The Dental Boutique

What The Dental Boutique does

The Dental Boutique is a privately held, single-location dental practice in Chelsea, Midtown Manhattan, founded in 2013 by Dr. Carlos J. Huerta. The practice provides general, cosmetic, restorative, orthodontic, and specialized dental care to a primarily consumer patient base, including anxiety-prone patients, cosmetic seekers, and celebrity clientele. Core offerings include porcelain veneers and GLO Science whitening (up to 8 shades in one session), SureSmile clear aligners, single-to-full-arch dental implants ($5,000-$20,000+), Solea laser procedures for pain-free injection- and drill-free dentistry, Solea Sleep for snoring ($500/session), TMJ therapy, sleep apnea solutions, Botox and dermal fillers, and same-day crowns, root canals, and aligners.

The underlying technology stack is a fully digital workflow anchored by Dentsply Sirona's Primescan intraoral scanner (capturing 1.2-2 million data points per second), DS Core treatment planning with Smile Simulator and 3D pressure mapping, in-house 3D printing that produces 6-8 aligner models in 30 minutes, CAD/CAM milling, CBCT 3D X-ray imaging, and the Convergent Dental Solea CO2 laser. This enables same-day crowns, 1-2 hour aligner replacement (versus 2-4 week lab wait), and 3-out-of-4 SureSmile cases completing without refinement trays. Dr. Huerta's status as one of 14 SureSmile Key Opinion Leaders nationwide and the only one in the Northeast is a credentialed talent differentiator.

The business is a direct-to-consumer professional services practice monetized through unit-priced procedures, with 90% patient adoption of in-house 0% financing (down payment plus monthly installments) and supplementary third-party financing via Cherry, Proceed, and CareCredit. Distribution is anchored by a self-serve online booking platform (dental4.me), phone concierge scheduling, and a Chelsea storefront at 151 West 30th Street, supplemented by an overnight-shipping channel for remote aligner patients. The practice employs approximately eight people and operates out of a 1,239 sq ft space configured as a spa-like boutique with designer furniture, a refreshment center, and resident therapy dog Luna.

Name

The Dental Boutique

Legal name

The Dental Boutique

Website

https://dentalboutiquenyc.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

The Dental Boutique is a founder-owned, single-location dental practice in Chelsea, Manhattan offering general, cosmetic, restorative, and orthodontic care with advanced digital and laser technology, serving primarily consumer and celebrity patients in the NYC metro area.

Ownership category

akta.pro rank

Product category

Cosmetic and General Dentistry Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• Cosmetic dentistry services
• Laser dental treatments
• Clear aligner therapy
• Implant dentistry services
• General dental care

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Dental Services - General, Cosmetic, and Restorative: Comprehensive dental care including preventive care, cleanings, exams, cosmetic procedures (whitening, veneers, bonding), restorative work (crowns, bridges, implants), and orthodontic treatment (SureSmile clear aligners). Mix of one-time procedures and ongoing patient relationships.
2. Solea Sleep Treatment: Laser snoring treatment at $500 per session (or $450 each for two treatments). Revenue from procedures not covered by insurance.
3. Dental Implants: Surgical implant placement with prosthetic restoration. Single implants starting at $5,000, multi-tooth at $8,000, full arch starting at $20,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Dental Boutique is a single-location boutique dental practice in Midtown Manhattan providing general, cosmetic, restorative, and orthodontic dental services to individual consumers. The practice differentiates through a spa-like patient experience, pain-free Solea laser dentistry, and an in-house digital lab enabling same-day crowns and clear aligners. It serves anxiety-prone patients, cosmetic dentistry seekers, and restorative cases including dental implants and TMJ/sleep apnea therapy.

Product overview

The Dental Boutique is a boutique dental practice in Midtown Manhattan offering comprehensive dental services. The core offering combines General, Cosmetic, and Restorative Dentistry with advanced technology platforms including Digital Dentistry (Primescan, CAD/CAM, 3D printing), SureSmile Clear Aligners for orthodontic treatment, and Solea Laser Treatment for pain-free procedures. Specialized services include TMJ Therapy, Sleep Apnea Solutions, and Solea Sleep Treatment for snoring. The practice uses an integrated digital workflow connecting Primescan scanning, DS Core treatment planning, and in-house 3D printing for same-day crowns, aligners, and surgical guides. Key technology partners include Dentsply Sirona (SureSmile, Primescan, DS Core) and Convergent Dental (Solea laser).

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Foundational dental care services including preventative care, professional cleanings, comprehensive exams, digital diagnostics, and gum disease treatment for adult patients in NYC.
• Cosmetic Dentistry Aesthetic dental treatments including professional teeth whitening using GLO Science, porcelain veneers, aesthetic smile redesigns, bonding and contouring, and gum contouring for patients seeking smile enhancements.
• Restorative Dentistry Tooth restoration services including dental implants, implant restoration, same-day dental crowns (CAD/CAM), bridges, and partial dentures for patients with missing or damaged teeth.
• SureSmile Clear Aligners Doctor-guided clear aligner orthodontic treatment using the SureSmile Aligner System, paired with Primescan 3D scanning and DS Core treatment planning. For adults and teens seeking discreet teeth straightening.
• Solea Laser Treatment Pain-free, injection-free dental procedures using Solea laser technology for soft and hard tissue surgery, needle-free fillings, frenectomies, biopsies, gum depigmentation, and gum contouring.
• Solea Sleep Treatment Non-surgical laser treatment for snoring reduction. A 15-minute procedure that tightens soft palate tissue to reduce vibrations causing snoring, with results lasting 12-15 months on average.
• TMJ Therapy Treatment for temporomandibular joint disorders including custom-fitted oral appliances (DNA appliance, mandibular advancement devices), Botox injections, trigger point injections, prolotherapy, acupuncture, and TENS therapy.
• Sleep Apnea Solutions Custom-made oral appliances for obstructive sleep apnea, snoring guards, and coordination with sleep specialists, including recommendation for in-home sleep study and Solea sleep apnea solution.
• Botox and Dermal Fillers Facial aesthetic treatments using Botox and hyaluronic acid dermal fillers to reduce fine lines, address TMJ pain, enhance lip contours, smooth wrinkles, and improve facial symmetry around the smile.
• Same-Day Crowns Custom-crafted dental crowns created and placed in a single visit using CAD/CAM technology and in-office milling capabilities, eliminating temporary restorations and multiple appointments.
• Tooth Extractions Tooth extraction procedures using advanced pain management techniques, including wisdom teeth removal and other necessary extractions.
• Bone Grafts Bone grafting procedures to rebuild jaw structure for patients considering dental implants or experiencing bone loss, providing a solid foundation for implant placement.
• Same-Day Root Canals Root canal treatments completed in a single visit using advanced techniques to minimize discomfort and save patient time.
• Implant Dentistry Surgical dental implant placement and restoration services, including single implants (starting at $5,000), multi-tooth bridge implants ($8,000), snap-in/overdentures ($10,000), and fixed full arch implants (starting at $20,000).

Quantifiable outcome

• Teeth whitening up to 8 shades brighter in single GLO Science treatment
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dentsply Sirona (SureSmile)coreTechnology or IntegrationThe Dental Boutique is exclusively aligned with the SureSmile Aligner System, integrated with Dentsply Sirona's Primescan and DS Core digital ecosystem. Dr. Huerta serves as 1 of 14 SureSmile Key Opinion Leaders nationwide. The partnership provides in-house digital lab capability, Primescan precision scanning, and algorithmic treatment planning with 30-year heritage.
• GLO SciencecoreTechnology or IntegrationThe Dental Boutique uses GLO Science professional teeth whitening system to brighten smiles up to 8 shades in a single treatment. The system combines gentle warming heat and LED technology for controlled, comfortable whitening.
• Malin + GoetzminorGTM or Marketing PartnerThe Dental Boutique features Malin + Goetz specialty candles, soaps, lotions, and lip balms throughout the practice as part of its luxury spa atmosphere. Products contribute to the calming environment.
• Convergent Dental (Solea)coreTechnology or IntegrationThe Dental Boutique uses the Solea laser system for injection-free, drill-free dental procedures. Solea is a medical-grade laser technology for soft and hard tissue procedures, sleep treatment, and pain management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tend: Tend is a venture-backed premium dental studio chain in NYC and other major metros offering general, cosmetic, and orthodontic care with a digital-forward, spa-like patient experience. Directly comparable target market (urban professionals), business model (direct-to-consumer, insurance-friendly plus cosmetic upsell), and aesthetic positioning.
• Dental365: Dental365 is a multi-location dental group headquartered in New York serving the NYC metro and tri-state area with general, cosmetic, implant, and orthodontic services. Comparable service breadth and NYC geography; differentiated primarily by multi-site scale versus The Dental Boutique's single boutique location.
• The Smilist: The Smilist is a multi-location, dentist-led group practice with offices across the Northeast offering general, cosmetic, and specialty dentistry with modern digital equipment. Comparable premium positioning and comprehensive service mix; differs by larger footprint and PE-backed scale.
• NYC Smile Design: NYC Smile Design is a boutique cosmetic dental practice in Manhattan offering smile makeovers, veneers, implants, and aesthetic dentistry with celebrity clientele. Directly comparable positioning in terms of Manhattan boutique cosmetic focus and premium patient experience.
• Tribeca Dental Studio: Tribeca Dental Studio is a Manhattan boutique dental practice offering cosmetic, restorative, and implant dentistry with digital scanning and same-day restoration capabilities. Comparable single-location boutique model, digital workflow, and premium Manhattan service area.
• ClearChoice Dental Implant Centers: ClearChoice is a national network of dental implant centers offering full-arch implant solutions, with prices materially overlapping The Dental Boutique's implant offerings ($20K+ full arch, snap-in overdentures). Direct comparable on the high-ticket implant segment and the "center of excellence" positioning for tooth replacement.

Broad incumbents

• Aspen Dental: Aspen Dental is one of the largest DSOs in the US, operating thousands of branded practices with broad general, cosmetic, and denture services. Overlaps with The Dental Boutique on restorative and implant categories but operates at scale, with embedded labs and a national footprint.
• Heartland Dental: Heartland Dental is the largest dental support organization in the US, providing non-clinical support to thousands of dentist-led offices. Relevant as a structural comparator for what scaled, PE-backed dental groups look like in contrast to a single-site boutique practice.

Others

• Convergent Dental (Solea): Convergent Dental manufactures the Solea CO2 laser system that The Dental Boutique uses for pain-free, injection-free procedures. While not a peer in the clinical sense, it is the enabler of The Dental Boutique's flagship technology differentiator and a direct strategic partner.
• Dentsply Sirona (SureSmile): Dentsply Sirona provides the SureSmile Aligner System, Primescan intraoral scanner, and DS Core treatment planning platform that underpin The Dental Boutique's orthodontic and digital dentistry offering. Equipment and software supplier, not a clinical peer, but central to the practice's clinical workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drlosnyc
• Facebookfacebook.com/dentalboutiquenyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dental Boutique