The Carroll Adams

What The Carroll Adams does

The Carroll Adams Group, Inc. (operating as Carroll/Adams) is a privately held hospitality interiors procurement firm headquartered in Orlando, Florida, founded in 2000 (per corporate history) / 2001 (per firmographics). The company provides full-turnkey FF&E (furniture, fixtures, and equipment) procurement services to hotel brands, integrating procurement, design collaboration, and project management within a single engagement model. It serves luxury and premium hotel chains across flagship, resort, and boutique properties, with a project portfolio that includes Ritz Carlton Half Moon Bay, Regent Santa Monica Beach, Ritz Carlton Laguna Niguel, Hyatt Centric Delfina, Westin Tampa Bay, Hilton Hawaiian Village Rainbow Tower, Drift Nashville, and brand-level mandates across Marriott, Hilton, Hyatt, Four Seasons, Waldorf Astoria, St. Regis, Fairmont, Loews, Omni, Montage, and Auberge Resorts.

The company's operating footprint spans three U.S. offices: Orlando, FL (corporate headquarters at 940 N. Fern Creek Ave); Southlake, TX (Dallas/Fort Worth metro, at 1120 N Kimball Ave); and High Point, NC (308 Lindsay Street), the latter co-located with the U.S. furniture manufacturing and sourcing hub to support supplier access. Underlying the service layer is Praestino, a digital procurement and sourcing platform powered through a partnership with Sigma Sourcing. Praestino handles project management, purchasing workflows, and supplier coordination for hospitality interiors engagements; the platform is positioned as a differentiator on integration and interoperability rather than as an AI-driven offering.

The company generates revenue through professional services arrangements — likely project-based or retainer engagements — with hotel owners, operators, and brand development teams for FF&E scope covering guest rooms, public areas, and back-of-house. Pricing is not publicly disclosed and is quote-based on project scope, hotel size, and specification requirements. Go-to-market is direct enterprise sales through relationship-driven engagement with hotel development teams, supported by a website portfolio, LinkedIn, Facebook, and Instagram presence. The company is privately held with no disclosed external investors, and no funding rounds or acquisitions are on record.

Name

The Carroll Adams

Legal name

The Carroll Adams Group, Inc.

Website

https://carrolladams.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Carroll Adams is a U.S.-based, privately held hospitality interiors procurement firm that provides end-to-end FF&E sourcing, design collaboration, and project management for luxury, premium, and boutique hotel brands across flagship, resort, and lifestyle properties in the U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Hospitality Interiors Procurement Services: The company generates revenue through professional procurement services for hotel FF&E (furniture, fixtures, and equipment), blending procurement, design, and project management. Revenue is likely project-based or retainer arrangements with hotel owners and brands for full-turnkey interiors procurement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Carroll Adams Group provides B2B procurement services for hospitality interiors, blending procurement, design collaboration, and project management to source, purchase, and coordinate furniture, fixtures, and equipment (FF&E) for hotel new builds and renovations. Engagements cover guest rooms, public areas, and back-of-house across luxury and premium hotel brands, supported by the Praestino procurement platform.

Product overview

Carroll/Adams is a hospitality interiors procurement company operating for over 25 years. The company offers a unified approach combining procurement, design, and project management services. Their core offering includes hotel FF&E (furniture, fixtures, and equipment) procurement, while Praestino serves as a technology platform powered by Sigma Sourcing for sourcing and procurement management.

Differentiator

Problem solved

Functional benefit

Brands

• Praestino: A procurement platform powered by Sigma Sourcing, used by The Carroll Adams Group for sourcing and procurement operations.

Products and services

• Carroll/Adams Hospitality Interiors Procurement End-to-end procurement services for hotel interiors, covering furniture, fixtures, and equipment (FF&E) for guest rooms, public areas, and back-of-house. Blends procurement, design collaboration, and project management for new construction and renovation projects, serving luxury, premium, and boutique hotel owners, operators, and brand development teams.
• Praestino

Named customers29 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sigma SourcingcoreTechnology or IntegrationPraestino, the procurement management platform used by Carroll Adams for hospitality interiors procurement, is powered by Sigma Sourcing. This technology partnership provides the digital infrastructure for project management, supplier coordination, and purchasing workflows within the Praestino platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Avendra: Large hospitality-focused procurement and supply chain management company serving hotels, restaurants, and casinos. Provides broader procurement services (food, amenities, FF&E) at scale; competes for hotel FF&E procurement mandates.
• ForrestPerkins: International hospitality interior design firm with FF&E procurement services. Competes for luxury and lifestyle hotel projects through integrated design and procurement offerings.
• HBA / Hirsch Bedner Associates: Global leader in hospitality interior design with FF&E procurement capabilities and significantly larger scale. Competes with Carroll Adams for integrated design-procurement engagements at flagship luxury hotels worldwide.
• Interior Architects (IA): Global commercial interior design firm with a hospitality practice and FF&E procurement capabilities. Larger scale and broader client base than Carroll Adams, with overlapping luxury and premium hotel engagements.
• Wilson Associates (Aedas): Major hospitality interior design firm (now part of Aedas) with FF&E services. Competes for luxury hotel projects through integrated design and procurement offerings at much larger scale than Carroll Adams.
• Stonehill & Taylor: Hospitality interior design firm with FF&E procurement capabilities serving luxury and lifestyle hotel brands. Competes with Carroll Adams for integrated design-procurement mandates at flagship properties.

Direct peers

• The Gettys Group: Chicago-based hospitality design and procurement firm providing full-service FF&E procurement, interior design, branding, and project management for hotels and restaurants. The most directly comparable peer to Carroll Adams in terms of integrated service model and luxury hotel client roster.
• Benjamin West: Specialized hotel FF&E procurement and supply chain management firm serving major hotel brands. A direct competitor in the hotel procurement services niche, with similar focus on owner/brand-side FF&E mandates.

Emerging players

• LoomSource: Digital platform for hotel FF&E procurement, sourcing, and project management. An emerging technology-enabled competitor that intersects with Carroll Adams' Praestino platform ambitions in modernizing hotel procurement workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pages/The-Carroll-Adams-Group/101754743204051
• LinkedInlinkedin.com/company/the-carroll-adams-group
• Instagraminstagram.com/carroll_adams_/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Carroll Adams