Puerto Rico Supplies

Name

Puerto Rico Supplies

Legal name

Puerto Rico Supplies Group

Website

https://prsupplies.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)

Keywords

• Consumer goods distribution
• Warehousing logistics
• Brand merchandising
• Category management
• Third-party logistics

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Distribution Services: Distribution of consumer goods across 13 product categories including grocery, dairy, beverages, personal care, snacks, and more. The company distributes over 5,000 products from global and local brands to approximately 4,000 stores across Puerto Rico.
2. Manufacturing: Manufacturing operations through affiliated businesses including Caribbean Snacks & More for savory snacks and custards under Filler and Borden brands.
3. Retail Operations: Retail sales through Preciosa stores (5 locations) specializing in prestige fragrances and cosmetics, and La Vinera specialty wine boutique.
4. Third-Party Logistics Services: Export Division and Third-Party Logistics Services for external clients
5. Fresh Produce Distribution: Distribution through AgroProduce and farming through AgroBanana

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Puerto Rico Supplies Group is the leading consumer goods distributor in Puerto Rico, distributing over 5,000 products from global and local brands across 13 product categories to approximately 4,000 stores island-wide. The company operates an integrated platform combining AI-robotic warehousing, a 300+ person sales force, island-wide logistics across 200+ routes, and strategic marketing and category management services. Beyond distribution, PRSG operates affiliated businesses in manufacturing (Caribbean Snacks), fresh produce distribution (AgroProduce), farming (AgroBanana), prestige retail (Preciosa), wine retail (La Vinera), fragrances distribution (Glamour), and printing (SunColors).

Product overview

Puerto Rico Supplies Group is the leading consumer goods distributor in Puerto Rico, operating as a single unified distribution platform with multiple owned brands, affiliate companies, and an extensive portfolio of distributed international brands. The core offering consists of distribution logistics, warehousing with AI robotics, sales and merchandising services, and strategic marketing. The company manages over 9,000 products across 13 product categories including grocery, dairy, refrigerated/frozen, non-alcoholic beverages, produce, personal care, chocolate/cookies/candy, snacks, alcoholic beverages, fragrances/cosmetics, homecare/household, pet care, and tobacco. Owned brands include Vive Bien (fresh produce), Filler (snacks), Bravada Vodka, and La Vinera (wine boutique). Affiliate companies include Glamour (fragrances distribution), Preciosa (retail stores), SunColors (printing), AgroProduce (fresh produce distribution), Caribbean Snacks & More (snack manufacturing), and AgroBanana (farming). The distribution portfolio spans major global brands such as Hershey's, Bacardi, Chobani, Welch's, Dove, Hellmann's, and many others.

Differentiator

Problem solved

Functional benefit

Brands

• Filler: Snack brand manufactured by Caribbean Snacks & More Inc.
• Bravada
• Vive Bien
• PRS University
• BienEstar
• El Arca (The Ark)

Products and services

• Consumer Goods Distribution Services End-to-end consumer goods distribution to approximately 4,000 stores across Puerto Rico across 13 product categories including grocery, dairy, beverages, snacks, personal care, tobacco, and fragrances.
• Vive Bien Owned fresh produce brand offering mango, pineapple, honeydew, cantaloupe, watermelon, papaya, exotic fruits, and fruit salads in various packaging sizes.
• Filler Snacks Owned snack brand of savory snack products manufactured by affiliate Caribbean Snacks & More.
• Bravada Vodka Premium vodka brand distributed exclusively by Puerto Rico Supplies Group.
• La Vinera Wine Boutique Specialty wine boutique located at City View Plaza in Guaynabo, offering wines, spirits, and gourmet products.
• Logistics & Warehousing Services Advanced logistics services including air, sea, and ground transportation, warehousing with AI robotics and temperature-controlled storage, fleet routing, and delivery to approximately 4,000 stores island-wide.
• Sales & Merchandising Services Specialized sales force of over 300 representatives driving brand growth through category management, island-wide merchandising, and extensive reach across all trade channels.
• Strategic Marketing & Category Management Multidisciplinary marketing team offering business intelligence, market insights, tailored strategies from ideation to execution, promotions, digital marketing, events, visibility programs, training, and award-winning category management.
• Preciosa Retail Stores Retail chain of five stores in Puerto Rico specializing in prestige fragrances, skincare, and cosmetics from leading global brands.
• AgroProduce Fresh Produce Distribution Distribution of quality fresh fruits and vegetables to supermarkets, food service providers, and fast-food chains across Puerto Rico.
• Caribbean Snacks & More Manufacturing Manufacturing of savory snacks for the Filler brand and custards for the Borden brand.
• Distributed Brand Portfolios Distributed portfolios across 13 categories including Grocery (Hellmann's, Knorr, Borden, Badia, Woeber's), Dairy (Borden, Chobani, Magnolia), Refrigerated & Frozen (Country Crock, Silk, Stouffer's), Non-Alcoholic Beverages (Simply, C4 Energy, Polar), Produce (Welch's, Sunkist), Personal Care (Dove, Neutrogena, Listerine), Chocolate/Cookies/Candy (Hershey's, Ferrero, Nutella), Snacks (Filler, Hostess, Wise), Alcoholic Beverages (Bacardi, Dewar's, Bravada), Fragrances & Cosmetics (Carolina Herrera, Dior, Versace), Homecare & Household (Glade, Raid, Windex), Pet Care (Evolve), and Tobacco (Newport, Camel, Vuse).

Quantifiable outcome

• 98% Fill Rate
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• HealthTex Distributors, Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2012HealthTex Distributors, Inc. based in Miami is part of PRSG's 'Caribbean Triangle' expansion strategy. It focuses on wholesale/distribution and import of consumer goods for the Hispanic market in the US, creating synergies in distribution of each other's company brands.
• DicarinacoreChannel Partner/ Reseller/ Distributor · 1 January 2012Dicarina is a leading distributor of consumer goods in Panama forming part of PRSG's 'Caribbean Triangle' expansion. This partnership strengthens regional presence and creates powerful synergies as both companies represent market-leading consumer brands.
• Glamour Corp.minorChannel Partner/ Reseller/ Distributor · 1 January 2012Glamour is an affiliate of Puerto Rico Supplies Group and the leading distributor of prestige and masstige fragrances, skincare, and makeup in Puerto Rico, with award-winning local marketing strategies.
• PreciosaminorChannel Partner/ Reseller/ Distributor · 1 January 2012Preciosa is a retail chain of five stores specializing in prestige fragrances, skincare, and cosmetics from leading global brands. Part of affiliated retail operations.
• AgroProduceminorChannel Partner/ Reseller/ Distributor · 1 January 2012AgroProduce distributes quality fresh fruits and vegetables to supermarkets, food service providers, and fast-food chains. Part of new affiliated businesses from 2012-2014.
• Caribbean Snacks & More Inc.minorChannel Partner/ Reseller/ Distributor · 1 January 2012Caribbean Snacks & More Inc. manufactures savory snacks for Filler brand and custards for Borden. Part of manufacturing operations from 2012-2014.
• AgroBananaminorChannel Partner/ Reseller/ Distributor · 1 January 2012AgroBanana focuses on growing premium bananas and plantains in Guayanilla and Juana Díaz, and cultivating high-quality coffee in Lares, Puerto Rico. Part of farming operations.
• La VineraminorChannel Partner/ Reseller/ Distributor · 1 January 2012La Vinera is PRSG's specialty wine boutique located at City View Plaza in Guaynabo, offering wines, spirits and gourmet products. Part of retail business affiliated with the company.

Scale indicators15 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Core-Mark International: Major distributor of consumer goods to convenience stores, with broad category coverage and large-scale warehouse operations. Mirrors PRSG's multi-category distribution and route-based fulfillment model.
• Dot Foods: Largest food industry redistributor in the US, supplying more than 100,000 customer locations across all 50 states. Comparable to PRSG in serving foodservice and retail with broad SKU coverage.
• SpartanNash: US food distributor and retailer with broad grocery, dairy, and fresh offerings to independent retailers and military customers. Comparable to PRSG's wholesale distribution plus own-brand strategy (e.g., Vive Bien, Filler).
• C&S Wholesale Grocers: Largest US grocery wholesale distributor, supplying supermarket chains with full product assortments. Comparable to PRSG's grocery-led distribution serving 4,000+ stores across Puerto Rico.
• McLane Company: One of the largest US broad-line distributors of grocery, beverage, and convenience goods to retailers. Directly comparable to PRSG's broad consumer goods distribution model across thousands of retail points.
• UNFI: North America's largest publicly traded wholesale distributor of natural, organic, and conventional foods. Overlap with PRSG's grocery and fresh produce distribution through AgroProduce.

Regional players

• Bozzuto's: Family-owned wholesale distributor of food and non-food products to independent retailers in the US Northeast. Comparable family-owned, multi-category wholesale distribution model to PRSG.

Broad incumbents

• Performance Food Group: Major US foodservice and convenience distributor with broad grocery and beverage portfolios. Comparable scale and category breadth across foodservice and retail channels.
• US Foods: One of the largest US foodservice distributors with broad product range to restaurant and institutional customers. Comparable scale and category breadth to PRSG's distribution business.
• Sysco: Global broadline foodservice distributor serving restaurants, healthcare, and education. PRSG's foodservice operations and AgroProduce overlap with Sysco's broad food distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/puertoricosuppliesgroup
• Xx.com/prsupplies
• Facebookfacebook.com/Puerto-Rico-Supplies-Group-Empleos-101084225622541
• LinkedInlinkedin.com/company/pr-supplies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puerto Rico Supplies