Course Co.
CourseCo is a privately-held golf course management company founded in 1989 in Petaluma, California, managing 47 public-access golf properties across 8 U.S. states for municipalities, private owners, and government agencies, supported by 2,000+ employees and additional services including leases, consulting, and event hospitality.
- Company typePrivate
- Founded1989
- HeadquartersPetaluma, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Course Co. does
CourseCo, Inc. is a privately-held golf course management company founded in 1989 and headquartered in Petaluma, California. The company provides full-service operational management for 47 public-access golf properties across 8 U.S. states — California, Oregon, Washington, Nevada, Montana, Texas, Idaho, and Arizona — under management contracts, leases, and consulting engagements with municipalities, private owners, and government agencies. Each property operates as an individually managed entity with custom-designed business plans, staffing models, and budgets, supported by an environmental stewardship program that includes Audubon International Cooperative Sanctuary certifications and a Waterwise Greens Initiative.
The company's service portfolio spans golf course management, lease arrangements, consulting, and ancillary hospitality operations (notably Fairview Weddings & Events), with revenue generated through management fees and associated food and beverage operations. CourseCo employs more than 2,000 people and runs a property-portfolio model that emphasizes deep corporate oversight, stakeholder communication frameworks, and community programming through partnerships with First Tee, Youth on Course, and the San Jose Golf Scholarship. The company also hosts the annual CourseCo Championship tournament at Palouse Ridge Golf Club (Washington State University) and maintains a L.E.A.D. leadership development program.
CourseCo's go-to-market is sales-led and B2B, targeting procurement cycles at municipal recreation departments, private owners, and public agencies, with relationships positioned as long-term partnerships rather than transactional service contracts. Distribution is reinforced through organic digital channels (website, Facebook, Instagram, LinkedIn), industry events (NGCOA Golf Business Conference, GCSAA), and earned media. The company has earned consecutive placements on the National Golf Foundation Top 100 Businesses in Golf list (2020 and 2025), was the first management company ever to receive the GCSAA President's Award for Environmental Stewardship (2019), and holds the California Governor's Environmental and Economic Leadership Award (2003).
Course Co. firmographics
Firmographics- Name
- Course Co.
- Legal name
- CourseCo, Inc
- Website
- https://courseco.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CourseCo is a privately-held golf course management company founded in 1989 in Petaluma, California, managing 47 public-access golf properties across 8 U.S. states for municipalities, private owners, and government agencies, supported by 2,000+ employees and additional services including leases, consulting, and event hospitality.
- Ownership category
- akta.pro rank
Course Co. industry classification
Industry- Product category
- Golf Course Management Services
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Athletic Field & Golf Course Groundskeeping (IMAIAIAH)
Keywords
Where Course Co. is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Course Co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Golf Course Management Contracts: CourseCo generates revenue through management contracts with golf course owners, including municipalities, private owners, and government agencies. The company handles all aspects of golf course operations including staffing, business planning, budgeting, and day-to-day management in exchange for management fees.
- Food & Beverage Operations: Associated food and beverage operations at golf course properties under management, including restaurants, bars, and event catering services such as those at Fairview Weddings & Events.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Course Co. product offering
Product offeringCore offering
CourseCo provides comprehensive golf course management services to municipalities, private owners, and government agencies, operating 47 properties as individual entities. Services include custom business planning, budgeting, staffing, corporate oversight, and stakeholder communication, along with associated food & beverage operations. The company also offers golf course consulting, lease arrangements, and event hosting (e.g., Fairview Weddings & Events).
Product overview
CourseCo is a golf course management company operating 47 golf properties across 8 states (California, Oregon, Washington, Nevada, Montana, Texas, Idaho, and Arizona). The company offers a portfolio of management services including business planning, staffing, and client communication for each course as an individual entity. Core services include golf course management, leases, consulting, and event services (Fairview Weddings & Events). The company also operates community programs including scholarships and the L.E.A.D. leadership program, and hosts the annual CourseCo Championship tournament.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf Course Management Services Full-service management of golf courses for municipalities, private owners, and government agencies, including custom business planning, staffing, budgeting, and day-to-day operational oversight of 47 properties across 8 U.S. states.
- Golf Course Leases Lease arrangements offered to golf course property owners under CourseCo's management.
- Golf Course Consulting Consulting services for golf course operations and management provided to course owners seeking professional advice.
- Fairview Weddings & Events Wedding and event hosting services at the Fairview venue, part of CourseCo's associated food and beverage operations at managed golf properties.
Quantifiable outcome
- CourseCo has achieved recognition as a Top 100 Business in Golf by the National Golf Foundation
- +2 more outcomes
Companies that use Course Co.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Course Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Course Co. partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- River View Golf CoursecoreCourseCo assumed management of River View Golf Course in Santa Ana, California, an 18-hole championship layout spanning 6,190 yards along the Santa Ana River. This partnership expands CourseCo's Southern California presence and strengthens their portfolio of community-focused public golf properties.
- Fullerton Golf CoursecoreCourseCo partnered with Fullerton Golf Course in Fullerton, California, beginning December 1, 2025. CourseCo brings expertise in golf operations, customer service, and community engagement to enhance the overall experience for golfers and visitors.
- Red Wolf Golf ClubcoreCourseCo announced a new partnership with Red Wolf Golf Club in Clarkston, Washington. CourseCo plans to enhance course conditions, improve guest services, and explore new programming to welcome more golfers.
- Juniper Golf CoursecoreCourseCo renewed its management contract with Juniper Golf Course in Redmond, Oregon for an additional 5.5 years, marking what will soon be two decades of collaboration and continuous improvement.
- Palouse Ridge Golf Club / Washington State UniversitycorePalouse Ridge Golf Club is located on the Washington State University campus and is home to the WSU Cougars Golf Teams. The annual CourseCo Championship tournament is hosted at this facility.
- First TeecoreCourseCo hosts First Tee programs at their facilities, providing youth with opportunities to learn and grow in the game of golf through mentorship and instruction.
- Youth on CoursecoreCourseCo partners with Youth on Course to provide affordable access to golf for young people, supporting youth development through the sport.
- Audubon InternationalcoreCourseCo courses achieve certification through Audubon International's Cooperative Sanctuary Program, demonstrating commitment to environmental stewardship, wildlife habitat management, and sustainable practices.
- Golf Course Superintendents Association of America (GCSAA)majorCourseCo superintendents participate in GCSAA's Environmental Leaders in Golf Awards (ELGA) and other association programs for professional development and recognition.
- California Golf Course Owners Association (CGCOA)majorCourseCo leaders receive recognition through CGCOA awards including the For the Good of the Game Award and Ted Horton Distinguished Service Award.
- Courtyard By Marriott PullmanminorOfficial hotel partner for the CourseCo Championship tournament, providing accommodations for tournament participants and attendees.
- NGCOA (National Golf Course Owners Association)majorCourseCo leaders speak at NGCOA events including the Golf Business Conference 2025. CourseCo was named to the NGCOA's Top 100 Business in Golf.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Course Co. competitors and assessment
Company assessmentDirect peers
- Troon: Troon is the largest third-party golf and club-management company in the world, managing hundreds of courses across a broad portfolio. It is the most direct scaled competitor to CourseCo for the same municipal and private management contracts.
- KemperSports: KemperSports is a major U.S. golf course and hospitality management company with a national portfolio of municipal, private, and resort courses. It competes head-to-head with CourseCo on municipal RFPs and multi-course management engagements.
- Billy Casper Golf (BCG): Billy Casper Golf is a third-party golf course management company historically focused on public and municipal courses. It is one of the closest direct comparables to CourseCo in customer segment and management-style.
- American Golf Corporation: American Golf is a long-standing operator and manager of public and resort golf courses in the U.S. It competes with CourseCo for municipal management contracts and public-access golf operational mandates.
- Honours Golf: Honours Golf is an Alabama-based golf course management company managing municipal, resort, and private courses across the southern U.S. It is a similarly sized regional competitor pursuing multi-course municipal management agreements.
- OB Sports Management: OB Sports is a golf-course management and consulting firm operating public and private courses in the western U.S. It is a comparable-scale direct competitor to CourseCo in the western states' municipal and resort management market.
Broad incumbents
- Invited (formerly ClubCorp): Invited operates a large network of country clubs and golf-centric member clubs nationwide. While heavier on private/member clubs than CourseCo's public-course focus, it competes on adjacent management mandates and broader hospitality service lines.
- BrightView Golf Maintenance: BrightView is the largest U.S. commercial landscaping company and operates a golf-course maintenance services division serving many of the same municipal courses CourseCo manages. Adjacent and enabling, particularly on agronomic and groundskeeping services.
Regional players
- Eagle Golf / EGM Golf Management: Eagle Golf and similar regional management operators manage public and resort courses at smaller scale, often competing for the same municipal RFPs in their home regions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Course Co. social profiles
Digital presenceCourse Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Course Co. leadership team
Management profileNumber of profiles
Profiles8 records
Course Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Course Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Course Co.
What does Course Co. do?
CourseCo provides comprehensive golf course management services to municipalities, private owners, and government agencies, operating 47 properties as individual entities. Services include custom business planning, budgeting, staffing, corporate oversight, and stakeholder communication, along with associated food & beverage operations. The company also offers golf course consulting, lease arrangements, and event hosting (e.g., Fairview Weddings & Events).
Is Course Co. a public or private company?
Course Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Course Co. founded?
Course Co. was founded in 1989. It employs 1,001 to 5,000 people.
Where is Course Co. based?
Course Co. is headquartered in Petaluma, United States, in the North America region.
How does Course Co. make money?
Two revenue lines are on record. Golf Course Management Contracts are the primary driver. The others are food & Beverage Operations.
Who are Course Co.'s main competitors?
Direct peers on record are Troon, KemperSports, Billy Casper Golf (BCG), American Golf Corporation, Honours Golf and OB Sports Management. Broad incumbents are Invited (formerly ClubCorp) and BrightView Golf Maintenance. Eagle Golf / EGM Golf Management is listed as a regional player.
Does Course Co. have an API?
No public API is recorded for Course Co..
What industry is Course Co. in?
Course Co.'s product category is Golf Course Management Services. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of IMAIAIAH, Athletic Field & Golf Course Groundskeeping. Its NAICS code is 713910 and its SIC code is 7997.