XUITS

What XUITS does

XUITS GmbH is a German bespoke tailoring company headquartered in Frankfurt am Main, operating four physical ateliers in Berlin, Frankfurt, Köln, and München. The company sells made-to-measure men's and women's suits, wedding attire, custom shirts, and rental tuxedo and cutaway services to individual consumers. Pricing on the core custom suit starts at 998 EUR for entry-level two-piece garments and scales to 3,398 EUR and above for premium fabric tiers, drawn from a library of more than 3,000 options including Loro Piana, Zegna, Holland & Sherry, Drapers, Ariston, and Carnet. Production is performed by partner workshops in Portugal on a typical 4-5 week lead time, while sales and fitting are handled in-house through 2-hour appointment-based consultations at each location.

The distribution model is overwhelmingly appointment-driven and physical: customers book consultations online or by phone and select fabric and styling on-site, with an e-commerce channel used almost exclusively for gift voucher purchases (50-5,000 EUR, 10-year validity) and appointment booking. A distinctive feature is the Virtueller Spiegel, an AI-powered virtual try-on built on Google Gemini 2.5 Flash Image that generates photorealistic previews of customers in selected fabrics from a selfie or 16 predefined avatars, with EU AI Act-compliant SynthID watermarking. The service package — a 1-year wear guarantee, 3 years of complimentary alterations for weight changes, and 10 years of free repairs, combined with permanently stored measurements — is designed to anchor long customer relationships. A tuxedo and cutaway rental programme (300-400 EUR) is structured to credit 100% of the rental fee toward a subsequent custom suit purchase, functioning as a deliberate customer acquisition funnel for the higher-margin core product.

XUITS targets a horizontal segmentation spanning business professionals, wedding customers (grooms and guests), formal event attendees, and corporate executives. Marketing is run across Instagram, LinkedIn, TikTok, YouTube, Google Ads, Meta Pixel, and a Brevo-managed email newsletter, supplemented by a 200 EUR customer photo referral programme and a brand ambassador partnership with undefeated German boxer Simon Zachenhuber. The company is privately held under Geschäftsführer Benjamin Pfab, with no disclosed external investors, funding rounds, or parent company; documented operating geographies are Germany, Austria, and Switzerland.

Name

XUITS

Legal name

XUITS GmbH

Website

https://xuits.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

XUITS GmbH is a German bespoke tailor operating four ateliers in Berlin, Frankfurt, Köln, and München. It produces made-to-measure men's and women's suits, wedding attire, and custom shirts from 3,000+ premium fabrics, with outsourced Portuguese production and an AI virtual try-on tool.

Ownership category

akta.pro rank

Product category

Bespoke Tailoring Services

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

akta.pro secondary industries

Formalwear Alterations (Bridal, Bridesmaid, Prom, Tuxedo) (HSAJAFAJ), Luxury Shopping & Personal Styling Experiences (Personal Shopper, Atelier Visits) (THAJALAL)

Keywords

• Made-to-measure tailoring
• Custom tailored suits
• Bespoke formal wear
• Wedding suiting
• Tuxedo rental service

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Suit Sales: Primary revenue stream from bespoke tailored suits for men and women. Customers select from 3,000+ fabrics and configure all details. Production in Portugal with 4-5 week delivery. Entry price at 998 EUR for two-piece suits.
2. Tuxedo and Cutaway Rental: Rental service for formal evening wear (tuxedo/Black Tie and cutaway/Morning Coat). Rental prices 300-400 EUR, fully credited toward subsequent custom suit purchase, effectively making rental a customer acquisition channel.
3. Gift Vouchers: Gift certificates sold at values from 50 EUR to 5,000 EUR, valid for 10 years. Revenue recognized upon voucher issuance; redeemed at any of 4 atelier locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

XUITS sells and produces made-to-measure tailored suits, wedding suiting, custom shirts, and formal wear for men and women, with production handcrafted in partner workshops in Portugal. Customers select from 3,000+ fabric options sourced from premium mills (Loro Piana, Zegna, Holland & Sherry, Drapers, Ariston, Carnet, Huddersfield Fine Worsteds) via 2-hour in-person consultations at four German ateliers in Berlin, Frankfurt, Köln, and München. The company also rents tuxedos and cutaways at EUR 300-400 with 100% credit toward a future bespoke suit purchase, and sells gift vouchers (EUR 50-5,000, valid 10 years).

Product overview

XUITS is a German bespoke tailoring company offering custom-made suits and formal wear for men and women. The core product portfolio centers on men's and women's custom suits (Maßanzug) and wedding suits (Hochzeits-Maßanzug), with additional formal wear services including tuxedo rental (Smoking-Miete) and cutaway rental (Cutaway-Miete). The service is built around a 5-step process: style consultation, fabric selection from over 3,000 options, precise measurement taking, production in partner workshops in Portugal, and fitting sessions. XUITS differentiates through a Virtueller Spiegel AI-powered virtual try-on feature that generates photorealistic visualizations of customers in selected fabrics using Google Gemini AI. Additional offerings include custom shirts, gift vouchers, and lookbooks. The company operates four physical ateliers in Berlin, Frankfurt, Cologne, and Munich, with a focus on combining traditional handcraft with modern measurement technology. Value-added services include 1-year wear guarantee, 3 years of complimentary alterations, and 10 years of free repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Custom Suit (Maßanzug für Männer) Bespoke tailored suits for men crafted to individual measurements from over 3,000 fabric options (wool, linen, cotton, mohair, and blends). Fabric selections include Loro Piana, Zegna, Holland & Sherry, Drapers, Ariston, Carnet, and Huddersfield Fine Worsteds. Production is handcrafted in partner workshops in Portugal and combines traditional tailoring with modern measurement precision. Entry price from EUR 998 with mid and premium fabric tiers reaching above EUR 3,398.
• Women's Custom Suit (Maßanzug für Frauen) Bespoke tailored suits for women, including trouser suits, skirts, blazers, and tailored clothing for professional and formal occasions, crafted to individual measurements with personalized consultation and access to the full 3,000+ fabric library.
• Wedding Custom Suit (Hochzeits-Maßanzug) Custom-tailored wedding suits and complete wedding outfits for grooms, including formal day wear (cutaway/Morning Coat) and evening wear (tuxedo/smoking), crafted to individual measurements and style preferences from the full fabric library. Designed for grooms seeking distinctive formal wear for the most photographed day.
• Tuxedo Rental (Smoking-Miete) Rental service for tuxedos (smoking) for evening formal occasions such as Black Tie events, galas, and award ceremonies. Rental price ranges from EUR 300 to EUR 400 depending on selected components and is fully credited toward a future custom suit purchase, making it both a stand-alone service and a customer acquisition channel. Includes complete outfit with accessories, shirt, tie or bow tie, cufflinks, and free return shipping.
• Cutaway Rental (Cutaway-Miete / Morning Coat Rental) Rental service for cutaway (Morning Coat) formal day wear for ceremonies such as weddings. Functions as a same-day or short-notice formal-wear solution and as an acquisition channel for future bespoke suit purchases via the 100% rental credit toward a custom order.
• Custom Shirt (Maßhemd) Bespoke tailored shirts crafted to individual measurements, available as part of custom suit orders or purchased separately. Extends the made-to-measure service to individual shirts.
• Gift Voucher (Gutschein) Gift certificates sold at values ranging from EUR 50 to EUR 5,000, valid for 10 years from purchase date and redeemable at any of the four XUITS atelier locations (Berlin, Frankfurt, Köln, München). Functions as both a gift product and an entry point for new customers to the bespoke experience.

Quantifiable outcome

• Average Google rating of 4.9/5 across 806 customer reviews
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google Ireland Limited (Gemini API)coreTechnology or IntegrationAI image generation service powering the Virtual Mirror feature. Uses Gemini 2.5 Flash Image model in paid tier configuration. Google contractually assures data is not used for AI training. EU-US Data Privacy Framework applicable for any US data transfers.
• BunnyWay d.o.o. (Bunny.net)coreTechnology or IntegrationCloud storage and CDN service with EU-based servers for temporary storage of customer selfies and generated images. Data automatically deleted within 24 hours. DPA in place per Art. 28 GDPR.
• Sendinblue GmbH (Brevo)coreTechnology or IntegrationEmail newsletter delivery service. All newsletter sending managed through Brevo infrastructure. Brevo prohibited from selling data or using it for purposes beyond newsletter delivery.
• Stripe Payments Europe LtdcoreTechnology or IntegrationPrimary payment processor for online shop transactions. Supports credit cards, SEPA direct debit, Apple Pay, Google Pay, and other electronic payment methods. Contract concluded via Stripe for custom suit purchases.
• Simon ZachenhuberminorStrategic or Co-development PartnerBrand ambassador partnership with undefeated German boxing champion. Athlete promotes XUITS brand through interviews, appearances, and social media. Embodies brand values of preparation, perfectionism, and attention to detail.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/xuits-gmbh
• Instagraminstagram.com/xuits_tailoring
• Xx.com/XUITS

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XUITS