Pablo

What Pablo does

Pablo is a privately held, bootstrapped software company headquartered in Amsterdam, Netherlands (Dutch Chamber of Commerce registration 88974227). It builds an Adobe Photoshop plugin that consolidates multiple third-party generative AI image models — Google's Nano Banana, Nano Banana 2, and Nano Banana Pro, OpenAI's GPT Image 1.5 and GPT Image 2, and Seedream 4.0 and 4.5 — into the Photoshop workflow. The plugin supports reference-image matching, 4K output via Nano Banana Pro, and a BYOK option that lets users route generation through their own Google or Replicate API keys.

The company sells the plugin on a one-time perpetual license model: $19 for an Individual license and $325 for an Agency license covering up to 50 users with centralized billing and dedicated account management. Beyond the license, Pablo monetizes image generation through prepaid, usage-based credits that range from $0.02 to $0.28 per generation depending on the model and resolution, with credits expiring 24 months after purchase.

Distribution is entirely self-serve and digital: direct download from trypablo.com, listing on the Adobe Exchange marketplace (4.8/5 user rating), content marketing through a frequently updated blog, and a Tolt.io-powered affiliate program. The customer base consists primarily of individual creative professionals and small creative agencies in the SMB segment, with testimonials spanning photography, design, and broader creative workflows. The company operates with 1-10 employees, has raised no outside capital, and reports GDPR-compliant data processing within the EEA.

Name

Pablo

Legal name

Pablo

Website

https://trypablo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pablo is an Amsterdam-based bootstrapped software company that sells a one-time $19 Photoshop plugin aggregating Google's Nano Banana, OpenAI's GPT Image, and Seedream AI image models, plus prepaid usage-based generation credits, to individual creative professionals and small agencies.

Ownership category

akta.pro rank

Product category

Creative AI Software

NAICS

Software Publishers (5132)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)

Keywords

• Photoshop AI plugin
• AI image generation
• Creative design tools
• Image editing software
• Photoshop add-on

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Plugin License Sales: One-time perpetual license purchase for the Pablo Photoshop plugin. Individual license at $19, Agency license at $325 for up to 50 users. Generates immediate revenue from new customer acquisition with no recurring fees.
2. Image Generation Credits: Usage-based revenue from prepaying for image generation model credits. Each model has different per-generation pricing (e.g., Nano Banana 2 at $0.05-$0.17 depending on resolution, GPT Image 2 at $0.02-$0.13 depending on quality). Credits purchased in advance, with 24-month expiration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pablo is a plugin for Adobe Photoshop that integrates multiple leading AI image generation models (Google Nano Banana, Nano Banana Pro, Nano Banana 2, OpenAI GPT Image 2, and Seedream) directly into the Photoshop workflow. Users can generate, edit, and enhance AI images up to 4K resolution without leaving Photoshop, with optional BYOK (Bring Your Own Key) integration with Google or Replicate APIs for cost control.

Product overview

Pablo is an AI image generation plugin for Adobe Photoshop that consolidates multiple AI image models—Nano Banana, Nano Banana 2, Nano Banana Pro, Seedream 4.0, Seedream 4.5, GPT Image 1.5, and GPT Image 2—into a unified Photoshop workflow. The core product is the Pablo Plugin, available via Individual License ($19 one-time) or Agency License ($325 for up to 50 users). Users can use Pablo's built-in image credit system or connect their own Google or Replicate API keys for more control over costs and model access. The plugin enables direct AI image generation, editing, and enhancement within Photoshop without switching applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Pablo Plugin AI image generation plugin for Adobe Photoshop that integrates Nano Banana (Pro), Seedream 4.0, and GPT Image 2 directly into the Photoshop workflow. Enables users to generate, edit, and enhance AI images without switching between applications. Supports 4K resolution output, reference image matching, and allows users to bring their own Google or Replicate API keys.
• Image Credits Prepaid credits for image generation using third-party AI models (Nano Banana, Nano Banana 2, Nano Banana Pro, Seedream 4.0/4.5, GPT Image 1.5/2). Credits are non-refundable, expire 24 months after purchase, and are non-transferable. Pricing varies by model and resolution, ranging from $0.02 to $0.28 per generation.

Quantifiable outcome

• Cost savings of ~99% compared to Adobe Creative Cloud Pro ($0 vs $1259.88/year for ~7500 generations)
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle provides the underlying AI image generation models through Gemini API including Nano Banana, Nano Banana Pro, and Nano Banana 2. Pablo integrates these models directly into Photoshop. Users can also bring their own Google API keys to use with Pablo.
• OpenAIcoreTechnology or IntegrationOpenAI provides GPT Image 2 and GPT Image 1.5 models that Pablo integrates into Photoshop for image generation capabilities.
• AdobecoreTechnology or IntegrationPablo operates as a plugin for Adobe Photoshop, distributed through Adobe Exchange marketplace. The plugin extends Photoshop's functionality with AI image generation capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magnific AI: AI image upscaling and generation plugin/service widely adopted by creative professionals for high-resolution image enhancement. Comparable to Pablo as a third-party AI image tool targeting Photoshop users seeking capabilities beyond Adobe's native offerings.
• Remove.bg: Specialized AI image editing plugin/API used widely by creative professionals for background removal in Photoshop workflows. Comparable as a focused, Photoshop-integrable AI image tool sold via plugin/API economics.
• Topaz Labs: Established AI-powered image enhancement plugin suite (Topaz Gigapixel, DeNoise, Sharpen AI) sold as Photoshop plugins via one-time licenses. Comparable in distribution model (Photoshop plugin marketplace, perpetual license pricing) and target creative professional segment.

Emerging players

• Photoroom: AI-powered image editing platform popular with small businesses and creators for background removal and visual production. Adjacent peer serving a partially overlapping creative/SMB customer base with AI image tooling.
• Krea AI: Browser-based AI image and video generation platform aggregating multiple foundation models behind a unified interface. Comparable in multi-model aggregation philosophy and target creative professional audience, though delivered as a web app rather than a Photoshop plugin.
• Runway: Generative AI creative suite for image and video used by creative professionals. Comparable as an AI-powered creative toolset targeting designers, though broader in scope (video) and not embedded in Photoshop specifically.
• Leonardo AI: AI image generation platform with model selection, training, and editing workflows targeting designers and creative professionals. Overlaps with Pablo on multi-model access for professional image generation, though delivered as a standalone platform rather than inside Photoshop.
• Skylum Luminar Neo: AI-driven photo editing application marketed to creative professionals and enthusiasts with one-time license pricing. Adjacent competitor in the AI image-editing space with overlapping target customer (Photoshop-using creatives) seeking AI-powered workflows.

Broad incumbents

• Midjourney: Leading closed-source AI image generation service used heavily by creative professionals. Adjacent competitor in target audience and use cases (professional-grade image generation) though delivered through Discord/web rather than as a Photoshop plugin.
• Adobe Firefly: Adobe's native generative AI image model integrated directly into Photoshop via Generative Fill and the Firefly web app. It is the most direct competitor because it sits in the same workflow Pablo targets, but it is gated behind Adobe's Creative Cloud subscriptions that Pablo specifically undercuts on price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trypablo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pablo