Datura
- Company typePrivate
- Founded2019
- HeadquartersWageningen-hoog, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
Datura firmographics
Firmographics- Name
- Datura
- Legal name
- Datura Molecular Solutions BV
- Website
- https://datura.nl
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Datura industry classification
Industry- Product category
- Environmental DNA Laboratory Services
- NAICS
- Environmental Consulting Services (541620)
- SIC
- Services-Commercial Physical & Biological Research (8731), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Environmental DNA (eDNA) & Advanced Biodiversity Methods (Bioacoustics, Camera Traps) (EUAHAHAM)
- akta.pro secondary industries
- Wastewater & Industrial Effluent Monitoring (NPDES/Permit Compliance) (EUAHACAD), Pesticide Residue & Agrochemical Screening Services (Soil/Plant/Water) (AFACAKAF)
Keywords
Where Datura is headquartered
LocationHeadquarters
- HQ city
- Wageningen-hoog
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Datura business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Laboratory Analysis Services: Core revenue from eDNA and DNA analysis services including species-specific qPCR, metabarcoding, diet analysis, predatieonderzoek, soil life analysis, and food web analysis. Delivered from the company's own laboratory in Wageningen. Analysis turnaround of 4 weeks (qPCR) or 8 weeks (metabarcoding).
- Sample Kits: Sale of sample collection kits (eDNA water filter, eDNA soil, swab, fecal) as standalone products for external laboratories or as stock. Kits are included with analyses but can be purchased separately.
- External qPCR and Extraction Kits: Since 2023, Datura sells extraction kits and qPCR kits to external laboratories that have their own facilities. Kits available for soil samples (waterspitsmuis, noordse woelmuis, marters), water samples (chloroform and capsule extraction), and qPCR kits for species including grote modderkruiper, waterspitsmuis, noordse woelmuis, heikikker, kamsalamander, rugstreeppad, and crop species.
- Workshops and Training: In-person workshops on (e)DNA monitoring and field methods for ecologists. Two-morning format with certificate of participation. Priced at €550 excl. VAT per participant.
- Custom R&D Development: Bespoke development and validation of new eDNA detection methods for species or species groups not yet in the portfolio. Includes custom assay development, primer design, and field validation.
- Field Work Services: On-site sampling conducted by Datura staff at €109/hour plus travel costs (€0.39/km from Wageningen). Vacuum pump rental at €297/week for water sampling.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Species-Specific eDNA Analysis (filter, water, soil) — 1st species |
| Unit Pricing | Pay-as-you-go | Species-Specific eDNA Analysis — Extra species per sample |
| Unit Pricing | Pay-as-you-go | Species-Specific eDNA Keutel Analysis |
| Unit Pricing | Pay-as-you-go | Metabarcoding — 1 species group |
| Unit Pricing | Pay-as-you-go | Metabarcoding — Extra species group |
| Other | Pay-as-you-go | Metabarcoding — Food Web Analysis (3 markers) |
| Other | Pay-as-you-go | Metabarcoding — Diet Analysis |
| Unit Pricing | Pay-as-you-go | DNA Barcoding (keutel/tissue) |
| Unit Pricing | Pay-as-you-go | Soil Life — Global Analysis (micro-organisms & worms) |
| Unit Pricing | Pay-as-you-go | Soil Life — Detail Analysis (micro-organisms or worms) |
| Unit Pricing | Pay-as-you-go | Sample Kit eDNA Water (filter) |
| Other | Pay-as-you-go | Sample Kit eDNA Water (capsule) |
| Unit Pricing | Pay-as-you-go | Sample Kit eDNA Soil |
| Unit Pricing | Pay-as-you-go | Sample Kit Swab |
| Other | Pay-as-you-go | Field Work by Datura Staff |
| Other | Pay-as-you-go | Workshop (e)DNA Monitoring and Field Methods |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Datura product offering
Product offeringCore offering
Datura operates a dedicated eDNA laboratory in Wageningen delivering non-invasive environmental DNA monitoring and DNA identification services for ecological research. Core deliverables include species-specific qPCR detection, DNA metabarcoding species lists, food web analysis, soil biodiversity assessment, water quality monitoring, predation research, diet analysis, invasive species detection, and pollution source screening. The lab serves ecologists, terrain managers, environmental consultants, government agencies, and agricultural businesses through quote-based projects, self-serve sample kits, external qPCR/extraction kits, and bespoke R&D.
Product overview
Datura Molecular Solutions BV is an eDNA research bureau and laboratory offering a comprehensive portfolio of DNA-based ecological monitoring services. The core offerings include eDNA monitoring for species detection (via species-specific qPCR and metabarcoding), DNA identification services (barcoding, metabarcoding, species-specific analysis), and specialized analyses for soil life, water quality, predation research, diet analysis, discharge detection, and invasive exotics. These services are supported by sample collection kits (water filters, soil, feces, swabs) sold directly to clients, and external laboratory kits (extraction and qPCR kits) for third-party laboratories. The company operates from Wageningen, Netherlands, with a laboratory established in April 2019.
Differentiator
Problem solved
Functional benefit
Products and services
- eDNA Monitoring
Quantifiable outcome
- eDNA sponge method was 86% effective at detecting bats at locations where the standard bat protocol detected bats, and detected bats at additional locations.
- +4 more outcomes
Companies that use Datura
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Datura technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Datura partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- RVO (Rijksdienst voor Ondernemend Nederland)coreRVO and Datura entered a collaboration to investigate whether eDNA can help detect bats in cavity walls. A validation study was conducted comparing three eDNA methods and fecal analysis against the standard bat protocol. The study found the eDNA sponge method was 86% effective compared to the protocol and fecal analysis confirmed bat presence in 94% of cases. Research reports have been published publicly.
- StaatsbosbeheercoreIn spring 2024, Datura conducted eDNA monitoring research on amphibians in two Brabant nature reserves on behalf of Staatsbosbeheer. Samples were collected at 60 locations and analyzed using metabarcoding to generate species lists, providing actionable information for evaluating and improving management measures.
- EelerwoudecoreIn summer 2023, Datura collaborated with Eelerwoude on a pilot study to detect small mustelids (marters) using eDNA soil samples. Eelerwoude placed camera traps in four nature areas while Datura analyzed eDNA samples. The collaboration demonstrated superior detection rates for eDNA vs. camera traps. Datura developed a proprietary mustelid-specific primer for the metabarcoding analysis.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Datura competitors and assessment
Company assessmentOthers
Broad incumbents
- Eurofins Genomics: Large global genomics services provider offering DNA sequencing, barcoding, and molecular biology services through the Eurofins network. Overlaps with Datura on barcoding and metabarcoding, but operates as a broad-scale commercial genomics provider rather than an ecology specialist.
Direct peers
- Jonah Ventures: US-based eDNA laboratory offering environmental DNA services including metabarcoding and species-specific detection for aquatic and terrestrial biodiversity projects. Comparable service portfolio and target customer base to Datura.
- Spygen: French eDNA specialist and one of the original developers of environmental DNA monitoring for aquatic species. Direct peer in offering metabarcoding and species-specific detection services to ecologists, biodiversity researchers, and regulatory bodies across Europe.
- NatureMetrics: UK-based eDNA biodiversity monitoring company offering species detection (qPCR and metabarcoding) for aquatic and terrestrial ecosystems. Closely comparable to Datura in core technology and target customers (ecologists, environmental consultants, conservation organizations), but operating at significantly larger international scale.
- AllGenetics: Spanish molecular ecology services company offering DNA barcoding, metabarcoding, eDNA monitoring, and custom assay development for biodiversity and environmental studies. Direct competitor in the European eDNA services market.
- Wilderlab: New Zealand-based eDNA laboratory providing species detection, freshwater biomonitoring, and custom assay services. Comparable operating model to Datura — independent lab running validated qPCR/metabarcoding workflows for ecologists and conservation managers, with a strong regional/national focus.
Regional players
- BaseClear: Dutch molecular biology services company offering DNA sequencing, microbiome analysis, and genetic testing from Leiden. Comparable in being a Netherlands-based contract molecular biology lab, though its scope extends beyond ecological eDNA into broader genomic services.
- Bureau Waardenburg: Independent Dutch ecological research and consultancy bureau conducting field surveys, species inventories, and impact assessments for nature management. Comparable in serving the same Dutch ecologist/terrain manager customer base, but as a consultancy rather than a molecular laboratory.
Emerging players
- Sinsoma: Austrian eDNA laboratory offering environmental DNA analyses for biodiversity monitoring in Alpine and Central European ecosystems. Emerging peer with regional European focus comparable to Datura's Benelux specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Datura social profiles
Digital presenceDatura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datura leadership team
Management profileNumber of profiles
Profiles11 records
Datura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datura
What does Datura do?
Datura operates a dedicated eDNA laboratory in Wageningen delivering non-invasive environmental DNA monitoring and DNA identification services for ecological research. Core deliverables include species-specific qPCR detection, DNA metabarcoding species lists, food web analysis, soil biodiversity assessment, water quality monitoring, predation research, diet analysis, invasive species detection, and pollution source screening. The lab serves ecologists, terrain managers, environmental consultants, government agencies, and agricultural businesses through quote-based projects, self-serve sample kits, external qPCR/extraction kits, and bespoke R&D.
Is Datura a public or private company?
Datura is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Datura founded?
Datura was founded in 2019. It employs 1 to 10 people.
Where is Datura based?
Datura is headquartered in Wageningen-hoog, Netherlands, in the Europe region.
How does Datura make money?
Six revenue lines are on record. Laboratory Analysis Services are the primary driver. The others are sample Kits, external qPCR and Extraction Kits, workshops and Training, custom R&D Development and field Work Services.
Who are Datura's main competitors?
eDNA Solutions (eDNAS) is listed as an others. Eurofins Genomics is listed as a broad incumbent. Direct peers are Jonah Ventures, Spygen, NatureMetrics, AllGenetics and Wilderlab. Regional players are BaseClear and Bureau Waardenburg. Sinsoma is listed as an emerging player.
Does Datura have an API?
No public API is recorded for Datura.
What industry is Datura in?
Datura's product category is Environmental DNA Laboratory Services. Its primary akta.pro industry code is EUAHAHAM, Environmental DNA (eDNA) & Advanced Biodiversity Methods (Bioacoustics, Camera Traps), with a secondary code of EUAHACAD, Wastewater & Industrial Effluent Monitoring (NPDES/Permit Compliance). Its NAICS code is 541620 and its SIC code is 8731.