AE Technologies

Name

AE Technologies

Legal name

AE Technologies Inc

Website

https://aetechnologiesinc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Automotive Service Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industry

Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)

Keywords

• Automotive shop equipment
• Vehicle lift supplier
• Tire changer equipment
• Wheel alignment systems
• Wheel service equipment

Headquarters

HQ city

Harveys Lake

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new automotive shop equipment including lifts, tire changers, wheel balancers, alignment machines, and emissions testing equipment. Products are sold at listed retail prices with periodic special/discounted pricing.
2. Parts Sales: Replacement parts for automotive machines and equipment. In-stock items typically ship within 24 hours, orders before 1PM usually ship same day.
3. Service and Repair: On-site and at-warehouse repair and service of equipment. Service department can also service other brands of equipment. Custom installations offered for new or existing locations.
4. Equipment Leasing and Financing: Commercial equipment leasing through partner lenders (PEA Solutions, Time Payment). Terms from 12 to 60 months. Options include One Dollar Buy-Out Lease, Simple EFA, and 12-month low cost leasing. Also offers deferred payment options.
5. Pre-Owned Equipment Sales: Sale of fully reconditioned pre-owned shop equipment including alignment computers and other automotive equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

AE Technologies Inc is the Northeast's largest distributor and service center for Ravaglioli (RAV) automotive shop equipment, selling vehicle lifts, tire changers, wheel balancers, alignment machines, PA-certified emission test equipment, and heavy duty service equipment from brands including RAV, Hollstein, Forward, iDEAL, and Tuxedo. The company also provides replacement parts, on-site equipment service and repair, custom installations, preventive maintenance plans, and commercial equipment leasing through partner lenders.

Product overview

AE Technologies is a distributor of automotive shop equipment, not a software company with a unified product platform. Their portfolio consists of physical equipment products sourced from multiple manufacturers including Ravaglioli (RAV), Hollstein, Forward, Ideal, and Tuxedo brands. The product range centers on wheel service equipment: vehicle lifts (two-post, four-post, scissor, mobile column, pit, and inground configurations) for raising vehicles, tire changers (automotive leverless, swing-arm, and heavy-duty truck models) for mounting/demounting tires, wheel balancers (video, laser, and standard types) for tire balance measurement, alignment systems (CCD and 3D technology with Bluetooth wireless) for wheel alignment, and PA-certified emissions testing equipment for Pennsylvania vehicle inspection stations. Additional offerings include air compressors, rolling jacks, and a selection of pre-owned/reconditioned equipment. The company operates as both a product distributor and service provider, offering parts, maintenance, and installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Lifts Raising equipment for vehicles including two-post lifts (9,000-18,000 lb capacities), four-post lifts (8,000-14,000 lb), scissor lifts with 26"-48" rise, mobile column lifts up to 90,000 lb combined, inground two-post lifts, pit lifts for low-ceiling facilities, motorcycle and ATV lifts (1,000-1,500 lb), alignment lifts with extra-long runways, and parking/storage lifts with 8,000-9,000 lb capacity. Sold to automotive repair shops, commercial fleet operators, and home enthusiasts.
• Tire Changers Equipment for mounting and demounting tires including RAV leverless (Memory G8945.26, SLIVO G8645/G8246), RAV swing arm (G7246 Speedchanger, G7645.26 Autolever), RAV tilt-back models, Hollstein rim clamp tire changers (TC-950), heavy duty truck/agricultural/earth-moving changers (RAV G102 SUPER DUTY, GRS926 MULTI-USE, GTB16N BULLET), and motorcycle/ATV tire changers. Sold to automotive shops, heavy duty service centers, and specialty vehicle service providers.
• Wheel Balancers Wheel balance measurement equipment including RAV video balancers (G3.140WS New Generation 3D Video Balancer) and Hollstein laser line and full-size performance wheel balancers for automotive wheels. Sold to automotive repair shops and tire service centers.
• Wheel Alignment Machines Wheel alignment systems including the TD1760 Bluetooth Series (six CCD optic sensors, patented non-runout fast clamps, 20,000+ vehicle data sheets), VISTAR 3DT 3-D target alignment system (RAV Solid Vision Technology, non-runout 3-point fast clamps, 90,000+ vehicle data sheets, SMART CARD updates, USB customer data backup), and Ravaglioli 8-Liner 8CCD Bluetooth wireless aligner. Sold to automotive repair shops.
• Heavy Duty Service Equipment Heavy duty wheel service equipment for commercial fleet operators including RAV 700 Series Heavy Duty Scissor Lifts (20,000-125,000 lb capacities for trucks, trailers, buses, and heavy equipment), RAV 600 Series Scissor Lifts for busy service facilities, and the Ravaglioli TD8060 Truck Heavy Duty Wheel Aligner with Bluetooth technology and Windows-based interface.
• Pennsylvania Certified Emission Test Equipment PennDOT-certified emission testing equipment for Pennsylvania inspection stations including the Worldwide OBD2 Emission Test Equipment (2nd Gen) for 1996 and newer vehicles with wireless vehicle interface, wireless Bluetooth gas cap tester, wireless 2D barcode scanner, and solid-state hard drive computer; and the Pennsylvania Gas Cap Emission Test Equipment for gas cap inspection. Sold to Pennsylvania-certified automotive inspection facilities.
• Air Compressors Air compressors for automotive shop pneumatic tool operation. Sold to automotive repair and service shops.
• Pre-Owned Equipment Fully reconditioned pre-owned automotive equipment including alignment computers and other shop machinery. Sold to automotive repair shops seeking budget-friendly alternatives to new equipment.
• Equipment Parts Supply Replacement parts for automotive machines and equipment. In-stock items typically ship within 24 hours; orders before 1PM usually ship same day. Sold to automotive repair shops and equipment owners.
• Equipment Service and Repair On-site and at-warehouse repair and service of equipment. Service department can also service other brands of equipment. Most equipment can be serviced or repaired within 24-48 hours. Preventive maintenance plans available with technician visits as often as every 3 months. Sold to automotive repair shops and equipment owners.
• Custom Installation Services

Quantifiable outcome

• Most equipment could be serviced or repaired within 24 to 48 hours
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Ravaglioli (RAV)coreChannel Partner/ Reseller/ DistributorAE Technologies is the Northeast's largest distributor of Ravaglioli Automotive Equipment. RAV, founded in 1958 and headquartered in Northern Italy, is one of the world's leading manufacturers of wheel service equipment. AE Technologies sells the full RAV product line including lifts, tire changers, wheel balancers, and alignment systems, and is authorized to provide warranty service for RAV products.
• Worldwide Environmental EquipmentminorChannel Partner/ Reseller/ DistributorWorldwide Environmental Equipment is the manufacturer of PennDOT-certified Pennsylvania emissions testing equipment (OBD2 and Gas Cap analyzers) that AE Technologies resells and installs for Pennsylvania inspection facilities.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hunter Engineering Company: US-based manufacturer of wheel alignment systems, tire changers, wheel balancers, and ADAS calibration equipment sold through dealer-direct and distributor channels. Overlaps directly with AE Technologies' core product categories of alignment machines, tire changers, and balancers for automotive service facilities.
• Stertil-Koni: Manufacturer of heavy-duty vehicle lifts (mobile column lifts, platform lifts, in-ground lifts) for trucks, buses, and commercial fleets. Directly comparable to AE Technologies' heavy-duty service equipment category serving commercial fleet customers.
• Coats (Hennessy Industries): Manufacturer of Coats and BADA tire changers, wheel balancers, and alignment systems for the automotive service industry. Direct product overlap with AE Technologies' tire changer and wheel balancer categories, sold through independent dealer/distributor channels.
• Mohawk Lifts: US manufacturer of two-post, four-post, scissor, and alignment lifts for automotive service facilities. Competes directly with the RAV and Forward lifts AE Technologies distributes, with overlapping dealer/distributor channels.
• Challenger Lifts: US manufacturer of vehicle lifts (two-post, four-post, scissor, mobile column) and accessories sold through dealer networks. Competes head-to-head with AE Technologies' RAV and Forward lift lines for the same automotive shop customer base.
• BendPak: Manufacturer of car lifts, tire changers, wheel balancers, and pipe benders sold through dealer/distributor networks. Direct product overlap with AE Technologies' lift and wheel service portfolio, including mobile column lifts and scissor lifts.
• Rotary Lift: A Dover Company brand manufacturing vehicle lifts (two-post, four-post, scissor, mobile column) for automotive service facilities. ALI-certified products distributed through dealer networks; directly comparable to AE Technologies' lift category.

Others

• Ravaglioli: Italian-based global manufacturer of wheel service equipment (lifts, tire changers, wheel balancers, alignment systems) founded in 1958. AE Technologies is the Northeast US's largest distributor of Ravaglioli products; Ravaglioli is a strategic supplier partner and the anchor of AE Technologies' premium positioning.

Broad incumbents

• Snap-on Incorporated: Large publicly traded tool and equipment company selling through a mobile franchise network and direct channels, with broad automotive shop equipment, diagnostics, and tool offerings. A broad incumbent in the same end-customer market (automotive service professionals) with a wider product portfolio.
• Matco Tools: Professional tool and equipment distributor operating primarily through a mobile franchise model serving automotive technicians and shop owners. Comparable distribution business model targeting the same end-customers, with broader product breadth than AE Technologies' equipment-focused portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AETechnologies

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AE Technologies