Cassol Centerlar

What Cassol Centerlar does

Cassol Centerlar, legally Cassol Materiais de Construções LTDA, is a privately-held Brazilian home improvement and construction materials retailer headquartered in São José, Santa Catarina. The company operates a multi-category retail business spanning construction materials, flooring, wall coverings, paints, bathroom fixtures, kitchen equipment, tools, electrical and hydraulic materials, doors and windows, garden and pool supplies, air conditioning, lighting, furniture, and home decoration. It serves two principal customer segments: consumer homeowners undertaking renovation and improvement projects, and B2B professional builders, contractors (via Cassol Pro), and architects/designers (via Cassol Arch).

Distribution combines physical retail stores concentrated in Southern Brazil (Paraná, Santa Catarina, and Rio Grande do Sul) with a nationwide e-commerce platform (cassol.com.br), a WhatsApp sales channel, and a mobile app. The assortment is built on distribution partnerships with major national and international suppliers (Coral/AkzoNobel, Sherwin-Williams, Deca, Eliane, Portinari, Málaga, Lorenzetti, Quartzolit/Saint-Gobain) alongside a portfolio of exclusive owned brands (BEMFIXA, Casa&Ideia, Addra, Ultralux, Brico Forte). Adjacent to core retail, the company operates Zapti!, a contractor hiring marketplace.

Revenue is generated through one-time product sales across multiple price points and categories, supplemented by financing income from Cartão Cassol, a private label store credit card offering installment payments of up to 30 installments at monthly interest rates of 1.99%-3.39%. Technology consists of a standard e-commerce platform with no proprietary AI/ML capabilities, no disclosed patents, and no developer-facing APIs or integrations; the underlying technical architecture is consistent with conventional Brazilian retail e-commerce stacks rather than differentiated technology.

Name

Cassol Centerlar

Legal name

Cassol Materiais de Construções LTDA

Website

http://www.cassol.com.br

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Cassol Centerlar is a privately-held Brazilian home improvement and construction materials retailer operating physical stores across Southern Brazil and a nationwide e-commerce platform, serving consumer homeowners, professional builders, contractors, and architects.

Ownership category

akta.pro rank

Headquarters

HQ city

São José

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time product sales across multiple categories including construction materials, tiles, paints, bathroom fixtures, kitchen items, appliances, and tools. Revenue generated through direct retail transactions.
2. Cartão Cassol Financing: Private label credit card generating financing revenue through installment payments with interest. Offers extended payment terms up to 30 installments with competitive rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cassol Centerlar is a multi-category home improvement and construction retail chain that sells building materials, flooring and wall coverings, paints, bathroom and kitchen fixtures, tools, appliances, lighting, furniture, and garden products through physical stores in Southern Brazil and a nationwide e-commerce platform. The offering is supplemented by five exclusive house brands (BEMFIXA, Casa&Ideia, Addra, Ultralux, Brico Forte) and complemented by the Cartão Cassol store credit card, Cassol Pro program for construction professionals, Cassol Arch for architects, and the Zapti! contractor hiring platform.

Product overview

Cassol Centerlar operates as a multi-category home improvement and construction retail chain, offering a comprehensive portfolio of building materials and home products. The core offering spans flooring and wall coverings, construction materials, paints, bathroom fixtures, kitchen and laundry products, electronics, air conditioning, tools, electrical and hydraulic materials, doors and windows, garden and pool products, furniture, lighting, and home decoration. The company also provides exclusive house brands (BEMFIXA, Casa&Ideia, Addra, Ultralux, Brico Forte) developed for competitive pricing, along with specialized business segments (Cassol Pro for professionals, Cassol Arch for architects, Zapti! for professional hiring) and financial services including the Cassol Card store credit program. The business model combines physical retail presence in Southern Brazil with nationwide e-commerce delivery.

Differentiator

Problem solved

Functional benefit

Brands

• BEMFIXA: Exclusive brand offering construction and DIY products
• Casa&Ideia
• Addra
• Ultralux
• Brico Forte
• Cassol Pro
• Cassol Arch
• Zapti!
• Cartão Cassol
• Cassol +

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Coral (AkzoNobel)coreChannel Partner/ Reseller/ DistributorCoral is a major paint brand of AkzoNobel sold through Cassol stores and website. Cassol offers exclusive Coral promotions with 7% discount using coupon codes. Coral products include premium paints, primers, solvents, and decorative finishes.
• Sherwin-WilliamscoreChannel Partner/ Reseller/ DistributorPremium paint brand including Metalatex, Novacor, and Renner lines sold at Cassol. Products feature prominently in promotions with significant discounts on items like Metalatex Premium at 30% off.
• DecacoreChannel Partner/ Reseller/ DistributorMajor Brazilian manufacturer of bathroom fixtures, valves, and sanitary ware sold through Cassol. Includes toilets, sinks, faucets, and accessories with widespread availability across product categories.
• ElianecoreChannel Partner/ Reseller/ DistributorLeading Brazilian ceramic and porcelain tile manufacturer. Eliane products include Metro White wall tiles, Prisma decorative tiles, and various porcelain floor options featured in promotional selections.
• PortinaricoreChannel Partner/ Reseller/ DistributorPremium Brazilian tile brand specializing in designer porcelain tiles including Distrito, Onyx, and Love Hexa collections. Products feature in high-end product selections and featured promotions.
• MálagacoreChannel Partner/ Reseller/ DistributorMajor ceramic tile brand sold through Cassol with extensive product range including piso vinílico (vinyl flooring), wall tiles, baseboards, and decorative tiles. One of the featured exclusive promotions brands.
• LorenzetticoreChannel Partner/ Reseller/ DistributorLeading manufacturer of bathroom fixtures including showers, faucets, and heaters. Popular products include Acqua Duo electronic shower, Loren Shower, and Advanced shower line.
• Quartzolit (Saint-Gobain)coreChannel Partner/ Reseller/ DistributorWaterproofing and tile adhesive brand of Saint-Gobain. Tecplus Top waterproofing products and other construction chemical solutions sold through Cassol.
• AddracoreChannel Partner/ Reseller/ DistributorExclusive brand owned by Cassol offering bathroom fixtures, sinks, toilet sets, and accessories. Addra products include sinks, toilet kits, faucets, and furniture at competitive price points.
• BEMFIXAcoreChannel Partner/ Reseller/ DistributorExclusive Cassol brand for construction materials including adhesives, grouts, and mounting hardware. Developed based on years of industry experience to offer quality at competitive prices.
• Brico FortecoreChannel Partner/ Reseller/ DistributorExclusive Cassol brand for tools, hardware, and construction equipment. Products include hydraulic tools, fasteners, and professional-grade tools developed through Cassol's market expertise.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Telhanorte: Brazilian home improvement retailer specializing in construction materials, finishes, and tools, now operating under the C&C umbrella. Closely comparable to Cassol on assortment depth and professional-contractor orientation, particularly in the São Paulo metro.
• Balaroti: Regional Brazilian home improvement chain serving Paraná, Santa Catarina, and São Paulo with construction materials, finishes, and tools. Overlaps Cassol on Southern Brazil footprint and mid-size regional positioning.
• Obramax: Brazilian home improvement retailer focused on construction materials, tools, and finishing products for both consumers and trade professionals. Comparable to Cassol on B2B professional orientation and heavy construction-materials emphasis.
• Sodimac (Constructor): Latin American home improvement retailer operating in Brazil under the Constructor brand, with multi-category assortments spanning construction, finishes, and tools. Directly comparable to Cassol in product mix and target customer, with a corporate parent (Falabella) backing national expansion.
• Dicico: Brazilian home improvement chain offering construction materials, flooring, paints, and fixtures with a strong value positioning. Comparable to Cassol on category breadth and price-driven consumer positioning, particularly for self-build and renovation customers.
• Lojas Quero-Quero: Publicly listed Brazilian home improvement and building materials retailer with strong presence in Southern Brazil, directly overlapping Cassol's core geography. Highly comparable in category mix, professional customer focus, and use of in-store credit.
• C&C Casa e Construção: Major Brazilian home improvement chain that has consolidated Telhanorte and Dicico, offering a deep construction materials and finishing assortment. Closely mirrors Cassol's one-stop-shop approach for both homeowners and professional builders, with stronger national scale.
• Leroy Merlin Brasil: Largest home improvement retailer in Brazil, operating a multi-category assortment across construction materials, flooring, paints, bathroom, kitchen, tools, and décor. Directly comparable to Cassol on store format, category breadth, and customer segments including both B2C and professional buyers.

Emerging players

• Madeira Madeira: Brazilian digital-native home and construction marketplace with a strong e-commerce platform and national logistics. Comparable to Cassol's category breadth but competing primarily through digital experience and assortment depth rather than physical retail density.

Broad incumbents

• Havan: Large Brazilian multi-category retail chain with flagship megastores offering general merchandise including home goods, electronics, and some home improvement categories. Comparable to Cassol on Southern Brazil customer base and omnichannel operations, but broader in scope and not specialized in construction materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CassolCenterlar
• Facebookfacebook.com/cassolcenterlar
• Instagraminstagram.com/cassolcenterlar
• Pinterestbr.pinterest.com/cassolcenterlar
• Xx.com/cassoloficial
• LinkedInlinkedin.com/company/cassolcenterlar

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassol Centerlar