Dagenham and Redbridge

What Dagenham and Redbridge does

Dagenham and Redbridge Football Club is a private professional football club founded in 1992 through the merger of Dagenham FC and Redbridge Forest, based at Victoria Road (Chigwell Construction Stadium), a 6,078-capacity venue in Dagenham, East London. The club operates in the National League South (the sixth tier of English football) following successive relegations in 2024-25, having previously reached League One in 2010 after a play-off victory at Wembley. Ownership rests with Trinity Sports Holdings, a US consortium led by Executive Chairman Peter B. Freund and including former goalkeeper Tim Howard, which took control in September 2018.

The club generates revenue across five principal streams: matchday ticketing (via the Tixr platform, with adult seats at £22 and structured pricing across concessions, juniors, and under-10s); matchday hospitality and sponsorship packages (match sponsorship at £850+ VAT, match ball at £300+ VAT, executive boxes at £450–£850+ VAT, general hospitality at £65 per person); stadium perimeter and matchday programme advertising; function room hire across three suites (Ted Hardy, Dave Andrews, Tony Roberts) for events up to 250 guests; and a merchandise operation on Square. Supporting these commercial lines is the Daggers Trust, a separately-registered charity (No. 1141511) and member of the London United community organisations network, which delivers youth and community programmes and is match-funded by Essex and Southend Sports Trust.

The club's underlying technology stack is commodity: Tixr for ticketing, Square for e-commerce, Google Analytics and Google Tag Manager for site analytics, social media integrations for sharing, and The FA's Whole Game System for league registration. There is no proprietary technology platform. Average home league match attendance stands at 1,464 against a 6,078 capacity, indicating substantial latent demand to convert. The club runs a youth Pathways Programme in partnership with Shooters Hill Sixth Form College and has appointed a Head of Data and Physical Performance (January 2025), signalling early-stage professionalisation of sporting operations following the 2024-25 relegation.

Name

Dagenham and Redbridge

Legal name

Dagenham & Redbridge 2017 LTD

Website

https://daggers.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Dagenham and Redbridge FC is a privately-owned English professional football club founded in 1992, currently competing in the National League South and based at Victoria Road Stadium in East London, generating revenue from ticketing, hospitality, sponsorship, function room hire, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional football club
• Matchday ticketing
• Sports hospitality
• Stadium advertising
• Community programmes

Headquarters

HQ city

Dagenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from matchday tickets (adults, concessions, juniors, under-10s) and season tickets across seated and terrace categories. Average home league match attendance of 1,464.
2. Merchandise Sales: Club shop selling replica kits, merchandise, and accessories. Operates through Square e-commerce platform.
3. Matchday Hospitality: VIP match sponsorship packages (£850+ VAT), match ball sponsorship (£300+ VAT), executive boxes (£450-£850+ VAT per game), and matchday hospitality (£65 per person). Includes carvery meals, reserved seating, PA announcements, and promotional opportunities.
4. Sponsorship & Advertising: Principal sponsorship (West & Coe), digital partner (Brunel Shipping), kit manufacturer (Umbro), stand naming rights (SD Samuels Stand), player of match sponsorship, advertising boards around stadium, and programme advertising. Also includes official league sponsorship from Enterprise Rent-A-Car.
5. Function Room Hire: Three function rooms available for hire: Ted Hardy Suite (up to 250 people, up to £400 Saturday evening), Dave Andrews Suite (up to 120 people, up to £300 Saturday evening), and Tony Roberts Suite (up to 100 people). Used for weddings, wakes, parties, conferences, and corporate events. Includes licensed bar.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Dagenham & Redbridge FC operates a professional football club at Victoria Road Stadium, delivering matchday football entertainment through ticket and season ticket sales. Commercial revenue is generated through matchday hospitality packages (sponsorship packages, executive boxes, matchday dining), stadium perimeter and programme advertising, kit and shirt sponsorship, replica kit and merchandise sales, and three function rooms (Ted Hardy Suite, Dave Andrews Suite, Tony Roberts Suite) available for weddings, conferences and corporate events. The club also runs community engagement through the separately registered Daggers Trust charity and a youth Pathways Programme in partnership with Shooters Hill Sixth Form College.

Product overview

Dagenham & Redbridge FC operates a football club at the Chigwell Construction Stadium with a diversified revenue portfolio. The core offering comprises matchday ticketing (via Tixr platform) and matchday hospitality packages including sponsorship options. Supporting commercial operations include function room hire across three venues (Ted Hardy Suite, Dave Andrews Suite, Tony Roberts Suite), stadium perimeter advertising, kit sponsorship, and an online merchandise shop. The club also operates community engagement through the separately-run Daggers Trust (registered charity) offering youth and community programmes, and runs a Pathways Programme for 16-19 year olds in partnership with Shooters Hill Sixth Form College. The stadium itself serves as both the sporting venue and an events facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Ticketing Sale of match tickets and season tickets for home games at Victoria Road Stadium. Includes ticket categories for Adult, Concession (over 65s and students with valid NUS card), Next Gen (17-21), Juniors (10-16) and Under 10s in both seated and terrace tiers, with standard and advance discount pricing. Sold via the Tixr digital ticketing platform.
• Matchday Hospitality Packages
• Function Room Hire
• Stadium and Programme Advertising
• Kit Sponsorship
• Club Shop (Merchandise)
• Dagenham & Redbridge Pathways Programme

Quantifiable outcome

• Average attendance of 1,464 per home league match
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• West & CoecoreGTM or Marketing PartnerPrincipal shirt sponsor since 2006/07 season. Third-generation family funeral business established 1903, now one of UK's largest independent funeral firms. Partnership driven by strong community links between Dagenham & Redbridge and the local area.
• Enterprise Rent-A-CarcoreGTM or Marketing PartnerOfficial League Sponsor for the National League South. Enterprise branding appears on league materials and official communications.
• Brunel ShippingminorGTM or Marketing PartnerDigital Partner. Essex-based freight and logistics provider offering worldwide service. Partnership enhances digital brand while supporting local community football club.
• UmbrocoreGTM or Marketing PartnerOfficial Kit Manufacturer since 2024/26 season, replacing Admiral. Supplies all playing kits and training equipment for players and staff.
• SD SamuelscoreGTM or Marketing PartnerUK's leading roofing and cladding specialist sponsoring the West Stand at Victoria Road. Stand officially named 'SD Samuels Stand' since 2009.
• Choice TrainingminorGTM or Marketing PartnerFamily Stand Sponsors. Neighbouring training provider for Plumbing & Heating, Electrical, Service & Maintenance, and Heating & Ventilation with 98.1% apprenticeship completion rate. Logo on back of playing kits.
• Eco Fire ProtectionminorGTM or Marketing PartnerPlayer of the Match Sponsor. Certified specialist contractor offering all aspects of passive fire protection nationwide.
• TIC HealthminorGTM or Marketing PartnerLeague Partner. Health services provider supporting the club and league operations.
• ErreaminorGTM or Marketing PartnerOfficial League Partner through ls4teamwear.com. Sportswear and equipment supplier.
• DAZNminorGTM or Marketing PartnerStreaming partner providing coverage and visibility for league matches.
• MitreminorGTM or Marketing PartnerEquipment supplier partner for match balls and training equipment.
• Shooters Hill Sixth Form CollegeminorStrategic or Co-development PartnerEducation partner for the Dagenham & Redbridge Pathways Programme. delivers higher education (Good Ofsted rating, Outstanding for Behaviour and Attitudes) alongside UEFA-qualified football coaching for 16-19 year olds.
• Daggers TrustcoreOthersSeparate non-profit making limited company and registered charity (No 1141511) working with the club, in the community, and for community members. Member of London United network of 15 London professional football club community organisations.
• London UnitedminorStrategic or Co-development PartnerNetwork of 15 London professional football club community organisations (CCOs). Collectively invests millions of pounds annually supporting London's diverse community. Celebrating 10th anniversary.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aldershot Town FC: Hampshire club recently competing in the National League tier with comparable EFL relegation history, attendance scale, and local sponsorship dependence.
• Maidenhead United FC: Berkshire-based National League South club with similar attendance levels, modest commercial footprint, and community trust activities.
• Woking FC: Surrey-based National League South side with similar gate size, community programmes, and reliance on local commercial sponsorship and hospitality revenue.
• Eastleigh FC: Hampshire club competing at the same National League tier with comparable stadium capacity (~5,000), corporate hospitality offerings, and event-hire operations.
• Boreham Wood FC: Directly comparable North London non-league club that has spent multiple seasons in the National League and Conference South. Operates with similar community-trust structure, function-room hire, and local sponsorship model.
• Sutton United FC: Greater London club that has competed in the National League system, with a comparable Gander Green Lane-scale stadium and similar community-led commercial operations.
• Barnet FC: North London club operating in the National League tier with similar attendance profile and historic EFL relegation trajectory. Comparable stadium capacity and commercial revenue mix.
• Bromley FC: South East London club with comparable matchday scale, commercial sponsorship portfolio, and function/event-hire revenue diversification around Hayes Lane.
• Hartlepool United FC: North East club that has oscillated between the National League and League Two, providing a comparable template for promotion-relegation dynamics and revenue volatility at this level.
• York City FC: Historic non-league club operating in the National League tier with comparable stadium-asset-driven business model, hospitality revenue, and function/event hire at LNER Community Stadium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OfficialDaggers
• Instagraminstagram.com/drfcct
• Xx.com/Dag_RedFC

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dagenham and Redbridge