Florida Medical Sales

What Florida Medical Sales does

Florida Medical Sales, Inc. is a privately-held medical wholesale distributor and manufacturer representative headquartered in Saint Augustine, Florida, with a secondary office in Jacksonville. The company sells medical equipment and supplies from more than 15 third-party manufacturers — including ZOLL, Infinium, Seiler, Oceanus, BFW, MediSourceNet, ThermaZone, Fisso, VSHOW, ATS, Wispr, Microlife, IMT, PediaMetrix, Vision Scientific, and PCA Medical — across cardiology, diagnostic, homecare, lab/safety, microscope, pediatric, surgical, and therapy categories. Customers include hospitals, clinics, surgery centers, and medical practices purchasing equipment such as AEDs, patient monitors, ECG machines, bladder scanners, ultrasound, vein finders, surgical headlights, electrosurgical units, anesthesia machines, surgical tables, and shockwave therapy systems.

Under its National MedSales Associates division, the company maintains a nationwide network of independent sales representatives that deliver product representation, demonstrations, installations, training, and post-sale support for the manufacturers it represents, providing turnkey field coverage without FMS carrying a W-2 sales force. The firm also operates a direct e-commerce storefront on its website for selected homecare products (Care Kits, Gloves, Hand Sanitizer, Throat Scope Telehealth, SoftSpot, OptiKleen) and a phone/email order channel (800-269-1810), with disclosed commercial terms including a $100 minimum order, Net 30 credit for approved accounts, multi-tier shipping, and a 15-day satisfaction guarantee.

Revenue is generated through hardware sales markup on wholesale distribution, manufacturer-representation commissions on sales facilitated through the National MedSales Associates network, and professional services fees from FDA/regulatory consulting delivered via a partnership with Excelerant. No revenue, headcount, funding, or customer concentration figures are disclosed in the public input data.

Name

Florida Medical Sales

Legal name

Florida Medical Sales, Inc.

Website

https://floridamedicalsales.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Medical Sales, Inc. is a privately-held Florida-based medical wholesale distributor and manufacturer representative, distributing 15+ manufacturer lines of cardiology, diagnostic, surgical, therapy, and homecare equipment to hospitals, clinics, and surgery centers through a nationwide independent rep network called National MedSales Associates.

Ownership category

akta.pro rank

Product category

Medical Equipment Wholesale Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro industry

PRIMARYCRAOAHAE

Medical Supplies & Consumables Wholesale (Non-Device)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Health, OTC & Pharmacy Wholesale Distribution

Keywords

• Medical equipment distribution
• Wholesale medical supplies
• Manufacturer representation services
• Medical device distribution
• Healthcare product consulting

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: Act as wholesale distributor of medical equipment and supplies, selling products to healthcare providers, clinics, and medical facilities. Revenue generated from markup on products purchased from manufacturers and sold to end customers.
2. Manufacturer Representation: Act as manufacturer representatives representing product lines for manufacturers to their distributor and customer network. Generate revenue through commissions on sales facilitated through their national representative network.
3. Product Consulting: Provide consulting services to help manufacturers, distributors and those in the medical community find solutions for their business practices, including FDA consulting and business strategy services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Florida Medical Sales is a wholesale distributor and manufacturer representative of medical equipment and supplies, offering a broad portfolio across cardiology, diagnostics, surgical, therapy, microscope, pediatric, lab/safety, and homecare categories. The company distributes products from manufacturers including ZOLL, Infinium, Seiler, BFW, Oceanus, MediSourceNet, ThermaZone, Microlife, and PCA Medical to healthcare providers and facilities. Through its National MedSales Associates division, the company also provides nationwide sales representation, demonstrations, installations, training, and support services to medical device manufacturers.

Product overview

Florida Medical Sales is a medical wholesale distributor and manufacturer representative offering a broad portfolio of medical equipment and supplies across multiple categories. The company serves as a distributor for products from various manufacturers including ZOLL, PCA Medical, Infinium, Wispr, Seiler, Microlife, BFW, Oceanus, MediSourceNet, and others. Their product portfolio includes diagnostic devices (digital otoscopes, bladder scanners, handheld ultrasounds, vein finders, pulse oximeters), cardiology equipment (AEDs, blood pressure monitors, ECG machines, patient monitors), therapy devices (ThermaZone thermal therapy system, PhysioPro shockwave therapy units), surgical equipment (anesthesia machines, electrosurgical units, surgical tables, procedure chairs, smoke evacuators, surgical headlights), microscopes (3D, dental, ENT, colposcopes), and homecare products (care kits, gloves, hand sanitizer). The company also provides national sales and marketing support through their National MedSales Associates network, as well as consulting services including FDA consulting and Excelerant consulting.

Differentiator

Problem solved

Functional benefit

Brands

• ThermaZone: Thermal therapy system providing heating and cooling therapy using thermoelectric technology
• PhysioPro
• PhysioPro II

Products and services

• Wispr Digital Otoscope Digital otoscope for examining ears, featuring Wispr technology for enhanced visualization of the ear canal and tympanic membrane. Intended for healthcare providers conducting ear examinations.
• IMT UltraFlo-R Blood Pressure Monitor Diagnostic equipment from Integrated Medical Technology for blood pressure monitoring and medical assessments in clinical settings.
• 12 Lead EKG / ECG (PCA Medical) 12-lead electrocardiogram device by PCA Medical for cardiac monitoring and diagnostics in clinical environments.
• Fisso Articulating Arm Articulating arm for securing medical devices and cameras in surgical and examination settings, used for positioning and stability during procedures.
• VSHOW Vein Finder Device for locating veins to assist with venipuncture and IV insertion procedures, intended for clinical use.
• Microlife Blood Pressure Monitors Blood pressure monitoring devices by Microlife for measuring and tracking patient blood pressure readings in clinical and home settings.
• ThermaZone Thermal Therapy System Thermoelectric heating and cooling therapy device that provides targeted temperature management for pain relief without ice. Features 20 selectable temperature settings from 34°F to 125°F with continuous run mode and 5 timer options. Includes head caps and body pads.
• ZOLL Powerheart AED Defibrillator Automated external defibrillator (AED) by ZOLL Medical for emergency cardiac care in healthcare facilities and public settings.
• Infinium Medical Monitors and Central Stations Patient monitoring systems and central stations by Infinium for tracking vital signs in clinical settings.
• Bladder Scanners Ultrasound devices for non-invasive bladder volume measurement in clinical settings.
• Digital Exam Cameras Digital cameras for medical examinations and documentation across multiple clinical specialties.
• Handheld Ultrasound Portable ultrasound device for point-of-care imaging at the bedside or in outpatient settings.
• Pulse Oximetry Devices Pulse oximeters for measuring blood oxygen saturation levels in patients across clinical settings.
• Infinium ClearVue Video Laryngoscope Video laryngoscope for airway management and intubation procedures in surgical and emergency settings.
• Throat Scope Telehealth Telehealth-enabled throat examination device for remote patient consultations; available via the e-commerce storefront.
• Autoclave Sterilization equipment for medical instruments using high-pressure steam in clinical and laboratory environments.
• Blood Collection Needles Needles for blood sample collection procedures used in clinical and laboratory settings.
• Vision Scientific Safety Glasses Protective eyewear for healthcare and laboratory environments.
• Seiler 3D Microscope 3D microscopy system by Seiler Instrument for detailed visual examination in medical procedures.
• Seiler Colposcopes Colposcope devices by Seiler Instrument for gynecological examinations.
• Seiler Dental Microscopes Dental microscopes by Seiler Instrument for enhanced visualization during dental procedures.
• Seiler Alpha Air ENT Microscopes ENT-specific microscopes by Seiler Instrument for ear, nose, and throat examinations.
• PediaMetrix SoftSpot Pediatric positioning device by PediaMetrix for safe infant head support; available via the e-commerce storefront.
• Infinium OBA-1 Anesthesia Machine Anesthesia delivery system by Infinium for surgical procedures.
• Infinium Edge Electrosurgical Units Electrosurgical units by Infinium for cutting and coagulating tissue during surgery.
• Exam and Surgical Lights

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core.

• ZOLL MedicalcoreChannel Partner/ Reseller/ DistributorDistributes ZOLL Powerheart AED defibrillators as part of their cardiology product portfolio.
• InfiniumcoreChannel Partner/ Reseller/ DistributorDistributes Infinium medical products including monitors, central stations, ClearVue video laryngoscope, OBA-1 anesthesia machines, Edge electrosurgical units, and procedure chairs.
• Seiler InstrumentcoreChannel Partner/ Reseller/ DistributorDistributes Seiler microscopes including 3D microscopes, colposcopes, dental microscopes, and ENT alpha air microscopes.
• Oceanus MedicalcoreChannel Partner/ Reseller/ DistributorDistributes Oceanus PhysioPro and PhysioPro II shockwave therapy devices for pain management.
• BFW MedicalcoreChannel Partner/ Reseller/ DistributorDistributes BFW surgical head lights including portable LED headlights, tethered headlight systems, LED lightsources, and storage/charging solutions.
• MediSourceNetcoreChannel Partner/ Reseller/ DistributorDistributes MediSourceNet (MSN) smoke evacuators including Kwik Vac model with touch screen, multi-port design, and procedure operating modes.
• ThermaZonecoreChannel Partner/ Reseller/ DistributorDistributes ThermaZone thermal therapy devices using thermoelectric technology for heating and cooling therapy without ice, including head caps and body pads.
• FissocoreChannel Partner/ Reseller/ DistributorDistributes Fisso articulating arms for surgical and medical procedure positioning.
• VSHOWcoreChannel Partner/ Reseller/ DistributorDistributes VSHOW vein finder devices for medical diagnostic procedures.
• ATS (Advanced Therapeutic Systems)coreChannel Partner/ Reseller/ DistributorDistributes ATS Lateris surgical tables with C-arm compatible table tops, up to 1000 lb lift capacity, 180-degree rotating tabletop, and horizontal movement for imaging.
• Wispr Digital OtoscopecoreChannel Partner/ Reseller/ DistributorDistributes Wispr digital otoscope products for digital exam cameras and otoscopic examinations.
• MicrolifecoreChannel Partner/ Reseller/ DistributorDistributes Microlife blood pressure monitoring devices.
• IMT (Integrated Medical Technology)coreChannel Partner/ Reseller/ DistributorDistributes IMT UltraFlo-R blood pressure monitoring products.
• PediaMetrixcoreChannel Partner/ Reseller/ DistributorDistributes PediaMetrix SoftSpot pediatric medical devices.
• Vision ScientificcoreChannel Partner/ Reseller/ DistributorDistributes Vision Scientific safety glasses for lab and safety applications.
• PCA MedicalcoreChannel Partner/ Reseller/ DistributorDistributes PCA Medical 12 Lead EKG/ECG products.
• ExcelerantcoreImplementation/ SI/ Consulting PartnerProvides consulting services through Excelerant partnership for FDA and regulatory consulting as shown on consulting page.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• NDC (National Distribution & Contracting): Member-owned medical-surgical distribution cooperative serving independent distributors across the US. Closely aligned with Florida Medical Sales' manufacturer-representation model and role as a smaller, agile distributor with national reach through partner networks.
• Concordance Healthcare Solutions: Independent medical-surgical distribution company formed through the merger of several regional distributors. Closely mirrors Florida Medical Sales' role as a mid-size, independent medical device and supply distributor serving healthcare providers.

Broad incumbents

• McKesson Corporation: Largest US pharmaceutical and medical supply distributor. Operates broadly across medical device, pharmaceutical, and healthcare distribution at national scale, serving as the dominant incumbent that smaller distributors like Florida Medical Sales compete against for hospital and clinic accounts.
• Medline Industries: Largest privately-held medical device manufacturer and distributor in the US, offering medical-surgical supplies, equipment, and devices across virtually all categories Florida Medical Sales covers. Represents the scaled, vertically-integrated competitor model.
• Cardinal Health: Major US medical product distributor with extensive medical-surgical distribution and at-home solutions. Competes with Florida Medical Sales for healthcare provider accounts and represents the scaled incumbent model in medical distribution.
• Henry Schein: Large distributor of healthcare products to office-based dental and medical practitioners, with strong portfolio in diagnostics, surgical, and therapeutic categories directly overlapping Florida Medical Sales' product mix.
• Owens & Minor: Public medical-surgical distribution and supply chain management company. Directly comparable business model to Florida Medical Sales but at vastly larger scale, with extensive hospital system contracts in the same product categories.
• Patterson Companies: Specialty distributor focused on dental, animal health, and rehabilitation markets. Overlaps with Florida Medical Sales' dental microscope, ENT, and therapy device categories while operating at significantly larger scale with dedicated sales forces.

Others

• Excelerant: Regulatory and FDA consulting firm that partners with Florida Medical Sales to provide consulting services to medical device manufacturers. Adjacent/partner rather than direct competitor, but represents the regulatory services ecosystem FMS operates in.
• Independent Medical Distributors Association (IMDA): Industry association representing independent medical product distributors in the US. Provides industry context for Florida Medical Sales' positioning and offers networking/co-op programs relevant to its manufacturer-representation model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVcucUpPo1FWoQiig5-kSaQ
• LinkedInlinkedin.com/company/florida-medical-sales-inc-/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Medical Sales