EXG Pro

What EXG Pro does

EXG Pro Inc is a privately held consumer products company, founded in 2017 and headquartered in London, that designs, manufactures, and distributes licensed collectible device holders and audio accessories under its flagship Cable Guys brand. The company sells functional desk accessories — primarily controller and phone holders — featuring officially licensed characters from more than 100 entertainment franchises including Disney, Marvel, Star Wars, Fortnite, Minecraft, Halo, Sonic, Stranger Things, Fallout, Pac-Man, and Dungeons & Dragons. Its product portfolio spans four tiers: Cable Guys (standard holders), Mini Cable Guys (compact phone stands), Cable Guy Pros (XL holders for portable consoles and tablets), and Buds (licensed earbuds with companion stands), with the recent Xanathar Cable Guy adding an integrated Dice Tower function.

The company's core technology is mechanical and design-oriented rather than software-driven, centering on character sculpting, licensed IP integration, and form-factor engineering across three device-holder sizes plus a bundled earbuds line. EXG Pro monetizes primarily through one-time hardware sales at unit price points of $14.99–$29.99 for standard retail products and £80–£150 for exclusive crowdfunding tiers. Revenue is generated through a multi-channel go-to-market: direct-to-consumer via dual Shopify storefronts (us.exgpro.com and uk.exgpro.com), wholesale distribution to stockists, retail partnerships including Best Buy, and crowdfunding campaigns on Gamefound that enable direct fan collaboration and limited-edition launches.

EXG Pro serves two primary customer segments: gaming enthusiasts seeking functional desk accessories that express personal fandom, and pop culture collectors purchasing officially licensed memorabilia. A secondary segment of tabletop and Dungeons & Dragons fans is addressed via crossover products like the Xanathar Cable Guy. The company maintains an average 4.8-star rating across over 40,000 customer reviews, indicating strong consumer satisfaction, and has been incrementally shifting its go-to-market from retail-led toward direct fan engagement through crowdfunding, while continuing to expand its licensing portfolio and product line breadth.

Name

EXG Pro

Legal name

EXG Pro Inc

Website

https://exgpro.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

EXG Pro designs and sells licensed collectible device holders, phone stands, and earbuds under the Cable Guys brand, featuring characters from over 100 gaming and entertainment franchises and selling directly to consumers, through retail partners, and via crowdfunding.

Ownership category

akta.pro rank

Product category

Licensed Gaming Collectibles & Accessories

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ)

akta.pro secondary industry

Handheld & Mobile Gaming Hardware (Dedicated Handhelds, Accessories) (MPAFAGAB)

Keywords

• Licensed collectible figures
• Gaming controller holders
• Phone stand accessories
• Character merchandise
• Collectible desk accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales - Cable Guys Products: One-time purchase of physical device holders, phone stands, and collectibles. Products are sold at various price points depending on size and licensing tier.
2. Crowdfunding Campaign Revenue: Revenue generated through crowdfunding platforms like Gamefound, offering exclusive tiers and early access to limited edition products.
3. Wholesale and Distribution: Products sold through wholesale channels to retailers and stockists, including Best Buy as mentioned in customer reviews.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

EXG Pro designs, licenses, and sells collectible functional device holders branded as Cable Guys. The company manufactures character-themed controller holders, phone stands, earbuds with stands, and dice tower hybrids featuring officially licensed characters from over 100 gaming, entertainment, and pop culture franchises. Products are sold directly to consumers through e-commerce storefronts, wholesale channels, and crowdfunding campaigns.

Product overview

EXG Pro is a licensed gaming collectibles and accessories company offering a multi-product portfolio of functional device holders. The core offerings include Cable Guys (controller holders and phone stands), Mini Cable Guys (compact phone stands), Cable Guy Pros (XL holders for portable consoles and tablets), and Buds (licensed earbuds with stands). All products feature officially licensed characters from major gaming, movie, TV, and entertainment franchises including Fortnite, Call of Duty, Marvel, Star Wars, Disney, Minecraft, Sonic, Fallout, Spider-Man, and many others. The company operates as a physical product manufacturer selling directly to consumers through its e-commerce platform and through retail partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Cable Guys: Controller Holders and Phone Stands - the original product line featuring licensed gaming and entertainment collectible device holders
• Mini Cable Guys
• Cable Guy Pros
• Buds

Products and services

• Cable Guys Licensed controller holders and phone stands featuring iconic gaming and entertainment characters. Functional device holders that securely hold game controllers and phones while displaying collectible character figures. Targeted at gaming enthusiasts and pop culture collectors.
• Mini Cable Guys Smaller-sized phone stands and device holders featuring licensed characters. Compact collectibles with the same character licensing as Cable Guys but in a miniaturized form factor for phone-only use. Targeted at collectors and gaming fans who prefer compact desk accessories.
• Cable Guy Pros XL-sized controller holders designed for portable consoles and tablets. Larger format device holders for oversized gaming equipment beyond standard controllers and phones. Targeted at gamers with portable consoles and tablets.
• Buds Licensed earbuds and companion stands featuring branded entertainment characters. Audio accessories bundled with matching character-themed stands for display and storage. Targeted at fans seeking licensed audio products that match their collectible aesthetic.
• Xanathar Cable Guy Officially licensed Dungeons & Dragons collectible featuring the Xanathar villain. Functions as both a device holder and an integrated Dice Tower, combining two products in one. Available exclusively through the Gamefound crowdfunding campaign with three tier options. Targeted at tabletop gaming enthusiasts and D&D fans.

Quantifiable outcome

• Average rating of 4.8 stars based on 40,000+ customer reviews

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered core.

• Wizards of the CoastcoreOEM/ Whitelabel/ Licensing PartnerLicensor for Dungeons & Dragons intellectual property. Granted EXG Pro license to produce officially licensed Xanathar Cable Guy collectibles. The Xanathar is a villain character from the Dungeons & Dragons franchise.
• GamefoundcoreChannel Partner/ Reseller/ DistributorCrowdfunding platform partner for exclusive product launches. EXG Pro launched their first crowdfunding campaign on Gamefound for the Xanathar Cable Guy, enabling direct fan collaboration without retail constraints.
• DisneycoreOEM/ Whitelabel/ Licensing PartnerMajor franchise licensor with 25+ Cable Guy products including Mickey Mouse, Frozen, and Nightmare Before Christmas.
• MarvelcoreOEM/ Whitelabel/ Licensing PartnerLicensor for Marvel characters including Spider-Man (6 figures), Deadpool (4 figures), Guardians of the Galaxy, Avengers (11 figures), Venom, and Wolverine.
• Epic Games (Fortnite)coreOEM/ Whitelabel/ Licensing PartnerLicensor for Fortnite characters including Peely Cable Guy and Meowscles Mini Cable Guys.
• MicrosoftcoreOEM/ Whitelabel/ Licensing PartnerLicensor for Halo franchise including Master Chief Controller Holder, and Minecraft characters.
• SEGAcoreOEM/ Whitelabel/ Licensing PartnerLicensor for Sonic the Hedgehog (7 figures) and Spyro (2 figures) franchises.
• Star Wars (Disney)coreOEM/ Whitelabel/ Licensing PartnerLicensor for Star Wars franchise with 10+ products including Darth Vader Cable Guy and Mandalorian characters.
• MojangcoreOEM/ Whitelabel/ Licensing PartnerLicensor for Minecraft franchise including Enderman, Piglin, and various character Mini Cable Guys.
• Activision (Call of Duty)coreOEM/ Whitelabel/ Licensing PartnerLicensor for Call of Duty franchise including Monkey Bomb Controller Holder (6 figures).
• Warner BroscoreOEM/ Whitelabel/ Licensing PartnerLicensor for Warner Bros franchises including DC Comics (Batman, Justice League, Wonder Woman), IT/Pennywise, and Beetlejuice.
• ParamountcoreOEM/ Whitelabel/ Licensing PartnerLicensor for Teenage Mutant Ninja Turtles (5 figures) and other Paramount properties.
• NetflixcoreOEM/ Whitelabel/ Licensing PartnerLicensor for Netflix-exclusive content including Stranger Things (2 figures), Squid Games (4 figures), and One Piece (3 figures).
• Sanrio (Hello Kitty)coreOEM/ Whitelabel/ Licensing PartnerLicensor for Hello Kitty franchise featuring Hello Kitty Controller Holder.
• Bethesda (Fallout)coreOEM/ Whitelabel/ Licensing PartnerLicensor for Fallout franchise including Vault Boy, Nuka Cola Power Armor, and Power Armor figures.
• Bandai NamcocoreOEM/ Whitelabel/ Licensing PartnerLicensor for Pac-Man franchise featuring Pac-Man Cable Guy Original Controller and Phone Holder.
• Sony (PlayStation)coreOEM/ Whitelabel/ Licensing PartnerLicensor for PlayStation franchise including Astro Bot Controller & Phone Holder.
• Peanuts WorldwidecoreOEM/ Whitelabel/ Licensing PartnerLicensor for Peanuts franchise featuring Snoopy and Woodstock characters.
• HasbrocoreOEM/ Whitelabel/ Licensing PartnerLicensor for Transformers franchise featuring Transformers Cable Guy.
• Lionsgate (The Nightmare Before Christmas)coreOEM/ Whitelabel/ Licensing PartnerLicensor for The Nightmare Before Christmas franchise with 8 figures including Jack Skellington.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Diamond Select Toys: Diamond Select Toys produces licensed collectibles, action figures, and roleplay items across gaming, comics, and entertainment IP. Directly comparable as a multi-franchise licensee turning entertainment properties into consumer collectibles.
• Funko: Funko is the dominant maker of licensed pop culture collectibles (Pop! vinyl figures, etc.) sold to the same gaming, anime, and entertainment fan base as EXG Pro. Both monetize major IP licenses (Disney, Marvel, Star Wars, gaming franchises) into affordable fan products distributed through the same retail and DTC channels.
• Paladone: Paladone is a UK-based designer and distributor of officially licensed gaming, pop culture, and lifestyle gift products. Closely comparable to EXG Pro in product category (licensed novelty tech and gaming accessories), IP portfolio mix, and DTC + retail GTM.
• Bioworld: Bioworld is a major manufacturer of licensed apparel, accessories, and lifestyle products centered on gaming, anime, and pop culture IP. Comparable in leveraging entertainment licenses into accessory SKUs for the same fan buyer.
• NECA (National Entertainment Collectibles Association): NECA produces licensed action figures, statues, and collectibles from major gaming, movie, and pop culture franchises. Closely comparable in product strategy and IP portfolio to EXG Pro, serving the same fan-collector channel.
• McFarlane Toys: McFarlane Toys is a major manufacturer of licensed collectible figures and statues across video game, comic, and entertainment IP. Comparable in turning gaming and entertainment franchises into physical collectibles sold to enthusiast consumers via mass retail and specialty stores.
• Kidrobot: Kidrobot designs and produces designer art toys and collectibles featuring licensed and original characters. Comparable in serving the same collector/fan community, with similar product size/format and licensing-driven IP partnerships.
• Mondo: Mondo produces high-end licensed collectibles including vinyl figures, statues, and gaming-themed products. Comparable as a premium-tier collectibles maker targeting enthusiast gaming and pop culture fans.

Broad incumbents

• Spin Master: Spin Master is a global children's entertainment and toy company producing licensed and original toys and collectibles. Comparable in using entertainment IP to drive consumer product revenue, though at a much larger scale across broader toy categories.
• Hasbro: Hasbro is a global toy and games conglomerate and a licensor of its own IP (Transformers, D&D/Wizards of the Coast). Comparable as both a peer in the collectibles space and a counterparty licensor — Hasbro licenses Transformers to EXG Pro.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/exgpro
• Facebookfacebook.com/exgpro
• LinkedInlinkedin.com/company/exg-pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXG Pro