Soccer World

What Soccer World does

SoccerWorld is a family-owned and operated soccer specialty retailer founded in 1986 by Terry Sana and headquartered in Brighton, Michigan. The company sells soccer footwear (firm ground, turf, indoor/futsal, multi-ground, artificial ground, soft ground cleats), apparel (jerseys, team uniforms), balls, shin guards, goalie gloves, referee equipment, and accessories from major brands including Nike, Adidas, and PUMA, alongside FIFA World Cup merchandise and branded pack collections.

The company operates a multi-channel distribution model: three physical retail locations in Brighton, Canton, and Rochester Hills, Michigan; a Lightspeed-powered e-commerce storefront at soccerworld.net that ships across the United States with free shipping on orders over $150; and a dedicated Team Orders program ([email protected]) serving organized teams from youth clubs through professional organizations with customized uniforms, logos, names, and numbers, supported by dedicated team-order specialists and brand catalogs. Additional offerings include digital gift cards, a Footwear Ground Type Guide educational resource, and seasonal/promotional sale categories.

SoccerWorld's revenue model is straightforward one-time retail product sales (individual consumer and team orders) plus ancillary gift card sales, with no subscription, licensing, or recurring revenue streams. The company is privately held with no disclosed institutional investors, no subsidiaries, no M&A activity, and no patents or formal partnerships on record; its only stated competitive advantages are its long-tenured family brand, dual physical/digital distribution, and category-specific expertise in soccer equipment selection.

Name

Soccer World

Legal name

SoccerWorld

Website

https://soccerworld.net

Company type

Private

Founded year

1986

Operating status

Operating

Short description

SoccerWorld is a family-owned soccer specialty retailer founded in 1986, selling footwear, apparel, balls, and equipment from Nike, Adidas, and PUMA via three Michigan stores, a US-shipping e-commerce site, and a dedicated team uniform customization service for organized clubs and institutions.

Ownership category

akta.pro rank

Product category

Soccer Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Shoe Stores (5661)

akta.pro primary industry

Soccer Equipment Retail (CRAMAEAC)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Soccer equipment retail
• Team uniforms
• Soccer footwear
• Sporting goods store
• Custom team apparel

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: SoccerWorld generates revenue through direct sales of soccer equipment, footwear, apparel, and accessories to individual consumers and teams. Products include jerseys, cleats, soccer balls, goalie gloves, shin guards, referee equipment, and turf/firm ground footwear across various brands (Nike, Adidas, Puma).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Soccer World is a family-owned soccer equipment and apparel retailer operating since 1986. The company sells soccer footwear (firm ground, turf, indoor/futsal, multi-ground), jerseys, soccer balls, shin guards, goalie gloves, and referee equipment through its e-commerce storefront at soccerworld.net and three Michigan retail locations. It also operates a Team Orders program providing customized uniforms with logos, names, and numbers for organized youth clubs, high schools, colleges, universities, and professional soccer teams.

Product overview

SoccerWorld is a family-owned retail company operating since 1986, specializing in soccer equipment and apparel. The company operates as an e-commerce platform offering a comprehensive portfolio of soccer products organized into footwear categories (Firm Ground, Turf, Indoor/Futsal, and specialty types like SG boots), apparel (Jerseys, Shin Guards), accessories (Goalie Gloves, Soccer Balls, Referee Equipment), and branded product collections from Nike, Adidas, PUMA, and FIFA. Beyond retail, SoccerWorld provides team uniform customization services through its Team Orders division, enabling individual teams, high schools, colleges, universities, and professional organizations to order customized gear with logos, names, and numbers. The company also offers gift cards and maintains an educational Footwear Ground Type Guide to assist customers in selecting appropriate cleats for different playing surfaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Jerseys

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Soccer.com: Largest U.S. soccer-only specialty retailer, offering footwear, apparel, equipment, and team uniform customization across all major brands — directly comparable category focus, customer base, and team-orders motion.
• World Soccer Shop: Soccer-specialty online retailer carrying boots, jerseys, and team gear from Nike, Adidas, Puma, and others — competes head-to-head with SoccerWorld on assortment and brand portfolio, primarily via e-commerce.
• Epic Sports: Team uniform and equipment specialist with a strong soccer category, offering custom sublimated uniforms and bulk team ordering for clubs and schools — overlaps directly on SoccerWorld's team-orders business.
• GO Sportswear: Team uniform and apparel specialist serving clubs and schools with custom kits and equipment — directly comparable B2B team-orders motion targeting the same institutional customers.

Broad incumbents

• Dick's Sporting Goods: Dominant U.S. sporting goods retailer with deep soccer assortment across footwear, apparel, and team gear — broad-line incumbent competing on price, convenience, and nationwide scale.
• Academy Sports + Outdoors: Multi-category sporting goods retailer with a meaningful soccer category offering across cleats, apparel, and equipment — broader portfolio but overlapping core products.
• Champs Sports: Footwear-led sporting goods retailer (Foot Locker subsidiary) carrying soccer cleats and apparel alongside a broader athletic assortment — overlaps on the soccer footwear category at national scale.

Regional players

• Modell's Sporting Goods (legacy) / Modell Sport: Former Northeast-based sporting goods chain historically serving urban and suburban markets with soccer assortment — comparable multi-channel retail + team orders motion with a different geographic footprint.
• Hibbett Sports: Mid-South and Midwest U.S. sporting goods retailer with a meaningful team uniform business and soccer assortment — comparable specialty-leaning footprint with regional concentration.

Emerging players

• Net World Sports: UK-based soccer and team-sports equipment specialist rapidly expanding into the U.S. market with own-brand and branded soccer goals, balls, and gear — emerging threat to soccer specialty incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/soccerworldmi
• Facebookfacebook.com/SoccerWorldCanton

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer World