What BERA GmbH does

BERA GmbH is a regional HR services and staffing company headquartered in Schwäbisch Hall, Germany, serving employers and job seekers across the Heilbronn-Franken region through a network of nine service offices spanning Bad Mergentheim, Crailsheim, Ellwangen, Heilbronn, Neckarsulm, Öhringen, Rothenburg ob der Tauber, Schwäbisch Hall, and Wertheim. The company operates four integrated service lines: temporary staffing (Arbeitnehmerüberlassung) for worker leasing with the option of permanent conversion, direct placement (Direktvermittlung) for permanent recruitment, managed services for vendor coordination and on-site workforce management, and modular HR services covering payroll administration, recruiting, and employee development. Its technology stack combines a regional job portal (Jobbörse), the Zvoove Work App for time tracking, travel expense management, and leave requests, and a partnership with Humandu GmbH's Talentview tool for AI-supported candidate matching based on psychology and systems theory models.

BERA generates revenue through fee-based placement on permanent hires, payroll markups on temporary assignments, and managed services contracts, with pricing anchored to the BAP/GVP collective bargaining agreement that sets wage scales, vacation pay, and Christmas bonus levels. The customer base is concentrated in regional Mittelstand manufacturing, construction, energy, and specialized machinery sectors, with a focus on skilled trades, technical professionals, and leadership positions. BERA is a member of the Bundesarbeitgeberverband der Personaldienstleister and founder Bernd Rath serves as auditor of the merged GVP industry association. The original BERA GmbH entity entered insolvency proceedings in March 2026 and was taken over by JobHaus GmbH, with the BERA brand now operating as a business division of JobHaus GmbH based in Heilbronn.

Name

BERA GmbH

Legal name

BERA GmbH

Website

https://beragmbh.de

Company type

Private

Founded year

2002

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

BERA GmbH is a regional German HR services and staffing firm serving the Heilbronn-Franken area via nine offices, offering temporary staffing, direct placement, managed services, and HR consulting, and now operating as a business division of JobHaus GmbH following its 2026 insolvency.

Ownership category

akta.pro rank

Headquarters

HQ city

Schwäbisch Hall

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Arbeitnehmerüberlassung (Temporary Staffing): Temporary placement of workers at client companies with BERA as the employer. BERA handles payroll, benefits, and compliance while workers are assigned to customer sites. Focus on qualified specialists and long-term assignments with eventual permanent placement option.
2. Direktvermittlung (Direct Placement): Recruitment and placement of candidates directly into permanent positions at client companies. BERA screens, interviews, and matches candidates to client requirements with a fee-based model.
3. Managed Services: On-site management and coordination of temporary workforce at client locations. BERA acts as master vendor coordinating multiple staffing suppliers.
4. HR Services / Consulting: Modular HR services including administration, payroll processing, recruiting, candidate management, and talent development.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

BERA GmbH is a regional HR services and staffing company operating in the Heilbronn-Franken area of Germany. It provides temporary staffing (Arbeitnehmerüberlassung), direct permanent placement (Direktvermittlung), managed vendor services, and HR outsourcing for businesses, while also serving job seekers with an online job board and career placement services. The company focuses on matching qualified specialists with regional employers across commercial, technical, and leadership positions.

Product overview

BERA GmbH operates as a regional HR services company in the Heilbronn-Franken area, offering a unified platform of staffing and recruitment services. The core offering is the Jobbörse (Job Board), an online job portal that serves as the front-end for all open positions. This is supported by three primary service lines: Direktvermittlung (Direct Placement) for permanent recruitment, Arbeitnehmerüberlassung (Temporary Staffing) for worker leasing, and Managed Services for vendor management. A fifth service, HR Services, provides HR process outsourcing. Together, these services form an integrated staffing ecosystem—from job discovery through placement to ongoing workforce management—serving both job seekers and corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Jobbörse (Job Board) Online job portal where candidates can search and apply for open positions across commercial, technical, and executive fields in the Heilbronn-Franken region.
• Direktvermittlung (Direct Placement) Direct recruitment and placement of permanent staff for companies, including job posting, candidate screening, interviews, and placement services.
• Arbeitnehmerüberlassung (Temporary Staffing) Temporary worker leasing with a focus on qualified specialists and long-term assignments with potential for permanent hire. BERA acts as the legal employer handling payroll, benefits, and compliance.
• Managed Services Vendor management and coordination of temporary staff and external staffing vendors for enterprise clients, including digital process organization and compliance management.
• HR Services Outsourcing of HR tasks including payroll administration, personnel file management, recruiting, and employee development services.

Quantifiable outcome

• Most Wanted Employer Score of 4.66/5 on kununu platform
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Humandu GmbH (Talentview)majorTechnology or Integration · 18 July 2024Scientific talent analysis tool integration enabling AI-supported matching between candidate profiles and employer requirements. Uses validated models from psychology and systems theory to identify competencies, preferences, and potential for optimal placement success.
• Gesamtverband der Personaldienstleister (GVP)coreOthers · 16 November 2023BERA is an active member of GVP, the merged association of BAP and iGZ. CEO Bernd Rath serves as honorary auditor for the association. GVP represents approximately 6,000 staffing companies with 800,000 temporary workers in Germany.
• Agentur für Arbeit HeilbronncoreStrategic or Co-development Partner · 11 April 2023Cooperation with the Federal Employment Agency for qualification programs enabling long-term unemployed individuals to re-enter the workforce through certified training and eventual employment guarantees.
• LÄPPLE Ausbildungs GmbHcoreStrategic or Co-development Partner · 11 April 2023Training partnership providing practical education for unemployed individuals in industrial mechanics, industrial administration, and logistics specialties. Combines theoretical training with practical work experience leading to IHK certification and guaranteed employment.
• Schwäbisch Hall Unicorns (Women)coreGTM or Marketing Partner · 15 February 2023BERA is trikot sponsor of the Unicorns Women American football team and serves as ticket and recruiting partner for all Unicorns teams. The partnership supports young athletes in finding flexible jobs that accommodate their training schedules, aligning with BERA's Workbefinden philosophy. The Unicorns Women achieved promotion to 1st Bundesliga in 2024 without losing a single game.
• Sparkasse TauberfrankenminorStrategic or Co-development Partner · 10 October 2022Co-organizer of BusinessForum regional business events bringing together corporate decision-makers for discussions on leadership and future trends.
• RegioBusinessminorStrategic or Co-development Partner · 10 October 2022Media partner for BusinessForum events and regional economic coverage. Publishes articles on BERA's activities and labor market trends.
• Sparkasse HohenlohekreisminorStrategic or Co-development Partner · 10 October 2022Co-organizer of BusinessForum events for regional business community.
• Heilbronner Erklärung signatoriesminorOthers · 10 September 2012BERA was among the founding signatories of the Heilbronn Declaration on Corporate Social Responsibility, joining major regional employers committed to ecological, economic, and social responsibility beyond legal requirements.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Adecco Germany: Global staffing leader operating in Germany across temporary staffing, direct placement, and managed services. Comparable as a multi-line HR services provider competing for the same SME and Mittelstand clients in Baden-Württemberg, but at significantly larger scale.
• Randstad Deutschland: Major international staffing firm with a strong German footprint in temporary staffing and direct placement. Competes with BERA on temporary worker leasing, inhouse services, and master vendor programs for industrial clients.
• ManpowerGroup Deutschland: Global staffing firm offering temporary staffing, permanent placement, and workforce solutions. Comparable in Arbeitnehmerüberlassung and managed services offerings, competing for the same industrial and commercial clients in southern Germany.

Direct peers

• DIS AG: German specialist staffing firm focused on placement of skilled commercial and technical professionals, with strong regional offices across southern Germany. Closely comparable to BERA in target candidate profile, SME/Mittelstand customer focus, and direct placement plus temporary staffing mix.
• PageGroup (Michael Page / Page Personnel): International specialist recruitment group with German operations in professional permanent and contract placement. Comparable in the Direktvermittlung segment, particularly for commercial, technical, and managerial roles similar to BERA's leadership and skilled trades focus.
• Hays Deutschland: Specialist recruitment firm focused on qualified professionals in technical, commercial, and life sciences roles. Comparable to BERA in the Direktvermittlung and contractor placement business, particularly for engineering and skilled technical talent.
• Amadeus FiRe: German specialist staffing company in finance, accounting, IT, and engineering temporary and permanent placement. Comparable to BERA in its specialist direct placement model for qualified professionals and focus on the Mittelstand.
• Grafton Deutschland: European staffing group with German operations in commercial, technical, and industrial placement. Comparable in the temporary staffing and direct placement mix, with similar SME and industrial customer focus.
• Persona Service: German staffing firm focused on temporary staffing, permanent placement, and on-site management. Comparable to BERA in Arbeitnehmerüberlassung, master vendor/managed services, and regional Mittelstand orientation.
• Robert Half Deutschland: Specialist staffing firm for finance, accounting, IT, and administrative roles. Comparable in the Direktvermittlung and contract placement segment for qualified commercial candidates, overlapping with BERA's kaufmännische and leadership placement services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BERAGmbH
• Facebookfacebook.com/beragmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BERA GmbH