What Pixel Kicks does

Pixel Kicks is a Manchester-based ecommerce development agency founded in 2010 by Chris Buckley, specializing in Shopify and WordPress platform builds for mid-market and enterprise UK brands. The firm offers end-to-end services including Shopify development (including Shopify Plus for enterprise clients), Shopify migration from platforms such as Magento and WooCommerce, WooCommerce development, WordPress builds on its proprietary PixelBase parent theme, plus retainer, support, and managed hosting services. Its technology stack centers on Shopify and WordPress (WooCommerce), with proprietary tooling through the PixelBase framework that accelerates bespoke WordPress builds while maintaining security and maintainability. The agency serves four primary verticals — Building & Construction, Fashion & Apparel, Healthcare & Education, and Industrial & Engineering — targeting UK ecommerce brands typically generating £2m–£30m in revenue, with named clients spanning ITV, The University of Manchester, EDR Medeso, PRGX, The Cairn Distillery, Widdop, and Century Tech.

The company operates a sales-led professional services model with quote-based project pricing and multi-year retainer agreements. Revenue is generated through project fees, monthly retainers, and hourly development work for ongoing optimization. Distribution occurs primarily through direct engagement via website contact, phone, and email, supplemented by content marketing (blog, case studies), industry events (including the Successify Shopify meetup in Manchester), and partnership with sister agency Connect for integrated Shopify marketing services (PPC, paid social, SEO). Integrations span Stripe, PayPal, Apple Pay, Google Pay, Klaviyo, Plytix PIM, Google Analytics 4, Meta, LinkedIn, and Royal Mail. Certifications include Shopify Select Partner status, WP Engine Strategic Partner, and Cyber Essentials Plus.

In late 2025, Pixel Kicks merged with PushON to form PushON Commerce Group, a 50-person combined entity serving over 40 enterprise clients with a projected £1.5 million opportunity from cross-sell and combined capabilities spanning development, UX, marketing, creative, and analytics. PushON Commerce Group grew headcount approximately 40% following the acquisition, positioning the combined firm for a software-services-led commercial model rather than purely project-based delivery.

Name

Pixel Kicks

Legal name

Pixel Kicks Ltd

Website

https://pixelkicks.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Pixel Kicks is a Manchester-based Shopify and WordPress ecommerce development agency serving mid-market and enterprise UK brands across construction, fashion, healthcare, and industrial verticals. Now part of PushON Commerce Group following a November 2025 merger, the firm delivers platform builds, migrations, retainers, and managed hosting built on its proprietary PixelBase WordPress framework.

Ownership category

akta.pro rank

Product category

Ecommerce Development Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industry

Creator/Influencer Storefront Platforms (CRAFANAC)

Keywords

• Shopify development agency
• WordPress development services
• WooCommerce development
• Ecommerce website design
• Shopify Plus agency

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ecommerce Development Services: Project-based professional services for designing, building, and supporting Shopify and WordPress platforms. Services include development, marketing, migration, retainer services, and ongoing support. Revenue is generated through project fees, monthly retainers, and hourly development work.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pixel Kicks is an award-winning ecommerce development agency that designs, builds, and supports high-performing Shopify and WordPress/WooCommerce platforms for ambitious brands. Services span store builds, custom theme development, platform migrations (e.g., Magento, WooCommerce, BigCommerce to Shopify), Shopify Plus enterprise builds, retainer support, managed WordPress hosting, and integrated marketing (SEO, PPC, paid social) delivered alongside sister agency Connect.

Product overview

Pixel Kicks is an award-winning Shopify and WordPress ecommerce development agency offering a comprehensive suite of services. Their Shopify offerings include development, marketing, migration, Shopify Plus (enterprise), retainer services, and support. Their WordPress offerings include WooCommerce development, WordPress development, support, and managed hosting, all built on their proprietary PixelBase framework. Services are organized by sector expertise: Building & Construction, Fashion & Apparel, Healthcare & Education, and Industrial & Engineering. The agency operates as part of the PushON Commerce Group following a merger in late 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Development Agency
• Shopify Marketing Agency
• Shopify Migration Services
• Shopify Plus Agency
• Shopify Retainer Services
• Shopify Support Services
• WordPress Development Agency
• WooCommerce Development Agency
• WordPress Support Agency
• WordPress Hosting Agency
• PixelBase WordPress Framework PixelBase is Pixel Kicks' proprietary WordPress parent theme developed and maintained in-house. It provides a high-performance framework enabling rapid bespoke website builds without compromising reliability, security, or long-term maintainability.

Quantifiable outcome

• Certifix achieved 112% 12-month order increase and 96% sessions increase after Shopify launch
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• PushON Commerce GroupcoreStrategic or Co-development Partner · 1 November 2025Pixel Kicks merged with PushON in November 2025 to form PushON Commerce Group. This merger creates a projected £1.5 million opportunity and combines complementary expertise across development, UX, marketing, creative, and analytics to support ecommerce growth.
• ConnectcoreStrategic or Co-development PartnerConnect is Pixel Kicks' sister agency within PushON Commerce Group. Pixel Kicks works closely with Connect to deliver Shopify marketing combining platform expertise with marketing execution, including SEO, PPC, and paid social services.
• GroundminorStrategic or Co-development PartnerCRO agency Ground collaborated with Pixel Kicks on the Maveroc WooCommerce project for luxury jewellery brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• We Make Websites: UK-based Shopify Plus partner agency providing ecommerce builds, migrations, and growth services for fashion, beauty, and lifestyle brands — directly comparable to Pixel Kicks in service mix, platform focus (Shopify-first), and mid-market UK ecommerce target customer.
• Swanky: UK Shopify Plus agency specializing in scaling DTC ecommerce brands via development, retention marketing, and CRO — comparable to Pixel Kicks on Shopify Plus enterprise positioning and UK mid-market D2C focus.
• Atomic Smash: UK ecommerce agency delivering Shopify and WooCommerce development, CRO, and digital marketing — directly comparable to Pixel Kicks on platform breadth (Shopify + WordPress/WooCommerce) and SMB-to-mid-market UK ecommerce client base.
• Wave Commerce: UK Shopify Plus partner agency focused on enterprise ecommerce builds, migrations, and growth — comparable to Pixel Kicks on Shopify Plus tier and UK enterprise ecommerce target segment.
• Blend Commerce: UK Shopify Plus partner offering development, design, and growth services for ecommerce brands — comparable to Pixel Kicks on Shopify Plus delivery and UK mid-market ecommerce positioning.
• Yoggie Commerce: UK Shopify agency focused on ecommerce builds and migration services for growing brands — comparable to Pixel Kicks on Shopify development focus and SMB/mid-market UK target customers.
• Evoluted: UK digital agency providing web development, ecommerce, and digital marketing services — comparable to Pixel Kicks on full-service digital agency positioning, though Evoluted operates with broader platform coverage.

Emerging players

• Sound Idea Digital: UK Shopify agency delivering ecommerce builds and CRO for SME brands — partially comparable to Pixel Kicks on Shopify development and UK ecommerce target market, though typically serving smaller clients.

Broad incumbents

• Dept Agency: Global digital agency offering ecommerce, creative, and technology services at scale — a broader incumbent that competes with Pixel Kicks for enterprise Shopify and transformation engagements across the UK and EU.
• Kin + Carta: Global consulting-led digital transformation firm with ecommerce and platform engineering practices — a broad incumbent that overlaps with Pixel Kicks in enterprise ecommerce platform delivery, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digital-22

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixel Kicks