The Tad James Co

What The Tad James Co does

The Tad James Co is a privately held training organization founded in 1980 and headquartered in Henderson, Nevada, with a second office in Sydney, Australia. The company delivers certification and personal development training in Neuro-Linguistic Programming (NLP), Time Line Therapy®, hypnosis, coaching, and public speaking to individual practitioners, professional coaches, therapists, business leaders, and growth-driven individuals across more than 40 international markets. Its core product is a tiered certification pathway—FasTrak NLP Practitioner, NLP Master Practitioner, NLP Trainer's Training, and a Master Trainer Program—with Time Line Therapy® and hypnosis modalities integrated into the curriculum as proprietary methodologies originated by founder Dr. Tad James.

The company's core intellectual property is Time Line Therapy®, a registered technique for releasing the 'big five' emotions (anger, sadness, fear, hurt, guilt) through unconscious-mind timeline work, supported by published research articles and books. Content is delivered through three primary channels: live online cohorts on Zoom (scheduled in AEST and PDT time bands), in-person intensives in Henderson and Sydney, and self-paced on-demand courses via a dedicated Training Portal. Certifications are externally accredited by the American Board of NLP (ABNLP), the Time Line Therapy Association (TLTA), the ABNLP Coaching Division, and the International Institute for Complementary Therapists (IICT).

Revenue is generated through four streams: (1) one-time certification program fees with multi-year payment plans and Early Bird pricing, (2) a subscription-based Membership Program bundling multiple memberships and exclusive content, (3) one-time product sales of books, audio/video media, and the Coaching Values Inventory™ professional tool, and (4) on-demand self-paced courses. Go-to-market is sales-led and event-driven, with website enrollment, phone inquiries, and a content marketing apparatus (blog, email newsletter, social, YouTube, PR features). Following founder Dr. Tad James's passing, Dr. Adriana James serves as the primary Master Trainer leading live certifications globally.

Name

The Tad James Co

Legal name

Tad James Co.

Website

https://nlpcoaching.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

The Tad James Co is a privately held training company that delivers NLP, Time Line Therapy®, hypnosis, and coaching certification programs to professional coaches, therapists, business leaders, and individuals worldwide, operating from Henderson, Nevada and Sydney, Australia.

Ownership category

akta.pro rank

Product category

Professional Training & Certification

NAICS

Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industry

Train-the-Trainer & Instructor Enablement Services (BPAEANAL)

Keywords

• NLP certification training
• Hypnosis certification programs
• Time Line Therapy training
• Professional coaching education
• Personal development training

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Certification Training Programs: Revenue from NLP Practitioner, Master Practitioner, and Trainer certification training programs delivered in online, live, and hybrid formats. Programs include personal breakthrough sessions and comprehensive coaching toolkits.
2. Membership Program: Subscription-based membership providing exclusive access to member content, free audios, and multiple memberships for the price of one.
3. Product Sales: Sales of books, audio/video media including digital downloads and physical products such as the Values & The Evolution of Consciousness book and Time Line Therapy Made Easy guide.
4. On-Demand Courses: Self-paced online courses including Easy NLP On-Demand and specialized masterclasses for continuing education and preparation for certification programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Tad James Co sells professional certification training in Neuro-Linguistic Programming (NLP), Time Line Therapy®, and hypnosis, delivered as multi-day live online, in-person, and self-paced on-demand programs. The core product line is a tiered certification pathway — FasTrak NLP Practitioner, NLP Master Practitioner (which bundles four master-level certifications), NLP Trainer, and Master Trainer — supplemented by a parallel hypnosis certification stack, a digital Membership Program with recurring content access, a personal breakthrough intensive (Accelerated Personal Evolution Programme), and ancillary revenue from books, audio/video media, and licensed professional tools such as the Coaching Values Inventory™.

Product overview

The Tad James Co offers a comprehensive suite of Neuro-Linguistic Programming (NLP), Time Line Therapy®, and Hypnosis training programs delivered through multiple modalities. The core certification pathway includes the FasTrak™ NLP Practitioner Certification Training (entry-level), NLP Master Practitioner Certification Training (advanced), and NLP Trainer's Training/Master Trainer Program (elite). Time Line Therapy® is integrated as a core modality within both Practitioner and Master Practitioner programs. The company provides multiple delivery formats including live online training, in-person intensives (APEP), and on-demand courses. Additional offerings include hypnosis certifications (3-Day Modern Hypnosis, Hypnosis Trainers Training, Master Hypnosis Trainer's Training), public speaking training, membership programs with exclusive content, professional tools like the Coaching Values Inventory™, and published books. Training is led by Master Trainer Dr. Adriana James with international recognition from ABNLP, TLTA, ABNLP Coaching Division, and IICT.

Differentiator

Problem solved

Functional benefit

Products and services

• FasTrak™ NLP Practitioner Certification Training
• NLP Master Practitioner Certification Training Advanced NLP training program covering identity-level change, Time Line Therapy®, advanced communication techniques, values alignment, Meta Programs, and deeper unconscious pattern work. Bundles four master-level certifications (NLP Master Practitioner, Time Line Therapy® Master Practitioner, Hypnosis Master Practitioner, NLP Master Coach) in a single program, including a 5-7 hour personal breakthrough intensive.
• NLP Trainer's Training and Certification Course Advanced program for certified NLP practitioners seeking to become NLP trainers, covering presentation skills, energetic presence, group energy dynamics, and professional delivery methodologies. Includes business development support.
• Master Trainer Program Elite certification program for NLP trainers seeking to achieve master-level trainer status, including business development skills, advanced teaching methodologies, presentation skills, and group induction capabilities.
• 3-Day Modern Hypnosis Training Foundational hypnosis certification course covering modern hypnosis techniques, induction methods, and therapeutic applications for behavioral change. Delivered online and in-person.
• Hypnosis Trainers Training Advanced program for certified hypnotists seeking to train others in hypnosis techniques and methodologies, focusing on presence, energetic communication, and group dynamics.
• Master Hypnosis Trainer's Training Elite-level program for hypnosis trainers focusing on silent induction techniques, master-level hypnotic language, group energy dynamics, and presence-based transformation.
• Public Speaking Training Training program focused on overcoming fear of public speaking, developing influence skills, and mastering effective presentation techniques.
• The Secret of Creating Your Future® Personal development program focused on future visualization, goal setting, and creating desired outcomes through NLP and Time Line Therapy® techniques.
• Accelerated Personal Evolution Programme™ (APEP) Intensive in-person training program combining multiple modalities (NLP, Time Line Therapy®, hypnosis, coaching) for accelerated personal transformation, delivered exclusively face-to-face.
• Membership Program Subscription membership offering exclusive access to member content, free audios, and multiple memberships for the price of one, providing ongoing learning and community engagement.
• 7-Day Influence Accelerator Short self-paced online course designed to rapidly enhance communication and persuasion skills, available via the Training Portal.
• Burnout-proof for Success Masterclass Free on-demand masterclass focused on sustainable high performance without emotional exhaustion, used as a lead-generation asset.
• Easy NLP On-Demand Self-paced online NLP course designed to prepare students for Master-level certification training.
• Values & The Evolution of Consciousness Book by Dr. Adriana James exploring values from an evolutionary perspective, based on Dr. Clare Graves' groundbreaking research on values levels of thinking.
• Time Line Therapy Made Easy Instructional guide on Time Line Therapy® techniques for emotional release and personal transformation.
• Hypnosis: A Comprehensive Guide Comprehensive guide to hypnosis techniques and applications.
• Coaching Values Inventory™ Licensed professional resource for coaches and practitioners to assess and work with client values, based on Dr. Clare Graves' research.

Quantifiable outcome

• Clients release 20 years of anger in single session
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Harry Wong (Hong Kong Master Trainer)coreStrategic or Co-development PartnerGraduate of NLP Trainer Training and Master Trainer Program; now operates independent NLP training business in Hong Kong, bringing the Tad James Company methodology to Asian markets

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NLP Academy: Long-running NLP training and certification provider offering practitioner and master practitioner programs, with a similar audience of coaches, therapists, and business professionals.
• iNLP Center: Online-focused NLP certification school offering practitioner, master practitioner, and coach training, comparable in modality mix (live + self-paced) and target learner profile.
• The NLP Institute of California (NLP California): One of the original U.S. NLP training institutes offering Practitioner, Master Practitioner, and Trainer certifications in Neuro-Linguistic Programming, directly comparable in curriculum depth and target audience to Tad James Co.
• Performance Consultants: Coaching and leadership training firm with deep NLP roots (founded by Sir John Whitmore-era associates) offering coach certification and corporate programs that overlap directly with Tad James's coach-training and business-leader segments.
• Human Alchemy (Michael Breen, NLP Asia Pacific): Asia-Pacific NLP and coaching training organization founded by Michael Breen, offering comparable NLP certification pathways and trainer-of-trainers pipelines in the same regional markets where Tad James Co. also operates.
• Strategic Intervention (Robbins-Madanes): NLP-derived coaching methodology and certification organization co-developed by Tony Robbins and Cloe Madanes, training coaches in intervention techniques that overlap with Tad James Co.'s NLP coaching curriculum.

Broad incumbents

• Mindvalley: Global personal-development learning platform that includes NLP-adjacent quests and trainer-authored programs, competing for the same self-development consumer and professional-coach audience at much larger scale.
• Tony Robbins (Robbins Research International): Mass-market personal development and coaching brand whose methodology incorporates NLP-derived techniques, addressing an overlapping self-improvement/peak-performance customer segment at a substantially larger scale.
• Landmark Worldwide: Long-running personal-development and leadership training organization offering courses that target the same transformational/self-mastery buyer as Tad James Co.'s personal-breakthrough programs.

Emerging players

• Transformation Academy: Online personal-development course and certification marketplace where coaches buy credentials to monetize niches — directly overlapping with Tad James Co.'s coach-certification and membership value propositions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tadjames
• Facebookfacebook.com/TadJamesCo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tad James Co