What EASA does

EASA — The Electro•Mechanical Authority — is an international nonprofit trade association founded in 1933 and headquartered in St. Louis, Missouri, serving roughly 1,900 member firms in 60 countries that operate in the electric motor, pump, and rotating electrical apparatus repair, service, and sales industry. Its core products are the ANSI/EASA AR100 standard (the sole ANSI-recognized standard for the repair of rotating electrical apparatus), the EASA Technical Manual, the Motor Winding Workbench (a cloud application backed by a database of more than 250,000 motor winding designs), the EASA Learning Center online training platform, the ERT Certificate Program, the EASA Accreditation Program for service centers, and Eddy, an AI-powered LLM assistant trained on EASA's proprietary technical corpus. Standards and accreditation are reinforced by joint research such as the 2019 EASA/AEMT Rewind Study (with the Association of Electrical and Mechanical Trades) and contributions to IEEE 2455 (DC Repair Standard, September 2025) and NEMA MG 00001-2024.

EASA operates a sales-led, membership-based go-to-market model. Revenue is generated from recurring membership dues, 12-month Learning Center subscriptions, paid private seminars (with tiered pricing for Chapter/Region, Member Company, and Non-member buyers), one-time publication sales (e.g., the 328-page Root Cause Failure Analysis manual at $383-$1,506), annual convention registrations and exhibit hall revenue, and accreditation application/renewal fees. The association reaches members through 32 chapters across 10 regions — combining inside sales by membership specialists with community-led recruitment and training delivery — and distributes digital products through its own e-commerce storefront and member portal (my.easa.com). Customer segments are primarily vertical: independent electric motor and pump repair service centers, with a secondary audience of industrial end users and plant maintenance teams seeking qualified vendors and accredited service providers.

Name

EASA

Legal name

EASA, Inc.

Website

https://easa.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

101–250 employees

Short description

EASA is a 1933-founded international nonprofit trade association serving roughly 1,900 electric motor, pump, and rotating apparatus repair firms across 60 countries through standards (ANSI/EASA AR100), training, accreditation, and proprietary software and AI tools.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees providing access to technical resources, training, accreditation programs, chapter networking, and member discounts on publications and seminars.
2. Training Programs: Revenue from EASA Learning Center online subscriptions (12-month subscriptions), private seminars (Chapter/Region, Member Company, and Non-member fee structures), and webinar recordings.
3. Publications and Manuals: Sales of technical publications including the Root Cause Failure Analysis manual ($383 download/$502 printed+download for members), technical handbooks, and training video libraries.
4. Convention and Events: Revenue from annual EASA convention including exhibit hall fees, attendee registrations, and purchase of convention recordings (over 32 hours of training content).
5. Accreditation Services: Fees associated with service center accreditation program, including application, renewal, and audit services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EASA is an international trade association serving nearly 1,900 electromechanical sales and service firms across 60 countries. The association provides ANSI-recognized technical standards (ANSI/EASA AR100), technical publications (EASA Technical Manual), training programs (seminars, Learning Center, ERT Certificate), service center accreditation, software tools (Motor Winding Workbench), and an AI assistant (Eddy) for the electric motor and pump repair industry.

Product overview

EASA (The Electro•Mechanical Authority) is an international trade association serving the electric motor, pump and apparatus repair industry. The organization provides a comprehensive portfolio centered around technical standards, training programs, and AI-powered knowledge tools. Core offerings include the EASA Technical Manual, ANSI/EASA AR100 (the American National Standard for repair of rotating electrical apparatus), and the Motor Winding Workbench software. EASA also delivers training through the EASA Learning Center online platform, private seminars (Root Cause Failure Analysis, Pump Reliability), the ERT Certificate Program, and the Leadership Lab webinar series. The association operates an AI assistant named Eddy trained on EASA's decades of technical content. Additional offerings include the 2019 Rewind Study research publication, the IEEE 2455 DC Repair Standard, EASA Accreditation Program for service centers, online calculators, and the annual EASA Convention. The portfolio functions as a unified ecosystem where technical standards inform training curricula, software tools support practical application, and AI capabilities provide on-demand access to the organization's knowledge base.

Differentiator

Problem solved

Functional benefit

Products and services

• EASA Technical Manual The association's definitive technical publication covering repair procedures for rotating electrical machines, available free to members in online format with downloadable PDFs of the entire manual or individual sections.
• Motor Winding Workbench Cloud-based application providing access to a database of more than 250,000 motor winding designs with motor editor and redesign verification features, included free with EASA membership.
• Eddy AI Assistant AI-powered Large Language Model educated on EASA content providing multilingual technical support, troubleshooting assistance, and answers to general questions for the electric motor repair industry.
• ANSI/EASA AR100-2025 Standard American National Standard for Recommended Practice for the Repair of Rotating Electrical Apparatus, establishing recommended practices for rewinding and rebuilding processes. The 2025 edition contains 72 revisions.
• EASA Learning Center Online learning management system providing industry-specific training for service center employees at all skill levels, sold as 12-month subscriptions.
• Root Cause Failure Analysis Seminar Two-day seminar focused on understanding why motors fail, covering common and unusual failure types with methodology for confirming probable cause. Includes 328-page resource manual.
• Pump Reliability Seminar Two-day seminar providing practical knowledge on centrifugal pump design, implementation, and maintenance, covering repairs, installation, and troubleshooting for service center personnel.
• Vertical Pump and Motor Mechanical Repair Seminar One-day seminar focusing on vertical pump types, disassembly, evaluation, common repairs, motor designs, bearing configurations, and testing procedures.
• ERT Certificate Program Electromechanical Repair Technician Certificate Program providing a structured learning path for new, existing, and potential employees to become well-rounded service center technicians.
• 2019 Rewind Study Comprehensive research study analyzing impact of repair/rewinding on energy efficiency of Premium Efficiency/IE3 electric motors, reaffirming the 2003 study results.
• Root Cause Failure Analysis 2nd Edition Manual 328-page comprehensive manual covering root cause failure analysis methodology, case studies, and synchronous machine failures. Available as download ($383 member / $1,149 non-member) or printed plus download ($502 member / $1,506 non-member).
• EASA Accreditation Program Program that audits and accredits service centers that prove they repair electric motors in accordance with ANSI/EASA AR100 standards, including required equipment checklist and EASA-sanctioned auditors.
• EASA Annual Convention Annual convention featuring training, exhibitions, and networking for the electromechanical repair industry with recordings and handouts available for purchase post-event.
• Leadership Lab Webinar Series Leadership development webinar series covering foundational principles, personal leadership, and motivational leadership, available free to all EASA members.
• Online Calculators Free online calculators for EASA members covering various electromechanical calculations related to motor repair and service.
• Surplus Equipment Trading Post Online marketplace for buying and selling surplus equipment within the EASA membership community.
• IEEE 2455 DC Repair Standard IEEE Recommended Practice for the Repair and Maintenance of Direct Current Electric Machines, created through participation of EASA members and industry motor users.

Quantifiable outcome

• Premium Efficiency/IE3 motors can be rewound without degrading efficiency when following EASA good practice procedures (2019 Rewind Study)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AEMT (Association of Electrical and Mechanical Trades)coreStrategic or Co-development PartnerEASA partnered with AEMT to conduct the 2019 Rewind Study on the effect of repair/rewinding on Premium Efficiency/IE3 motors, following up on a 2003 joint study. Both associations represent service centers in their respective regions (EASA in North America, AEMT in the UK).
• OpX SolutionsminorImplementation/ SI/ Consulting PartnerEASA engaged OpX Solutions consulting firm to conduct the Leadership Lab webinar series for member development. The series includes ROI-based approaches for achieving business and personal goals.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AEMT (Association of Electrical and Mechanical Trades): UK-based trade association for electrical and mechanical trade service companies - the closest functional peer to EASA, jointly publishing the 2003 and 2019 Rewind Studies and competing for European and global membership.
• Hydraulic Institute: US trade association for the pump industry, overlapping EASA's pump repair, reliability and standards scope. Both organizations serve industrial rotating-equipment service companies and publish technical standards and training content.

Broad incumbents

• NEMA (National Electrical Manufacturers Association): US trade association representing electrical equipment manufacturers including motor makers (MG 1 standards). EASA coordinates with NEMA on motor repair standards affecting manufacturer warranty and end-user expectations, making NEMA a peer in the broader electrical-equipment standards ecosystem.
• IEEE (Institute of Electrical and Electronics Engineers): Largest global technical professional organization for electrical and electronics engineering. EASA contributed to IEEE 2455 (DC machine repair) standard; IEEE serves a comparable standards-development and member-publishes-content role at a much larger scale.

Others

• ANSI (American National Standards Institute): Umbrella organization that accredits EASA as a standards developer for ANSI/EASA AR100. Operates the same membership/standards business model at the meta level across hundreds of standards-developing organizations.
• ASTM International: Global standards development organization with a comparable member-funded, voluntary-consensus standards model. Comparable in operating mechanics (committee-driven standards, member subscriptions, publications revenue) though focused on materials and industrial test methods.
• AHRI (Air-Conditioning, Heating, and Refrigeration Institute): Trade association representing HVACR manufacturers with similar revenue mix (dues, standards, certification programs, publications). Adjacent because HVACR equipment uses the electric motors and rotating equipment that EASA's members service.
• AEE (Association of Energy Engineers): Membership organization for energy professionals offering certifications, training, and conferences with a similar business model to EASA (dues + paid training/seminars). Adjacent audience of industrial energy and reliability professionals who specify motor repair vendors.
• SME (Society of Manufacturing Engineers): Professional association serving the manufacturing industry with a comparable operating model: member dues, certification programs, training, technical publications, and an annual tradeshow. Indirectly relevant as a channel to industrial maintenance and reliability decision-makers.
• NFPA (National Fire Protection Association): Nonprofit standards developer and membership organization best known for the National Electrical Code (NEC). Comparable as a member-supported, ANSI-accredited standards publisher with training, certification, and convention revenue lines - though operating in the fire/electrical-safety domain rather than motor repair.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/easahq
• YouTubeyoutube.com/user/EASAintl
• Facebookfacebook.com/EASAintl
• LinkedInlinkedin.com/company/113948

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EASA