UpMyBiz

What UpMyBiz does

UpMyBiz is an e-business consulting firm headquartered in Lyon, France, founded in 2012 by Grégory Palayer. The company operates as a cabinet de conseil en e-business, staffed by former e-commerce practitioners ('anciens e-commerçants') organized around six complementary digital marketing disciplines: Audit, Webmarketing Strategy, Traffic Acquisition, Conversion, Data, and Customer Loyalty. Its service portfolio spans performance audits, e-commerce potential studies, webmarketing strategy, strategic and operational accompaniment, e-commerce project direction, and ongoing digital performance monitoring, with specialized expertise areas including SEO, SEA, UX, e-merchandising, email marketing, data and web analytics, site creation/redesign, chatbot consulting, eCRM, lead management, satisfaction surveys, digital recruitment, customer relations, and an international webmarketing export service. Delivery is supported by an interactive self-diagnostic tool, a content platform (blog and monthly newsletter), and white papers.

Underlying technology is standard martech rather than proprietary IP: the firm uses Google Analytics, Google Tag Manager, Google Ads, HubSpot CRM and marketing automation, plus web analytics dashboards. No proprietary software product, API, or SDK is disclosed. Partnerships include HubSpot (Partner Agency since March 2021), Google (certified Partner), DataDock (training quality), FrenchTech/FrenchLab and Entreprise du Futur ecosystem memberships, and Business France (Chèque Relance Export operator since December 2020). The firm also holds a 2016 Google Analytics Partners Circle certification, being the first fully Lyon-based agency in that closed group.

UpMyBiz generates revenue through custom, quote-based consulting engagements rather than packaged products or standard rate cards. Engagements are structured as multi-year project or retainer arrangements, with a dedicated e-commerce consultant assigned to each client. The go-to-market is sales-led and direct: inbound leads arrive via the website contact forms, phone, the auto-diagnostic tool, newsletter, and downloadable white papers, then convert into consulting mandates. The customer base spans TPE/PME to ETI and large groups across sectors including luxury apparel (Vilebrequin), beekeeping (Icko Apiculture), electric mobility (Micro Mobility France), home goods/DIY (Décomania, Décocéram under Saint-Gobain), leather care (Alta Cuir), and wine subscription (Cavissima). Geographically the firm is France-domiciled and serves primarily the French market.

Name

UpMyBiz

Legal name

UpMyBiz

Website

https://upmybiz.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

UpMyBiz is a Lyon-based e-business consulting firm founded in 2012 that delivers digital strategy, audits, SEO/SEA, conversion, data analytics, and project direction to French e-commerce companies, from SMBs to large groups, via dedicated consultant engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. E-business Consulting and Advisory Services: UpMyBiz generates revenue through professional consulting engagements for e-commerce companies. Services include digital audits, webmarketing strategy, project direction, performance management, and hands-on operational accompaniment. The firm assigns a dedicated e-commerce consultant to each client engagement. Billing is typically project-based or retainer consulting engagements, with no publicly disclosed standard rate card.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

UpMyBiz is an e-commerce consulting and project management agency that helps French businesses launch, optimize, and scale their online operations through strategic and operational accompaniment. The firm delivers engagements across six complementary digital marketing disciplines (Audit, Webmarketing Strategy, Traffic Acquisition, Conversion, Data, Loyalty), assigning a dedicated e-commerce consultant to each client and combining analytical strategy phases with hands-on implementation support.

Product overview

UpMyBiz is an e-commerce consulting and project management agency founded in 2012 and headquartered in Lyon, France. The company operates as a unified service practice rather than a software platform — it does not sell a packaged SaaS product but rather delivers consulting engagements structured around 6 complementary digital marketing disciplines: Audit, Webmarketing Strategy, Traffic Acquisition, Conversion, Data Analytics, and Customer Loyalty. Its portfolio spans both core services (performance audit, e-commerce potential study, webmarketing strategy, strategic & operational support, e-commerce project direction, digital performance monitoring) and specialized expertise areas (SEO, paid acquisition/SEA, UX/ergonomics, e-merchandising, email marketing, data/web analytics, website creation/redesign, conversational agents/chatbots, customer loyalty/eCRM, lead management, satisfaction surveys, digital recruitment, and customer relations). Added offerings include an international webmarketing export service, a self-service Auto-Diagnostic tool, and a content platform (blog and newsletter). Clients range from TPE to ETI across sectors including food & wine, fashion, health, industry, and home goods. The firm also acts as an authorized operator for Business France's Chèque Relance Export subsidy program.

Differentiator

Problem solved

Functional benefit

Products and services

• Audit de performance digitale

Quantifiable outcome

• Site conversion rate increased by 60% following complete digital strategy redesign
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• HubSpotcoreGTM or Marketing Partner · 1 March 2021UpMyBiz operates as a HubSpot Partner Agency. The partnership involves co-marketing activities, HubSpot CTA integration on the UpMyBiz website for lead capture, and the use of HubSpot's CRM and marketing automation platform to serve consulting clients.
• Business France (Chèque Relance Export)coreGTM or Marketing Partner · 8 December 2020UpMyBiz was named an authorized operator for the Chèque Relance Export, a public aid program by Business France that subsidizes 50% of qualifying export-focused digital consulting engagements for French SMEs and ETIs, up to €2,000 for individual support or €1,500 for collective support.
• GooglecoreTechnology or IntegrationUpMyBiz is a certified Google Partner agency. The partnership involves the use and implementation of Google Analytics, Google Tag Manager, Google Ads (SEA), and related Google marketing tools in serving clients.
• DataDockminorOthersDataDock certification confirms that UpMyBiz's training activities meet quality standards required for eligible training funding in France.
• FrenchTech / FrenchLabminorStrategic or Co-development PartnerAffiliation with the FrenchTech ecosystem, a French government initiative supporting innovative digital companies and startups in France.
• Entreprise du FuturminorStrategic or Co-development PartnerMembership in the Entreprise du Futur network, a French business community recognizing companies with innovative and forward-looking business models.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smile: Major French digital and e-commerce integrator offering strategy, design, and platform implementation for online retailers. Closest peer in scale, geography, and full-funnel e-commerce focus — UpMyBiz competes for the same French B2B/B2C e-commerce mandates.
• Kaliop: French digital agency offering strategy, design, and development for digital commerce and content platforms. Comparable mid-sized French digital consultancy serving e-commerce and content-heavy B2B/B2C clients.
• CXL (ConversionXL): Specialized conversion rate optimization and digital experience consulting firm, working with e-commerce and B2B clients on audits, experimentation, and analytics. Comparable as a specialist e-commerce optimization consultancy operating globally from a boutique base.
• Actency: French digital transformation agency with a strong e-commerce practice, helping businesses with strategy, technology selection, and project direction. Overlaps with UpMyBiz's strategic + operational accompaniment model for e-commerce clients.
• Eskimoz: Paris-based digital agency focused on SEO, SEA, and performance marketing for e-commerce and B2B clients. Comparable as a French digital marketing agency serving e-commerce businesses with similar SEO/p-acquisition disciplines as UpMyBiz.

Broad incumbents

• Capgemini Invent: Global consultancy with digital transformation and customer experience practices serving enterprise commerce and marketing transformations. Enterprise-level competitor for digital strategy and large-scale commerce programs.
• Accenture Song / Accenture Interactive: Global consultancy with a leading commerce and digital transformation practice serving enterprise e-commerce and omnichannel clients. Scale competitor for large enterprise retention, analytics, and commerce mandates.
• Publicis Sapient: Global digital transformation consultancy with deep e-commerce and retail expertise serving enterprise clients. Broad incumbent offering similar strategy and implementation services at significantly greater scale than UpMyBiz.
• Merkle / dentsu Commerce: Global data-driven customer experience and commerce agency within Dentsu, focused on analytics, personalization, and CRM for retail/e-commerce. Comparable on the data-driven e-commerce advisory and martech-implementation dimensions of UpMyBiz's practice.
• Isobar (Dentsu Creative): Global creative and digital experience agency (now part of Dentsu Creative) with commerce and CRM capabilities. Broad incumbent serving enterprise e-commerce and brand experience mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/upmybiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpMyBiz