Les Couronnes de Victoire

What Les Couronnes de Victoire does

Les Couronnes de Victoire (LCV) is a privately held Paris-based artisanal brand that designs and produces handmade floral hair accessories, crowns, bridal bouquets, and jewelry for weddings and special occasions. Founded in 2017 and registered as a Société par Actions Simplifiée (SAS) with €1,000 share capital at 92 rue de Cléry, 75002 Paris (RCS Paris 827 618 042), the company serves brides and wedding parties as its primary customer segment, with secondary lines for children ("Little Princess") and women seeking fashion hair ornaments. The company currently operates in a wind-down posture: the e-commerce storefront has permanently stopped accepting orders, while physical boutiques are scheduled to close on June 14.

The core technology revolves around stabilized (preserved) flowers treated through a 100% natural glycerine-based process that gives them an indefinite shelf life, differentiating LCV from artificial floral alternatives. All accessories are custom-made to order in a Paris atelier and frequently incorporate Swarovski crystals, pearls, and gold-plated structures. The portfolio spans flower crowns, scrunchies, hair clips and combs, veils, wedding bouquets, necklaces, earrings, bracelets, caps, boutonnieres, decorative dried-flower arrangements, stationery, and gift cards — organized across 25+ themed lookbooks (Timeless, Rouge Passion, Renaissance, Moulin Rouge, Bohemian Family, Little Princess, etc.).

Revenue has been generated through direct-to-consumer e-commerce (now closed), a flagship boutique and by-appointment showroom at 230 rue Saint-Martin, 75003 Paris, bespoke custom orders, and paid DIY workshops (flower aperitifs, birthdays, bachelorettes). Pricing spans €4 (illustrated stationery cards) to €445 (premium bridal accessories), placing the brand in the accessible-luxury segment of bridal accessories. The brand is closely associated with prestige capsule collaborations (Moulin Rouge, Louise Misha, Scrunchie is Back, Pablo est une fille) and operates a sister jewelry maison, Bijoux Victoire (victoirestudio.paris), under related ownership.

Name

Les Couronnes de Victoire

Legal name

LES COURONNES DE VICTOIRE

Website

https://lescouronnesdevictoire.com

Company type

Private

Founded year

2017

Operating status

Closed

Headcount range

11–50 employees

Short description

Les Couronnes de Victoire is a privately held Paris-based artisanal brand designing handmade preserved-flower crowns, bridal hair accessories, bouquets, and jewelry for weddings and special occasions, currently winding down retail operations.

Ownership category

akta.pro rank

Product category

Handmade Bridal Floral Accessories

NAICS

Jewelry, Luggage, and Leather Goods Retailers (4583), Florists (45931)

SIC

Retail-Apparel & Accessory Stores (5600), Jewelry, Silverware & Plated Ware (3910), Costume Jewelry & Novelties (3960), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

akta.pro secondary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Handmade flower crowns
• Bridal hair accessories
• Preserved flower bouquets
• Wedding floral jewelry
• Parisian bridal atelier

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce and boutique retail sales: Direct retail sales of floral hair accessories, wedding bouquets, stationery, dried flower arrangements, and related accessories through the e-commerce website and physical boutiques. One-time purchase model with prices ranging from €4 (stationery cards) to €445 (premium bridal accessories). The e-shop is closing permanently, with boutiques remaining open until June 14.
2. Bespoke and custom orders: Customers can book appointments in the Parisian showroom to place customized orders. The company creates bespoke pieces modifying existing models (flower types, colors, materials) or fully custom designs.
3. DIY workshops: Paid workshops including flower and wine events at the showroom, birthday party workshops, and bachelorette party (EVJF) workshops, providing experiential revenue and brand engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Les Couronnes de Victoire designs, handcrafts, and sells preserved-flower wedding and occasion accessories — flower crowns, bridal bouquets, hair clips, combs, veils, earrings, necklaces, scrunchies, and coordinating stationery — made-to-order in a Paris atelier using glycerine-stabilized natural flowers for an eternal lifespan. The brand also operates physical boutiques, an appointment-based showroom for bespoke orders, and paid DIY floral workshops (flower aperitifs, birthdays, bachelorette parties).

Product overview

Les Couronnes de Victoire is a Paris-based wedding and celebration accessories company offering a comprehensive portfolio of preserved/stabilized flower products and hair accessories. The core offering centers on flower crowns (their signature product), supplemented by scrunchies, hair clips, combs, wedding bouquets, and various bridal accessories. The company operates multiple product lines including various collections (Timeless, Rouge Passion, Renaissance, etc.) and several notable collaborations (Scrunchie is Back, Louise Misha, Moulin Rouge, Pablo est une fille). Products are handmade in their Parisian workshop with preserved flowers, featuring materials like tulle, satin, pearls, Swarovski crystals, and gold plating. The company also offers DIY flower workshops and operates physical boutique stores. Note: The online shop has permanently closed and no longer accepts orders.

Differentiator

Problem solved

Functional benefit

Brands

• Victoire Jewelry: A jewelry sub-brand referenced via the link victoirestudio.paris/, offered alongside the main floral accessories brand.

Products and services

• Flower Crowns (Couronnes de fleurs) Signature handmade floral crowns made from glycerine-stabilized preserved flowers, designed for brides and special occasions across 25+ themed collections.
• Wedding Bouquets (Bouquets de mariage) Bridal bouquets handmade in Paris from glycerine-stabilized fresh flowers (roses, hydrangea, peony, gypsophila) with eternal preservation. Available in collections such as Dublin, Flamingo, Blossom, Orangeade, Sage, Florence, Lisbon, Tavira, Ispahan, Petra, Carthage, Antananarivo, Rome, Rovaniemi, and Oxford; priced €90-€165.
• Preserved/Dried Flower Decorative Bouquets (Bouquets de fleurs séchées) Decorative dried and stabilized flower arrangements for home décor, including Santorin, Portofino, Marrakech, Sienne, and Madras collections, available with or without matching vases. Individual stems from €15, small bouquets from €35, large curated bouquets up to €125.
• Hair Clips / Barrettes / Hair Pins Decorative hair clips and pins featuring preserved flowers, crystals (Swarovski), and pearls on gold-plated bases. Includes the Augustine barrette (Louise Misha collaboration, €22), Louise barrette (Moulin Rouge collaboration, €195), Loretta (Swarovski), Ava set of 3, Pietragalla barrette, and others; range €22-€195.
• Double Combs and Combs (Peignes / Double peignes) Hair combs and double combs adorned with preserved flowers and crystals for bridal and formal hairstyles. Includes the Moulin Rouge collaboration pieces Aggripina (double comb) and Pina (grand comb).
• Scrunchies (Chouchous) Fabric and tulle hair scrunchies featuring stabilized flowers, satin, pearl embroidery, and lace detailing. Includes Vera (satin, €29), Sofia, Marta, Soledad (apricot velvety), Madalena (embroidered tulle, €52), and Paula (€52) from the LCV x Scrunchie is Back capsule. Made to order in 5 working days.
• Caps and Hats (Casquettes / Chapeaux) Floral caps and hats including the Dolores cap (€89, white guipure lace bow on polyester base, designed in collaboration with Scrunchie is Back) and straw hats with preserved flowers for weddings and summer occasions.
• Headbands and Hair Elastics (Serre-têtes / Élastiques) Decorative hair bands and elastics with floral embellishments, including Hortense (24-carat gold-plated flower, €86) and Adriana styles.
• Bridal Veils (Voiles) Wedding veils including Opaline veil and the Moulin Rouge collaboration Venus veil, often decorated with floral embellishments.
• Earrings (Boucles d'oreilles) Floral-themed earrings with hydrangea, gold, and crystal embellishments, including Liza, Colette, Florentine, Gina, Honorine, Tamara Passion, Raphaelle, Misty, Mileva, Caterina, and Beatrice designs.
• Necklaces and Chokers (Colliers) Floral necklaces and chokers adorned with preserved flowers, including Daphné, Constance, Aline, Léonore, Milady, Nolwenn, Satheen, and Giovanna designs.
• Bracelets and Wrist Corsages Floral wrist bracelets and corsages for weddings and special occasions, including children's sizes for the Little Princess collection.
• Boutonnières Floral boutonnieres for grooms and the wedding party.
• Wedding Stationery (Papeterie) Wedding stationery including the Love Card and Witness Card, designed in collaboration with illustrator Pauline from Pablo est une fille. Printed on 300g FSC-certified matte paper in Plougastel; priced from €4.
• Children's Floral Accessories (Little Princess) Dedicated Little Princess line of floral crowns, barrettes, bracelets, and headbands designed for girls and young children for christenings, communions, birthdays, and family weddings. Includes the LCV x Louise Misha children's capsule.
• Eternal Roses (Roses éternelles) Preserved eternal roses for long-lasting floral décor and gifting.
• Sashes (Ceintures) Decorative sashes for wedding and special-occasion attire.
• Sunglasses (Lunettes) Floral-themed sunglasses for summer occasions and bridal styling.
• Decorative Candles (Bougies) Decorative candles for ambiance and home décor.
• Gift Cards (Cartes cadeaux) Gift cards redeemable across the brand's products and accessories.
• Curated Gift Sets (Coffrets) Curated gift sets bundling matching accessory collections.
• DIY Floral Workshops (Ateliers DIY) Paid hands-on floral workshops hosted at the Parisian showroom, including flower aperitifs (apéros fleurs), birthday workshops (ateliers anniversaires), and bachelorette party workshops (ateliers EVJF). Serves as experiential revenue and brand engagement.
• Bespoke Custom Orders Appointment-based bespoke service at the Parisian showroom at 230 rue Saint-Martin (booking via Calendly) for fully customized floral accessory designs and modifications of existing models (flower types, colors, materials).

Quantifiable outcome

• Stabilized flowers provide indefinite preservation, allowing brides to keep bouquets and accessories as lifelong keepsakes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Scrunchie is BackcoreStrategic or Co-development PartnerCollaboration with Marie, creator of Scrunchie is Back, a fashion accessories brand. Joint capsule collections of scrunchies (hair ties), caps, and pony cuffs featuring floral and lace detailing. Products include Madalena scrunchie (€52), Dolores cap (€89), Hortense hair band (€86), and scrunchies Sofia, Marta, Soledad, Vera, and Paula. The collaboration brings bohemian-chic fashion accessories to LCV's floral bridal universe.
• Moulin RougeflagshipStrategic or Co-development PartnerFlagship collaboration with the legendary Moulin Rouge cabaret. The Moulin Rouge x LCV capsule collection draws inspiration from the magic of the Moulin Rouge ballet, blending art, love, and passion with floral elegance. Products include veils (Venus veil), earrings (Raphaelle, Misty), double combs (Aggripina), and grand combs (Pina). Marketed as a limited edition Valentine's Day capsule.
• Louise MishacoreStrategic or Co-development PartnerChildren's accessories capsule collection co-created with Louise Misha, a children's clothing brand. Products include the Augustine hair clip (€22), designed as a mini golden bouquet with preserved hydrangea, gypsophila, and wild flowers on a crocodile clip. The collection targets baby girls and young children for christenings, communions, birthdays, and weddings, with a bohemian, liberty aesthetic. A Christmas capsule (Lcv x Louise Misha Noël) was also released.
• Pablo est une filleminorStrategic or Co-development PartnerCollaboration with Pauline, the illustrator behind Pablo est une fille brand. Two wedding stationery cards — the Love card (€4) and the Witness card (€4) — feature hand-drawn illustrations inspired by hydrangea flowers and romantic motifs. Cards are printed on FSC-certified 300g matte paper in Plougastel.
• Victoire Studio (Bijoux Victoire)minorOthersSister brand / separate brand entity operated by the same founder (Lauranne Favre). Bijoux Victoire (victoirestudio.paris) offers a separate line of jewelry and accessories, branded as the jewelry house extension of Les Couronnes de Victoire.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Twigs & Honey: US-based bridal hair accessories brand specializing in veils, hairpieces, and flower crowns. Most direct comparable in terms of bridal hair-adornment product mix and event-driven customer base.
• Enchanted Atelier by Liv Hart: Luxury bridal accessories brand known for preserved-flower crowns and hair accessories. Closest conceptual match to LCV's signature stabilized-flower crown offering.
• Jennifer Behr: Luxury handcrafted hair accessories brand with bridal positioning, including crystal-embellished combs and headbands. Directly comparable in artisanal positioning and premium pricing.
• Verdissimo: Spanish preserved-flower producer and wholesaler with eternal/eternalized rose and floral products. Comparable in the core preserved-flower technology underpinning LCV's product line.
• Roses Forever: Danish preserved-rose and floral technology company with stabilized rose products for retail and gifting. Comparable in the underlying preserved-flower supply chain and product category.

Broad incumbents

• BHLDN: Anthropologie-owned bridal brand offering veils, hair accessories, jewelry, and decorative items across a much broader assortment. Comparable in target customer (brides) and category overlap (headpieces, jewelry, gifting).
• David's Bridal: Largest US bridal retailer offering veils, accessories, and jewelry. Comparable in bridal accessory category breadth, though operates at scale opposite to LCV's boutique model.
• Free People: US fashion retailer with a curated bridal and special-occasion accessories assortment including hair accessories and jewelry. Comparable in special-occasion gifting and bridal-adjacent customer overlap.

Regional players

• Maison Michel: French luxury milliner (Chanel-owned) producing hats, headbands, and hair ornaments with couture positioning. Comparable as a French heritage hair-accessories house, though focused on millinery rather than florals.
• Grace Loves Lace: Australian-origin bridal brand with a complementary accessories line (veils, hair pieces, earrings). Comparable in modern-bohemian bridal aesthetic and direct-to-consumer positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lescouronnesdevictoire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Couronnes de Victoire