Kloodle
- Company typePrivate
- Founded2013
- HeadquartersBury, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Kloodle firmographics
Firmographics- Name
- Kloodle
- Legal name
- Kloodle Limited
- Website
- https://kloodle.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Kloodle industry classification
Industry- Product category
- Education Technology (EdTech) — Student Skills & Character Development Platform
- NAICS
- Educational Support Services (611710), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Career & College Readiness Platforms (Guidance, Planning, Scholarships) (EDAJAMAO)
- akta.pro secondary industries
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Virtual Special Education & Related Services (IEP Delivery Online) (EDAJADAG)
Keywords
Where Kloodle is headquartered
LocationHeadquarters
- HQ city
- Bury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Kloodle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- School/Organisation Subscriptions: Kloodle generates revenue through subscriptions charged to educational institutions (schools, colleges) for access to the platform. Schools create accounts to manage student profiles and track character/skill development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Kloodle product offering
Product offeringCore offering
Kloodle is a digital skills and character development platform that enables students to identify, record, reflect upon, and showcase their skills and character development through personal digital profiles. Schools, colleges and youth organisations subscribe to the platform to track student progress, assign enrichment activities, run character education programmes, and evidence outcomes for inspection and benchmarking (Gatsby Benchmarks, Ofsted personal development). Core capabilities include a Skills Wheel visualizer, an Activities Library, an Awards/Badges system, Class Dashboards, and a structured Skills for Life framework offered in partnership with Manchester City Council.
Product overview
Kloodle is a unified digital platform for skills and character development in education. The core Kloodle Platform enables students to identify, record, reflect upon, and showcase their skills through personal profiles. Key modules include the Profile Builder, Skills Wheel visualization tool, Awards/Badges system, Surveys functionality, and Management Dashboard for teachers. The platform integrates the Skills for Life framework (in partnership with Manchester City Council) and supports Character Digital Passports for individual schools. Students can upload evidence via photos, videos, documents, and blogs through the mobile app, while teachers manage Activities Libraries and track class/group progress through dedicated dashboards. The platform supports single sign-on via Microsoft and Google accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Kloodle Core Platform A B2B SaaS platform for schools, colleges, sixth forms and youth organisations that enables students to create profiles, upload evidence (photos, videos, documents, blogs), tag relevant skills, and build a visual skills wheel tracking growth over time. Includes teacher dashboards, an activities library, awards/badges, surveys, and shareable portfolio functionality, and is sold as a recurring institutional subscription.
- Skills for Life programme (with Manchester City Council) A structured skills framework and programme built around five key skills (Communication, Problem Solving, Self Belief, Self-management, Teamwork), delivered by Kloodle as the official digital solution for Manchester City Council. Young people record reflections, evidence, and achievements against the framework through the Kloodle platform, with a regional rollout to schools and youth organisations across Greater Manchester.
- Kloodle Mobile App A dedicated mobile application that enables students to take and submit badges, capture and upload evidence (photos, videos) of activities, and engage with the Kloodle profile on mobile devices. Complements the web platform and supports student-driven, on-the-go evidence capture.
Quantifiable outcome
- Students at Northampton Academy made nearly 8,000 posts averaging 3 reflections per student per half-term
- +2 more outcomes
Companies that use Kloodle
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Kloodle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature8 records
Kloodle partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- Manchester City CouncilcoreKloodle is the official digital solution for Manchester City Council's Skills for Life programme. The partnership helps young people across Greater Manchester build digital skills profiles and track development in five key areas: Communication, Problem Solving, Self Belief, Self-management, and Teamwork. Skills for Life was voted for by over 20,000 young residents in the Make Your Mark ballot.
- City in the CommunitycoreCity in the Community (Manchester City FC's charity, founded 1986) partners with Kloodle for their City Careers Programme, an eight-week employability course for young people from areas of deprivation. Kloodle is the chosen supplier to support tracking of skills development, reflections, and achievements through the programme.
- Jubilee Centre for Character & VirtuesflagshipThe Jubilee Centre for Character & Virtues at University of Birmingham highlights Kloodle as the digital solution for character education. This recognition validates Kloodle's alignment with established character education frameworks and principles.
- Center for Creative LeadershipflagshipCenter for Creative Leadership (CCL) developed the 'Leadership For All' framework used by Rockhampton Grammar School in Australia. Kloodle serves as the digital platform for this programme, implementing CCL's 17 leadership values framework.
- One Million MentorsminorOne Million Mentors connects young people with professionals through mentoring programmes. Young people reflect upon their mentoring interactions on Kloodle, with posts covering CV feedback, exam advice, industry insights, and interview preparation.
- Association for Character Education (ACE)flagshipACE has recognised Northampton Academy as a 'school of character' - the academy uses Kloodle as its digital platform. This relationship positions Kloodle within the character education leadership community.
- Character.orgflagshipCharacter.org principles are facilitated through Kloodle's student-centric platform. The partnership enables schools to implement Character.org's 11 Principles of Character Development through digital tracking and reflection.
- Flourished MindsminorAward-winning social enterprise focused on supporting social and emotional well-being of children. Uses Kloodle as digital tracking tool for coaching interventions, enabling measurement of student progress and outcomes.
- Sale Sharks Community TrustminorSale Sharks Community Trust uses Kloodle for their Advantage Employability Programme, helping NEET young people (16-18) develop skills for life. The partnership incorporates Manchester Council's Skills for Life model and enables participants to capture evidence of skills development.
- Kedleston GroupminorKedleston Group operates Mill School Bury, a specialist independent day school for students with SEND. The school uses Kloodle to transform SEND learning through the platform's character and skills development tracking.
- Greater Manchester Academies TrustminorTrust operates Manchester Communication Academy which uses Kloodle for developing skills for life among students, including young carers. Partnership extends across multiple schools within the trust group.
- Digital AdvantageminorAward-winning charity delivering innovative work experiences to young people, particularly those with Special Educational Needs and Disabilities. Uses Kloodle for assessment and skills tracking.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Kloodle competitors and assessment
Company assessmentDirect peers
- Morrisby: UK careers guidance and psychometric assessment platform used by secondary schools and colleges. Comparable to Kloodle as a UK-focused careers and personal development platform sold to schools, though more assessment-led and less portfolio-led.
- ClassDojo: Widely adopted classroom and character education platform serving primary and secondary schools globally. Comparable because it centers on character traits, skills development, and student portfolios, and shares Kloodle's K-12 institutional sales motion — though ClassDojo is much larger and primarily behaviour-management focused.
- Fast Tomato: UK careers exploration and personal development platform used in secondary schools, with student profiling and employability tools. Comparable to Kloodle in targeting UK schools for careers education and Gatsby Benchmark compliance.
- Xello: Career readiness and future-readiness platform for K-12 schools, with student profiles, lesson libraries, and reporting aligned to career standards. Comparable to Kloodle's employability and Gatsby Benchmark positioning, though larger and more focused on US/Canadian districts.
- Unifrog: UK-based careers and employability platform for schools and colleges, helping students record activities, write reflections, and build profiles shared with universities and employers. Most directly comparable peer given overlap in target market, functionality (profile building, evidence capture, employer/university sharing), and subscription model to UK secondary schools.
- Seesaw: Student portfolio and digital journal platform widely used in primary and secondary schools for capturing evidence of learning, reflection, and parent communication. Comparable as a portfolio-based skills/character evidence platform sold via school subscriptions with SSO integrations.
Broad incumbents
- Google Classroom: Free, widely adopted classroom management and assignment platform from Google, used across K-12 globally. A broad incumbent with overlapping territory in student engagement, profiles, and SSO-driven access — represents a free alternative that schools may consolidate around.
- Microsoft Teams for Education: Microsoft's education collaboration platform with assignment, reflection, and portfolio capabilities embedded in Microsoft 365. Comparable as a broad incumbent that schools already pay for, representing both an integration partner and a competitive threat given its embedded character/competency features.
Emerging players
- SproutLoud / Grok Academy: Education technology platforms focused on skills development and student portfolios with subscription models to schools. Comparable as an emerging player in the student skills/portfolio space targeting institutional sales with adjacent feature sets.
Regional players
- Satchel One (Show My Homework): UK-based learning platform for secondary schools covering homework, behaviour, wellbeing, and personal development. Comparable as a UK K-12 platform with subscription sales to schools, addressing overlapping personal development and wellbeing themes alongside homework management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Kloodle social profiles
Digital presenceKloodle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kloodle leadership team
Management profileNumber of profiles
Profiles3 records
Kloodle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kloodle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kloodle
What does Kloodle do?
Kloodle is a digital skills and character development platform that enables students to identify, record, reflect upon, and showcase their skills and character development through personal digital profiles. Schools, colleges and youth organisations subscribe to the platform to track student progress, assign enrichment activities, run character education programmes, and evidence outcomes for inspection and benchmarking (Gatsby Benchmarks, Ofsted personal development). Core capabilities include a Skills Wheel visualizer, an Activities Library, an Awards/Badges system, Class Dashboards, and a structured Skills for Life framework offered in partnership with Manchester City Council.
Is Kloodle a public or private company?
Kloodle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kloodle founded?
Kloodle was founded in 2013. It employs 11 to 50 people.
Where is Kloodle based?
Kloodle is headquartered in Bury, United Kingdom, in the Europe region.
How does Kloodle make money?
One revenue line is on record: school/Organisation Subscriptions.
Who are Kloodle's main competitors?
Direct peers on record are Morrisby, ClassDojo, Fast Tomato, Xello, Unifrog and Seesaw. Broad incumbents are Google Classroom and Microsoft Teams for Education. SproutLoud / Grok Academy is listed as an emerging player. Satchel One (Show My Homework) is listed as a regional player.
Does Kloodle have an API?
No public API is recorded for Kloodle.
What industry is Kloodle in?
Kloodle's product category is Education Technology (EdTech) — Student Skills & Character Development Platform. Its primary akta.pro industry code is EDAJAMAO, Career & College Readiness Platforms (Guidance, Planning, Scholarships), with a secondary code of EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms. Its NAICS code is 611710 and its SIC code is 8200.