of advertisements in printed and digital media across a portfolio of approximately 76 niche publications (~45 publishers, ~20 digital sites, ~35 print magazines) in Norway. Serves both publishers seeking advertising sales representation and advertisers seeking targeted audience reach.
• Social Media Marketing (SoMe) Social media marketing services including campaign planning, content production, optimization, and publishing across Facebook, Instagram, LinkedIn, and TikTok. Includes performance marketing services such as SEO, SEM, Meta ads, and programmatic advertising. Targets Norwegian SMB and enterprise clients lacking internal social media resources.
• Job Advertisement Ordering Platform Self-serve online platform (stilling.hsmedia.no) for ordering job advertisements across niche media including Arkitektur, Fysioterapeuten, Kode24, and Utdanningsnytt. Offers tiered packages (BASIS, FOKUS, PREMIUM/TOPP) with options for standard and premium placements, paid LinkedIn and Meta ads, and newsletter visibility.
• SoMe Roast A diagnostic and feedback service providing honest, constructive analysis of a company's social media presence, including content, visual style, and engagement assessment.
• Digital Publications Portfolio Collection of digital platforms including arkitektur.no, campio.no, fysioterapeuten.no, jeger.no, kode24.no, motor.no, norskgolf.no, stellplatz.app, tidsskriftet.no, utdanningsnytt.no, vi-over-60-nyhetsbrev, and sas.no, where HS Media sells digital advertising on behalf of publishers.
• Printed Publications Portfolio Collection of print magazines including Allers, Arkitektur, Bolig & Miljø, Båtmagasinet, Fysioterapeuten, Jeger, Motor, Norsk Golf, OBOS-bladet, Se og Hør, Tidsskrift for Den norske legeforening, Utdanning, VG Helg, VI MENN, Vakre Hjem & Interiør, Vi Over 60, and Yrke, where HS Media sells print advertising on behalf of publishers.

Quantifiable outcome

• kode24 traffic increased 34% year-over-year
• +4 more outcomes

Named customers20 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• XperiTech AScoreGTM or Marketing Partner · 4 December 2025From February 2026, HS Media takes over advertising sales for Campio (camping platform with 25,000+ camping spots) and Stellplatz (app and website for motorhome parking in Europe). XperiTech is a specialized technology company digitizing niche markets in travel, particularly camping with booking and administration solutions.
• Aller Media AScoreOthersAller Media AS is the parent company that wholly owns HS Media AS. HS Media operates as a subsidiary within the Aller Media group, with shared services including financial operations through Group Finance in Copenhagen.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Amedia: Norway's largest local newspaper media group with 100+ local titles and national publications, operating its own in-house advertising sales organization. Competes with HS Media for Norwegian advertisers seeking local and regional audience reach, particularly for SMB and retail advertisers.
• Mindshare Norway: Global media agency (WPP/GroupM) with Norwegian operations, providing media planning and buying for major advertisers. Competes with HS Media for advertiser budgets, particularly enterprise clients with national campaigns, though operating from a global scale advantage.
• Schibsted: Norwegian media conglomerate operating major national newspapers (Aftenposten, VG) and digital marketplaces (Finn.no, Oda). Has significant in-house advertising sales capabilities and competes for Norwegian enterprise advertiser budgets that HS Media also targets through niche publications.
• Bonnier News: Major Norwegian and Nordic media group operating business and consumer publications (including Dagens Næringsliv, Kapital) with in-house ad sales. Competes with HS Media for Norwegian B2B advertisers seeking access to professional and business audiences.
• Egmont: Scandinavian media group with substantial Norwegian publishing operations (via Hjemmet Media) and broad portfolio across books, magazines, and digital media. Competes for advertising clients across multiple Norwegian titles that overlap with HS Media's represented publishers.
• MediaCom Norway: Global media agency (WPP/GroupM) with Norwegian operations offering integrated media planning, buying, and digital services. Competes with HS Media for Norwegian enterprise advertiser budgets, though at much larger scale and with broader service offerings including programmatic and analytics.
• Aller Media AS: Parent company and broader Norwegian media conglomerate that owns HS Media AS. Operates major magazine titles (Allers, Se og Hør, VI MENN, etc.) and has overlapping ad sales operations. As the parent, it sets strategic direction for HS Media and is also a structural counterparty for many of HS Media's publisher mandates.

Direct peers

• Try/Apt: One of Norway's largest creative and advertising agencies, offering full-service campaign work including media planning and buying. Competes with HS Media's social media agency division for the same Norwegian advertisers, particularly SMB and mid-market clients seeking integrated marketing services.
• Hjemmet Media: Norwegian magazine publisher (Egmont-owned) that sells advertising directly for titles like Hjemmet, Det Nye, and Henne. Competes with HS Media for the same Norwegian advertisers seeking contextually relevant magazine placements, representing the publisher-owned in-house alternative to HS Media's media sales house model.
• Anorak: Norwegian creative and digital agency with expertise in social media, content production, and brand strategy. Competes directly with HS Media's SoMe and digital marketing services for Norwegian SMB and mid-market clients across similar verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hsmedia.as
• LinkedInlinkedin.com/company/hs-media-as
• Instagraminstagram.com/hsmedia.as
• TikToktiktok.com/@hsmedia.as

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HS Media