Premier Sports Management

What Premier Sports Management does

Premier Sports Management is a privately-held, full-service sports, entertainment, and event marketing firm headquartered in Overland Park, Kansas. Founded circa 1994, the company has operated for roughly three decades as a B2B professional services provider to U.S. sports properties (NFL, NBA, MLB, MLS, NCAA, College Football Playoff, NABC) and to corporate brands seeking sports-marketing partnerships (Blue Cross Blue Shield, Lowe's, Sprint, Waddell & Reed, University of Kansas Health System). The firm is organized around three service lines: Event Management (live and virtual production spanning televised award shows, fan experiences, hospitality environments, and athletic competitions), Sponsorship Consulting (strategy to help corporate brands define and execute sports sponsorship investments), and Property Creation (end-to-end development of grassroots marketing platforms for sports properties and their corporate partners). Premier's go-to-market is relationship-based enterprise field sales, leveraging executive testimonials and a portfolio of landmark projects—including the NFL 'Play Football' youth initiative, the BCS-to-College Football Playoff rebrand, the MLS youth-market framework, and the National Collegiate Basketball Hall of Fame—to secure and retain marquee engagements.

The firm's revenue mechanics are professional services in nature, with project-based or program-based engagements rather than disclosed recurring SaaS or transactional pricing. Headcount is reported at 11-50 employees, consistent with a boutique consultancy that delivers through dedicated project teams rather than scaled production operations. The company is not described as a technology platform; core technology is undisclosed, no APIs, integrations, patents, or proprietary software products are referenced, and AI/ML capabilities are not in evidence. Marketing is conducted primarily through executive partner testimonials, portfolio case studies (NFL, BCS Rebrand, MLS, NABC Hall of Fame), and partner-logo display (league and corporate clients) on the company's website. Premier is founder/owner-operated with no disclosed parent company, investors, or funding rounds, and is positioned as a long-tenured 'major-league partner' rather than a growth-stage venture.

Notably, Premier has extended its Event Management service to virtual events (described as 'rapidly-growing success') and has built a healthcare-vertical practice around sports-medicine marketing for health systems working with NFL and MLB franchises. Despite its small scale, the firm competes on relationship depth, multi-decade continuity, and execution credibility rather than scale advantages, with no disclosed pricing transparency, revenue figures, or financial backing.

Name

Premier Sports Management

Legal name

Premier Sports Management

Website

https://premiersportsonline.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Sports Management is a privately-held U.S. sports marketing and event management firm serving major professional sports leagues, collegiate governing bodies, and corporate brands with event management, sponsorship consulting, and property creation services.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports marketing services
• Event management
• Sponsorship consulting
• Property creation
• Sports partnership strategy

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Management Services: Professional services revenue from developing and producing world-class sports events including televised award shows, fan experiences, hospitality environments, athletic competitions, and virtual events.
2. Sponsorship Consulting: Advisory and strategy services helping companies define sports sponsorship objectives, assess opportunities, and create innovative strategies to maximize sponsorship investments for brand awareness and consumer consideration.
3. Property Creation and Development: Full-service property development from inception to grassroots marketing platform, including marketing plans and grassroots activities across local, regional, and national levels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Premier Sports Management is a full-service sports marketing firm that develops and produces world-class live and virtual sports events, provides strategic sponsorship consulting to corporate brands seeking to leverage sports partnerships, and creates grassroots sports marketing properties from inception through national execution. The firm serves professional sports leagues, collegiate governing bodies, and Fortune-level corporations, acting as a strategic partner that immerses itself in client brands, inspires creative development, and ignites execution across event, sponsorship, and property initiatives.

Product overview

Premier Sports Management is a sports marketing and management company offering three interconnected service lines: Event Management (live and virtual event production), Sponsorship Consulting (strategy and partnership development), and Property Creation (property development and grassroots marketing). These services work together to deliver comprehensive sports marketing solutions—from strategic planning through execution—serving sports properties, corporate brands, and athletes.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management
• Sponsorship Consulting
• Property Creation

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and key.

• NFLcoreStrategic or Co-development PartnerPremier helped the NFL launch its highly-successful 'Play Football' youth initiative including NFL Punt, Pass & Kick and NFL Flag – an anchor platform for 25+ years. Premier also engineered trailblazing medical and marketing partnerships between health systems and NFL franchises.
• College Football PlayoffcoreStrategic or Co-development PartnerPremier led the Bowl Championship Series (BCS) rebrand to the College Football Playoff, a huge moment in college football history. Provided innovative branding and marketing services for the new playoff structure.
• MLS (Major League Soccer)coreStrategic or Co-development PartnerPremier built the framework for Major League Soccer in its infancy to connect the league with the nation's youth soccer market, which became a significant component of the league's long-term success.
• NABC (National Association of Basketball Coaches)coreStrategic or Co-development PartnerPremier partnered with NABC to develop the strategic plan, launch and execution of the National Collegiate Basketball Hall of Fame, and continues to manage its marquee annual induction event 15 years later.
• The University of Kansas Health SystemcoreGTM or Marketing PartnerPremier developed marketing strategy for the health system's unique Sports Medicine program. The partnership leveraged major sports properties (NFL, MLB) to expand the health system's brand reach to everyday and professional athletes.
• FCA (Fellowship of Christian Athletes)keyStrategic or Co-development PartnerPremier provided leadership for FCA's national events and was instrumental in developing their regional events strategy, helping the organization develop key relationships and grow organizationally.
• Negro Leagues Baseball MuseumkeyGTM or Marketing PartnerPremier's involvement helped advance the evolution of museum events, bringing professionalism that left great impressions on everyone involved.
• Blue Cross Blue ShieldkeyGTM or Marketing PartnerPremier partnership valued for candidness, counsel, and marketing, communications and community investments collaboration.
• MLBcoreStrategic or Co-development PartnerPremier engineered trailblazing medical and marketing partnerships between health systems and MLB franchises, creating one of the first comprehensive partnerships of its kind.
• NCAAcoreStrategic or Co-development PartnerPremier helped a Fortune 100 company navigate entry into the NCAA corporate partnership space and developed a marketing and community platform as its centerpiece.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 160over90: 160over90 is a full-service marketing agency with a strong sports and entertainment practice serving leagues, universities, and consumer brands on sponsorship strategy, campaigns, and events — a near-direct functional peer to Premier's three-line offering.
• Legends Hospitality: Legends is a sports and entertainment advisory firm serving leagues, teams, venues, and brands with premium experiences, hospitality, and sponsorship strategy — closely aligned to Premier's NCAA/NFL event management and partnership work.
• GMR Marketing: GMR Marketing is a sports and experiential agency building sponsorship platforms, property/activation programs, and event experiences for global brands — directly comparable in scope and customer type to Premier's Property Creation and Sponsorship Consulting practices.
• Octagon: Octagon is a global sports marketing agency offering sponsorship consulting, event management, and athlete/brand activation for leagues and Fortune 500 brands — directly comparable service mix to Premier Sports Management across all three of Premier's business lines.
• MKTG (Dentsu Sports): MKTG is a sports and experiential marketing agency that designs sponsorship strategies and produces events for brands and rights holders — a close functional peer to Premier's Event Management + Sponsorship Consulting + Property Creation stack.

Broad incumbents

• IMG (Endeavor): IMG is one of the largest global sports and entertainment marketing companies, providing consulting, event management, licensing, and media services to leagues and brands — a scaled incumbent spanning all of Premier's service categories.
• CAA Sports (Creative Artists Agency): CAA Sports is the sports division of one of the largest talent and entertainment agencies, offering marketing, properties, and consulting services to leagues, brands, and athletes — a broad incumbent with overlapping capabilities in sponsorship and event work.
• Endeavor (now TKO Group / TKO Sports): Endeavor (including its TKO Group and sports properties) is a dominant sports, events, and entertainment conglomerate — a broad incumbent whose services, scale, and league relationships compete with and surround boutique sports marketing firms like Premier.
• Wasserman Group: Wasserman is a large sports, music, and entertainment agency with a deep sports marketing and consulting practice serving leagues, brands, and properties — overlapping Premier's sponsorship and event work, but at meaningfully greater scale and breadth.

Emerging players

• Playbook Sports Group: Playbook Sports Group is a sports marketing and sponsorship consultancy working with brands and properties — comparable in boutique size and consulting-led positioning to Premier, making it a relevant emerging-positioning peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PremierKC
• Facebookfacebook.com/PremierSportsManagement
• LinkedInlinkedin.com/company/premier-sports-management

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Sports Management