Eastwest Marketing Group

What Eastwest Marketing Group does

East|West Marketing Group, founded in 1983 and headquartered in New York City, is a full-service brand activation agency that operates as a wholly owned subsidiary of Pavone Group (legal entity: Pavone, LLC, governed by Pennsylvania law per the site's Terms & Conditions). The firm creates packaging, shopper-marketing, and in-store experiences designed to break through retail clutter for consumer brands, and positions itself as an integrated creative-plus-data shop combining package design and point-of-sale production with digital marketing campaigns, social media management, experiential events, and strategic partnership development.

Its service catalog spans ten named modules — Brand Activation (the core offering), Promotions Marketing, Digital Marketing, Shopper Marketing, Packaging Design, Social Media Management, Partnership Services, Experiential Events, Branding, and Retail Experiences — delivered to a client base described on the company website as numbering in the hundreds, ranging from small start-ups to large franchises. Disclosed customers include Air Wick, Chips Ahoy, Dulcolax, Hungry Man, Lysol, Milka, Oreo, Post, Revlon, Ritz, Triscuit, Sherwin-Williams, Tates, and Wheat Thins, indicating a heavy concentration in consumer goods (Mondelez, Reckitt, Revlon, Sherwin-Williams among others).

The business model is a B2B professional services model: revenue is generated through custom, quote-based agency engagements initiated via direct client relationships and a contact form on eastwestmg.com, with no public pricing or productized packaging disclosed. Headcount is stated at 101-250, the legal entity is Pavone, LLC, and the firm does not disclose financial figures, proprietary technology platforms, AI/ML capabilities, or funding history.

Name

Eastwest Marketing Group

Legal name

Pavone, LLC

Website

https://eastwestmg.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

East|West Marketing Group is a New York-based, full-service brand activation agency and wholly owned subsidiary of Pavone Group, serving hundreds of consumer goods brands with packaging, shopper, digital, social, and experiential marketing since 1983.

Ownership category

akta.pro rank

Product category

Brand Activation and Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

akta.pro secondary industries

Experiential, Event & Sponsorship Marketing (BPAFAAAH), Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF)

Keywords

• Brand activation services
• Shopper marketing
• Packaging design
• Digital marketing campaigns
• Experiential marketing events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels2 records

Core offering

East|West Marketing Group is a brand activation agency that creates packaging and in-store experiences for consumer brands. The firm offers integrated marketing services spanning promotions, digital campaigns, shopper marketing, packaging design, social media management, experiential events, branding, and strategic partnerships, serving clients from small start-ups to large franchises with the goal of raising brand awareness and improving ROI in the retail consumer space.

Product overview

East|West Marketing Group is a single, unified brand activation agency that offers a comprehensive suite of integrated marketing services. The core offering is Brand Activation, which encompasses Promotions Marketing, Digital Marketing, Shopper Marketing, Packaging Design, Social Media Management, Partnership Services, Experiential Events, Branding, and Retail Experiences. These services work together to help brands capture audience attention through online, in-person, and hybrid events, package design, in-store experiences, and digital campaigns—all aimed at raising brand awareness, enhancing visibility and loyalty, and improving return on investment for clients ranging from small start-ups to large franchises.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activation

Named customers14 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pavone GroupcoreOthersEast|West Marketing Group is a wholly owned subsidiary of Pavone Group. The company proudly states they are now part of the Pavone Group family of agencies. Pavone Group is a marketing and advertising agency network. The company's materials, including trademarks, service marks, and logos on the website are the exclusive property of Pavone or its clients. The website is operated by Pavone, LLC.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• MKG: MKG is an experiential marketing agency headquartered in New York that creates brand experiences and activations for consumer brands. It overlaps with East|West's experiential and retail experience capabilities, with a narrower focus on live brand experience.
• Octagon: Octagon is a sports and experiential marketing agency that delivers brand activations, sponsorships, and consumer engagement programs for global marketers including major CPG advertisers — an adjacent peer in experiential activation.

Direct peers

• Mosaic: Mosaic is Publicis Groupe's shopper and consumer activation agency that designs in-store experiences, POS, and promotional campaigns for retail-driven brands — directly competing with East|West's shopper marketing and packaging design offerings.
• Geometry Global: Geometry Global is Omnicom's activation and shopper marketing network focused on commerce, retail experiences, and POS for consumer brands. It competes head-on with East|West's shopper and brand activation services for CPG clients.
• The Marketing Arm: The Marketing Arm is Omnicom's promotional, sponsorship, and experiential marketing agency working with major CPG and consumer brands. Its full-service activation model closely parallels East|West's integrated service stack.
• Sparks: Sparks is a brand experience and event marketing agency that designs immersive live, digital, and hybrid brand activations for major global marketers. It directly mirrors East|West's positioning as a brand activation specialist serving consumer brands.
• Jack Morton Worldwide: Jack Morton is a brand experience agency building events, sponsorships, and activations for global brands, including major CPG accounts. Its experiential-led offering is closely comparable to East|West's experiential, digital, and hybrid event capabilities.
• Momentum Worldwide: Momentum Worldwide is an experiential, shopper, and promotional marketing agency within IPG that serves CPG and consumer clients with brand activations, in-store experiences, and POS design — the same core offer set East|West Marketing provides.

Others

• Pavone Group: Pavone Group is the parent marketing and advertising agency network that wholly owns East|West Marketing Group. It is included as the relevant ecosystem anchor and intra-network peer through which East|West accesses additional capabilities and shared clients.

Broad incumbents

• Havas Creative Network: Havas Creative Network is a large global advertising and brand communications group that delivers creative, digital, and integrated campaigns for major consumer brands. As a full-service incumbent it competes with East|West for brand activation and integrated campaign budgets at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eastwest-marketing-group
• Xx.com/ewmg
• Facebookfacebook.com/eastwestmg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastwest Marketing Group