CompleteOK

What CompleteOK does

CompleteOK, operating under legal name Complete Home Health, is a privately held, family-owned provider of home-based healthcare services headquartered in Tulsa, Oklahoma. The company operates 14 branch offices across the state and organizes its business around four interconnected service lines: Home Health (skilled nursing, wound care, infusion therapy, rehabilitation therapies, psychiatric nursing, and a cardiac program), Hospice Care (interdisciplinary end-of-life care with 24/7 on-call), Palliative Care (symptom management for advanced illness), and Home Services (non-medical personal care, homemaking, companionship). Customers are seniors, individuals with chronic or advanced illness, adults with physical disabilities, medically fragile patients, and veterans — accessed via physician referrals, hospital discharge planning, family self-referrals, and eligibility-based enrollment in state and federal programs (SoonerCare/Medicaid waivers, VA Veterans Homemaker Program, Living Choice).

The revenue model is reimbursement-driven. The majority of clinical and personal-care services are billed to Medicare, Medicaid/SoonerCare (including ADvantage Waiver, Medically Fragile Waiver), and the Veterans Administration at per-visit or per-episode rates set by the payer; a smaller private-pay stream covers companionship and homemaking services for households that do not qualify for government funding. Patient acquisition is handled through physician referrals, discharge-planner relationships, a centralized intake phone operation (888-948-0088), and a free no-cost evaluation offered across all service lines. The company markets itself through its website, location-specific Facebook pages, YouTube, LinkedIn, and a health-education blog authored by its Director of Media & Communications (B. Gray). No proprietary technology platform, API, or AI capability is disclosed; service delivery is performed by company-employed clinicians and caregivers across the branch network, and ownership is described as founder/family-controlled with no disclosed equity investors or institutional capital.

Name

CompleteOK

Legal name

Complete Home Health

Website

https://completeok.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CompleteOK is a family-owned, Oklahoma-based home health and hospice provider operating 14 branch offices across the state, delivering skilled nursing, hospice, palliative, and non-medical home care to seniors and individuals with chronic or advanced illnesses under Medicare, Medicaid, and VA reimbursement.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Health Care and Social Assistance (62)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Routine In-Home Hospice Care (HSABAFAA), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), In-Home Hospice Aide & Personal Care (Hospice ADL Support) (HSABAFAK), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)

Keywords

• Home health services
• Hospice care
• Palliative care
• Skilled nursing
• In-home personal care

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Home Health Services: Skilled nursing, therapy services, wound care, infusion therapy, psychiatric nursing, and medication management billed through Medicare, Medicaid, or private insurance based on patient eligibility and service orders.
2. Hospice Care Services: Hospice services including 24/7 emergency on-call, medication, medical equipment and supplies provided under Medicare hospice benefit for eligible patients with life-limiting illnesses.
3. Palliative Care Services: Pain and symptom management services for patients with advanced illnesses, coordinated with existing medical providers, typically covered through Medicare or insurance.
4. Home Services Programs: Personal care, homemaking, and companionship services funded through Medicaid ADvantage Waiver, VA Veterans Homemaker Program, Medically Fragile Waiver, Living Choice Program, and private pay arrangements.
5. Private Pay Services: Companionship services and homemaking services available on a private pay basis for patients who do not qualify for government-funded programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CompleteOK is a family-owned home health and hospice provider delivering in-home clinical and non-clinical care services across Oklahoma. The company operates four service lines: Home Health (skilled nursing, wound care, infusion therapy, physical/occupational/speech therapy), Home Services (personal care, homemaking, companionship), Palliative Care (symptom management for serious illness), and Hospice Care (end-of-life whole-person care with 24/7 on-call). Services are reimbursed through Medicare, Medicaid/SoonerCare, VA benefits, state waiver programs, and private pay.

Product overview

CompleteOK is a family-owned home health and hospice care company operating in Oklahoma. The company offers a portfolio of four interconnected service lines: Home Services (non-medical support including homemaking, companionship, and specialized Medicaid/VA programs), Home Health (skilled nursing, therapy, wound care, infusion, and psychiatric services), Palliative Care (symptom management for serious illness), and Hospice Care (end-of-life support with an interdisciplinary team). The services range from private pay options to Medicaid and Veterans Administration-funded programs, serving seniors and individuals with disabilities across 14 Oklahoma locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Health Skilled nursing and therapeutic services delivered in patients' homes, including wound care, infusion therapy, medication management, cardiac home health, psychiatric nursing, and physical/occupational/speech rehabilitation services for recovery from illness, injury, or surgery. Billed through Medicare, Medicaid, or private insurance based on patient eligibility and physician orders.
• Home Services Non-medical in-home support services including personal care, homemaking, companionship, and assistance with daily activities. Includes specialized programs for Medicaid waiver participants (ADvantage, Medically Fragile, Living Choice), VA Veterans Homemaker Program, and private-pay companionship and homemaking for those who do not qualify for government-funded programs.
• Palliative Care Advanced symptom management services for individuals with serious illnesses, working in coordination with their existing medical providers to reverse the progression of pain and other symptoms and improve quality of life. Typically covered through Medicare or insurance.
• Hospice Care Whole-person care for individuals with life-limiting illnesses delivered by an interdisciplinary team including nurses, social workers, chaplains, and certified aides. Includes 24/7 emergency on-call, medication, medical equipment, and supplies provided under the Medicare hospice benefit for eligible patients.

Named customers1 record

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Oklahoma Health Care Authority (OHCA)coreOthersOHCA administers the Living Choice Program (Oklahoma's Money Follows the Person initiative) which CompleteOK participates in as a provider. The program transitions individuals from institutional settings back into community homes. CompleteOK provides case management, skilled nursing, and self-direction services under this partnership.
• Veterans Administration (VA)coreOthersCompleteOK participates in the VA Veterans Homemaker Program, providing in-home care and assistance with activities of daily living for enrolled Veterans. Services are paid for by the Veterans Administration as part of the VHA Standard Medical Benefits Package. Available to veterans of any age who meet clinical need criteria.
• Aging Services Division (Oklahoma Department of Human Services)coreOthersCompleteOK provides ADvantage Waiver Program services including personal care, skilled nursing, and respite services. The Aging Services Division determines nursing facility level of care eligibility for participants. The program serves adults 65+ or disabled adults who qualify for SoonerCare.
• SoonerCare (Oklahoma Medicaid)coreOthersSoonerCare/Oklahoma Medicaid is the payer for multiple CompleteOK programs including the Medically Fragile Waiver, ADvantage Waiver, and Living Choice Program. CompleteOK serves as a provider agency under these Medicaid-funded programs, with eligibility determined by SoonerCare financial and medical criteria.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Compassus: Hospice, palliative, and home health provider operating across multiple states with a similar interdisciplinary team model. Closely comparable in hospice and palliative service delivery.
• Amedisys: National home health and hospice provider offering skilled nursing, therapy, and hospice services to patients in their homes. Comparable in core home health and hospice service delivery, though significantly larger and multi-state.
• Aveanna Healthcare: Home health, hospice, and private duty nursing provider serving medically complex patients including pediatric and adult populations. Comparable in skilled nursing and Medically Fragile-style service offerings.
• Encompass Health (Enhabit): Spun-off home health and hospice operator providing skilled nursing, therapy, and hospice care across the U.S. Direct overlap with CompleteOK's home health and hospice service lines.
• Pennant Group: Home health, hospice, and senior living operator with a distributed branch model across multiple states. Comparable in decentralized operating model and multi-service in-home offering.
• Addus HomeCare: Provider of personal care and home health services, with significant Medicaid waiver and managed care exposure. Closely comparable in ADvantage/Medicaid waiver home services business.
• BrightSpring Health Services: Diversified home and community-based health services platform including home health, hospice, and personal care services. Comparable scope across in-home clinical and non-clinical services.
• LHC Group (UnitedHealth Group): Large home health, hospice, and home- and community-based services provider serving patients across the U.S., including Oklahoma. Direct competitor in home health and hospice referrals.
• Gentiva (formerly Kindred at Home hospice): National hospice and palliative care provider offering interdisciplinary end-of-life care. Directly comparable in hospice core service line.

Broad incumbents

• Encompass Health (Inpatient Rehab): Large post-acute care operator with inpatient rehabilitation hospitals and the home health/hospice spin-off (Enhabit). Adjacent space to CompleteOK's rehabilitation therapy services and broader post-acute continuum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpArMHlj9Q7vqdx5jdUWtAw
• Facebookfacebook.com/completeoklahoma
• LinkedInlinkedin.com/company/complete-ok

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CompleteOK