Sinsoma
Sinsoma GmbH is an Austrian molecular analytics laboratory that uses DNA metabarcoding and PCR to deliver honey authenticity testing, bedbug detection, and biodiversity eDNA analysis services for beekeepers, food retailers, hotels, and ESG-driven businesses across the DACH region.
- Company typePrivate
- Founded2018
- HeadquartersVöls, Austria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sinsoma does
Sinsoma GmbH is an Austrian molecular analytics laboratory headquartered in Völs, Tirol, that commercializes DNA metabarcoding and PCR-based testing services for environmental, food, and pathogen applications. Its core offering, built on environmental DNA (eDNA) analysis and high-throughput metabarcoding, enables simultaneous identification of plant, animal, bacterial, and fungal species from complex samples such as water, soil, dust, honey, and flowers without requiring direct observation or capture of organisms. The product portfolio is organized around four pillars: honey DNA profiling (including a basic and extended retailer profile analyzing roughly 35,000 pollen per sample versus 500-1,000 in classical microscopy); bedbug PCR testing for both consumer and hospitality use at claimed 99.99% accuracy; a biodiversity eDNA suite covering plants, insects, birds, amphibians, fish, and soil; and add-on services such as authenticity certificates, QR-code seals, and customized webinars.
The company operates a product-led go-to-market centered on a self-serve e-commerce shop at sinsoma.com, with transactional pricing per test ranging from €94 to €1,317.60, complemented by certificate (€59), seal, and webinar upsells. Distribution combines direct online sales (primarily Austria plus DACH shipping) with enterprise and channel sales through a partnership with BIO-TECH Betriebshygiene GmbH into the hotel and pest-control verticals, plus trade-conference presence and PR in industry publications such as Food & Recht. Customer segments include beekeepers, food retailers, hotels and hospitality operators, businesses using biodiversity testing for ESG/CSRD reporting, local authorities, and private homeowners. Sinsoma is privately held, founder-led by Managing Director Dr. Michael Traugott, with no external funding or parent company disclosed, and has received the European Award for Ecological Gardening 2025 in recognition of its insect diversity test innovation.
Sinsoma firmographics
Firmographics- Name
- Sinsoma
- Legal name
- Sinsoma GmbH
- Website
- https://sinsoma.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sinsoma GmbH is an Austrian molecular analytics laboratory that uses DNA metabarcoding and PCR to deliver honey authenticity testing, bedbug detection, and biodiversity eDNA analysis services for beekeepers, food retailers, hotels, and ESG-driven businesses across the DACH region.
- Ownership category
- akta.pro rank
Sinsoma industry classification
Industry- Product category
- DNA Analysis Laboratory Services
- NAICS
- Testing Laboratories and Services (541380), Medical Laboratories (621511)
- SIC
- Services-Testing Laboratories (8734), In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Risk Assessment, Hazard Analysis & Food Defense/Fraud Programs (AFALAAAO)
- akta.pro secondary industries
- Identity & Authenticity Verification for Label Accuracy (species, varietal, adulteration) (AFALAHAF), Pathogen & Disease Diagnostics Services (Plant, Soil, Water) (AFACAKAG), Rapid On-Site Environmental Testing Kits & Instruments (Lateral Flow, PCR, ATP Devices) (AFALAEAK), Pesticide Residue Testing (MRLs, Multi-Residue Methods) (AFALAFAA)
Keywords
Where Sinsoma is headquartered
LocationHeadquarters
- HQ city
- Völs
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Sinsoma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- DNA Analysis Testing Services: One-time DNA analysis services for various sample types (honey, insects, plants, soil, water, birds, amphibians, fish). Customers purchase test kits, collect samples, and receive laboratory analysis results with certificates. Pricing varies by test type from €94 to €1,317.60. Additional revenue from result certificates (€59) and QR code labels (€15-25).
- Product Sales: Sale of DNA test kits and sampling materials through e-commerce shop. Includes bedbug PCR tests, biodiversity test kits, honey DNA analysis products. Revenue from individual products and bulk/enterprise packs.
- Professional Services: Customized webinars for beekeeping organizations and professional groups. Webhook/inquiry-based pricing for trade/hotel industry bulk testing programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DNA-pollen analysis of honey - single test for beekeepers |
| Unit Pricing | Pay-as-you-go | Honey DNA profile for retailers |
| Unit Pricing | Pay-as-you-go | Bedbug PCR-test for home use |
| Unit Pricing | Pay-as-you-go | Biodiversity DNA tests - various organisms |
| Unit Pricing | Pay-as-you-go | Honey DNA seal and QR code labels |
| Unit Pricing | Pay-as-you-go | Customized webinar honey DNA analysis |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sinsoma product offering
Product offeringCore offering
Sinsoma provides DNA- and RNA-based laboratory analysis services centered on DNA metabarcoding and environmental DNA (eDNA) technology. Customers order self-collection test kits through an online shop, return samples to the Austrian lab, and receive digital analytical results with a certificate. Core application areas include honey/pollen authenticity and origin verification, biodiversity measurement of plants, insects, birds, amphibians, fish and soil, and PCR-based pathogen/pest detection (notably bedbugs).
Product overview
Sinsoma GmbH offers a comprehensive portfolio of DNA-based analysis services focused on biodiversity measurement and food/environmental testing. The core offering centers on DNA metabarcoding technology and PCR-based detection methods, with services organized across four main categories: (1) Honey DNA Analysis - including pollen analysis, retailer profiles (basic and extended), and verification seals; (2) Biodiversity Testing - covering plants, insects, birds, amphibians, fish, and soil through environmental DNA (eDNA) analysis; (3) Bedbug Detection - PCR-based testing for home and commercial/hospitality use; and (4) Educational Services - webinars on DNA analysis for beekeeping applications. The company operates a laboratory in Tirol, Austria, and serves both individual customers (beekeepers, homeowners) and enterprise clients (food retailers, hotels, agricultural businesses, municipalities). Analysis results are delivered digitally with QR-code enabled customer-facing verification options.
Differentiator
Problem solved
Functional benefit
Products and services
- DNA-Pollen Analysis of Honey (DNA-Trachtanalyse) DNA metabarcoding-based pollen analysis of a honey sample identifying all botanical origins (up to 35,000 pollen species) for beekeepers to verify honey authenticity, origin and quality. Sold as a single test (€96) or 10-pack.
- Honey DNA Profile for Retailers (Basic) Entry-level DNA-based authentication and origin verification service for honey sold in retail, targeted at food retailers and brand owners who need validated honey quality documentation. Priced at €568.80.
- Honey DNA Profile for Retailers (Extended) Premium DNA-based honey authentication package for retailers with extended scope of analysis and reporting. Priced at €1,317.60.
- Pollen DNA Profile for Retailers Retailer-focused DNA pollen analysis service for honey products, priced at €298.80.
- Bedbug PCR-Test for Home Use Self-collection PCR test kit for private individuals/homeowners to confirm or rule out a bedbug infestation, with 99.99% accuracy claim and digital results delivery. Priced at €94.
- Bedbug PCR-Test for Trade / Hotel Industry Professional PCR-based bedbug detection service for hotels, hospitality operators and pest-control companies, with 99.99% accuracy and enquiry-based pricing tailored to volume.
- DNA-Test Plant Diversity eDNA-based biodiversity test measuring plant species composition from environmental samples, used by businesses, agriculture, municipalities and organisations for ESG/CSRD reporting. Priced at €298.80.
- DNA-Test Insect Diversity eDNA-based biodiversity test measuring insect species composition for ESG/CSRD monitoring, agriculture and corporate environmental reporting. Priced at €298.80.
- DNA-Test Bird Diversity eDNA-based biodiversity test detecting bird species from environmental samples for ecological monitoring and ESG/CSRD reporting. Priced at €298.80.
- DNA-Test Amphibians eDNA-based biodiversity test for amphibian species detection in water and environmental samples. Priced at €322.80.
- DNA-Test Fish Diversity eDNA-based biodiversity test identifying fish species from water samples, used for ecological monitoring and ESG/CSRD reporting. Priced at €322.80.
- DNA-Test Soil Diversity eDNA-based biodiversity test analysing soil samples for microbial and organism diversity, applied to agriculture, municipalities and ESG/CSRD reporting. Priced at €322.80.
- Honey DNA Seal (QR-code proof-of-analysis label) Physical QR-coded seal/label (sized 12 mm / 22 mm) that retailers and beekeepers can attach to honey jars as a visual proof-of-analysis, linking buyers to the digital DNA test certificate. Priced €15–29.
- Customized Webinar on Honey DNA Analysis Tailored educational webinar on honey DNA analysis for beekeeping associations, retailers and corporate groups, priced at €198.
- Certificate of DNA-Pollen Analysis Standalone formal certificate documenting a honey pollen DNA analysis, sold as a separate item at €59 for use as official documentation by beekeepers and retailers.
Quantifiable outcome
- 35,000 pollen per sample analyzed (vs. 500-1000 in classic analysis)
- +3 more outcomes
Companies that use Sinsoma
Customer profileNamed customers4 records
Segments6 records
Sinsoma technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Sinsoma partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BIO-TECH Betriebshygiene GmbHcorePartnership for bedbug PCR testing services for hotel industry clients. BIO-TECH operates as pest control partner implementing Sinsoma's bedbug detection services. Customer testimonial indicates reliable, professional and friendly collaboration with results and certificates delivered through customer portal.
Scale indicators4 records
Recent moves3 records
Expansion highlights6 records
Sinsoma competitors and assessment
Company assessmentBroad incumbents
- Eurofins Scientific: Global testing services group with extensive food authenticity, agricultural testing, and environmental DNA capabilities. Competes with Sinsoma in honey authenticity, pesticide residue, and biodiversity/eDNA testing, but at vastly greater scale, with international lab footprints and accreditations Sinsoma lacks.
- SGS: World-leading inspection, verification, testing, and certification company with food and agricultural testing services. Overlaps with Sinsoma's honey authenticity and food testing offering, and increasingly with environmental/biodiversity testing, but as part of a much broader service portfolio.
- Bureau Veritas: Global testing, inspection, and certification (TIC) group with food and agri commodity testing lines. Competes in honey and food authenticity testing similar to Sinsoma's honey DNA profiling, and is expanding into environmental and biodiversity services for ESG reporting.
- ALS Global: International testing services group with strong food, environmental, and life sciences divisions. Comparable to Sinsoma in food authenticity and environmental testing, and a likely competitor for enterprise and government biodiversity/ESG testing contracts.
- bioMérieux: Global in vitro diagnostics and microbial detection company with industrial and clinical pathogen detection. Comparable to Sinsoma's pathogen detection and PCR-based testing lines (e.g. bedbug PCR, COVID cluster prevention referenced in MED-EL testimonial), though operating at much greater scale in regulated diagnostics.
- Intertek: Global TIC provider covering food, agri, and environmental testing. Overlaps with Sinsoma on food authenticity and agri testing, with the scale and accreditations to serve large retailer and public-sector clients that Sinsoma currently cannot.
Direct peers
- AllGenetics: Spanish/European molecular ecology and DNA-based identification lab offering eDNA, metabarcoding, and DNA barcoding services to researchers, consultancies, and enterprises. Closely comparable to Sinsoma in technology (PCR, NGS, DNA barcoding) and customer mix (academia, agribusiness, environmental consultants).
- NatureMetrics: UK-based specialist in eDNA-based biodiversity monitoring for nature, agriculture, and supply chains. Direct peer — Sinsoma's plant/insect/bird/amphibian/fish/soil eDNA tests address the same customer use cases (ESG/CSRD biodiversity reporting, environmental monitoring) using the same metabarcoding and reference-database approach.
- SpyoGen: European eDNA laboratory providing environmental DNA services for biodiversity and water monitoring. Direct peer in the eDNA/biodiversity testing space, offering metabarcoding and species detection from water and soil samples comparable to Sinsoma's eDNA product line.
Others
- IDT (Integrated DNA Technologies): Major supplier of oligonucleotides, probes, and PCR/NGS reagents used in molecular biology labs. Not a direct competitor but a key enabler for Sinsoma's PCR and metabarcoding workflows, and a partner/supplier in the DNA testing value chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sinsoma social profiles
Digital presenceSinsoma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sinsoma leadership team
Management profileNumber of profiles
Sinsoma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sinsoma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sinsoma
What does Sinsoma do?
Sinsoma provides DNA- and RNA-based laboratory analysis services centered on DNA metabarcoding and environmental DNA (eDNA) technology. Customers order self-collection test kits through an online shop, return samples to the Austrian lab, and receive digital analytical results with a certificate. Core application areas include honey/pollen authenticity and origin verification, biodiversity measurement of plants, insects, birds, amphibians, fish and soil, and PCR-based pathogen/pest detection (notably bedbugs).
Is Sinsoma a public or private company?
Sinsoma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sinsoma founded?
Sinsoma was founded in 2018. It employs 11 to 50 people.
Where is Sinsoma based?
Sinsoma is headquartered in Völs, Austria, in the Europe region.
How does Sinsoma make money?
Three revenue lines are on record. DNA Analysis Testing Services are the primary driver. The others are product Sales and professional Services.
Who are Sinsoma's main competitors?
Broad incumbents on record are Eurofins Scientific, SGS, Bureau Veritas, ALS Global, bioMérieux and Intertek. Direct peers are AllGenetics, NatureMetrics and SpyoGen. IDT (Integrated DNA Technologies) is listed as an others.
Does Sinsoma have an API?
No public API is recorded for Sinsoma.
What industry is Sinsoma in?
Sinsoma's product category is DNA Analysis Laboratory Services. Its primary akta.pro industry code is AFALAAAO, Risk Assessment, Hazard Analysis & Food Defense/Fraud Programs, with a secondary code of AFALAHAF, Identity & Authenticity Verification for Label Accuracy (species, varietal, adulteration). Its NAICS code is 541380 and its SIC code is 8734.