Lojas Quero-Quero

What Lojas Quero-Quero does

Lojas Quero-Quero is a Brazilian multi-category omnichannel retailer operating physical stores across Brazil alongside an e-commerce platform at queroquero.com.br, with headquarters referenced to Santo Cristo in Rio Grande do Sul. Its assortment spans roughly 34 departments covering construction materials, tools, home appliances, electronics (TVs, audio, mobile, computing), furniture, mattresses, garden and outdoor equipment, automotive parts and accessories, sports and fitness, beauty, pet supplies, office/stationery, health, decoration, household utilities, agribusiness, and musical instruments. The business serves primarily individual Brazilian consumers (B2C) undertaking home construction, renovation, appliance replacement, and lifestyle purchases, with a secondary trade/professional segment serving contractors, builders, farmers, and automotive mechanics.

The technology foundation is the VTEX e-commerce platform, which powers the storefront with integrated catalog, inventory, customer accounts, and order processing. Distribution combines physical retail stores (with a 'find the nearest store' locator), the proprietary e-commerce site, the 'Loja Infinita' showroom concept, and a WhatsApp sales/contact channel. The company also offers the 'Cartão Quero-Quero', a proprietary store credit card that provides consumer financing and operates as a recurring-spend instrument. Marketing and demand generation run through Instagram, Facebook, YouTube, TikTok, monthly promotional catalogs ('Encarte de Ofertas'), WhatsApp, and the in-store experience.

Revenue is generated through hardware sales of physical goods across the assortment, augmented by financing economics on the proprietary credit card. Pricing is not publicly tiered and is positioned competitively within the Brazilian home-improvement and electronics retail sector. The company is presented as a private, operating entity with no disclosed parent, subsidiaries, funding rounds, M&A activity, leadership changes, or named enterprise customers in the source data.

Name

Lojas Quero-Quero

Legal name

Lojas Quero-Quero

Website

https://lojasquero-quero.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lojas Quero-Quero is a Brazilian omnichannel retailer operating physical stores and a VTEX-powered e-commerce site across roughly 34 departments, selling construction materials, appliances, electronics, furniture, automotive, and garden goods to individual consumers (and some trade professionals) via its own store credit card and WhatsApp sales channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Merchandise Sales: Core revenue from selling physical goods across diverse categories including construction materials, home appliances, electronics, furniture, automotive supplies, garden equipment, and more. Sales occur through physical retail stores and e-commerce platform. The company offers financing through its proprietary 'Cartão Quero-Quero' store credit card.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lojas Quero-Quero is a Brazilian omnichannel retail chain that sells construction materials, home appliances, consumer electronics, furniture, automotive supplies, tools, garden and outdoor products, and household goods across more than 30 departments through a national network of physical stores and the queroquero.com.br e-commerce platform. The company augments merchandise sales with the proprietary "Cartão Quero-Quero" store credit card for customer financing and the "Loja Infinita" showroom concept for in-store product discovery. WhatsApp, promotional catalogs, and social media channels extend the brand's reach beyond the physical storefronts.

Product overview

Lojas Quero-Quero is a Brazilian retail chain offering a multi-category omnichannel platform. The company operates as a hypermarket of home improvement, electronics, and furnishings with approximately 30 product departments spanning Construction materials, Electronics (TVs, audio, cell phones, computers), Appliances, Furniture, Garden/outdoor, Automotive, Sports, Beauty, Pet Shop, Office supplies, Health products, Decoration, and Musical instruments. Key services include the proprietary Cartão Quero-Quero credit card and the Loja Infinita showroom concept. The platform is built on VTEX e-commerce infrastructure and primarily serves Brazilian consumers through both physical stores and online shopping.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Materials (Construção) Construction materials department offering bathroom fixtures, cement, ceilings, hoses, electrical and hydraulic materials, flooring and wall tiles, doors/windows/gates, tanks, roofing, paints and accessories, sealing/waterproofing products, lighting, iron, drywall, nails/screws/anchors, hardware, and wood. Designed for Brazilian homeowners undertaking construction and renovation projects as well as trade professionals.
• Tools and Equipment (Ferramentas) Tools and equipment department offering concrete mixers, drills, impact drivers, saws, agricultural equipment, air compressors, sanders, polishers, grinders, generators, pumps, hoists, welding machines, manual tools, high-pressure washers, ladders, agricultural machines, and safety equipment. Targeted at construction professionals, farmers, and DIY consumers.
• Home Appliances (Eletrodomésticos) Major home appliances including heaters, water dispensers, clothes centrifuges, range hoods, cooktops, stoves, wood stoves, electric ovens, freezers, refrigerators, fireplaces, washing machines, dishwashers, microwaves, dryers, water purifiers, and gas ovens. For Brazilian households replacing or upgrading major home appliances.
• Portable Electrical Appliances (Eletroportáteis) Small portable electrical appliances including vacuum cleaners, mixers, coffee makers, electric kettles, electric grills, juicers, irons, fryers, sandwich makers, toasters, blenders, food processors, sewing machines, waffle makers, air purifiers, ice makers, and ice cream machines. For everyday household kitchen and cleaning tasks.
• TVs and Audio (TVs e Áudio) Televisions, audio systems, antennas, receivers, and TV/audio accessories. Targeted at Brazilian consumers upgrading home entertainment equipment.
• Mobile Phones (Celulares) Smartphones, smartphone accessories, fixed telephony, basic phones with keypads, and smartwatches. For Brazilian consumers purchasing mobile devices and accessories.
• Computing (Informática) Computing products including accessories, printers, notebooks, tablets, monitors, and peripherals. For Brazilian consumers and small businesses purchasing personal computing equipment.
• Technology (Tecnologia) Technology products including video games and smart home devices along with related accessories. Targeted at tech-oriented Brazilian consumers.
• Climate Control (Climatização) Climate control products including air conditioners, AC parts and accessories, fans, air circulators, and air curtains. For Brazilian consumers managing home climate control.
• Furniture (Móveis) Furniture for leisure areas, service areas, kitchens, offices, bathrooms, bedrooms, living rooms, and dining rooms, plus mattresses and wardrobes. For Brazilian households furnishing or refurbishing their residences.
• Garden and Outdoor (Jardim) Garden and outdoor products including hedge trimmers, camping/beach/pool equipment, lawn mowers, gardening tools, chainsaws, brush cutters, screens, leaf blowers, pruning equipment, artificial grass, plants, and seeds. Targeted at Brazilian homeowners maintaining gardens and outdoor leisure spaces.
• Automotive (Automotivos) Automotive products including batteries, tires, car audio, accessories, tools, cleaning products, and parts for suspension, brakes, body, electrical systems, engine, transmission, and exhaust. For Brazilian vehicle owners and automotive service professionals performing maintenance and repairs.
• Bedding, Table and Bath (Cama Mesa e Banho) Bedding, table, and bath products including beds, cushions/covers/blankets, bath items, and table linens. For Brazilian households purchasing household textiles.
• Home Utilities (Utilidades Domésticas) Home utilities including BBQ equipment, thermal bottles, dishes, pans, cutlery, utensils, coolers, baking molds, coffee/tea accessories, bar/wine items, chimarrão/tererê accessories, water bottles, and gas cylinders. Targeted at Brazilian households purchasing kitchenware and home accessories.
• Beauty (Beleza) Beauty products including shavers, hair straighteners, epilators, hair brushes/stylers, hair clippers, hair dryers, makeup, hair care, body care, salon services, face care, and perfumes. Targeted at Brazilian personal-care consumers.
• Sports and Fitness (Esportes) Sports and fitness products including accessories, bicycles, fitness equipment, skateboards, roller skates, boxing gear, adventure equipment, cycling gear, and Pilates/Yoga equipment. For Brazilian consumers pursuing fitness and outdoor recreation.
• Children and Baby (Infantil) Children and baby products including accessories, toys, feeding chairs, baby items, strollers, health/hygiene products, and food items. For Brazilian parents purchasing child and infant care products.
• Pet Shop Pet products including toys, accessories, food, hygiene/cleaning items, professional line products, beds/houses, transport items, and aquarium accessories. Targeted at Brazilian pet owners.
• Office and Stationery (Escritório e Papelaria) Office and stationery products including organization items, papers, printing supplies, notebooks, writing materials, tape, calculators, sticky notes, shredders, magnetic boards, glue, staplers, perforators, scissors, files/folders, stamps, clips/magnets, school backpacks, and pencil cases. For Brazilian consumers and small offices purchasing stationery and office supplies.
• Health (Saúde) Health products including scales, personal hygiene items, and massage/relaxation equipment. For Brazilian consumers purchasing personal health and wellness products.
• Fashion and Lifestyle (Moda e Estilo de Vida) Fashion and lifestyle products including bags, suitcases, backpacks, and related accessories. For Brazilian consumers purchasing travel and personal accessories.
• Home Decoration (Decoração) Home decoration products including curtains, wall/ceiling moldings, decorative objects, niches/shelves, wallpapers/adhesives, rugs/mats/runners, candles/aromatherapy, and party supplies. For Brazilian consumers decorating their residences.
• Cleaning (Limpeza) Cleaning products including cleaning materials, cleaning products, and trash bins. For Brazilian households purchasing household cleaning supplies.
• Home Organization (Organização) Home organization products including boxes/baskets, bathroom organization, closet organization, kitchen organization, laundry organization, home security, and home office organization. For Brazilian households organizing domestic spaces.
• Agribusiness (Agronegócio) Agribusiness products including waterers and feeding troughs. Targeted at Brazilian farmers and rural agribusiness operators.
• Musical Instruments (Instrumentos Musicais) Musical instruments including string instruments, wind instruments, percussion, keyboards, sound mixers, microphones, cables/extensions, instrument accessories, speakers, and professional audio equipment. For Brazilian musicians and audio professionals.
• Loja Infinita (Infinite Store Showroom) A showroom concept providing an extended, immersive product display experience for Lojas Quero-Quero customers, allowing them to browse a wider assortment than typical retail floor space allows and place orders for delivery. Targeted at Brazilian consumers shopping across the chain's home improvement, electronics, and lifestyle categories.
• Cartão Quero-Quero Store Credit Card Proprietary store-branded credit card offered to Lojas Quero-Quero customers for purchasing merchandise across all categories, enabling consumer financing for higher-ticket items and providing customer loyalty benefits. Targeted at Brazilian consumers seeking financing for home improvement, appliance, and electronics purchases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Magazine Luiza: Brazilian multi-category department store and e-commerce retailer (MGLU3) with physical stores, proprietary marketplace, and consumer credit program. Closest direct comparable in terms of broad-assortment omnichannel retail and financing-led conversion.
• Havan: Brazilian department store chain with very large-format physical stores selling home goods, electronics, appliances, and construction materials. Comparable multi-category home-and-lifestyle assortment with a national physical footprint.
• Fast Shop: Brazilian specialty retailer of consumer electronics, home appliances, and mobile devices with omnichannel presence. Direct comparable on the electronics-and-appliance side of Quero-Quero's assortment and on omnichannel execution.
• C&C Casa e Construção: Brazilian home-improvement and construction-materials retailer with both cash-and-carry and physical-store formats. Comparable on construction, tools, and trade-professional customer base.
• Leroy Merlin: Brazilian arm of the French home-improvement retailer. Directly comparable on the construction, tools, garden, and home-renovation side of Quero-Quero's assortment, with comparable physical-store footprint and trade-customer focus.
• Casas Bahia: Brazilian department store chain (formerly Via Varejo) with proprietary consumer credit card (Carnê Casas Bahia) and multi-category assortment in electronics, appliances, and furniture. Direct comparable on credit-led retail model and home/lifestyle categories.
• Americanas (Via): Brazilian multi-category e-commerce and department store platform with physical stores and consumer credit products. Comparable on omnichannel breadth, e-commerce scale, and credit-led conversion across similar product categories.

Regional players

• Lojas Colombo: Traditional Brazilian retail chain concentrated in the South region (Rio Grande do Sul included), selling furniture, electronics, and home appliances. Comparable on assortment mix and strong southern-Brazil regional presence, though with less national footprint.

Broad incumbents

• Lojas Renner: Brazilian department store chain with strong omnichannel capabilities and own credit card. Comparable on department-store format, omnichannel execution, and proprietary credit — though assortment is apparel-led rather than home-improvement-led.
• Amazon Brazil: Brazil's largest e-commerce platform and an increasing force in electronics, home, and appliances. Comparable as a competitive threat across Quero-Quero's categories — particularly in electronics, appliances, and tools — and as a benchmark for Brazilian e-commerce customer expectations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lojas-quero-quero

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lojas Quero-Quero