BleuJour
BleuJour is a Toulouse-based French mini-PC manufacturer founded in 2002 that designs and sells compact computers under the KUBB brand with artisanal materials, the ProSeries professional line, and eSeries industrial embedded PCs, serving creative professionals, healthcare practices, and industrial customers internationally.
- Company typePrivate
- Founded2002
- HeadquartersToulouse, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BleuJour does
BleuJour (legally BLEU JOUR SAS) is a French designer and manufacturer of compact personal computers headquartered in Toulouse, France, founded in 2002 by President Jean-Christophe AGOBERT. The company operates at the intersection of consumer electronics, professional workstations, and industrial embedded computing, with its product portfolio organized around three lines: the KUBB brand of cube-shaped mini PCs (12x12 cm form factor) sold in multiple material editions including aluminum (Essential), leather (Cuir), wood (Bois), fanless aluminum, Mini, Root (AMD), Santé (healthcare), and limited-numbered Haute Couture artisan finishes; the ProSeries targeting business and professional use cases including CODE workstations, DECK NUC, OCTO mini-PC, and the 2025-launched VISION Pro 16n laptop; and the eSeries (META, META Entry) for industrial embedded applications.
At the technology core, BleuJour builds on Intel and AMD processor platforms under a long-standing strategic partnership with Intel that produced the first French-manufactured motherboard based on Intel NUC Element Technology in 2022. A signature engineering feature is the fanless thermal management system, using a machined aluminum block with vertical fins as a passive heatsink enabling silent operation. The KUBB Fanless line (launched 2021, refreshed with Intel Core Ultra X7 358H) integrates CPU, GPU, and NPU for on-device AI acceleration. A healthcare-specific line, KUBB Santé, incorporates an integrated dual smart-card reader for French CPS and Carte Vitale workflows. Products hold international design recognitions including Red Dot 2021, iF Design Award 2018, Janus de l'Industrie 2015, and Computex 2019.
The company runs a hybrid B2C/B2B go-to-market: direct e-commerce via bleujour.com and kubb.eu (Stripe, CIC, Revolut, PayPal, XMONEY payment stacks), a reseller/distributor network across Europe, USA, Taiwan, Vietnam, and India, and a direct sales department for professional clients with quotation-based B2B pricing. KUBB Fanless configurations price from ~€1,495 to ~€1,850, with Haute Couture artisan editions commanding premium pricing on limited numbered series. BleuJour is privately held with no disclosed institutional venture or growth equity beyond a 2015 raise of approximately $53,417, reports a headcount band of 1–10 employees, and as of 2025 continues to ship new products including the AMD-based KUBB Root (2024), CODE r2 / DECK NUC (2024), and VISION Pro 16n laptop (2025).
BleuJour firmographics
Firmographics- Name
- BleuJour
- Legal name
- BLEU JOUR SAS
- Website
- https://bleujour.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BleuJour is a Toulouse-based French mini-PC manufacturer founded in 2002 that designs and sells compact computers under the KUBB brand with artisanal materials, the ProSeries professional line, and eSeries industrial embedded PCs, serving creative professionals, healthcare practices, and industrial customers internationally.
- Ownership category
- akta.pro rank
BleuJour industry classification
Industry- Product category
- Mini Computers
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Electronics and Appliance Retailers (449210)
- SIC
- Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Mini PCs & Small Form Factor Desktops (HDACAAAI)
- akta.pro secondary industries
- Rugged Mini PCs & Fanless Edge Computers (HDACALAG), Business Desktops (Commercial PCs) (HDACAAAB), Consumer Desktops (Home & Family PCs) (HDACAAAA)
Keywords
Where BleuJour is headquartered
LocationHeadquarters
- HQ city
- Toulouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
BleuJour business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Hardware Sales - KUBB Brand: Sale of mini-PC products under the KUBB brand including various material editions (Essential, Leather, Wood, Fanless, Mini, Haute Couture, Root, Santé). Products are sold as configured systems with customizable processor, memory, and storage options.
- Hardware Sales - ProSeries: Sale of professional mini-PCs and workstations including CODE, DECK, META, OCTO, VISION product lines targeting business and industrial applications.
- Custom/Bespoke Configuration: Premium customization through Haute Couture collection featuring artisanal materials (precious woods, leather, metal engraving, enameled ceramics) in limited numbered editions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | KUBB Fanless Base Configuration |
| One time/ perpetual license | Pay-as-you-go | KUBB Fanless Core Ultra X7 Option |
| One time/ perpetual license | Multi-year contract | B2B Professional Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
BleuJour product offering
Product offeringCore offering
Bleu Jour designs, manufactures, and sells compact fanless mini-PCs and workstations under the KUBB brand, combining French artisanal craftsmanship with Intel and AMD processors. The portfolio spans three lines: KUBB (consumer/professional mini-PCs in multiple material editions), ProSeries (business mini-PCs, workstations, laptops), and eSeries (industrial fanless embedded PCs). Products are sold through direct e-commerce, B2B sales, and an international reseller network.
Product overview
BleuJour is a French technology company founded in 2002 in Toulouse, specializing in the design and manufacture of compact computers with distinctive design aesthetics. The product portfolio consists of three main lines: (1) the KUBB brand (core consumer/professional product) featuring iconic cube-shaped mini PCs available in multiple material variants (Essential, Leather, Wood, Haute Couture, Fanless, Mini, Root, Santé); (2) the ProSeries line targeting professional environments with configurable mini PCs and workstations (CODE, DECK, OCTO, VISION); and (3) the eSeries for industrial embedded applications with ruggedized fanless designs (META, META Entry). A CTRL keyboard accessory is also offered. Products combine French artisanal craftsmanship with high-performance computing components from Intel and AMD.
Differentiator
Problem solved
Functional benefit
Brands
- KUBB: Iconic mini-PC brand featuring aluminum cube design with various material editions (Essential, Leather, Wood, Haute Couture, Fanless, Mini, Santé, Root)
- ProSeries
- eSeries
- Oxydian
Products and services
- KUBB Mini PC Iconic cube-shaped (12x12 cm) consumer/professional mini PC combining elegant design with high-performance Intel/AMD processors. Sold in multiple material editions (Essential, Leather, Wood, Haute Couture, Fanless, Mini, Root, Santé) targeting creative professionals and design-conscious buyers.
- KUBB Fanless Completely silent fanless KUBB edition with Intel Core Ultra X7 358H processor, Arc B390 graphics, up to 64GB DDR5-6400 RAM, and up to 4TB PCIe Gen4 SSD. Designed for creative studios, minimalist workstations, and any environment requiring silent operation.
- KUBB Haute Couture Limited-edition luxury KUBB line featuring precious materials (rare woods, leather, metal engraving, gold leaf, enameled ceramic) combined with current-generation processors. Sold in very limited numbered editions with authenticity certificates for collectors and luxury buyers.
- KUBB Bois (Wood) Handcrafted wooden KUBB edition with shell assembled by artisan cabinetmaker Nicolas TEISSEYRE using selected wood essences. Combines authentic French woodworking craftsmanship with latest-generation Intel and AMD processors.
- KUBB Cuir (Leather) Leather-covered KUBB edition crafted using 13th-century saddle stitching techniques by French saddlers. Combines full-grain leather with high-performance processors for a premium sensory and technological experience.
- KUBB Root Ultra-compact KUBB edition (82x82x52 mm, 330g) powered by AMD Ryzen 7 6800U or 7840U processors. First BleuJour computer with AMD CPU, delivering high computing power with ultra-silent operation and an innovative thermal system.
- KUBB Mini Compact aluminum KUBB edition (approximately 8 cm per side) with fanless design for silent operation. Available with Intel Twin Lake N150 or Core i3-N350 processors. Originally launched as a partner gift and mass-produced due to demand.
- KUBB Santé Healthcare-specialized KUBB with integrated dual smart card reader enabling simultaneous reading of healthcare professional's CPS card and patient's Carte Vitale. Designed and assembled in France for medical practices, featuring latest Intel processors, 100% flash storage, and healthcare-specific connectivity.
- CODE ProSeries High-performance workstation for demanding professional environments. Features Intel Ultra Core processors, professional NVIDIA graphics cards, scalable memory/storage, and optimized thermal management for silent operation. Supports VR and AI workloads.
- DECK ProSeries NUC (Next Unit of Computing) line benefiting from BleuJour's Intel NUC expertise. Compact design with scalable memory/storage, 4K multi-display support, Intel vPro remote management, certified for 24/7 operation. AI-enabled models with Intel Core Ultra processors available.
- OCTO ProSeries Multi-business fanless mini PC for edge computing. Supports 24/7 continuous operation, extended temperature ranges for harsh environments, multiple simultaneous displays, and Intel Core Ultra or AMD processors with AI optimization for machine learning and big data analysis.
- VISION ProSeries 16-inch professional laptop weighing under 1.2 kg. Combines lightweight sleek design with powerful performance, targeting mobile professionals in the ProSeries lineup.
- META eSeries Industrial fanless embedded PC for demanding environments (banking, hospitality, retail, smart vending, digital kiosks, dynamic signage, video surveillance, industrial automation, IoT). Features 24/7 reliability, Intel processors with optional 5G connectivity, comprehensive I/O (USB, COM, LAN, HDMI, DisplayPort), modular design for IoT customization, and AI-enabled computer vision and edge analytics.
- META Entry eSeries Fanless embedded Mini PC optimized for digital signage, POS systems, and lightweight embedded applications. Features Intel low-power processors, optimized power consumption, comprehensive connectivity, and VESA and DIN mounting options.
Companies that use BleuJour
Customer profileSegments6 records
Ideal customer profiles5 records
BleuJour technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature4 records
BleuJour partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Intel CorporationcoreLong-standing strategic partnership with Intel for NUC technology and processors. Led to creation of KUBB brand and first French motherboard made in France based on Intel NUC Element Technology. Bleu Jour produces motherboards in partnership with Intel for powering KUBB computers.
- International Distribution PartnerscoreNetwork of partners across Taiwan, Vietnam, India, USA and Europe enabling international market presence and access to best technologies and components for product manufacturing.
- Nicolas TEISSEYRE (Artisan Ébéniste)minorCollaboration with master cabinetmaker Nicolas TEISSEYRE for WOOD KUBB creation, using traditional woodworking techniques and craftsmanship for handcrafted wooden shells.
- French Artisans (Selliers)minorCollaboration with exceptional saddlers for KUBB CUIR leather edition, using 13th-century saddle stitching techniques for premium finish.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
BleuJour competitors and assessment
Company assessmentEmerging players
- GEEKOM: Mini-PC brand offering compact Intel/AMD desktops to consumers and professionals, competing in the same form-factor category as KUBB.
- Beelink: Fast-growing brand of low-cost consumer mini PCs overlapping BleuJour's compact desktop segment, though positioned at the value rather than premium end.
Broad incumbents
- ASUS: Large PC OEM that now owns the Intel NUC product line and sells a broad range of mini PCs; overlaps BleuJour's category as part of a much wider portfolio.
- Apple: The Mac mini is a premium, design-led compact desktop competing for the same aesthetic-conscious professional buyers BleuJour targets with KUBB, though at far greater scale.
Direct peers
- Minisforum: Designs and sells compact and fanless mini PCs on Intel and AMD platforms, directly overlapping BleuJour's KUBB small-form-factor computing category.
- Zotac: Its ZBOX line of mini PCs targets consumer and professional small-form-factor computing, competing directly with BleuJour's KUBB and ProSeries products.
- Simply NUC: Builds and sells NUC-based mini PCs leveraging Intel NUC technology, mirroring BleuJour's DECK NUC and Intel-partnership-based approach.
- OnLogic: Specializes in rugged, fanless industrial and edge computers for 24/7 embedded deployments, directly comparable to BleuJour's META eSeries industrial line.
- Shuttle Inc. Long-established maker of small-form-factor and fanless PCs for consumer, business, and embedded uses, closely aligned with BleuJour's product categories.
Regional players
- ASRock Industrial: Taiwan-based maker of industrial and embedded mini PCs and edge systems comparable to BleuJour's eSeries, but primarily serving Asian and OEM channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BleuJour social profiles
Digital presenceBleuJour financial estimates
Financial estimateRevenue estimate
Valuation estimate
BleuJour leadership team
Management profileNumber of profiles
Profiles1 record
BleuJour funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BleuJour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BleuJour
What does BleuJour do?
Bleu Jour designs, manufactures, and sells compact fanless mini-PCs and workstations under the KUBB brand, combining French artisanal craftsmanship with Intel and AMD processors. The portfolio spans three lines: KUBB (consumer/professional mini-PCs in multiple material editions), ProSeries (business mini-PCs, workstations, laptops), and eSeries (industrial fanless embedded PCs). Products are sold through direct e-commerce, B2B sales, and an international reseller network.
Is BleuJour a public or private company?
BleuJour is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BleuJour founded?
BleuJour was founded in 2002. It employs 1 to 10 people.
Where is BleuJour based?
BleuJour is headquartered in Toulouse, France, in the Europe region.
How does BleuJour make money?
Three revenue lines are on record. Hardware Sales - KUBB Brand is the primary driver. The others are hardware Sales - ProSeries and custom/Bespoke Configuration.
Who are BleuJour's main competitors?
Emerging players on record are GEEKOM and Beelink. Broad incumbents are ASUS and Apple. Direct peers are Minisforum, Zotac, Simply NUC, OnLogic and Shuttle Inc.. ASRock Industrial is listed as a regional player.
Does BleuJour have an API?
No public API is recorded for BleuJour.
What industry is BleuJour in?
BleuJour's product category is Mini Computers. Its primary akta.pro industry code is HDACAAAI, Mini PCs & Small Form Factor Desktops, with a secondary code of HDACALAG, Rugged Mini PCs & Fanless Edge Computers. Its NAICS code is 33411 and its SIC code is 5734.