Plaine Images

What Plaine Images does

Plaine Images is a 13-year-old creative district and 18-hectare campus located in Tourcoing, within the Métropole Européenne de Lille, France. It is operated by EuraCreative, a consortium grouping Université de Lille, Institut Catholique de Lille, industry associations Game IN, Noranim, and Pictanovo, and innovation center CITC, with institutional backing from Métropole Européenne de Lille and Région Hauts-de-France. The campus hosts 50+ companies across five verticals of the Cultural and Creative Industries (video games, music, audiovisual, design, and performing arts) and is positioned as the principal European hub for ICC.

EuraCreative's core product is the Take Off program, which runs three specialized tracks: a generalist ICC incubation track, a video game specialization, and a music tech track described as unique in France. This is paired with a Take Off acceleration program aimed at later-stage enterprises preparing to fundraise, plus supporting services including coworking, office and event-venue rental at the Imaginarium, networking and mise en relation with corporate partners, talent recruitment (including job-dating events and a Welcome Kit job board), and international development support. The annual Festival PIX (Plaine Images Xperience) is a 3-day professional event featuring conferences, village showrooms, and networking across ICC, AI, and adjacent sectors.

The revenue model is multi-stream: incubation and acceleration program fees, real estate and event-space rental, paid networking and corporate matching services, and festival/event income (registration fees, sponsorships). The go-to-market combines event-driven demand generation (PIX, job-dating), community-led ecosystem building through the company directory and physical hub, and direct B2B sales to enterprises and institutions (ETIs, PMIs, grandes entreprises, and collectivités) seeking innovation. The client base is broadly diversified, with 11+ named corporate partners spanning retail, banking, telecom, energy, and media (BNP Paribas, Orange, EDF, IKEA, Decathlon, Casino, Bayard, AFP, Radio France, AFM, Crédit Mutuel), while the revenue base is structurally anchored in regional public funding and the consortium's institutional members.

Name

Plaine Images

Legal name

Plaine Images

Website

https://plaine-images.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Plaine Images operates the EuraCreative accelerator in Tourcoing, France, running the Take Off incubation program (generalist ICC, video game, and unique-in-France music tech tracks), coworking and event spaces, networking services, and the annual PIX Festival for Cultural and Creative Industries startups and corporate partners.

Ownership category

akta.pro rank

Product category

Business Incubation and Innovation Services

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Product & Innovation Summits (Roadmap, Launch Readiness, Innovation Days) (THAHAMAG), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Creative industries incubator
• Startup acceleration programs
• Innovation ecosystem services
• Coworking event spaces
• Corporate innovation matching

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Incubation and Acceleration Programs: Revenue generated through structured entrepreneurship programs (Take Off) that accompany startups and project leaders from ideation through creation and acceleration phases. Programs include a generalist ICC track, video game specialization, and music tech track.
2. Real Estate and Event Spaces: Revenue from renting coworking spaces, offices, and event facilities at the Plaine Images location. Services include meeting room rental, event organization, and long-term office leases.
3. Networking and Business Matching Services: EuraCreative facilitates introductions between corporate clients seeking innovation solutions and startups in its ecosystem, providing bespoke matching and mise en relation services for a fee or as part of partnership agreements.
4. Festival and Events: Revenue generated from the PIX professional festival (registration fees, sponsorships, village showroom participations) and other sector events organized for the creative and cultural industries.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Plaine Images operates as a creative district and innovation hub in Tourcoing, France, through its operating entity EuraCreative. The company runs incubation and acceleration programs (Take Off) for startups in Cultural and Creative Industries, manages coworking and event spaces, and provides corporate-startup networking and innovation matching services connecting large enterprises with startups across five verticals: video games, music, audiovisual, design, and performing arts.

Product overview

Plaine Images operates EuraCreative as a multi-faceted accelerator and hub for Cultural and Creative Industries (ICC). The core offerings consist of the Take Off incubation program with three specialized tracks (generalist ICC, video game, and music tech), a business acceleration program, and the annual Festival PIX professional event. Supporting infrastructure includes coworking spaces, office rental, and event venue services. The ecosystem is further supported by networking and mise en relation services that connect startups with established enterprises, international development support, and talent recruitment solutions.

Differentiator

Problem solved

Functional benefit

Brands

• EuraCreative: Accelerator for Creative and Cultural Industries operating at Plaine Images campus.
• PIX Festival

Products and services

• Take Off Incubation Program Structured incubation program for Cultural and Creative Industries (ICC) entrepreneurs offering three specialized tracks: a generalist ICC program, a video game specialty program, and a music tech program unique in France. Targets individuals and early-stage teams with ideas or projects in creative industries.
• Take Off Acceleration Program Acceleration program for young enterprises to pass development milestones, revisit business models, and prepare for fundraising. Targets startups in the Cultural and Creative Industries that have graduated from incubation or are at growth stage.
• Festival PIX (Plaine Images Xperience) Annual professional festival for Cultural and Creative Industries held at Plaine Images' Imaginarium venue, featuring conferences, village showrooms, networking events, PIX Night gatherings, and virtual production studio tours across three days. Targets industry professionals across audiovisual, video games, music tech, design, AI, HR, and finance sectors.
• Coworking Space Rentals Flexible workspace solutions available at the Plaine Images Imaginarium venue in Tourcoing for entrepreneurs, freelancers, and businesses to work, meet, and network within the creative industries ecosystem.
• Office and Event Venue Rental Turnkey office space rentals for long-term implantation and event venue hosting at Plaine Images. Includes meeting room rental, event organization, and long-term office leases for businesses.
• Corporate Networking and Innovation Matching Services Business development and innovation matching services connecting large enterprises and institutions with startups from the EuraCreative ecosystem. Provides bespoke identification of solutions, pitch sessions, one-to-one meetings, and ongoing relationship management for ETIs, PMIs, grandes entreprises, and territorial institutions.
• Business Innovation Support Services Customized support services for businesses and institutions seeking to innovate, including digital transformation consulting, agile methodologies, and international development support for creative industries companies.

Quantifiable outcome

• PIX festival attracts hundreds of professionals annually across 3 days of conferences, networking, and deal-making
• +1 more outcomes

Named customers11 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered flagship and core.

• AFP (Agence France Presse)flagshipStrategic or Co-development Partner · 1 January 2024French international news agency that worked with Weaverize (EuraCreative ecosystem company) for JO 2024 athlete portrait platform using AI and computer vision. AFP was directed to Weaverize through EuraCreative's network matching.
• Université de LillecoreStrategic or Co-development PartnerHigher education institution and founding member of the EuraCreative consortium. Contributes to the ecosystem through research partnerships, student talent pipeline, and academic collaboration in creative industries development.
• Institut Catholique de LillecoreStrategic or Co-development PartnerHigher education institution and founding member of the EuraCreative consortium, providing academic resources and talent development for the creative industries ecosystem.
• Game INcoreStrategic or Co-development PartnerProfessional association representing the video game industry, founding member of EuraCreative consortium. Brings industry expertise, networking, and sector-specific knowledge to the accelerator.
• NoranimcoreStrategic or Co-development PartnerProfessional animation industry association and founding member of EuraCreative, contributing industry knowledge and network connections to the creative ecosystem.
• PictanovocoreStrategic or Co-development PartnerRegional film and audiovisual support organization and founding member of EuraCreative consortium. Provides industry connections and support for audiovisual sector development.
• CITC (Centre d'Innovation pour les Technologies Creatives)coreTechnology or IntegrationInnovation center for creative technologies and founding member of EuraCreative. Brings technical expertise, R&D capabilities, and technology transfer support to the ecosystem.
• AFM (Association Familiale Mulliez)flagshipStrategic or Co-development PartnerCorporate partner sourcing innovative solutions through EuraCreative ecosystem. Represents major French retail and services group with diverse innovation needs.
• BayardflagshipStrategic or Co-development PartnerPublishing and media group actively seeking innovation and creative solutions via EuraCreative network for digital transformation initiatives.
• Groupe CasinoflagshipStrategic or Co-development PartnerMajor French retail group sourcing innovative retail and technology solutions through EuraCreative's startup ecosystem.
• Radio FranceflagshipStrategic or Co-development PartnerFrench public radio broadcaster that partnered with Mukiz (EuraCreative incubated startup) for massive blind-test deployment at Lille Braderie 2024.
• DecathlonflagshipStrategic or Co-development PartnerGlobal sporting goods retailer sourcing innovation solutions via EuraCreative ecosystem for various business transformation needs.
• BNP ParibasflagshipStrategic or Co-development PartnerMajor French banking group seeking fintech and innovation solutions through EuraCreative's network of creative tech startups.
• OrangeflagshipStrategic or Co-development PartnerFrench telecommunications giant sourcing technology and innovation solutions via EuraCreative's startup ecosystem.
• EDFflagshipStrategic or Co-development PartnerFrench electric utilities company seeking energy efficiency and digital innovation solutions through EuraCreative ecosystem.
• IKEAflagshipStrategic or Co-development PartnerGlobal furniture retailer sourcing innovation for retail transformation and customer experience improvements via EuraCreative.
• Crédit MutuelflagshipStrategic or Co-development PartnerFrench banking group seeking fintech and innovation solutions through EuraCreative network.
• Métropole Européenne de LillecoreStrategic or Co-development PartnerRegional metropolitan authority and key institutional backer of EuraCreative, positioning Lille and Hauts-de-France as a European leader in Cultural and Creative Industries.
• Région Hauts-de-FrancecoreStrategic or Co-development PartnerRegional government authority supporting EuraCreative as an innovation and economic development initiative for the creative industries sector.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Station F: World's largest startup campus located in Paris, hosting incubators, accelerators, and corporate innovation programs. Directly comparable as a French innovation hub with multi-vertical programming, though operating at much larger scale and primarily serving tech rather than specifically creative industries.
• NUMA: Paris-based digital innovation accelerator and startup hub running programs across multiple sectors. Comparable as a French program operator offering acceleration, corporate-startup matching, and ecosystem services, though with broader digital rather than specifically creative/cultural industries focus.
• Schoolab: Paris-based impact innovation school and startup accelerator offering corporate innovation programs and startup support. Similar positioning running programs, events, and corporate partnerships with comparable revenue model and target audience.
• Welcome City Lab: Paris-based innovation laboratory dedicated to tourism and culture industries, run by Paris&Co. Direct peer in combining sector specialization with corporate-startup matching, though focusing on tourism/culture rather than broader creative industries.
• The Family: European startup support organization offering founder education, community, and corporate connections. Comparable as a private-sector startup ecosystem builder, with similar community-led GTM and corporate-startup facilitation, though without the physical campus/incubator model.

Others

• La French Tech: National French Tech umbrella organization supporting the French startup ecosystem. Related ecosystem coordinator with overlap in connecting startups to corporate partners and public-sector support, though operating at national policy level rather than as a single campus operator.

Regional players

• Quartier des Créateurs: Toulouse-based creative industries hub and incubator operating similar programming for designers, makers, and creative entrepreneurs. Direct peer in combining creative industry specialization with ecosystem services, though serving the Occitanie region rather than Hauts-de-France.
• H7 (Lyon): Lyon-based startup campus and innovation hub operating programs, events, and corporate-startup connections. Comparable regional French innovation hub offering coworking, acceleration, and event programming, though targeting broader tech verticals.

Broad incumbents

• Creative Industries Fund NL: Dutch public-sector fund supporting creative industries across the Netherlands with grants, programs, and ecosystem development. Related public-sector mechanism for creative industries development, providing comparable institutional backing model for creative entrepreneurship.
• Talent Garden: Italy-founded European network of innovation hubs and campuses for digital and creative professionals. Comparable as a multi-location hub operator offering coworking, events, and educational programs, though covering broader digital/tech rather than creative/cultural industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/plaineimages
• Facebookfacebook.com/plaine.images
• LinkedInlinkedin.com/company/plaine-images-tourcoing-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaine Images