why do birds

What why do birds does

why do birds GmbH is a Berlin-based, privately held agency founded in 2010 that specializes in audio branding and motion design for enterprise and public-sector clients. Its core offerings include strategic audio branding (sound logos, brand music, brand voice casting, UI/UX sounds), motion design (customized film and animation), and a service design unit (why does robin) focused on voice interfaces and customer experience. The company serves a globally diversified blue-chip roster that includes Deutsche Bahn, BVG, Siemens Healthineers, Genesis, INFINITI, Hyundai, Ferrari, VW, talabat, and AOK, with delivery spanning DACH, EMEA, the Middle East, and Asia Pacific.

The firm operates a hybrid services-and-product model. Professional services are delivered through a sales-led GTM motion with direct client engagement led by Managing Director Alexander Wodrich, supported by an extensive public case-study portfolio and a content engine (Birds' View blog and podcast). On the product side, the company has developed two proprietary browser-based tools: Musicurve (a video scoring tool that matches music to moving images, UX Design Award 2022) and birds animate (a motion branding SaaS tool that runs entirely on the user's device for data privacy, German Brand Award 2025). The firm has also contributed an open-source Capacitron VAE extension for Tacotron-based expressive text-to-speech to the Coqui AI library, which underpins custom-brand-voice capabilities including the first Berlin-dialect TTS deployed for BVG.

Revenue derives predominantly from project-based professional services engagements, with a nascent subscription motion emerging around the birds animate tool (currently gated by demo request). The company is owner-operated with no disclosed external funding, parent, or subsidiary structure, and reports 11-50 employees across its Berlin Kreuzberg headquarters. Its value proposition rests on integrated audiovisual branding delivered in-house without agency fragmentation, validated by a long track record with high-recognition clients (notably Deutsche Bahn's nationwide sound logo) and a stack of industry awards including LIA, ADC, Red Dot, German Design Award, CLIO, and Transform Awards Europe.

Name

why do birds

Legal name

why do birds GmbH

Website

https://whydobirds.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

why do birds is a Berlin-based agency founded in 2010 that provides audio branding, motion design, and voice-interface service design to enterprise and public-sector clients globally, complemented by proprietary tools Musicurve and birds animate.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Audio Branding & Strategy Services: End-to-end audio branding services including sonic branding strategy, sound logo creation, brand music, brand voice casting and production, UI/UX sounds, and motion graphics for brand applications.
2. Motion Branding Tools (animate): Browser-based SaaS tool for motion branding. Contact-based demo access with likely subscription model for commercial use.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

why do birds is an agency that designs and produces strategic audio branding (sound logos, brand music, brand voices, UI/UX sounds) and motion design/film for enterprise brands, delivered as project-based professional services. The agency also develops and offers proprietary tools — MusiCurve (video scoring) and birds animate (motion branding software) — and operates why does robin, a service design unit focused on voice interfaces and customer experience.

Product overview

why do birds is an agency offering Audio Branding and Motion Design as its two core service lines. The portfolio includes specialized tools: Musicurve (audio branding tool) and birds animate (motion branding software). The agency also operates why does robin, a service design unit. The services work together to create holistic audiovisual brand experiences, with sound, music, and motion graphics designed in coordination to reinforce brand identity across all touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Musicurve: Audio branding tool developed by why do birds
• animate
• why does robin

Products and services

• Audio Branding Strategic audio branding service that creates unique sound concepts for brands — including sonic branding strategy, sound logos, brand music, brand voice casting and production, and UI/UX sounds — to make brands recognizable and emotionally experienceable across touchpoints. Targeted at enterprise clients and global brands.
• Motion Design Customized film and animation design service for storytelling that informs, entertains and remains memorable, used by brands for brand films, motion branding, and audiovisual content across channels.
• Musicurve Audio branding tool that enables brands to create and manage their sonic identities by matching music to moving images for video scoring. Marketed as a standalone tool at musicurve.com and as a sub-product of why do birds.
• birds animate Browser-based motion branding software that allows users to adapt motion branding elements to videos without codec or compression knowledge. The entire workflow, including export, runs directly on the user device for maximum data privacy and security. Distributed via demo request (likely subscription model for commercial use).
• why does robin (Service Design) Service design unit of why do birds focused on the user-centered design of voice interfaces and holistic customer experience, helping organizations achieve outstanding customer service.

Named customers48 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Sound StrategyminorStrategic or Co-development PartnerAustrian partner agency collaborated with why do birds on the Wiener Linien audio branding project in 2012-2013, combining Sound Strategy's local market expertise with why do birds' audio branding capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sixième Son: French audio branding agency specializing in sonic identity, sound logos and brand music for international brands. Direct peer in the European audio branding space with similar service portfolio.
• MassiveMusic: Amsterdam-based audio branding and music agency offering sonic logos, brand music and sound design for global enterprise clients. Closest direct competitor to why do birds in the specialist audio branding category, with overlapping clientele in automotive, transportation and consumer brands.
• Made Music Studio: NYC-based sonic branding agency creating sound logos, brand music and audio identity systems for global brands. Directly comparable offering and customer segment to why do birds' audio branding practice.
• Antfood: Audio branding and sonic identity studio with operations in NYC and Brazil, producing sound logos, brand music and custom sound design for brands. Directly comparable in service mix and target customer profile.
• Jinglebell: Nordic audio branding and sonic identity agency with a comparable mix of sound design, brand music and strategic sonic services. Comparable boutique competitor serving enterprise clients.

Broad incumbents

• Scholz & Friends: Hamburg-based creative agency group with established German enterprise clients and integrated brand communications capabilities. Overlaps with why do birds on enterprise brand identity briefs.
• Jung von Matt: Major German creative agency with strong automotive and brand transformation credentials. Competes for the same enterprise branding mandates from a broader-services position.
• Kolle Rebbe: Hamburg creative agency with strong brand identity and motion design capabilities. Adjacent competitor for brand-led motion and identity mandates involving German enterprise clients.
• Serviceplan Group: Largest independent German agency group with broad creative, digital and media capabilities. Represents the scaled incumbent competitor who can offer audio branding as part of a wider portfolio rather than as a specialist offering.

Regional players

• denkwerk: Cologne-based digital and creative agency serving German enterprise clients with brand, digital and experience design work. Comparable in regional focus and customer base though broader in service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/whydobirdsberlin
• LinkedInlinkedin.com/company/why-do-birds
• Instagraminstagram.com/whydobirds.de/?hl=de
• Xx.com/whydobirdsaudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about why do birds