What Davler Media Group does

Davler Media Group is a privately held, integrated tourism media company headquartered in New York City that connects visitor-economy businesses with tourists and locals at the point of spending decision. Founded in 2004 through the acquisition of City Guide (a publication dating to 1982), the company operates a multi-platform portfolio including the weekly City Guide magazine (3M copies annually, 500+ NYC distribution points), City Map (1.2M copies annually), the CityGuideNY.com website, Thought Gallery (intellectual-events platform), Everything To Do NYC and Everything To Do Chicago Facebook communities with associated email newsletters (40,000+ and ~30,000 subscribers respectively), and recurring B2B events including Women In Tourism and the Tourism Marketing Seminar. The company runs a 51–100 person organization with a senior team averaging 20+ years in tourism.\n\nRevenue is generated almost entirely through B2B advertising and sponsorships sold to NYC tourism and hospitality businesses — Broadway shows, museums, attractions, hotels, restaurants, and airlines. Print advertising in City Guide and City Map is bundled with digital placements across CityGuideNY.com and email newsletters; managed digital marketing services layer in programmatic display, video pre-roll, and geofencing campaigns executed via The Trade Desk and informed by Sojern's first-party travel intent data and 350+ traveler profiles. Recurring event sponsorship (Women In Tourism reaching 10,000+ professionals) and concierge familiarization programming (50+ events annually) provide additional high-margin revenue. The January 2025 acquisition of Concierge Sales Network added 1,000+ concierge relationships and relaunched Guest Tickets Express, a transactional ticketing platform for hotel desks.\n\nThe business model is asset-light and cash-generative: physical inventory is print runs at 3M/1.2M copies, distribution is managed through hotel partnerships and monitored by a dedicated operations team, and the underlying technology stack consists of content management, email platforms, and integrations with Sojern (data) and The Trade Desk (programmatic buying) — rather than proprietary platform infrastructure. Geographic concentration is heavily NYC-weighted, with Chicago as the only second market. The company is founder/management-controlled with no disclosed external institutional investors or funding rounds.

Name

Davler Media Group

Legal name

Davler Media Group LLC

Website

https://davlermedia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Davler Media Group is a privately held NYC tourism media company operating City Guide magazine, City Map, digital properties, and B2B events that connect Broadway shows, museums, attractions, hotels, and restaurants with tourists and locals through print, digital, programmatic, and concierge-channel advertising.

Ownership category

akta.pro rank

Product category

Tourism Media and Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industry

Meetings & Group Travel Management (Corporate/MICE) (THALANAH)

Keywords

• Tourism media advertising
• Visitor guide publishing
• Destination marketing services
• Digital travel advertising
• Concierge marketing programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Print Advertising: Advertising placements in City Guide magazine and City Map. Includes various ad sizes (cover, full page, half page, quarter page, eighth page) and cover banners. Distribution: 3,000,000 copies annually in 500 NYC locations. Every ad buy includes print and digital exposure.
2. Digital Advertising: Display advertising on CityGuideNY.com, newsletter sponsorships (This Week in the City with 40,000+ subscribers, Thought Gallery with 11,500+ subscribers), and targeted digital campaigns. Includes mobile, desktop, tablet ad formats with various standard IAB sizes.
3. Digital Marketing Services: Managed digital advertising services including targeted display campaigns, video pre-roll and streaming TV, geofencing-device ID campaigns. Uses programmatic advertising through The Trade Desk platform with AI-powered optimization. Billed based on campaign budgets with ongoing optimization services.
4. Event Sponsorships: Women in Tourism annual awards luncheon reaching 10,000+ tourism professionals. Sponsorship tiers include Presenting Sponsor and Celebration Sponsor with benefits across event signage, journal advertising, digital/email marketing, and luncheon tickets.
5. Concierge Partnership Programs: Concierge familiarization events (50+ per year) where advertisers showcase offerings to tourism industry professionals. Includes access to 1,000+ concierge network built over 30 years. Also includes Tourism Happenings newsletter placements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels13 records

Core offering

Davler Media Group is an integrated tourism media company that produces and monetizes a portfolio of print publications (City Guide magazine, City Map), digital properties (CityGuideNY.com, ThoughtGallery.org), email newsletters, social media communities, and industry events to connect NYC tourism businesses with tourists and locals making discretionary spending decisions. The company sells advertising placements, sponsorships, and managed digital marketing services powered by first-party travel intent data from Sojern and programmatic delivery through The Trade Desk.

Product overview

Davler Media Group operates as an integrated tourism media company with a multi-platform product portfolio spanning print magazines, digital properties, events, and data-driven marketing services. The core products include City Guide Magazine (NYC's only weekly visitor guide established in 1982) and City Map (pocket-sized tourist map launched in 2020), which are distributed in hotels and tourist locations across NYC. Supporting digital brands include CityGuideNY.com website, Thought Gallery (intellectual activities resource), Everything To Do NYC and Everything To Do Chicago (Facebook group communities with associated newsletters), and Women In Tourism (annual awards event). The company also offers specialized marketing services including Digital Marketing Services (targeted display, video, and geofencing campaigns using AI optimization), Digital Travel Platform (first-party travel data targeting), Guest Tickets Express (concierge ticket-selling platform), and industry professional resources including the Tourism Happenings Newsletter, Tourism Marketing Seminar, and Concierge Events program. The portfolio connects businesses with tourists and locals making decisions about how to spend time and money in NYC and Chicago.

Differentiator

Problem solved

Functional benefit

Brands

• City Guide Magazine: NYC's only visitor guide magazine, distributed weekly in over 500 locations with 3,000,000+ copies annually.
• City Map
• Thought Gallery
• Everything To Do NYC
• Everything To Do Chicago
• Tourism Happenings
• This Week in the City (TWIC)
• Women In Tourism
• CityGuideNY.com
• Tourism Marketing Seminar

Products and services

• City Guide Magazine NYC's only weekly visitor magazine providing comprehensive coverage of events, sightseeing, culture, theater, dining, shopping, and nightlife. Distributed weekly in 500+ locations with 3,000,000 copies annually. Sold as an advertising vehicle to NYC tourism businesses such as Broadway shows, restaurants, attractions, and museums.
• City Map Pocket-sized tourist map and advertising billboard for restaurants, attractions, Broadway shows, and more. Printed quarterly with 1,200,000 copies annually in 400 NYC distribution points.
• CityGuideNY.com Digital Platform Trip-planning website with event calendar, Broadway show database, restaurant and attraction listings. Supports digital advertising placements with geo-targeting capabilities.
• Thought Gallery Digital media property and weekly newsletter ('The Curriculum') dedicated to the intellectual life of NYC, covering talks, panels, museum activations, tours, and screenings. Reaches 11,500+ newsletter subscribers with 35%+ average open rate.
• Digital Marketing Services Managed digital advertising services providing targeted display, video, and geofencing-device ID campaigns for precision targeting of in-market travelers. Combines AI machine learning with human expertise for campaign optimization, with 24/7 dashboard reporting.
• Digital Travel Platform First-party, real-time travel data platform accessing billions of data points to identify and target travelers most likely to become clients. Tracks travel behaviors including booking activity, device preferences, and loyalty program memberships.
• Guest Tickets Express Ticket-selling platform tailored to the concierge community, enabling hotel concierges to assist guests with purchasing tickets to Broadway shows, attractions, and museums directly from the hotel desk.
• Women In Tourism Annual awards luncheon recognizing accomplished women in the NYC tourism industry, with sponsorship opportunities including Presenting Sponsor and Celebration Sponsor tiers. Reaches 10,000+ tourism industry professionals.
• Concierge Events Familiarization events managed for clients to inform concierges and industry influencers about experiences guests will enjoy. Approximately 50 events per year showcasing offerings to 1,000+ influential concierges.
• Annual Tourism Marketing Seminar Annual seminar bringing together industry leaders from hotels, restaurants, theater, attractions, government, and transportation to discuss trends, forecasts, and challenges. Includes sponsorship opportunities.
• This Week in the City Newsletter Weekly email newsletter reaching 40,000+ opt-in NYC subscribers every Thursday with the latest happenings across the city. Available for newsletter sponsorships.

Quantifiable outcome

• 86% of City Guide readers say the publication plays an important role in helping them decide on attractions
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Concierge Sales NetworkcoreStrategic or Co-development Partner · 2 January 2025Acquired January 2, 2025. Founded by Drew Davis, Concierge Sales Network has represented approximately 100 tourism-focused businesses for over 15 years, serving as brand ambassador to 1,000+ NYC concierges through emails and events. Drew Davis joined Davler Media as Managing Director of Business Development and Strategic Partnerships. Together they will provide tourism businesses with opportunities to connect with concierges as ultimate influencers in shaping visitor experiences.
• Guest Tickets ExpresscoreStrategic or Co-development Partner · 2 January 2025Ticket-selling platform for concierge community enabling hotel concierges to sell Broadway show, attraction, and museum tickets directly from hotel desks. Launched/relaunched January 2025 in connection with Concierge Sales Network acquisition. Streamlined solution minimizes wait times at ticket booths and enhances guest experience.
• SojerncoreTechnology or IntegrationTravel intent data partner providing first-party real-time travel data with access to billions of data points. Data used to identify and target travelers most likely to become clients. Sojern provides travel behavior signals including booking activity, device preferences, loyalty program data, and 350+ traveler profiles.
• The Trade DeskcoreTechnology or IntegrationProgrammatic advertising platform partner for digital marketing services. Enables precision targeting through behavioral, demographic, and geographic parameters. Provides highest quality website placements with no fear of ads appearing on unapproved sites. Powers 24/7 dashboard reporting for campaign performance.
• NYCTourismPros Facebook GroupminorChannel Partner/ Reseller/ DistributorTourism Industry Professionals Facebook Group platform for industry members to share announcements, request information, post job openings, and exchange ideas. Members include tourism professionals from across the NYC hospitality and tourism industry.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Time Out Group: Global city-focused media and entertainment company producing magazines, websites, apps, and events for major cities — directly comparable in business model to Davler's integrated city tourism media approach, and Time Out Market as a parallel experiential extension.
• AFAR Media: Travel-focused media brand (magazine, website, newsletter, events) targeting affluent experiential travelers; comparable to Davler's Thought Gallery sub-brand and Tourism audience but national/international in scope.
• Matador Network: Travel content platform and community with a network of city/regional editors; comparable to Davler's Everything To Do NYC/Chicago Facebook communities and CityGuideNY.com editorial model, with stronger digital-native audience.

Broad incumbents

• Lonely Planet: Globally recognized travel guide publisher with destination content, licensed media, and tourism partnerships; comparable as a tourism content/media competitor though broader geographic and brand scale than Davler's NYC focus.
• Tripadvisor: Mass-market travel reviews, planning, and experiences platform; broad incumbent competing for both tourist attention and tourism-business advertising dollars, but at a national/global scale rather than city-specific integrated media.
• NYC Tourism + Conventions: Official destination marketing organization (DMO) for NYC promoting the city to leisure and business travelers; comparable in audience (NYC tourists) and some advertising/publisher activities, but a non-profit/public-sector counterpart rather than a private advertiser.
• New York Magazine: Major NYC-focused media brand (magazine, digital, events) overlapping in audience (NYC visitors and locals) and advertising clients (restaurants, hotels, attractions), though broader editorial scope and substantially larger scale.

Others

• Sojern: Travel-intent data and programmatic advertising platform that is also Davler's data partner; functions in adjacent ecosystem supplying tourism-data and competing for digital travel-ad dollars — useful peer for benchmarking travel-marketing tech economics.

Emerging players

• Frommer's: Long-running travel guidebook brand with print and digital guides (NYC among its core destinations); Ethan Wolff at Davler wrote Frommer's NYC guides, illustrating direct editorial/format overlap with Davler's City Guide print + digital tourism content.

Regional players

• Visit Orlando / Brand USA: Destination marketing organizations that promote a single city or country to travelers via advertising, content, and partnerships; useful comparable for how official tourism marketing organizations compete or partner with private tourism-media companies like Davler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/davlermedia
• YouTubeyoutube.com/@cityguideny
• Facebookfacebook.com/davlermedia
• LinkedInlinkedin.com/company/davler-media-group
• Instagraminstagram.com/CityGuideNY

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davler Media Group