RhinoAg

What RhinoAg does

RhinoAg, Inc. (legal entity) is a U.S. manufacturer of tractor-mounted and pull-type agricultural, turf, and landscape equipment, headquartered in Selma, Alabama, with operating facilities in Gibson City, Illinois, Greencastle, Indiana, and a manufacturing site in Holton, Kansas. The company traces its corporate lineage to Servis Equipment Company, incorporated in Texas in 1930 as a subsidiary of Austin Bridge Company, beginning farm equipment production in 1945 and patenting the first four-gearbox flex-wing rotary cutter in 1969. Alamo Group Inc. (NYSE: ALG) acquired the brand and related assets in 1986 alongside BMB, Inc. and Temple Manufacturing Company, and RhinoAg now operates as a brand within Alamo Group's vegetation and agricultural equipment portfolio.

The product line spans four categories: rotary cutters (flex-wing, multi-spindle, single-spindle, and hydraulic boom), golf/turf/sod roller mowers (X Series and R Series), landscape and construction implements (finish mowers, post hole diggers, landscape rakes, tillers, disc harrows, rear and box blades, grapples, pallet forks), and hay equipment (crop-driven rakes, tedders, bale spears, accumagrapple). Core engineering differentiators include 100% gear-driven roller mowers that eliminate belt maintenance, a patent-pending Infinity Blade Carrier on the 2150/2155 series, and advanced axle suspension systems on 4000 Series flex-wing cutters. All rotary cutters registered after January 1, 2024 carry an industry-leading 10-year limited gearbox warranty.

RhinoAg generates revenue primarily through wholesale hardware sales via a tiered U.S. dealer network (Premiere and Stocking Dealers), augmented by direct-to-consumer OEM parts e-commerce through the My Rhino Parts portal and merchandising via the Pro Shop store. The company layers in retail financing through Wells Fargo (0% APR for 24 months, plus tiered longer-term offers, with a $3,500 minimum purchase) and supplements distribution with approved cooperative contracts to federal, state, and municipal buyers. Customer segments span farmers and ranchers, professional mowing contractors, government and municipal agencies, sod/turf producers (e.g., Eagle Lake Turf Farm, Griffin Farms), and smaller-acreage homeowners.

Name

RhinoAg

Legal name

RhinoAg, Inc.

Website

https://rhinoag.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

RhinoAg is a U.S. manufacturer of tractor-mounted rotary cutters, turf roller mowers, landscape implements, and hay equipment, selling through a tiered U.S. dealer network, government purchasing contracts, and direct OEM parts e-commerce to farmers, contractors, municipalities, and turf/sod producers.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)

akta.pro secondary industries

Hay & Bale Handling Equipment (IMAHACAF), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC), Livestock & Dairy Equipment (IMAHACAG)

Keywords

• Agricultural equipment
• Rotary cutters
• Flex-wing mowers
• Hay equipment
• Landscape implements

Headquarters

HQ city

Gibson City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: Primary revenue from manufacturing and selling agricultural equipment including rotary cutters, flail mowers, finish mowers, rear blades, post hole diggers, tillers, landscape equipment, and hay equipment. Products are sold through dealer network as tractor-mounted, pull-type, and semi-mount units.
2. OEM Parts Sales: Genuine OEM parts ordered online through My Rhino Parts portal and shipped directly to customers. Parts include replacement blades, gearbox components, and other wear items.
3. Financing Services: RhinoAg offers retail financing through Wells Fargo with 0% APR for 24 months, 0.99% APR for 36 months, and 1.99% APR for 48 months on all new equipment with $3,500 minimum purchase. Revenue generated through financing partnerships with participating dealers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

RhinoAg manufactures and sells heavy-duty agricultural and vegetation management equipment, including rotary cutters (flex-wing, multi-spindle, single-spindle, boom), roller mowers for turf and sod, post hole diggers, tillers, rear blades, landscape rakes, hay rakes and tedders, and grapples. Products are configured as three-point, pull-type, and semi-mount tractor implements and are distributed through a tiered U.S. dealer network.

Product overview

RhinoAg is a leader in agricultural equipment with a comprehensive portfolio of tractor-mounted and pull-type implements. The product line includes four main categories: Rotary Cutters (flex-wing, multi-spindle, single-spindle, and boom mowers) for vegetation management and land clearing; Golf, Turf & Sod equipment (X Series and R Series roller mowers) for professional grounds maintenance; Landscape & Construction tools (finish mowers, post hole diggers, landscape rakes, tillers, disc harrows, blades, and grapples) for property maintenance and earthwork; and Hay Equipment (crop driven rakes, hay tedders, and bale tools) for hay production. Products range from compact implements for homestead use (TS10, Twister 10 Series) to heavy-duty commercial equipment (RF420, 4000 Series Epic, boom mowers). The company offers a 10-Year Limited Gearbox Warranty on rotary cutters and financing options including 0% APR for 24 months. RhinoAg is a subsidiary of Alamo Group Inc., incorporated in Texas in 1930.

Differentiator

Problem solved

Functional benefit

Products and services

• RF420 20' Flex-Wing Rotary Cutter Heavy-duty flex-wing rotary cutter with 20-foot cutting width engineered for large acreage agricultural farmers, roadside mowing contractors, and government/municipal operations. Features 7-gauge decks, advanced 10-point suspension, 90 PTO HP requirement, and cuts brush up to 4 inches in diameter.
• 4000 Series 'Epic' Flex-Wing Rotary Cutters High-horsepower flex-wing rotary cutters available in 10', 12', and 15' models requiring 60 PTO HP. Capable of cutting brush up to 4 inches in diameter with 250 HP gearbox rating. Features slip-clutch protection and hydraulic wing-lift.
• TS10 10' Flex-Wing Rotary Cutter Compact flex-wing rotary cutter with 120-inch cutting width designed for compact tractors. Features 2-inch cutting capacity, 93-inch transport width for narrow gates, and fits through 8-foot gates. Rated for 25-60 PTO HP.
• TS12 Stealth 12' Flex-Wing Rotary Cutter Close-coupled flex-wing design targeting tractors with 35-50 PTO horsepower. Features short wheelbase, low tongue weight, 1.5-inch cutting capacity, and anti-scalp features for smaller tractor owners needing flex-wing versatility.
• 2150/2155 15' Series Flex-Wing Rotary Cutter 15-foot flex-wing rotary cutter featuring patent-pending cast blade pan (Infinity Blade Carrier) offering improved gearbox reliability, service access, and quiet operation. Features CAT 5 CV main and CAT 4 wing drivelines, coil spring suspension. Requires 50 HP.
• 3150 'Apex' Series 15' Flex-Wing Cutter Affordable 15-foot flex-wing cutter for smaller tractors requiring only 50 HP. Uses 0.5-inch x 4-inch blades to cut grass and brush up to 3 inches in diameter. Features slip-clutch protection and hydraulic wing-lift.
• 4515 Heavy-Duty 15' Flex-Wing Rotary Cutter Heavy-duty 15-foot flex-wing rotary cutter with 4.5-inch cutting capacity, EZ225 gearbox, and Infinity Blade Carrier. Covered by 10-year limited gearbox warranty.
• TR200 Series Multi-Spindle Rotary Cutters Multi-spindle rotary cutters with innovative suspension and driveline designs. Features CV drivelines, CAT 2/3 hitch compatibility, slip clutch protection, and 2-inch cut capacity. Available in 8-foot and 10-foot widths.
• TR300 Series Multi-Spindle Rotary Cutters Pull-type multi-spindle cutters featuring independent axle suspension to reduce impact loads. Features rigid-deck suspension system for even cut and longer component life. Available in 8-foot and 10-foot widths with 3-inch cutting capacity.
• Twister 10 Series Single-Spindle Rotary Cutters Economy single-spindle rotary cutters available in 48, 60, and 72-inch widths with 60 HP gearbox, CAT 3 driveline, 12-gauge steel deck, and Infinity Steel Blade Carrier. Features 1-inch cutting capacity.
• Twister 20 Series Single-Spindle Rotary Cutters Heavy-duty single-spindle cutters with 60, 72, and 84-inch cutting widths. Features CAT 1/2 compatibility, 2-inch cutting capacity, baffled deck with tapered side-skirts, and high-capacity cutting chamber.
• Twister 30 Series Single-Spindle Rotary Cutters First Twister series with completely domed deck to reduce grass and debris buildup. Features Infinity Cast Blade Carrier, 3-inch cutting capacity, available in 72 and 84-inch widths with updraft blades.
• 2160 Hydraulic Boom Rotary Cutter Versatile boom mower with 22-foot 6-inch vertical reach and 21-foot horizontal reach. Built for tractors with 100+ HP, features 60-inch cutting swath, 2-inch cutting capacity, and 60-gallon oil reservoir.
• DB150 Hydraulic Ditch Bank Mower Hydraulic ditch bank mower extending 158 inches from centerline with 60-inch rotary head. Features 60-gallon hydraulic system, 190-degree head movement, and 2-inch cut capacity.
• X Series Roller Mowers 100% gear-driven roller mowers for professional grounds maintenance. Built with Strenx steel for golf courses, turf farms, and universities. Available in four models (X1406, X1808, X2009, X2411) with cutting widths from 13 to 24 feet. Designed for tractors with 50-150 PTO HP.
• X Series Rigid-Deck Roller Mowers Compact rigid-deck roller mowers (X603, X804) for confined applications. Features 8-gauge Strenx 700 MC structural steel deck, hardened tempered spring steel blades, galvanized finish, and cutting heights up to 5 inches.
• R Series Roller Mowers Multi-pivoting frame roller mowers (R126) that follow ground contours for hilly terrain. Features zero-turn capability, convertible blades, Strenx 700MC steel, full-length rollers for stripes, and 12-foot 2-inch cutting width.
• FA Series Finish Mowers Three-blade finishing mowers with tapered discharge for even material distribution. Available in 5, 6, and 7-foot widths. Features over-the-deck axle design, ABS molded safety shields, and cutting heights from 0.75 to 4.5 inches.
• 3 Pt. Mount Post Hole Diggers PTO-driven post hole diggers with 6 to 24-inch diameter augers and three-point hitch for Categories 0, 1, or 1-2. Features high-strength steel boom and yoke, shear bolt protection, and rugged gearbox. Models range from 25 to 95 max PTO HP.

Quantifiable outcome

• X2411 mowers can cut three times faster than previous equipment without bogging down
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• American Cattlemen & American DairymenminorGTM or Marketing Partner · 14 April 2019Sponsorship partnership with American Cattlemen and American Dairymen publications dedicated to serving the American Cattle industry. RhinoAg receives exclusive discount offers through these media channels.
• Jimmy Owens RacingminorGTM or Marketing Partner · 9 April 2019Sponsorship of Jimmy Owens 'The Newport Nightmare' #20 for the 2019 Lucas Oil Late Model Dirt Track Series. Owens is a 3-time National Champion (2011, 2012, 2013) and frequent winner at events like the Prairie Dirt Classic.
• Alamo Group Inc.coreOthers · 26 June 1986Parent company that purchased all assets of Rhino Products Inc. (including RhinoAg name and trademarks) on June 26, 1986. Alamo Group Inc. is based in Seguin, Texas and is a publicly traded company concentrated in manufacturing equipment for industrial, vegetation, and agriculture spaces.
• AgPackminorGTM or Marketing PartnerAgPack partnership offers discounts connected to truck purchases from Certified AGPACK Dealers. Customers receive 25% off MSRP on RhinoAg products and one RhinoAg gift card when purchasing qualifying vehicles from any Certified Agriculture Dealership.
• Maverick MachineryminorChannel Partner/ Reseller/ DistributorLocal dealer near Tulsa, Oklahoma that introduced Eagle Lake Turf Farm to RhinoAg X series mowers. Represented RhinoAg products to potential customers.

Scale indicators3 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• King Kutter: US maker of value-oriented rotary cutters, tillers, box blades, and tractor implements. Competes in RhinoAg's compact-tractor and homestead implement segments.
• Vermeer: Known for balers, rakes, and hay/forage equipment as well as land management machinery. Overlaps with RhinoAg's hay equipment segment (rakes, tedders, bale handling).
• Befco: Manufactures finish mowers, rotary cutters, tillers, and hay equipment for compact and utility tractors. Niche but overlapping product set with RhinoAg's landscape and rotary lines.

Direct peers

• Bush Hog: Iconic US manufacturer of rotary cutters, finishing mowers, and landscaping/tractor-mounted implements. Competes head-to-head with RhinoAg in the core rotary cutter and farm implement category through dealer networks.
• Woods Equipment: Manufactures rotary cutters, mowers, backhoes, tillers, and tractor attachments for ag, turf, and construction. Overlaps directly with RhinoAg's full implement portfolio and target buyers.
• Land Pride: Kubota-owned brand producing rotary cutters, grooming mowers, tillers, blades, and grapples for compact and utility tractors. Directly competes across RhinoAg's rotary and landscape/construction lines.
• KUHN: Global manufacturer of hay tools, mowers, tillage, and land maintenance equipment. Overlaps strongly with RhinoAg's hay equipment and rotary/tillage implement categories.

Broad incumbents

• John Deere: Global agricultural equipment leader whose Frontier implement line and tractors compete with RhinoAg's rotary cutters and attachments across overlapping dealer channels and customers.
• Kubota: Major tractor and equipment manufacturer serving farmers, landowners, and municipalities; its implement offerings and compact-tractor customer base overlap heavily with RhinoAg.

Regional players

• Schulte Industries: Canadian manufacturer of heavy-duty rotary cutters, snow blowers, and rock pickers. Comparable rotary cutter product focus but primarily rooted in a different (Canadian) home market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rhinoag
• YouTubeyoutube.com/user/RhinoBornToLead
• Facebookfacebook.com/rhinoag
• LinkedInlinkedin.com/company/rhinoag
• Instagraminstagram.com/rhinoag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RhinoAg