UFC Fight Pass
UFC Fight Pass is a subscription streaming service operated under the UFC brand, offering exclusive live broadcasts of mixed martial arts events, fight replays, original programming, and an on-demand fight archive to global MMA fans.
- Company typePrivate
- Founded2013
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What UFC Fight Pass does
UFC Fight Pass is a subscription-based direct-to-consumer streaming service operated under the UFC (Ultimate Fighting Championship) brand, itself a subsidiary of Endeavor Group Holdings (NYSE: EDR). Founded in 2013 and headquartered in Las Vegas, the platform provides exclusive live streaming of UFC mixed martial arts events, fight replays, original programming, and an on-demand fight archive. Its content offering is anchored by exclusive broadcast rights to UFC events, which constitutes its primary competitive moat and value proposition.
The service's technology is a proprietary streaming video platform with no publicly documented API, SDK, or AI capabilities. Distribution operates through a hybrid model combining the proprietary UFC Fight Pass streaming app with regional broadcast licensing partnerships in major markets, including Paramount Plus (US), TNT Sports (UK), and pay-per-view providers in Canada and Australia. The platform also extends content scope through an exclusive broadcast partnership with Legacy Fighting Alliance (LFA), delivering developmental MMA events such as Gable Steveson's MMA debut to the subscriber base.
The business model is primarily subscription-based recurring revenue from D2C streaming fees, supplemented by content licensing fees from regional broadcast partners and PPV revenue sharing. The platform's value proposition centers on providing centralized, exclusive access to UFC's proprietary fight content for global MMA fans and international sports viewers. Its customer base is distributed across consumer segments — MMA enthusiasts seeking comprehensive fight access and international viewers requiring localized broadcast options — with the underlying "enterprise" customers listed (e.g., fighters like Israel Adesanya, Khamzat Chimaev, Sean Strickland) functioning as content talent rather than paying customers.
UFC Fight Pass firmographics
Firmographics- Name
- UFC Fight Pass
- Website
- https://ufcfightpass.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UFC Fight Pass is a subscription streaming service operated under the UFC brand, offering exclusive live broadcasts of mixed martial arts events, fight replays, original programming, and an on-demand fight archive to global MMA fans.
- Ownership category
- akta.pro rank
UFC Fight Pass industry classification
Industry- Product category
- Sports Streaming Service
- NAICS
- Spectator Sports (71121)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters (MPAKAHAK)
Keywords
Where UFC Fight Pass is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Markets served
UFC Fight Pass business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Subscription Streaming: UFC Fight Pass generates revenue primarily through subscription fees for access to live UFC events, exclusive content, and on-demand fight archives. The platform also distributes certain premium events on a pay-per-view basis through regional broadcast partners.
Go-to-market motion1 record
Distribution channels6 records
UFC Fight Pass product offering
Product offeringCore offering
UFC Fight Pass is a subscription-based streaming service that provides exclusive live broadcast coverage of UFC mixed martial arts events, on-demand fight replays, and original programming. The platform serves as the exclusive digital home for select UFC events and distributes additional premium content via regional broadcast partners such as Paramount Plus and TNT Sports.
Product overview
UFC Fight Pass is a single streaming platform offering exclusive live broadcast of UFC mixed martial arts events, fight replays, and original programming. The service operates as the exclusive home for certain UFC events and serves as a direct-to-consumer streaming offering alongside traditional broadcast partners like Paramount Plus and TNT Sports.
Differentiator
Problem solved
Functional benefit
Products and services
- UFC Fight Pass Streaming Service Subscription-based streaming platform that provides exclusive live broadcast coverage of UFC mixed martial arts events, fight replays, original programming, and emerging-talent MMA content (including LFA events). Targeted at combat sports fans and MMA enthusiasts globally.
Companies that use UFC Fight Pass
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
UFC Fight Pass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UFC Fight Pass partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Paramount PluscoreParamount Plus serves as the primary broadcast partner for UFC events in the United States, distributing live fight cards and UFC 328 coverage to American subscribers through its streaming platform.
- TNT SportscoreTNT Sports is the UK broadcast partner for UFC events, providing coverage of fight nights and major UFC cards to British audiences through its sports broadcasting platform.
- Legacy Fighting Alliance (LFA)coreUFC Fight Pass maintains an exclusive broadcast partnership with Legacy Fighting Alliance, streaming LFA events including Gable Steveson's MMA debut at LFA 217. This partnership provides UFC Fight Pass subscribers access to emerging MMA talent and exclusive fight content.
- Canadian Pay-Per-View ProvidersminorRegional pay-per-view distributors in Canada carry UFC events, providing access to premium fight content for Canadian viewers through cable and satellite providers.
- Australian Pay-Per-View ProvidersminorRegional pay-per-view distributors in Australia distribute UFC events to Australian audiences, making major fight cards available through local providers.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
UFC Fight Pass competitors and assessment
Company assessmentBroad incumbents
- YouTube TV / YouTube Sports: Mainstream live-TV streaming bundles and a major destination for fight highlights, documentaries, and short-form MMA content that can substitute for Fight Pass original programming.
- Paramount+ (Showtime Sports): Mainstream streaming incumbent that is simultaneously a UFC Fight Pass regional partner (US) and a competitor on boxing/MMA; offers broader sports and entertainment catalog that can draw away single-sport subscribers.
Direct peers
- FloSports: Subscription sports streaming service specializing in niche combat sports (wrestling, grappling, MMA regional circuits); competes for the same hard-core combat sports fan that wants UFC archival content plus developmental events.
- DAZN: Global combat sports and boxing streaming platform with similar subscription + PPV model; targets the same international MMA/boxing fan base that UFC Fight Pass serves outside the US.
- FITE.tv: Specialist combat sports PPV and subscription streaming service; positions itself as an "anywhere you can watch combat sports" platform and bundles many of the same regional MMA promotions that appear on UFC Fight Pass.
- ESPN+: ESPN+ is the leading US combat sports streaming service carrying UFC's top PPV events; same MMA/boxing fan wallet share, same direct-to-consumer subscription model, making it the most direct competitor.
Regional players
- WOWO (formerly UFC Arabia / broadcasting): Comparable MMA-only regional streaming products operating in MENA/LatAm that license UFC and other promotions; share Fight Pass's international D2C subscription value proposition.
Emerging players
- Bleacher Report (B/R MMA): Sports content platform with deep MMA vertical covering UFC athletes and events; while not a live-event streamer, it competes for the same subscriber eyeball on UFC news and behind-the-scenes content.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
UFC Fight Pass social profiles
Digital presenceUFC Fight Pass financial estimates
Financial estimateRevenue estimate
Valuation estimate
UFC Fight Pass leadership team
Management profileNumber of profiles
UFC Fight Pass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UFC Fight Pass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UFC Fight Pass
What does UFC Fight Pass do?
UFC Fight Pass is a subscription-based streaming service that provides exclusive live broadcast coverage of UFC mixed martial arts events, on-demand fight replays, and original programming. The platform serves as the exclusive digital home for select UFC events and distributes additional premium content via regional broadcast partners such as Paramount Plus and TNT Sports.
Is UFC Fight Pass a public or private company?
UFC Fight Pass is a private company. It is classified as corporate owned and is currently operating.
When was UFC Fight Pass founded?
UFC Fight Pass was founded in 2013. It employs 1 to 10 people.
Where is UFC Fight Pass based?
UFC Fight Pass is headquartered in Las Vegas, United States, in the North America region.
How does UFC Fight Pass make money?
One revenue line is on record: subscription Streaming.
Who are UFC Fight Pass's main competitors?
Broad incumbents on record are YouTube TV / YouTube Sports and Paramount+ (Showtime Sports). Direct peers are FloSports, DAZN, FITE.tv and ESPN+. WOWO (formerly UFC Arabia / broadcasting) is listed as a regional player. Bleacher Report (B/R MMA) is listed as an emerging player.
Does UFC Fight Pass have an API?
No public API is recorded for UFC Fight Pass.
What industry is UFC Fight Pass in?
UFC Fight Pass's product category is Sports Streaming Service. Its primary akta.pro industry code is MPAKAHAK, Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters. Its NAICS code is 71121 and its SIC code is 4841.