Oklahoma Baptist University
Oklahoma Baptist University is a private Christian liberal arts university founded in 1910 in Shawnee, Oklahoma, offering 80+ undergraduate areas of study and four master's degrees to traditional, graduate, online, transfer, and international students across residential, Oklahoma City, and online channels.
- Company typePrivate
- Founded1910
- HeadquartersShawnee, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Oklahoma Baptist University firmographics
Firmographics- Name
- Oklahoma Baptist University
- Legal name
- Oklahoma Baptist University
- Website
- https://okbu.edu
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Oklahoma Baptist University is a private Christian liberal arts university founded in 1910 in Shawnee, Oklahoma, offering 80+ undergraduate areas of study and four master's degrees to traditional, graduate, online, transfer, and international students across residential, Oklahoma City, and online channels.
- Ownership category
- akta.pro rank
Oklahoma Baptist University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Religiously Affiliated Liberal Arts Colleges (EDAHACAF)
- akta.pro secondary industry
- Residential Liberal Arts Colleges (EDAHACAH)
Keywords
Where Oklahoma Baptist University is headquartered
LocationHeadquarters
- HQ city
- Shawnee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Oklahoma Baptist University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tuition and Fees: Revenue from undergraduate and graduate tuition, including online programs. Financial aid is available to 100% of on-campus undergraduate students.
- Auxiliary Services: Revenue from student housing, dining services (Chartwells), campus bookstore, and other student life services.
- Private Donations and Grants: Annual giving, major gifts, endowment income, and charitable grants. The university received approximately $7 million from the estate of Dr. James T. Allen for endowed scholarships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Undergraduate tuition - quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Oklahoma Baptist University product offering
Product offeringCore offering
Oklahoma Baptist University is a private Christian liberal arts university that delivers residential undergraduate and graduate degree programs across 80+ academic areas of study through multiple schools (Business, Education, Nursing, Science and Mathematics, Theology and Ministry, and Visual and Performing Arts). It also provides online degree programs for nontraditional learners and operates a graduate school in Oklahoma City offering MBA and MSN programs, with tuition supported by financial aid for 100% of on-campus undergraduates.
Product overview
Oklahoma Baptist University is a Christian liberal arts university offering undergraduate and graduate degree programs. The university provides education across multiple academic divisions including the Paul Dickinson School of Business, Henry F. McCabe Family School of Education, School of Nursing, James E. Hurley School of Science and Mathematics, Herschel H. Hobbs School of Theology and Ministry, and Warren M. Angell School of Visual and Performing Arts. OBU offers 80+ undergraduate areas of study along with four master's degrees and online programs. The institution operates on a residential campus in Shawnee, Oklahoma with student support services including counseling, health services, career development, disability services, and testing center. The university focuses on integrating Christian faith with academic excellence through its liberal arts curriculum.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Undergraduate Degree Programs Traditional four-year residential undergraduate degree programs across 80+ areas of study delivered at the Shawnee, Oklahoma campus, integrating Christian liberal arts education with majors spanning Business, Education, Nursing, Science and Mathematics, Theology and Ministry, Behavioral and Social Sciences, Language and Literature, Exercise Science, and Visual and Performing Arts. Designed for high school graduates pursuing a residential college experience.
- Graduate Degree Programs Master's-level graduate degree programs including Master of Business Administration (MBA), Master of Science in Nursing (MSN), Master of Science in Marriage and Family Therapy, and additional graduate degrees, offered on-campus at the Shawnee campus and at the OBU International Graduate School in Oklahoma City. Designed for working professionals seeking advanced credentials.
- Online Degree Programs
Quantifiable outcome
- 96% of the Class of 2025 are employed and/or in graduate school
- +2 more outcomes
Companies that use Oklahoma Baptist University
Customer profileSegments5 records
Ideal customer profiles3 records
Oklahoma Baptist University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oklahoma Baptist University partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hobby Lobby and Green FamilysignificantDonated the former St. Gregory's University campus to Oklahoma Baptist University in 2019, expanding OBU's footprint and educational facilities.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Oklahoma Baptist University competitors and assessment
Company assessmentBroad incumbents
- Baylor University: Large private Baptist-affiliated research university in Waco, Texas. While operating at much larger scale and as a research institution, Baylor shares OBU's Baptist heritage, NCAA Division I athletics brand, and faith-integration mission.
- Samford University: Larger private Baptist-affiliated university in Birmingham, Alabama. Operates a broader and deeper academic portfolio than OBU (including law, pharmacy, and divinity), but shares Baptist heritage and similar liberal arts identity.
- University of Tulsa: Private research university in Tulsa, Oklahoma with a substantially broader academic portfolio and significantly larger research footprint. Comparable as the principal private university competitor in Oklahoma for student recruitment and donor attention.
Direct peers
- Harding University: Private Church of Christ-affiliated university in Searcy, Arkansas. Comparable faith-based residential liberal arts institution with NCAA Division II athletics and similar undergraduate program mix.
- Oral Roberts University: Private charismatic Christian university in Tulsa, Oklahoma. Compares to OBU as another faith-affiliated Oklahoma private institution with NCAA Division II athletics and a residential undergraduate model.
- Houston Christian University: Formerly Houston Baptist University — private Baptist university in Houston, Texas. Same Baptist convention affiliation, similar residential liberal arts positioning, and overlapping graduate programs (MBA, MSN, MFT).
- Southern Nazarene University: Private Christian university located in Bethany, Oklahoma (Oklahoma City metro). Competes directly with OBU for traditional undergraduates in central Oklahoma and offers a similar faith-integrated liberal arts model.
- John Brown University: Private interdenominational Christian university in Siloam Springs, Arkansas. Similar size, faith-based mission, residential liberal arts model, and emphasis on whole-person Christian education — directly comparable profile to OBU.
- Ouachita Baptist University: Private Baptist university in Arkadelphia, Arkansas. The closest Baptist-affiliation peer to OBU, offering a directly comparable faith-based residential liberal arts model and NCAA Division II athletics.
- Oklahoma Christian University: Private Christian university located in Oklahoma City, Oklahoma. Closest geographic and faith-affiliation peer to OBU, competing for the same Oklahoma Christian student pool across undergraduate and graduate programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Oklahoma Baptist University social profiles
Digital presenceOklahoma Baptist University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oklahoma Baptist University leadership team
Management profileNumber of profiles
Profiles10 records
Oklahoma Baptist University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oklahoma Baptist University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oklahoma Baptist University
What does Oklahoma Baptist University do?
Oklahoma Baptist University is a private Christian liberal arts university that delivers residential undergraduate and graduate degree programs across 80+ academic areas of study through multiple schools (Business, Education, Nursing, Science and Mathematics, Theology and Ministry, and Visual and Performing Arts). It also provides online degree programs for nontraditional learners and operates a graduate school in Oklahoma City offering MBA and MSN programs, with tuition supported by financial aid for 100% of on-campus undergraduates.
Is Oklahoma Baptist University a public or private company?
Oklahoma Baptist University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Oklahoma Baptist University founded?
Oklahoma Baptist University was founded in 1910. It employs 251 to 500 people.
Where is Oklahoma Baptist University based?
Oklahoma Baptist University is headquartered in Shawnee, United States, in the North America region.
How does Oklahoma Baptist University make money?
Three revenue lines are on record. Tuition and Fees are the primary driver. The others are auxiliary Services and private Donations and Grants.
Who are Oklahoma Baptist University's main competitors?
Broad incumbents on record are Baylor University, Samford University and University of Tulsa. Direct peers are Harding University, Oral Roberts University, Houston Christian University, Southern Nazarene University, John Brown University, Ouachita Baptist University and Oklahoma Christian University.
Does Oklahoma Baptist University have an API?
No public API is recorded for Oklahoma Baptist University.
What industry is Oklahoma Baptist University in?
Oklahoma Baptist University's product category is Higher Education. Its primary akta.pro industry code is EDAHACAF, Religiously Affiliated Liberal Arts Colleges, with a secondary code of EDAHACAH, Residential Liberal Arts Colleges. Its NAICS code is 6113 and its SIC code is 8200.