What Morrisby does

Morrisby Ltd is a UK-based educational technology company founded in 1967, headquartered in Hemel Hempstead, England, operating as an employee-owned private limited company (Companies House No. 1183700) with 11-50 employees. The company provides career guidance, psychometric assessment, and destinations-tracking software to UK secondary schools, international schools, individuals aged 15+, and approved careers practitioners, claiming reach into 1,600+ schools across 50+ countries with 100,000+ assessments delivered per year and 5m+ cumulative career journeys facilitated.

The product architecture centers on the Morrisby Profile — a proprietary psychometric assessment measuring innate aptitudes, strengths and potential — combined with a whole-school Careers & Destinations Platform aligned to the UK Gatsby Benchmarks and reporting into The Careers and Enterprise Company's Compass+ system. Adjacent modules include the Work Experience Module (WEX), Morrisby Destinations for graduate-outcome tracking, Morrisby Higher for UCAS application support, and Morrisby Essentials as an entry-level tier. The platform integrates data from UCAS, HESA, the National Student Survey, and Lightcast labour-market feeds (incorporating ABI, APS, ASHE, BRES, ONS and others). In 2024 the company launched CourseNav, its first AI-powered product — a generative-AI chatbot that plugs into college websites — alongside 100 new Tutor Time lessons and an AI-policy thought-leadership report co-authored with academic partners.

Morrisby monetizes through annual subscription licences to UK and international schools/colleges, Lifetime Login subscriptions for individual users aged 15+, and practitioner licensing for Morrisby-approved careers advisers. Distribution combines direct enterprise sales (with a dedicated phone line and demo-booking motion), a self-serve channel via app.morrisby.com, and partner/reseller channels including FutureSmart Careers, EC Careers, ACCE, and Changing Education. The company holds Matrix accreditation for IAG delivery, ISO 9001 and ISO 27001 certifications, and a CDI-endorsed provider status, with no disclosed funding rounds, no parent company, and no external institutional investors identified.

Name

Morrisby

Legal name

Morrisby Ltd

Website

https://morrisby.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Morrisby is a UK-based, employee-owned educational technology company (founded 1967) providing psychometric career assessments and a whole-school careers platform to 1,600+ schools in 50+ countries, with module-based products spanning the Morrisby Profile, work experience, destinations tracking, and a 2024 AI chatbot launch.

Ownership category

akta.pro rank

Product category

Education Technology / Careers Guidance Software

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)

Keywords

• Psychometric career assessment
• Careers guidance platform
• Education technology software
• Gatsby benchmark tracking
• Work experience management

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. School/College Subscriptions: B2B subscription licensing for schools and colleges to access Morrisby Profile and Careers Platform for students ages 11-18. Pricing varies for UK vs International schools.
2. Individual Subscriptions: Lifetime Login access for individuals age 15+ to Morrisby Profile and career guidance tools.
3. Practitioner Licensing: Morrisby-approved careers practitioners who become certified to use and deliver Morrisby assessments and guidance.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Morrisby provides a careers guidance platform anchored by the Morrisby Profile, a proprietary psychometric assessment that measures students' innate aptitudes, strengths and potential and matches them to personalised shortlists of careers, subjects and educational pathways. The platform is delivered to UK and international schools and colleges as a whole-school careers and destinations management solution (covering Gatsby Benchmark tracking, work experience placements and destinations reporting), with a parallel self-serve Lifetime Login product for individuals aged 15+.

Product overview

Morrisby offers a platform-plus-modules architecture for career guidance in education. The core product is the Morrisby Profile psychometric assessment, which powers personalized career and subject recommendations. This integrates with the Careers Platform, a comprehensive school management system for delivering careers education, tracking Gatsby Benchmarks, and reporting. Additional modules include the Work Experience Module (WEX) for placement management, Morrisby Destinations for tracking graduate outcomes, Morrisby Higher for UCAS university application support, and Morrisby Essentials as an entry-level option. Morrisby has also launched CourseNav, its first AI-powered product, which provides intelligent chatbot functionality for navigating course options. The platform serves UK Schools & Colleges, International Schools, and Individual users aged 15+, with over 1,600 schools and 100,000+ assessments per year.

Differentiator

Problem solved

Functional benefit

Brands

• CourseNav: AI-powered product that plugs into College websites to allow potential students to navigate their options more easily, instantly delivering information from across the site in response to questions.

Products and services

• Morrisby Profile Flagship proprietary psychometric assessment that measures an individual's innate aptitudes, strengths and potential, and matches them to a personalised shortlist of careers, subjects and educational pathways. Sold to UK schools, international schools and individual users aged 15+.
• Careers & Destinations Platform Complete careers and destinations management platform for schools and colleges, enabling delivery of careers education programmes, subject choice and pathway selection, Gatsby Benchmark tracking and reporting via Compass+ integration. Sold to UK secondary schools, sixth forms, colleges and international schools.
• Work Experience Module (WEX) Work experience management module for schools and colleges that simplifies the placement process, reduces administrative cost, empowers students to find placements, engages employers, and ensures safeguarding and compliance. Sold as part of the Morrisby Careers Platform subscription.
• Morrisby Destinations Data collection and tracking tools for schools and colleges to record and report on student destinations after leaving education, including further education, employment, apprenticeships and training outcomes.
• CourseNav AI-powered generative chatbot that plugs into college websites to help prospective students navigate course options by answering natural-language questions with information drawn from across the college site. Sold to colleges and higher-education institutions.
• Morrisby Higher UCAS support module that helps students navigate the UK university application process, including personal statement support and application tracking. Sold as part of the Morrisby Careers Platform subscription for schools and colleges.
• Morrisby Essentials Entry-level careers guidance package offering core Morrisby Profile functionality for schools with basic career guidance needs. Sold to schools seeking a lower-tier subscription.
• Tutor Logged Activities Tools enabling tutors and subject staff to record student activities and skills development, helping engage broader school staff in career guidance delivery beyond the specialist careers team. Sold as part of the Morrisby Careers Platform subscription.

Quantifiable outcome

• Used in over 1,400 schools worldwide with 5m+ career journeys facilitated
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• One Tree PlantedminorStrategic or Co-development Partner · 1 January 2021Non-profit environmental charity dedicated to reforestation efforts globally. Morrisby partnered with One Tree Planted during 2021-22 to plant 196,578 trees - one for every Morrisby Profile completed. Projects included Scotland (24,300 trees via Borders Forest Trust) and Australia (33,615 seedlings around Toolibin Lake in Western Australia).
• The Borders Forest TrustminorStrategic or Co-development Partner · 1 January 2021Scottish reforestation partner working to restore native habitat in the Wild Heart of Southern Scotland. Planted 24,300 trees across 1,800 acres near Talla Reservoir and Gameshope as part of a larger landscape-scale ecological restoration effort seeking to restore over 3,100 hectares of land in Scotland.
• FutureSmart CareerscoreChannel Partner/ Reseller/ DistributorFutureSmart works with many schools and is the trusted partner of some of the leading independent schools in the UK. They deliver whole school careers programmes, one-to-one interviews, workshops and training. They pride themselves on delivering highly effective, independent and aspirational careers information, advice and guidance to young people.
• EC CareerscoreChannel Partner/ Reseller/ DistributorEC Careers employs 20 qualified and experienced Careers Advisers who offer impartial careers guidance. Their mission is to deliver top quality careers guidance to students and careers education support to schools. They work with many schools including leading independent and state schools in the UK and abroad.
• Australian Centre for Career Education (ACCE)coreStrategic or Co-development PartnerACCE is a national subject expert, career education association and thought leader in career education and development. Established in 1975 by the Australian government to support work experience legislation and train teachers in career education. As a founding member of CICA, ACCE advocates for the career industry and is a CICA endorsed provider of career practitioner training.
• The Careers and Enterprise CompanycoreStrategic or Co-development PartnerPartnership with The Careers and Enterprise Company for training webinars, including joint webinar on using Compass+ and Morrisby effectively together. Collaborates on Gatsby Benchmark tracking and reporting integration.
• Changing EducationminorChannel Partner/ Reseller/ DistributorPartner visible in WEX dashboard images providing work experience management services.
• UCAScoreTechnology or IntegrationData partnership taking UCAS data to populate course information and entry requirements with links through to UCAS pages for UK higher education course applications.
• HESA (Higher Education Statistics Agency)coreTechnology or IntegrationData partnership displaying HESA data on higher education topics including admissions, applications, students and staff. Data displayed where minimum of 20 students in sample.
• NSS (National Student Survey)coreTechnology or IntegrationData partnership taking NSS survey data for course/subject areas selected, providing student satisfaction and experience insights.
• Lightcast (formerly EMSI)coreTechnology or IntegrationLabour market data modelling company providing accurate and up-to-date LMI data. Data incorporates multiple government data sets including ABI, APS, ASHE, BRES, DEFRA, LFS, WJS, ONS, NRS and NSW.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unifrog: Unifrog is a UK-based careers guidance platform serving secondary schools and colleges. It is Morrisby's closest direct competitor in the UK, offering subject choice, university application, and career exploration tools aimed at the same 11-18 student audience and the same school buyer.
• Xello: Xello (formerly Career Cruising) is a Canadian K-12 career exploration and planning platform used in schools worldwide. It overlaps directly with Morrisby's Careers Platform in assessments, pathway planning, and student portfolio functionality, and competes in the international schools segment.
• Kuder: Kuder is a US-based career assessment and planning platform backed by research-validated psychometric tools. It competes with Morrisby's Morrisby Profile in school-based career assessment and planning, with similar evidence-based assessment and guidance offerings for education systems.
• YouScience: YouScience is a US-based talent discovery platform that uses psychometric and aptitude assessments to match students with education and career pathways. Its aptitude-based matching model mirrors the Morrisby Profile, and it sells into schools, districts and state education systems.
• START (Startprofile): Startprofile is a UK-developed career assessment and guidance platform used by UK schools, colleges and training providers. It directly competes with Morrisby in the UK careers market, with similar psychometric assessment tools and alignment to UK frameworks such as Gatsby Benchmarks.

Broad incumbents

• Naviance (PowerSchool): Naviance is PowerSchool's college and career readiness platform, used widely in North American K-12 schools. While part of a much broader edtech portfolio, its college and career planning functionality overlaps directly with Morrisby's Careers Platform, and PowerSchool's scale and capital make it a significant competitive force.

Emerging players

• CareerExplorer: CareerExplorer is a direct-to-consumer career assessment and planning platform. While it focuses on individual users rather than B2B school sales, it overlaps with Morrisby's individual subscription product for students, parents and career-changers, offering a low-cost alternative for self-directed career discovery.

Others

• Skills Builder Partnership: Skills Builder Partnership is a UK-based social enterprise focused on building essential skills for life and work. It is not a direct competitor but operates in the adjacent career education and employability skills space, frequently partnering with schools that are also Morrisby customers.
• The Careers and Enterprise Company: The Careers and Enterprise Company is the UK government-backed body supporting careers education in schools. It is a Morrisby partner (Compass+ integration, joint training) rather than a competitor, but its policy and funding decisions directly shape the demand environment for Morrisby's platform.
• Handshake: Handshake is a US-based early-career platform connecting students with employers for jobs, internships and recruiting. While not a direct competitor to Morrisby's assessment-led approach, it competes for the same school and student career-services budget and represents a model of where careers platforms could evolve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/morrisby
• LinkedInlinkedin.com/company/morrisby-organisation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrisby