What Wave Commerce does

Wave Commerce, operating under Visual Squares Limited, is a Hong Kong-based Shopify Plus Premier Partner founded in 2014 that delivers end-to-end e-commerce services to brands seeking direct-to-consumer transformation on the Shopify platform. Its core proprietary asset is OMNI Loyalty & Rewards, an omnichannel loyalty and membership management solution that unifies customer profiles across Shopify, CRM, ERP, POS, WhatsApp (via SleekFlow), and marketing automation systems, supported by additional proprietary apps — S Loyalty, Wave Vouchers, and the SF Express pickup and shipping integrations — that collectively account for 22,000+ global installs on the Shopify App Store.

The company monetizes through a hybrid model: project-based professional services for Shopify store development, enterprise migration from legacy platforms (Magento, WooCommerce), and complex integrations with Salesforce, Oracle Netsuite, and 3PL providers; recurring revenue from OMNI subscriptions and ongoing retainer packages for support, optimization, and digital marketing; plus Shopify mobile app development and AI Transformation consulting. It serves a horizontally diversified client base of 100+ brands across enterprise (Dr. Martens, Logitech, Nestlé, New Era, Mead Johnson, Mentholatum), mid-market (Tineco, MOZA Racing, Point S, J Select), and SMB tiers (My Little Korner, JAAAM, Baker Generation), with operating geographies spanning Hong Kong, mainland China cross-border, the US, and Europe.

Wave Commerce's go-to-market is consultative enterprise field sales reinforced by ecosystem referrals from Shopify, Klaviyo, Salesforce, Google, Meta, and AWS. The company positions itself as Hong Kong's #1 Featured Shopify Plus Partner, co-authors Shopify's APAC Guide, and hosts the region's premier Shopify meetups. In 2025 it extended into AI commerce with the launch of the Shopify Agentic Plan and Agentic AI Commerce service line. The firm is privately held and founder-owned (co-founders Rolland Yip and William Chan, with backgrounds at Google and Salesforce headquarters), with no disclosed external institutional investment.

Name

Wave Commerce

Legal name

Visual Squares Limited

Website

https://wavecommerce.hk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Wave Commerce is a Hong Kong-based Shopify Plus Premier Partner offering professional services, proprietary loyalty apps, and AI commerce solutions to enterprise and mid-market brands pursuing direct-to-consumer and omnichannel transformation on Shopify across APAC, the US, and Europe.

Ownership category

akta.pro rank

Product category

Ecommerce Implementation and Loyalty Software

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

Keywords

• Shopify Plus agency
• Ecommerce development services
• Omnichannel commerce solutions
• Customer loyalty software
• Enterprise platform migration

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Shopify Development & Implementation Services: Professional services for Shopify store development, theme customization, UI/UX design, and technical implementation. Includes planning, strategy, design, development, and launch support for Shopify and Shopify Plus platforms.
2. Enterprise Migration & Integration Services: Migration services from legacy platforms (Magento, WooCommerce) to Shopify Plus, plus enterprise system integrations with Salesforce CRM, Oracle Netsuite, ERP, POS, and 3PL systems.
3. Shopify Apps (OMNI, S Loyalty, Wave Vouchers): Proprietary Shopify applications available on the Shopify App Store. OMNI is a subscription-based loyalty solution; S Loyalty was an early pioneer rewards app. Revenue from app subscriptions and usage.
4. Ongoing Retainer & Support Services: Monthly retainer packages for continuous Shopify support, optimization, training, and enablement. Includes coaching, digital marketing optimization, and CRM/marketing automation management.
5. Omnichannel Enablement & Strategy Consulting: Consulting for omnichannel strategy, O2O campaigns, customer data unification, and digital transformation planning.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wave Commerce is a Hong Kong-based Shopify Plus Premier Partner that builds direct-to-consumer and omnichannel commerce experiences for global brands. It combines professional services (Shopify store development, enterprise migration, Shopify POS setup, CRM/loyalty implementations, mobile app development, CRO, and AI/Agentic AI commerce consulting) with proprietary Shopify apps—chiefly OMNI Loyalty & Rewards for unified online-offline loyalty—distributed through the Shopify App Store.

Product overview

Wave Commerce is a Hong Kong-based Shopify Plus Premier Partner offering a platform-plus-services model. Their core proprietary product is OMNI Loyalty & Rewards, an omnichannel customer loyalty and member management solution that unifies Shopify with CRM, ERP, POS, and other customer touchpoints. Supporting this core product are proprietary Shopify apps including S Loyalty (rewards pioneer), Wave Vouchers (QR voucher system), and SF Express integrations (Pickup Options and Shipping Labels). Wave Commerce complements their product portfolio with professional services: Shopify Development & Launch, Shopify POS Setup & Support, CRM & Customer Loyalty Solutions, Enterprise Migration & Integrations, AI Transformation, Omnichannel Business Enablement, CRO & Growth Marketing, Shopify Mobile App Development, Booking Systems, and Agentic AI Commerce. Together, these products and services enable brands to build DTC commerce experiences with unified online/offline loyalty programs on the Shopify platform.

Differentiator

Problem solved

Functional benefit

Products and services

• OMNI Loyalty & Rewards Omnichannel customer loyalty and member management solution for Shopify brands that unifies customer profiles across channels, integrates with CRM/ERP/POS systems, and powers O2O campaigns, VIP tiers, and CLV growth with 15%+ return customer growth reported.
• S Loyalty Early pioneer rewards program app for Shopify businesses worldwide, enabling tiered loyalty rewards, points earning, and member benefits.
• Wave Vouchers Shopify app that turns products into scannable vouchers with QR codes for offline redemption and O2O campaign fulfillment.
• SF Express: Pickup Options Hong Kong's first SF Express and Shopify integration enabling pickup point selection at checkout for convenient offline collection.
• SF Express: Shipping Labels SF Express shipping label generator directly linked to Shopify account for streamlined fulfillment operations.
• Shopify Development and Launch Award-winning Shopify site development and technical/UIUX implementation for businesses of all sizes and product verticals, including custom theme development, checkout customization, and Shopify 2.0 features.
• Shopify POS Setup and Support Comprehensive Shopify POS implementation including full system setup, hardware sourcing, and ongoing technical support for unified online/offline retail operations.
• CRM and Customer Loyalty Solutions Design and implementation of high-impact membership and rewards programs with personalized incentives, omnichannel experiences, and integration with enterprise CRM systems.
• Enterprise Migration and Integrations Technical architecture planning and execution for enterprise platform migrations from Magento, WooCommerce, and legacy systems to Shopify, including Salesforce, Oracle Netsuite, and 3PL integrations.
• AI Transformation AI integration services empowering brands to incorporate AI into operations for smarter decision-making, enhanced efficiency, and customer experience scaling.
• Omnichannel Business Enablement Orchestration of seamless omnichannel strategies unifying online presence with physical retail through Shopify POS and robust integrations for O2O and OMO experiences.
• CRO and Growth Marketing Conversion rate optimization and digital marketing services to boost visitor acquisition, engagement, and sales conversions through data-driven strategies and marketing automation.
• Shopify Mobile App Development Native iOS and Android mobile app development for Shopify stores with mobile-first UX/UI, push notifications, offline functions, QR code scanning, and deep Shopify backend integration. Supports phone number login with SMS OTP for Hong Kong market.
• Booking Systems and Solutions Custom booking system solutions for securing offline service appointments integrated with Shopify for seamless O2O experiences.
• Shopify Agentic Plan AI-driven product discovery solution leveraging the Shopify Agentic Plan for conversational and autonomous commerce experiences.
• Agentic AI Commerce Strategic AI commerce consulting and implementation for autonomous growth with AI-driven strategies for Shopify brands.

Quantifiable outcome

• Tineco grew cross-border commerce sales by 30% following Shopify Plus redesign and OMNI Loyalty implementation
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core, featured and ecosystem.

• ShopifycoreStrategic or Co-development PartnerShopify Plus Partner and Trusted Partner in Hong Kong. Wave Commerce is recognized as a leading Shopify Expert and Shopify Plus Partner, co-authors Shopify's APAC Guide, and hosts HK's premier Shopify meetups.
• KlaviyocoreTechnology or IntegrationPremier ecosystem partner for CRM and growth marketing. Wave Commerce implements Klaviyo for email marketing automation, customer segmentation, and loyalty program communications.
• SalesforcecoreTechnology or IntegrationEnterprise CRM integration partner. Wave Commerce has extensive experience integrating Shopify with Salesforce CRM for enterprise clients like Mead Johnson and Imperial Patisserie.
• Oracle NetsuitecoreTechnology or IntegrationEnterprise ERP integration partner. Wave Commerce connects Shopify with Oracle Netsuite for enterprise clients requiring ERP synchronization.
• AlgoliafeaturedTechnology or IntegrationEnterprise search platform partner. Wave Commerce implements Algolia for advanced search and filtering on Shopify stores, particularly for brands with large catalogs like Tineco.
• SF ExpressfeaturedTechnology or IntegrationShipping and fulfillment partner. Wave Commerce built Hong Kong's first SF Express and Shopify integration for pickup points and shipping labels.
• GoogleecosystemTechnology or IntegrationEcosystem partner providing advertising and analytics solutions integrated with Shopify implementations.
• MetaecosystemTechnology or IntegrationEcosystem partner for social advertising and marketing integration with Shopify stores.
• AWSecosystemTechnology or IntegrationCloud infrastructure partner supporting Shopify implementations.
• SleekFlowfeaturedTechnology or IntegrationWhatsApp integration partner enabling conversational commerce and customer engagement automation for Shopify brands.
• GorgiasecosystemTechnology or IntegrationCustomer support platform integration for Shopify, enabling enhanced customer service capabilities.
• ZendeskecosystemTechnology or IntegrationCustomer service and support platform integrated with Shopify implementations.
• Judge.meecosystemTechnology or IntegrationProduct review platform integrated for user-generated content and social proof on Shopify stores.
• OkendoecosystemTechnology or IntegrationCustomer review and ratings platform for Shopify brands.
• AirwallexecosystemTechnology or IntegrationPayment solutions partner for cross-border commerce and multi-currency payments on Shopify.
• AftershipecosystemTechnology or IntegrationShipping tracking and management platform integrated with Shopify for order tracking.
• PageflyecosystemTechnology or IntegrationLanding page builder integrated with Shopify for campaign pages and marketing activations.
• GempagesecosystemTechnology or IntegrationLanding page builder used for campaign landing pages like Mentholatum's 135-year anniversary campaign.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Novetive: Singapore-based Shopify Plus partner agency serving enterprise brands across APAC with commerce, loyalty, and omnichannel implementations — directly comparable to Wave Commerce in positioning, services mix, and Shopify Plus focus.
• We Make Websites: ANZ-based Shopify Plus agency working with global enterprise brands on commerce, omnichannel, and CRO — closely comparable to Wave Commerce's services mix and enterprise client profile.
• Eastside Co: UK-based Shopify Plus agency specializing in enterprise builds, migrations, and ongoing support for brands like Tata Harper and PUMA — comparable to Wave Commerce as a Shopify Plus agency serving enterprise/mid-market clients with retainer models.
• LoyaltyLion: Shopify-focused loyalty and retention platform competing in the same Shopify App Store category as Wave Commerce's OMNI Loyalty and S Loyalty apps.
• Smile.io: Leading Shopify loyalty app provider serving tens of thousands of merchants worldwide — directly competes with Wave Commerce's OMNI and S Loyalty apps in the Shopify loyalty ecosystem.
• Bold Commerce: Shopify Plus agency and product company building custom commerce, checkout, and subscription solutions for enterprise brands — comparable hybrid services-plus-product model to Wave Commerce.
• Dotcom (formerly dotcom distribution): New Zealand-based Shopify Plus partner serving enterprise brands with development, omnichannel, and loyalty solutions — directly comparable regional Shopify Plus agency competing for similar enterprise mandates.

Emerging players

• Swell: Headless commerce platform built on Shopify, serving enterprise brands with custom storefronts — comparable emerging player focused on enterprise Shopify Plus implementations and adjacent technology to Wave Commerce's stack.

Broad incumbents

• Klaviyo: Dominant CRM and marketing automation platform for Shopify and e-commerce — listed as a Wave Commerce partner but operates at much larger scale as a broader incumbent in the same omnichannel/CRM ecosystem Wave Commerce serves.
• Yotpo: Shopify ecosystem platform providing reviews, loyalty, SMS, and subscriptions — overlaps with Wave Commerce's loyalty and reviews positioning (Judge.me, Okendo) but operates as a broader incumbent suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wavecommerce.hk
• LinkedInhk.linkedin.com/company/wavecommerce
• Instagraminstagram.com/wavecommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wave Commerce