Ideal Auto Sales & Service

What Ideal Auto Sales & Service does

Ideal Auto Sales & Service is a privately held, independent automotive service and retail business headquartered at 603 N Teal Lake Ave., Negaunee, Michigan. The company, founded in 2007, operates a single brick-and-mortar storefront serving Negaunee and adjacent Upper Peninsula communities including Ishpeming and Marquette, operating Monday through Friday 8:00 AM to 5:00 PM. There is no second location, no e-commerce channel, and no disclosed parent company, institutional investor, or PE/VC backing.

The business operates as a certified NAPA AutoCare Center, which provides access to the NAPA parts distribution network and supports the company's offering of the NAPA Peace of Mind Warranty — a 24-month/24,000-mile nationwide warranty covering qualifying repairs. Its revenue-generating activities span four streams: (i) auto repair services encompassing A/C repair, brake repair, engine diagnostics and repair, suspension repair, transmission replacement, steering-component repair, and battery service; (ii) tire sales across an 18-brand catalog including Goodyear, Michelin, Firestone, Cooper, and Continental, with installation, rotation, balancing, and a license-plate-based tire lookup tool; (iii) preventive maintenance services on scheduled mileage intervals (7,500 to 180,000 miles); and (iv) pre-owned vehicle sales.

Go-to-market is direct-to-consumer and local: customers reach the business through walk-ins, phone calls, and online quote requests via the company website (idealautoup.com). Marketing is limited to the company website and local/directory search visibility; no social media, paid digital advertising, or content-marketing assets are configured (Twitter is listed as 'Not Configured'; other social profiles are empty). No proprietary technology, software platforms, or AI/ML capabilities are disclosed. The employee count is listed at 11-50, consistent with a small multi-bay independent service operation that combines retail tire and used-car sales with a full-service repair shop.

Name

Ideal Auto Sales & Service

Legal name

Ideal Auto Sales & Service

Website

https://idealautoup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Ideal Auto Sales & Service is a privately held, single-location NAPA AutoCare Center in Negaunee, Michigan that provides automotive repair, tire sales, preventive maintenance, and used vehicle sales to local consumers in the Upper Peninsula's Negaunee, Ishpeming, and Marquette communities.

Ownership category

akta.pro rank

Product category

Automotive Repair and Tire Services

NAICS

Automotive Repair and Maintenance (8111), Tire Dealers (44134), Used Car Dealers (441120)

SIC

Services-Automotive Repair, Services & Parking (7500), Retail-Auto & Home Supply Stores (5531), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Retail Tire Sales & Installation (Consumer) (TLAKADAA), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Auto repair services
• Tire sales
• Used car sales
• Preventive maintenance
• NAPA AutoCare center

Headquarters

HQ city

Negaunee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Auto Repair Services: Provides comprehensive automotive repair including A/C repair, battery change, brake repair, oil changes, engine diagnostics and repair, suspension repair, transmission replacement, and steering components repair. Revenue is generated through service fees charged to customers for labor and parts.
2. Tire Sales: Sells replacement tires for cars, trucks, and SUVs. Carries major brands including Goodyear, Firestone, Michelin, and others. Customers can search by vehicle or browse by brand. Revenue generated through direct tire sales.
3. Used Car Sales: Sells pre-owned vehicles from the Negaunee, MI location. Customers can visit the dealership to purchase used cars directly.
4. Preventive Maintenance Services: Offers scheduled maintenance services including oil and filter changes, air filter replacement, fuel injection, wiper blade replacement, and mileage-based services (7,500 mile, 15,000 mile, etc. intervals). Revenue from routine maintenance service visits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Ideal Auto Sales & Service is a single-location automotive service business in Negaunee, Michigan that operates as a NAPA AutoCare Center. It sells replacement tires from major brands (Goodyear, Michelin, Firestone, Cooper, Continental and others), performs comprehensive auto repair (brakes, engine diagnostics, transmission, suspension, A/C, batteries), conducts preventive maintenance and tune-ups, and retails pre-owned vehicles.

Product overview

Ideal Auto Sales & Service operates as a NAPA AutoCare Center providing a comprehensive automotive service offering in Negaunee, MI. The company offers an integrated portfolio combining tire sales (featuring brands like Goodyear, Michelin, Firestone, Cooper, and Continental), auto repair services (brake repair, engine diagnostics, transmission, suspension, A/C, battery services), preventive maintenance (mileage-based services from 7,500 to 180,000 miles), tune-ups, used car sales, and seasonal maintenance. Services are backed by the NAPA Peace of Mind Warranty covering qualifying repairs for 24-months/24,000 miles nationwide. The business primarily serves the Upper Peninsula Michigan communities of Negaunee, Ishpeming, and Marquette.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Repair Services Comprehensive automotive repair covering A/C repair, battery change, brake repair, oil changes, engine diagnostics and repair, suspension repair, transmission replacement, and steering component repair for local vehicle owners.
• Tire Sales Retail sale of replacement tires for cars, trucks, and SUVs, featuring brands including Goodyear, Firestone, Michelin, Cooper, Continental, Dunlop, Pirelli, General, Yokohama, BFGoodrich, Uniroyal, Falken, Hankook, Mastercraft, Toyo, Kumho, Fuzion, and Nokian Tyres, along with installation, rotation, repair, and computerized wheel balancing.
• Preventive Maintenance Services Scheduled mileage-based maintenance covering 7,500 to 180,000 mile intervals, including air filter replacement, fuel injection service, oil and filter changes, spring checkups, winterization, wiper blade replacement, and comprehensive vehicle inspections.
• Tune-Up Services Vehicle tune-up services including inspection of air filter, fuel filter, spark plug wires, oxygen sensor, PCV valve, and general maintenance using high-tech diagnostic tools to locate vehicle problems.
• Used Car Sales Sale of pre-owned vehicles from the Negaunee, MI location to local customers in Negaunee, Ishpeming, Marquette, and surrounding Upper Peninsula Michigan communities.
• Wheels and Rims Wheel and rim products available for purchase for cars, trucks, and SUVs.
• Seasonal Maintenance Seasonal vehicle maintenance services including spring checkups and winterization to prepare vehicles for changing weather conditions in Michigan's Upper Peninsula.
• NAPA Peace of Mind Warranty Nationwide 24-month / 24,000-mile warranty covering qualifying auto repair services performed at the facility, backed by the NAPA AutoCare network.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NAPA (National Automotive Parts Association)coreChannel Partner/ Reseller/ DistributorIdeal Auto Sales & Service operates as a NAPA AutoCare Center, an authorized franchise-style location within the NAPA distribution network. The partnership provides access to NAPA automotive parts inventory for repairs and service operations. As a NAPA AutoCare Center, the business offers the NAPA Peace of Mind Warranty covering qualifying services for 24-months/24,000 miles nationwide. The affiliation provides brand credibility and nationwide warranty coverage backing.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Pep Boys: National tire, auto service, and parts retailer offering a broad menu of maintenance and repair services. Comparable because it competes in the same consumer-facing tire-plus-repair category that Ideal Auto serves, though from a national footprint rather than a single rural storefront.
• Goodyear Auto Service: Goodyear-owned network of tire and automotive service centers. Comparable to Ideal Auto Sales & Service because both sell Goodyear tires alongside mechanical repair services, though Goodyear Auto Service operates at far broader scale through company-owned and franchise locations.
• Firestone Complete Auto Care: Bridgestone-operated national chain combining tire sales with full-service automotive repair. Comparable to Ideal Auto Sales & Service because both sell tires from major brands alongside mechanical repair services targeted at consumer vehicle owners.
• Monro Auto Service and Tire Centers: Large publicly traded operator of regional tire and auto service centers across the U.S. Comparable to Ideal Auto Sales & Service because the core offering (tire sales plus general repair under one roof) closely mirrors Ideal's integrated service model, though at vastly greater scale.

Emerging players

• Jiffy Lube: National quick-service chain focused on oil changes and preventive maintenance. Comparable to Ideal Auto Sales & Service only at the margins through overlapping preventive maintenance offerings; meaningfully narrower in scope than Ideal's full-service repair and tire model.
• AAMCO Transmissions: Franchise network with deep transmission service expertise plus broader repair offerings. Comparable to Ideal Auto Sales & Service in that transmission replacement is one of Ideal's named service lines, and both serve consumer markets through a franchise service model.
• Valvoline Instant Oil Change: Public company operating drive-through preventive maintenance service centers. Comparable because both companies generate revenue from scheduled maintenance service visits, though Valvoline's model is narrower (preventive-only) and substantially larger in scale.

Direct peers

• Midas: Franchise-format automotive service chain historically specializing in brakes, exhaust, and general repair. Comparable to Ideal Auto Sales & Service because both operate as franchisee-style local repair shops serving consumer vehicle owners with warranty-supported service work.
• Meineke Car Care Centers: Franchise network offering exhaust, brake, and general automotive repair with warranty-backed service. Comparable to Ideal Auto Sales & Service because both are franchise-format general repair shops serving local consumer markets with multi-brand parts and tire offerings.
• Christian Brothers Automotive: Franchise-based full-service auto repair chain with a faith-based brand and multi-location model. Comparable to Ideal Auto Sales & Service because both operate as franchise-affiliated general repair shops offering warranty-backed service to local consumer markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/idealautosalesandservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ideal Auto Sales & Service