Game in Society

What Game in Society does

Game in Society is a Paris-based independent video game communication agency and serious games studio operating with approximately 9 employees. Founded in 2008 by director Olivier Mauco, the firm has spent 15+ years designing and producing serious games, advergames, and gamification solutions for enterprise, institutional, and government clients across tourism, healthcare, cultural, and academic-research verticals. Notable engagements include supporting Sopra Steria in winning a 200M+ euro enterprise tender, building an immersive VR simulator for Focal One's prostate-cancer treatment procedure, and developing Prisme7 for the Centre Pompidou to teach modern and contemporary art.

The studio runs an integrated production pipeline spanning concept, game design, 3D art, development, level design, and QA, with deep specialization in 3D game engines. Core technical capabilities center on Unity and Unreal Engine, including UEFN (Unreal Engine for Fortnite) for distributing experiences inside Epic's Fortnite platform, plus VR development optimized for autonomous Meta Quest headsets deployed at trade shows and public events. The agency also founded and operates the Observatoire Européen du Jeu Vidéo (European Video Game Observatory) and coordinates the MORES Horizon 2020 research consortium with seven European universities studying emotions and democracy in metaverse environments.

Revenue is generated through project-based one-time licenses for serious game development, professional services for gamification consulting and academic research partnerships, and event services (Game Jams, conferences). Clients range from French SMEs and regional tourism boards to large enterprises, EU institutions, and government agencies. The company is privately held with no disclosed external funding and no public revenue figures.

Name

Game in Society

Legal name

Game in Society

Website

https://gameinsociety.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Game in Society is a Paris-based independent video game communication agency and serious games studio designing serious games, advergames, and gamification solutions for enterprises, governments, cultural institutions, and academic researchers across Europe. With 9 employees and 15+ years of experience, the firm serves tourism, healthcare, and public-sector clients.

Ownership category

akta.pro rank

Product category

Serious Game Development and Gamification Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

AAA & Premium Game Studios (PC/Console) (MPAFAAAA)

Keywords

• Serious game development
• Gamification solutions
• Advergame production
• VR experience design
• Video game communication

Headquarters

HQ city

Paris, Île-de-France

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Serious Game Development Projects: Project-based development of custom serious games and advergames for clients across industries including tourism, healthcare, cultural institutions, and corporate clients. Includes full production pipeline from strategy through delivery.
2. Gamification Consulting & Strategy: Strategic consulting services for organizations looking to integrate gaming techniques into their communication, training, or engagement programs.
3. Academic Research Partnerships: Collaborative research projects with universities and research institutions on video game applications for education, democracy, and social impact, often funded through EU research programs.
4. Event & Conference Services: Organization and execution of gaming-related events including Game Jams and conferences on educational, cultural, and political uses of gaming.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Game in Society is a video game communication agency and serious games studio that designs and develops custom interactive experiences (serious games, advergames, and gamified applications) for enterprises, cultural institutions, healthcare organizations, and government bodies. The studio handles the full production pipeline from strategy and game design through 3D development on Unity and Unreal Engine to deployment across PC, mobile, VR (Meta Quest), and Fortnite via UEFN. It also conducts academic research on video games, politics, and society through the European Video Game Observatory and the MORES Horizon research project.

Product overview

Game in Society is a communication agency specializing in video games, serious games, and gamification with over 15 years of experience. The company operates as an integrated production studio offering a portfolio of proprietary game products and services. Their core products include MetaMORES (a political roleplay game on Fortnite), Amazonia: l'espace à la rescousse (environmental awareness game), Jungle Reflex (VR road safety game), Meuse Rider (VR tourism game), and Prisme7 (art education game). Beyond individual products, they provide service offerings including serious games development, advergames, gamification solutions, and political/news games. Their work is backed by the European Video Game Observatory research initiative and the MORES Horizon 2020 research project. The company specializes in 3D game design using Unity and Unreal Engine, with expertise in UEFN (Unreal Engine for Fortnite) for creating content on gaming platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Observatoire Européen des Jeux Vidéo: European Video Game Observatory founded by Game in Society to support and inform public and private actors on the politicization issues in gaming.

Products and services

• MetaMORES A Fortnite-based political roleplay game and metaverse scientific experiment exploring how people engage with politics and emotions in virtual environments. Part of the MORES Horizon 2020 research project on the impact of emotions on democracy.
• Amazonia: l'espace à la rescousse A 30-minute interactive experience set in French Guiana combining walking, canoe, and seaplane gameplay with satellite mapping to learn about the Amazon rainforest and environmental protection. Deployed on Fortnite.
• Jungle Reflex A VR road safety prevention game where players ride a motorcycle through a tropical jungle, learning to control speed and analyze their environment. Deployed on Meta Quest 3s headsets for public events and trade shows.
• Meuse Rider An interactive VR cycling game enabling discovery of 8 iconic heritage sites in the Meuse region, designed for trade show engagement and tourist sites. Available on Meta Quest 1, 2, and 3.
• Prisme7 A video game journey through 7 conceptions of modern and contemporary art centered on colors and light, developed for the Centre Pompidou. Accompanied by pedagogical worksheets for secondary education and presented at Paris Games Week.
• Serious Game Development Service Custom development of video games addressing serious subjects in professional, pedagogical, or educational contexts with learning, training, and mediation purposes. Examples include medical training simulators and academic research games produced for enterprise and institutional clients.
• Advergame Production Service Custom development of video games designed as advertising media to promote products, brands, or services. The agency creates immersive branded experiences deployed across all platforms including mobile, PC, VR, and gaming platforms.
• Gamification Solutions Service Application of video game design techniques (aesthetic and behavioral) to non-gaming contexts including web documentaries, career guidance, medication adherence, and behavioral therapies, practiced since 2012.
• Political Games / News Games Service Custom development of games treating specific political or news topics, often emerging during election campaigns. Includes education to media and information warfare initiatives for public and institutional clients.

Quantifiable outcome

• Won 200M+ euro enterprise tender through immersive communication
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• European Video Game ObservatorycoreStrategic or Co-development PartnerFounded by Game in Society, the observatory conducts research on video game politization and cultural battles. Provides research-backed methodology and academic credibility. Collaborates on strategic public and private sector engagements.
• Sorbonne University (Political Science Department)majorStrategic or Co-development PartnerProvided two serious games for training AI systems analyzing political discourse from television morning shows. Collaboration on political communication research.
• INA (Institut national de l'audiovisuel)majorStrategic or Co-development PartnerCollaborated on AI training for political discourse analysis using serious games developed from television morning show content.
• University of LorrainemajorStrategic or Co-development PartnerProduced games against fake news and disinformation as part of research collaboration. Partner in MORES EU Horizon project on emotions and democracy.
• University of Western Brittany (UBO) & IfremermajorStrategic or Co-development PartnerCollaborated on creation of a board game about high seas governance with marine research institute Ifremer.
• Adam Mickiewicz University (Poland)coreStrategic or Co-development PartnerMORES project consortium partner conducting research on emotion impact in democracy through metaverse experiments. Co-developing MetaMORES Fortnite experience.
• HUN-REN Centre for Social Sciences (Hungary)coreStrategic or Co-development PartnerMORES project consortium partner researching political emotions and democratic engagement in virtual environments.
• Eötvös Loránd University (Hungary)coreStrategic or Co-development PartnerMORES project consortium partner contributing to metaverse-based political roleplay research.
• European University Viadrina (Germany)coreStrategic or Co-development PartnerMORES project consortium partner in the EU Horizon 2030 research initiative on emotions in democracy.
• Hebrew University of Jerusalem (Israel)coreStrategic or Co-development PartnerMORES project international consortium partner researching democratic imagination in metaverse environments.
• Space Climate Observatory / CNESmajorStrategic or Co-development PartnerCollaborated on Amazonia: L'espace à la rescousse project using satellite imagery for environmental awareness gaming experience in French Guiana.
• Kayapo and Xingu Indigenous TribesmajorStrategic or Co-development PartnerCollaboration on Fortnite XINGU project defending Amazon rainforest with indigenous Kayapo and Xingu tribes, raising awareness for their cause.
• Centre PompidoumajorStrategic or Co-development PartnerDeveloped Prisme7 video game experience for the museum to reach new audiences for modern and contemporary art.
• Meuse AttractivitémajorStrategic or Co-development PartnerDeveloped Meuse Rider VR cycling game for tourism promotion of Meuse region landmarks.
• Espace FoundationminorStrategic or Co-development PartnerOrganizing Space Game Jam 99 for Spring 2026 as part of the Foundation's space-themed programming.
• Nanterre University Psychology DepartmentmajorStrategic or Co-development PartnerLeading TCC Applications project developing gamified e-health solutions for students including CBT, ACT methods, and meditation.
• Fabrique des FormatsminorStrategic or Co-development PartnerYear-long study on AI training needs in audiovisual and gaming sectors, auditing public and private stakeholder requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Roblox Corporation: Operator of a major UGC gaming platform comparable to Fortnite/UEFN. Relevant as the alternative UGC ecosystem enterprises increasingly target alongside Fortnite, shaping demand for serious-game creators.
• Ubisoft: Largest French-headquartered game publisher, with prior serious-game initiatives and broad institutional partnerships. Comparable as a French/EU incumbent that overlaps in serious-game and gamification capabilities.
• Epic Games: Owner of Fortnite and the UEFN platform on which Game in Society deploys Amazonia, MetaMORES, and XINGU. A broad incumbent whose platform decisions directly shape Game in Society's distribution economics.
• Niantic: AR/immersive game developer with location-based and event-deployable experiences. Overlaps with Game in Society's VR/Meta Quest event deployment and immersive enterprise use cases.

Direct peers

• Triseum: Serious game studio focused on higher education and workforce training, with research-backed methodology. Highly comparable in serving institutions and producing learning/communication games.
• Filament Games: US-based studio specializing in educational and serious games for institutions and publishers. Closely comparable B2B model, similar serious-game production pipeline, and overlapping customer segments in education and training.
• Level Ex: Specialist in serious games for healthcare professionals, including medical procedure visualization and training. Directly analogous to Game in Society's Focal One prostate cancer simulator and Allead healthcare work.

Regional players

• Asobo Studio: French game studio (A Plague Tale, Microsoft Flight Simulator) with similar geographic base and Unity/Unreal production capabilities. Comparable as a French game developer that could expand into serious games.

Emerging players

• Kahoot: Educational gamification platform with strong institutional penetration. Comparable in the gamified-learning category, though distribution model (platform vs. custom agency) differs from Game in Society.

Others

• Unity Technologies: Provider of the Unity engine that Game in Society uses for cross-platform serious-game development. Enabling infrastructure peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gameinsociety
• YouTubeyoutube.com/@gameinsociety5793
• Facebookfacebook.com/gameinsociety
• LinkedInlinkedin.com/company/gameinsociety
• Instagraminstagram.com/game_in_society

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game in Society