What Made Music Studio does

Made Music Studio (legal entity Man Made Music, Inc.) is a US-based sonic branding agency founded in 1999 by composer and producer Joel Beckerman. The firm creates original music, audio logos, brand themes, and comprehensive sound guidelines for Fortune 500 consumer brands, broadcast networks, and entertainment studios, with notable engagements including AT&T's sonic identity and Discovery District soundscape, Pillsbury, Corona, American Express, NBC Nightly News, ESPN, HBO, Netflix, and Disney. Operations are dual-coast across a New York headquarters (50 Broad St, 20th Floor) and Los Angeles (1416 N La Brea Ave), with a leadership team of roughly 10 named executives and total headcount in the 11-50 range.

The company's offering spans core sonic branding services for brands and entertainment, product/UX audio design, experience design for physical spaces, music business partnerships for artist collaborations, and SonicPulse® proprietary research methodology using Sentient Decision Science for measuring brand recall and emotional impact. In June 2024 it launched Continuum™, an enterprise music SaaS platform featuring AI-powered SoundMatch music discovery, branded asset management, custom curation, and blanket catalog licensing — extending the legacy project-based services model into a recurring platform business. Underlying technology combines proprietary music catalog assets (including a partnership with Unbound Sound for diverse music access), domain-specialized composition workflows, and a recommendation/search AI layer.

Made Music Studio operates a B2B enterprise field sales and direct-engagement model, with quote-based project pricing and multi-year contracts, complemented by channel referrals from advertising agencies (72andSunny, Colle McVoy, The Marketing Arm, Dieste, Oxford Road) and technology partnerships (Moment Factory, Float4, Gensler) for experiential installations. Revenue is generated primarily through professional services for sonic identity development, broadcast/TV scoring, experiential soundscapes, and podcast/digital content audio, with the new Continuum platform introducing a subscription and blanket-licensing layer. The firm has accumulated 70+ industry awards including Clio, Transform, Promax, Design Week, ASCAP, and AMP recognitions, and is privately held with no disclosed institutional investors.

Name

Made Music Studio

Legal name

Man Made Music, Inc

Website

https://mademusicstudio.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Made Music Studio is a US-based sonic branding agency founded in 1999 that creates original audio identities, brand themes, and broadcast scores for Fortune 500 consumer brands, media networks, and entertainment studios, and in 2024 launched the Continuum AI-powered enterprise music platform.

Ownership category

akta.pro rank

Product category

Sonic Branding Services

NAICS

Sound Recording Studios (51224), Sound Recording Studios (512240)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Jingle & Brand Sonic Identity Studios (MPAIALAE)

akta.pro secondary industries

Custom Music & Original Score/Composition (MPAIALAD), Music Producers & Production Teams (MPAIAHAB)

Keywords

• Sonic branding services
• Audio logo design
• Brand music composition
• Immersive soundscape design
• Enterprise music platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand Sonic Identity & Audio Branding: Custom music composition and sonic branding services for consumer brands, creating distinctive audio identities including brand themes, audio logos, and comprehensive sound guidelines for advertising and brand applications
2. Broadcast & Television Scoring: Original score composition for television programs, documentary series, news broadcasts, and sports coverage including major network properties like NBC Nightly News, ESPN, HBO, Super Bowl coverage
3. Experiential & Spatial Audio: Custom soundscapes and audio environments for corporate spaces, retail environments, and experiential installations including architectural and destination spaces
4. Podcast & Digital Content Audio: Music composition and audio production for podcasts, digital media content, and streaming platforms including branded podcasts and original programming

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Made Music Studio is a sonic branding agency that creates custom audio identities, original music compositions, and immersive soundscapes for global brands and entertainment properties. The studio offers end-to-end services spanning sonic branding, product/UX audio design, experiential soundscapes for physical spaces, music supervision and artist partnerships, and effectiveness research, complemented by the Continuum™ SaaS platform launched in June 2024 for scalable branded music asset management and AI-powered music discovery.

Product overview

Made Music Studio is a global sonic branding agency born from entertainment that solves human and business challenges with music and sound. The company operates as a full-service sonic branding agency offering creative services alongside a SaaS platform. Core offerings include Sonic Branding Services for brands and entertainment, Product Design + UX for audio interfaces, Experience Design for physical spaces, Music Business Partnerships for artist collaborations, and SonicPulse® Research for validating sonic identities. The company's flagship technology product is Continuum™, an enterprise music platform launched in June 2024 that enables brands to access on-brand music, utilize AI-powered SoundMatch discovery, and manage sonic assets at scale. The Continuum platform integrates with the agency's creative services to provide a comprehensive sonic branding solution combining strategic expertise with technology-enabled music management.

Differentiator

Problem solved

Functional benefit

Brands

• Continuum™: An enterprise music solution platform for brands that provides on-brand music, AI-powered music search (SoundMatch), audio asset management, and blanket catalog licensing. Launched June 2024.
• SonicPulse® Research
• Sonic Branding 101

Products and services

• Sonic Branding Services Core sonic branding service creating distinctive audio identities for brands and entertainment properties, including sonic logos, brand themes, and audio ecosystems for marketing and advertising campaigns. Targets Fortune 500 consumer brands, media companies, and entertainment properties requiring original music and audio brand systems.
• Continuum™ Enterprise SaaS music solution platform enabling brands to scale sonic assets. Includes AI-powered SoundMatch music discovery, branded asset management, custom music curation, blanket catalog licensing, and playlist creation. Targets brand teams managing ongoing audio content needs across marketing channels.
• Experience Design Immersive sonic experiences for physical spaces including retail environments, public spaces, themed attractions, and corporate campuses. Targets brand marketers, real estate developers, and corporate experience teams.
• Product Design + UX Audio design service for product and digital experiences, including UX/UI sounds, app audio, and reward sounds. Targets product teams building digital platforms requiring cohesive audio feedback systems.
• Music Business Partnerships Artist partnerships, music supervision, and original composition services connecting brands with musicians and music industry professionals. Targets brands seeking authentic music collaborations and licensing arrangements including partnerships via the Beatclub platform.
• SonicPulse® Research Proprietary research methodology using Sentient Decision Science to measure and validate sonic branding effectiveness across brand recall, emotional appeal, and attribute association metrics. Targets brand and marketing teams requiring measurement and validation of audio brand investments.

Named customers30 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Unbound SoundcoreStrategic or Co-development PartnerWomen and LGBTQ+-owned music catalog partnership providing access to diverse music catalog for sonic branding and commercial music projects, supporting inclusive brand audio initiatives
• Moment FactorycoreTechnology or IntegrationTechnology partner for experiential installations including the AT&T Discovery District immersive experience, combining spatial audio with immersive environmental design
• Float4coreTechnology or IntegrationDigital experience partner for AT&T Discovery District project, integrating audio with visual and spatial design for immersive corporate environments
• GenslermajorStrategic or Co-development PartnerArchitectural firm partnership for AT&T Discovery District experiential audio project, combining architectural design with spatial soundscapes for corporate environments
• 72andSunnymajorGTM or Marketing PartnerAdvertising agency partnership for Zocdoc brand audio and music projects, acting as creative agency bringing brand work to Made Music Studio
• Oxford RoadmajorGTM or Marketing PartnerAudio advertising agency partnership for Zocdoc campaigns, specialized audio advertising agency bringing targeted audio brand work
• The Marketing ArmmajorGTM or Marketing PartnerAgency partnership for Advance Auto Parts brand audio projects, bringing multicultural marketing expertise and brand audio requirements
• DiestemajorGTM or Marketing PartnerMulticultural advertising agency partnership for Advance Auto Parts brand audio work, bringing specialized multicultural marketing perspective to audio branding
• Colle McVoymajorGTM or Marketing PartnerAgency partnership for Perdue brand audio and music composition projects, bringing agricultural and food brand marketing expertise
• BeatclubminorStrategic or Co-development PartnerArtist partnership platform connecting with musicians and composers for collaborative music creation and original composition projects

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Antfood: New York-based sonic branding and music studio creating brand sonic identities, original scores, and sound design for advertising, broadcast, and digital—closest US-based direct peer to Made Music Studio's core offering.
• JSM Music: New York music production company creating original music and sonic branding for advertising, television, and digital—long-standing direct competitor for advertising music composition work.
• Human Worldwide: New York-based music and sound studio focused on advertising and brand sonic identity, with comparable Fortune 500 brand client roster and creative-driven positioning.
• Sixième Son: Paris-based audio branding agency specializing in sonic identity, brand music, and sound design for major international brands—an established European counterpart with comparable deliverables.
• Squeak E. Clean Studios: Los Angeles music and sound studio producing original music, sonic branding, and audio post for advertising and entertainment—direct West Coast peer with overlapping broadcast and brand client base.
• Barking Owl: Los Angeles-based music and sound design studio producing original scores, sonic branding, and audio for advertising, television, and film—direct US peer with overlapping client categories in entertainment and brand work.
• MassiveMusic: Amsterdam-headquartered sonic branding and music agency (now part of Songtradr Group) with global offices serving brands on audio identity, brand music, and sound design—directly comparable service offering to Made Music Studio.
• Butter Music and Sound: New York music and sound studio serving advertising agencies and brands on original composition, sonic branding, and audio post—comparable boutique-scale agency competing for similar Madison Avenue client roster.

Broad incumbents

• Mood Media: Large-scale in-store and background music, messaging, and sensory experience provider for retail and hospitality globally—an incumbent in adjacent audio branding categories that overlaps on experiential audio deployments.
• Songtradr: Global music licensing platform and parent of MassiveMusic; provides catalog licensing, sync, and music tech infrastructure that overlaps with Made Music Studio's Continuum catalog and licensing capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mademusicstudio
• YouTubeyoutube.com/@MadeMusicStudio
• LinkedInlinkedin.com/company/made-music-studio
• Instagraminstagram.com/mademusicstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made Music Studio