BiaSol
BiaSol is an Irish food company that transforms spent brewers' grains from Irish craft breweries into high-fibre, clean-label snack bars, granola, and ingredient products. Founded in 2020, it serves health-conscious consumers and foodservice operators across Ireland and the UK via e-commerce, national retail, and B2B channels.
- Company typePrivate
- Founded2020
- HeadquartersTullamore, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BiaSol does
BiaSol is an Irish family-run food company founded in 2020 and headquartered in Tullamore, County Offaly, that converts brewers' spent grains—primarily malted barley sourced from Irish craft breweries—into nutritious, clean-label snack and breakfast products. The company's proprietary upcycling process rescues grain byproducts from the brewing process before fermentation and transforms them into a portfolio that includes Oat Bites (high-fibre snack bars), High Protein Granola, Granola Pots, and Super Milled Grains, a prebiotic fibre concentrate. Products are formulated to be nut-free, dairy-free, low in sugar, and free from artificial additives, with the flagship Oat Bites containing 13g of fibre per bar and Super Milled Grains reaching 43.6g of fibre per 100g. The company reports cumulative impact of 450 tonnes of rescued barley since inception.
The company operates a three-channel go-to-market model. Direct-to-consumer sales run through its own biasol.ie e-commerce storefront with nationwide delivery across Ireland and Northern Ireland, minimum orders of €39, and free shipping over €49. Wholesale retail distribution reaches national Irish consumers through listings in Aldi, Tesco, and Holland & Barrett. A growing B2B foodservice channel targets corporate catering, hotels, healthcare sites, and café/coffee chains with bulk 4kg granola formats and individually wrapped oat bites, supported by full technical documentation and a sample-request process. Pricing is structured around unit-based purchases across consumer cases and bulk foodservice packs; no subscription model is disclosed. The company was bootstrapped until November 2025, when AwakenAngels provided the first disclosed external investment, and has grown headcount from 3 employees in 2022 to 10 in 2024.
BiaSol firmographics
Firmographics- Name
- BiaSol
- Legal name
- BiaSol
- Website
- https://biasol.ie
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BiaSol is an Irish food company that transforms spent brewers' grains from Irish craft breweries into high-fibre, clean-label snack bars, granola, and ingredient products. Founded in 2020, it serves health-conscious consumers and foodservice operators across Ireland and the UK via e-commerce, national retail, and B2B channels.
- Ownership category
- akta.pro rank
BiaSol industry classification
Industry- Product category
- Healthy Snacks & Breakfast Foods
- NAICS
- Other Snack Food Manufacturing (311919), Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Grain Mill Products (2040), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
- akta.pro secondary industries
- Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG), Health/Protein Snack Bars Manufacturing (AFAKAIAN), Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI)
Keywords
Where BiaSol is headquartered
LocationHeadquarters
- HQ city
- Tullamore
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
BiaSol business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: BiaSol sells its full product range directly to consumers through its own e-commerce website (biasol.ie). Orders start from €39 with free shipping over €49 in Ireland and Northern Ireland. This is the primary direct sales channel to individual consumers and families.
- Retail/Grocery Distribution: BiaSol products are sold through major Irish retail chains including Aldi, Tesco, and Holland & Barrett across Ireland. Products are stocked on shelves in these physical retail locations, generating revenue through wholesale/product sales to these retailers.
- Foodservice/B2B: BiaSol targets corporate catering, hotels, healthcare sites, and coffee chains with bulk product formats (4kg granola, individually wrapped oat bites, granola pots). Products are designed for high-volume foodservice environments with consistent quality, long shelf life, and full technical documentation. Revenue is generated through B2B bulk orders and potential private-label arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | First-time shopper bundle offering the full BiaSol product range at an introductory price |
| Unit Pricing | Pay-as-you-go | Individual oat bites and granola products sold in cases or multipacks |
| Unit Pricing | Pay-as-you-go | Family/bundle packs for home wellness |
| Unit Pricing | Pay-as-you-go | Foodservice bulk formats for corporate catering, hotels, and cafés |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
BiaSol product offering
Product offeringCore offering
BiaSol manufactures and sells nutritious, clean-label snack and breakfast food products made from upcycled brewers' spent grains (malted barley rescued from Irish craft breweries). Its core range includes high-fibre Oat Bites snack bars in multiple flavours, plant-based Granola in several varieties, on-the-go Protein Granola Pots, and Super Milled Grains as a high-fibre baking/ingredient product. Products are sold direct to consumers online and through Irish retail chains, with bulk foodservice formats sold to corporate catering and hospitality operators.
Product overview
BiaSol is an Irish family-run food company based in Tullamore, Co. Offaly, founded in 2020, that transforms upcycled brewers' spent grains into nutritious, sustainable food products. The company operates as a direct-to-consumer and foodservice supplier offering a portfolio of clean-label snacks and breakfast products built around upcycled malted barley rescued from local Irish breweries. The core product lines include Oat Bites (available in 5 flavors as single 60g bars or multipacks), Granola products (Cocoa High Protein, Seeded High Protein, and Golden Crunch High Fibre varieties), High Protein Granola Pots in Chocolate and Seeded formats, and Super Milled Grains as a health food ingredient. These products are sold individually, as bundles/packs, and in bulk foodservice formats. BiaSol's offerings are distinguished by high fibre content (13g+ per serving for snacks, up to 43.6g per 100g for Super Milled Grains), plant-based formulations (dairy-free, nut-free), and a sustainability mission focused on reducing food waste from the brewing industry.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 13g of fibre per oat bite bar — over 40% of daily fibre goal
- +5 more outcomes
Companies that use BiaSol
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
BiaSol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BiaSol partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Irish Craft BreweriescoreBiaSol partners with local Irish craft breweries to source spent brewers' grains — primarily malted barley with oats or wheat — which are removed from the mash tun before fermentation, ensuring they are alcohol-free. These nutrient-rich grains would otherwise be discarded and are instead upcycled into BiaSol's range of high-fibre snacks and granola. This supply partnership is the foundation of BiaSol's entire production process and circular economy model.
- AldicoreNational retail listing partner in Ireland. BiaSol products are stocked on Aldi shelves across Ireland, making the brand accessible to a broad consumer base through one of Ireland's largest supermarket chains.
- TescocoreNational retail listing partner in Ireland. BiaSol products are stocked on Tesco shelves across Ireland, providing nationwide retail distribution alongside Aldi and Holland & Barrett.
- Holland & BarrettcoreNational retail listing partner in Ireland. BiaSol products are stocked in Holland & Barrett health food stores across Ireland, aligning the brand with health-conscious consumers and the health food retail channel.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BiaSol competitors and assessment
Company assessmentBroad incumbents
- KIND Snacks: Global healthy snack bar brand (Mars Inc.) offering nut-free, high-fibre snack bars in mainstream grocery worldwide. A much larger incumbent that competes with BiaSol's Oat Bites in the same category but operates at vastly greater scale.
- Nature Valley: General Mills' mainstream granola bar and snack brand sold globally. As a major incumbent in the cereal/granola bar category, it sets the competitive benchmark BiaSol references when positioning its 50%-lower-sugar claim.
Direct peers
- Eat Natural: UK maker of high-fibre, clean-label snack bars and granola pots sold in mainstream grocery. Directly competes with BiaSol's Oat Bites and granola products in the same health-conscious snack-bar category targeting similar consumer profiles.
- ReGrained: US company that upcycles spent brewers' grain into snack bars and baking mixes — essentially the same raw material (spent grain) and product categories (bars, granola, baking mixes) as BiaSol, making it the closest international peer in the upcycled-grain snack space.
- Rude Health: UK premium clean-label food brand offering granola, muesli, and snack bars with a focus on natural, no-additives formulations. Closely comparable to BiaSol in product positioning, ingredient philosophy, and target consumer.
- Nākd: UK-based natural snack bar brand (owned by Natural Balance Foods) competing in the clean-label, high-fibre, low-sugar snack-bar category. Sells in similar retail channels and competes for the same health-conscious family and fitness consumer as BiaSol.
- Toast Ale: UK-based brewer of beer made from upcycled surplus bread. While Toast Ale operates in the beverage category rather than snack bars, it is the most direct conceptual peer to BiaSol — both upcycle brewery/baking byproducts into consumer food products with a strong sustainability story and similar B2C brand positioning.
Emerging players
- Rubies in the Rubble: UK-based B Corp producing condiments and snacks from surplus produce. Directly comparable as a UK/Irish-market upcycled-food brand with similar sustainability positioning, retail distribution, and mission-driven marketing approach.
- Outcast Foods: Canadian upcycled food company producing plant-based ingredients and snack products from surplus produce. Operates in the same upcycled-food category with similar B2B-ingredient and B2C-snack ambitions as BiaSol.
- Snact: UK start-up making snacks from surplus and 'wonky' fruit. Comparable as a fellow upcycled-food brand targeting similar sustainability-conscious consumers, though focused on fruit rather than brewers' grain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BiaSol social profiles
Digital presenceBiaSol financial estimates
Financial estimateRevenue estimate
Valuation estimate
BiaSol leadership team
Management profileNumber of profiles
Profiles2 records
BiaSol funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BiaSol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BiaSol
What does BiaSol do?
BiaSol manufactures and sells nutritious, clean-label snack and breakfast food products made from upcycled brewers' spent grains (malted barley rescued from Irish craft breweries). Its core range includes high-fibre Oat Bites snack bars in multiple flavours, plant-based Granola in several varieties, on-the-go Protein Granola Pots, and Super Milled Grains as a high-fibre baking/ingredient product. Products are sold direct to consumers online and through Irish retail chains, with bulk foodservice formats sold to corporate catering and hospitality operators.
Is BiaSol a public or private company?
BiaSol is a private company. It is classified as family owned and is currently operating.
When was BiaSol founded?
BiaSol was founded in 2020. It employs 1 to 10 people.
Where is BiaSol based?
BiaSol is headquartered in Tullamore, Ireland, in the Europe region.
How does BiaSol make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail/Grocery Distribution and foodservice/B2B.
Who are BiaSol's main competitors?
Broad incumbents on record are KIND Snacks and Nature Valley. Direct peers are Eat Natural, ReGrained, Rude Health, Nākd and Toast Ale. Emerging players are Rubies in the Rubble, Outcast Foods and Snact.
Does BiaSol have an API?
No public API is recorded for BiaSol.
What industry is BiaSol in?
BiaSol's product category is Healthy Snacks & Breakfast Foods. Its primary akta.pro industry code is CRADABAG, Snack Bars (Granola, Protein, Cereal Bars), with a secondary code of AFAKAJAG, Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks). Its NAICS code is 311919 and its SIC code is 2040.