Kurz Industrial

What Kurz Industrial does

Kurz Industrial Solutions, founded in 1918 and headquartered in Neenah, Wisconsin, is a privately held value-added industrial distributor and electro-mechanical service provider operating primarily in the Upper Midwest, with a nationwide wind energy division. The company combines four interconnected business lines: (1) Industrial Distribution of AC/DC motors, variable frequency drives, gear reducers, bearings, and power transmission components (400,000+ SKUs across brands such as ABB, Baldor/Reliance, SEW Eurodrive, Toshiba, WEG, Dodge, Mersen, and Avtron); (2) Repair Services including in-shop and on-site electric motor rewinds, gearbox rebuilds, and—via the March 2025-acquired Endeavor Technologies subsidiary—precision servo and spindle motor rebuilds with closed-loop OEM-spec testing; (3) Reliability and Predictive Maintenance services (vibration analysis, laser alignment, PdMA motor testing, dry-ice cleaning, dynamic balancing); and (4) Automation Solutions encompassing custom control panel design/build and modernization. The wind division (Kurz Wind) extends the offering into wind turbine hub, nacelle, and down-tower components, with recent adjacencies into utility-scale solar components and Battery Energy Storage Systems (BESS).

The company makes money through a quote-based, primarily hardware-sale and professional-services revenue model with net 30 payment terms. Sales are executed via a sales-led GTM motion combining field territory managers (Upper Midwest for industrial, three territories nationwide for wind), inside sales, an e-commerce storefront with ~4,700 SKUs, and authorized distributor/warranty service relationships with major OEMs. Customer segments span industrial manufacturing, paper/packaging, food processing, foundry, aggregates/mining, utilities, and renewables, with named enterprise customers including International Paper, Hoffmaster Group, Presto Products, Clearwater Paper, Wisconsin Public Service, and Neenah Foundry. The firm operates five facilities across Wisconsin and Illinois (Neenah HQ, Eau Claire, New Berlin, Green Bay, St. Charles) and has executed two acquisitions in the past five years (Rasmussen Electric in January 2020; Endeavor Technologies in March 2025) to broaden technical capability and geographic reach.

Kurz is differentiated by EASA-standard repair compliance, OEM-authorized warranty service center status for multiple motor brands, a $7M+ curated inventory positioned for rapid uptime support, and 100+ years of operational continuity. Strategic trade-association memberships (EASA, PTDA, Affiliated Distributors) and tier-1 OEM partnerships (ABB, Mobil, Parker Hannifin, Moog, Svendborg, Mersen, HYDAC) reinforce both procurement leverage and channel credibility. Pricing, contract values, and revenue are not publicly disclosed; the company is privately held with no institutional investor or parent company identified in the available materials.

Name

Kurz Industrial

Legal name

KURZ Industrial Solutions

Website

https://kurz.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

251–500 employees

Short description

Kurz Industrial Solutions is a 107-year-old, privately held value-added industrial distributor and electro-mechanical service provider serving Upper Midwest manufacturers and nationwide wind operators with motors, drives, repair services, predictive maintenance, and automation solutions.

Ownership category

akta.pro rank

Product category

Industrial Distribution and Electro-Mechanical Repair Services

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Motor and Generator Manufacturing (335312), Other General Purpose Machinery Manufacturing (3339)

SIC

Motors & Generators (3621), Engines & Turbines (3510), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Cylinder Heads, Blocks & Rotating Assemblies Machining/Rebuild Services (TLAKALAG)

akta.pro secondary industries

Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management) (EUAMAHAI), Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ)

Keywords

• Industrial distribution
• Electric motor repair
• Power transmission products
• Wind turbine components
• Predictive maintenance services

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Distribution: Distribution of AC & DC motors, variable speed drives, industrial control products, and mechanical power transmission products including bearings, accessories, and drives. The company distributes over 400,000 industrial SKUs from multiple brand partners.
2. Repair Services: In-shop and on-site repair services for electric motors, generators, gearboxes, and electronic control systems. Kurz provides repair vs. replace recommendations and documented failure analysis. Services include motor rewinds, gearbox rebuilds, and servo motor precision rebuilds.
3. Reliability and Maintenance Services: Preventative and predictive maintenance services including vibration analysis, laser alignment, PdMA testing, and machinery field services for rotating equipment.
4. Automation Solutions: Panel building, power and control products, and automation systems integration for production line optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kurz Industrial Solutions is a value-added industrial distributor and electro-mechanical service provider founded in 1918, distributing AC/DC motors, drives, bearings, gear reducers, and accessories from brands such as ABB, Baldor, SEW Eurodrive, Toshiba, and WEG. The company delivers in-shop and on-site electric motor and gearbox repair services, predictive maintenance (vibration analysis, laser alignment, PdMA testing), automation panel building, and precision servo/spindle motor rebuilds through its Endeavor Technologies subsidiary. It also operates a Renewable Solutions division supplying wind turbine, solar, and battery energy storage (BESS) components to clean energy operators nationwide.

Product overview

Kurz Industrial Solutions operates as a value-added distributor offering a unified portfolio of industrial products and services centered on power transmission, motion control, and rotating equipment. The core offering comprises Industrial Distribution (motors, bearings, drives, gear reducers, and accessories from brands like ABB, Baldor, SEW Eurodrive, Toshiba, and WEG) combined with Repair Services (in-shop and on-site electric motor and gearbox repairs) and Reliability Services (predictive maintenance, vibration analysis, alignment). The Renewable Solutions (Wind Division) extends the portfolio into wind turbine components (hub, nacelle, down tower, and additional turbine parts), solar components, and BESS components for utility-scale renewable energy systems. Automation services including panel building and controls repair round out the offering. Products are sold through an e-commerce store with over 4,700 SKUs, while services include in-shop repairs, on-site field service, and precision servo motor rebuilds through the Endeavor Technologies subsidiary.

Differentiator

Problem solved

Functional benefit

Brands

• Kurz Wind Division: Specialized renewable energy solutions division providing wind turbine parts, solar components, and battery energy storage system (BESS) products and services.
• Endeavor Technologies

Products and services

• Industrial Distribution Complete power transmission and motion control distribution for heavy industry, providing motors, bearings, drives, gear reducers, and accessories from brands including ABB, Baldor, SEW Eurodrive, Toshiba, WEG, Dodge, and Marathon for industrial customers in the Upper Midwest.
• Repair Services

Quantifiable outcome

• 2,500+ repair jobs completed annually
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core.

• Endeavor TechnologiescoreStrategic or Co-development Partner · 1 March 2025Acquired in March 2025, Endeavor Technologies is a precision servo motor and spindle motor rebuild facility located in St. Charles, IL. Known as 'The Authority on rebuilding precision spindle motors and servomotors.'
• ABBcoreTechnology or IntegrationOEM partnership for wind turbine components and industrial drives. Kurz provides ABB products and supports customer implementations with technical expertise and fast delivery.
• Mobil (ExxonMobil)coreTechnology or IntegrationLubrication products partner for wind turbine and industrial applications, providing essential consumables for maintenance operations.
• MersencoreTechnology or IntegrationElectrical protection and power distribution components supplier for wind energy applications.
• Parker HannifincoreTechnology or IntegrationHydraulic and motion control products for wind turbine applications including yaw systems and pitch control.
• Svendborg BrakescoreTechnology or IntegrationBrake systems supplier for wind turbine applications, providing safety and control solutions.
• MoogcoreTechnology or IntegrationMotion control systems and components for wind turbine pitch control and positioning systems.
• ShellcoreTechnology or IntegrationIndustrial lubricants and lubrication solutions for wind turbines and heavy industrial applications.
• AvtroncoreTechnology or IntegrationEncoders and position sensing devices for wind turbine applications and industrial automation.
• WolongcoreTechnology or IntegrationMotor manufacturer providing electric motors for wind turbine and industrial applications.
• EveraxiscoreTechnology or IntegrationMechanical power transmission components including bearings and couplings for wind applications.
• HYDACcoreTechnology or IntegrationHydraulic components and systems including filtration for wind turbine applications.
• FuchscoreTechnology or IntegrationSpecialized lubricants for industrial and wind energy applications.
• HawecoreTechnology or IntegrationHydraulic systems and components for wind turbine yaw and pitch applications.
• Tennessee Tanners/HovecoreTechnology or IntegrationBrake products and solutions for industrial applications.
• Tenneco DevacoreTechnology or IntegrationBearing and bushing solutions for industrial and wind applications.
• WanhecoreTechnology or IntegrationMotor manufacturer providing motors for wind turbine and industrial applications.
• SEW EurodrivecoreChannel Partner/ Reseller/ DistributorAuthorized distributor of SEW Eurodrive gearmotors and drives. Offers full industrial drive product portfolio with local engineering support and prioritized communication.
• EASA (Electrical Apparatus Service Association)coreStrategic or Co-development PartnerMembership in industry association for electrical apparatus service companies. Kurz meets or exceeds EASA standards for motor repairs.
• PTDA (Power Transmission Distributors Association)coreStrategic or Co-development PartnerMembership in industry association for power transmission distributors, providing networking and industry standards.
• Affiliated Distributors (AD)coreChannel Partner/ Reseller/ DistributorMembership in major industrial distribution network providing purchasing power and industry connections.
• Rasmussen ElectriccoreChannel Partner/ Reseller/ DistributorAcquired in January 2020, Rasmussen Electric and its Power and Control Products division expanded Kurz's presence in Green Bay and added electrical expertise.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Wajax Corporation: Canadian industrial distributor and service provider for bearings, power transmission, fluid power, and materials handling; comparable distribution-plus-service business model with adjacent geographic market focus.
• Integrated Power Services (IPS): Privately held provider of electrical and mechanical rotating-equipment services, including motor and generator repair, field services, and reliability solutions — closely mirrors Kurz's repair-services business and serves many of the same heavy-industrial verticals.
• Motion Industries (Genuine Parts Company): Subsidiary of Genuine Parts Company; one of the largest industrial MRO distributors in North America, distributing bearings, power transmission, motors, drives, and offering repair services — directly comparable to Kurz's distribution and repair business model and customer base.
• Border States Electric: Employee-owned electrical distributor serving utility, commercial, and industrial customers across the central U.S. — comparable in distribution-plus-services hybrid model and in geographic concentration near Kurz's Midwest footprint.
• Applied Industrial Technologies: Large U.S. industrial distributor with bearings, power transmission, fluid power, and engineered services; operates a fluid-power and technical services arm that competes head-to-head with Kurz's motor/gearbox repair and reliability services.
• Kaman Industrial Technologies: Industrial distribution and engineered products/services business historically focused on bearings, power transmission, and automation — competes in the same Upper Midwest/Mid-Atlantic industrial customer segments and offers similar motor and mechanical services.

Broad incumbents

• W.W. Grainger: Largest U.S. industrial MRO distributor with a broad online catalog and extensive branch network; competes for the same maintenance buyer at a different scale and breadth, and increasingly into renewables and facility maintenance.
• Rexel USA: Global electrical, lighting, and power distribution business with deep U.S. presence through brands like Platt Electric and Rexel Energy Solutions; broader catalog and footprint than Kurz, but directly overlaps in motors, drives, and renewable energy components.
• Fastenal: Large U.S. industrial and construction supplies distributor with a national branch and vending-machine network; overlaps with Kurz's fasteners, tools, and MRO consumables offerings and competes for the same maintenance-customer wallet.
• McMaster-Carr: Privately held industrial supply catalog company with an exceptionally broad SKU offering and direct-to-customer e-commerce model; competes with Kurz on a subset of MRO and industrial components, particularly for smaller-order digital customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KurzElectric
• LinkedInlinkedin.com/company/kurz-wind-division

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kurz Industrial