Purple Ski

What Purple Ski does

Purple Ski Limited is a London-headquartered, privately held luxury catered ski chalet operator founded in 1991, registered in England and Wales. The company runs a portfolio of approximately 8-9 luxury catered chalets across the French Alpine resorts of Méribel, Courchevel, and Val d'Isère, and represents three partner hotels in Chamonix (Grand Hôtel des Alpes, Hameau Albert 1er, Hôtel Mont-Blanc). Its sub-brand Purple Summer extends the offering into luxury summer villas in Mallorca and the Côte d'Azur.

The core product is an all-inclusive, fully-catered ski holiday comprising accommodation, gourmet dining prepared by professional chefs, chauffeured minibus transport (including a 20-minute pickup guarantee), in-chalet spa facilities (hot tubs, pools, steam rooms, saunas), qualified childcare and nanny services, and curated beverages featuring premium champagnes and a wine list developed with Le Verre Gourmand. Complementary revenue lines include luxury airport transfers (€435-€1,680 return, priced per vehicle load), in-chalet massage and beauty services via Massage-Me, and concierge-arranged lift passes, ski lessons, equipment hire, and childcare.

The business model is direct-to-consumer with quote-based chalet pricing (25% deposits, balance due 8 weeks pre-arrival), supported by dual offices in London (reservations) and Les Allues, France (operations). Marketing runs through the company's own website, social channels, newsletter, and retained PR specialist Charlotte Rous Communications. Purple Ski appears to remain founder/family-owned with no disclosed external funding, no subsidiaries, and a core permanent team of 11-50 augmented by significant seasonal winter recruitment.

Name

Purple Ski

Legal name

Purple Ski Limited

Website

https://purpleski.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Purple Ski is a London-based luxury catered ski chalet company operating in the French Alps since 1991, serving high-net-worth travelers with all-inclusive holidays across Méribel, Courchevel, Val d'Isère, and partner hotels in Chamonix.

Ownership category

akta.pro rank

Product category

Luxury Ski Chalet Hospitality

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD)

akta.pro secondary industries

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Mountain & Ski Luxury Resorts (THAGACAB), Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

• Luxury ski chalets
• Catered chalet holidays
• Alpine hospitality services
• Ski resort accommodation
• Mountain holiday packages

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Chalet Accommodation: Full-service luxury catered ski chalet bookings including accommodation, gourmet meals prepared by professional chefs, champagne, wine, spirits, and all beverages. Guests receive daily housekeeping, spa access (hot tubs, pools, steam rooms, saunas), and comprehensive concierge services.
2. Luxury Airport Transfers: Chauffeured luxury transfer services from Geneva, Lyon, Chambéry, and Grenoble airports to resort destinations in luxury 7-seater vehicles equipped with WiFi, phone charging, and champagne picnics.
3. Spa and Wellness Services: In-chalet massage therapy, physio treatments, beauty services (hairdressing, facials, manicures, pedicures) arranged through dedicated therapists.
4. Ancillary Services: Additional revenue from arranging ski lessons, lift passes, ski equipment hire, restaurant reservations, and childcare/nanny services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Purple Ski sells luxury catered ski chalet holidays in the French Alps (Méribel, Courchevel, Val d'Isère) and partner hotel bookings in Chamonix. Each booking is bundled with in-chalet services including private chef gourmet catering, chauffeured minibus transport to the slopes, daily housekeeping, spa facilities (hot tubs, pools, steam rooms, saunas), childcare and nanny services, and a sommelier-curated wine and champagne program. Luxury airport transfers from Geneva, Lyon, Chambéry, and Grenoble and ancillary concierge services (ski lessons, lift passes, equipment hire, restaurant reservations) are sold as add-ons.

Product overview

Purple Ski operates as a luxury hospitality company offering catered ski chalet holidays in the French Alps since 1991. The portfolio consists of 8 luxury catered chalets (Chalet Foinsbois, Chalet Harmony, Chalet Iona, Chalet Lapin Blanc, Chalet La Varappe in Méribel; Chalet Margaux in Courchevel; Chalet Inoko and Chalet Machapuchare in Val d'Isère) plus Chalet La Petite Pia. Additionally, Purple Ski represents three partner hotels in Chamonix: Grand Hôtel des Alpes, Hameau Albert 1er, and Hôtel Mont-Blanc. Core offerings include luxury accommodation, private chef catering, chauffeured minibus service, spa/wellness facilities, and childcare. Add-on services encompass airport transfers, in-chalet massage therapy, lift pass procurement, ski equipment rental coordination, and ski lesson booking. The company has expanded beyond chalets to offer hotel bookings with the same concierge and transfer services.

Differentiator

Problem solved

Functional benefit

Brands

• Purple Summer: Luxury summer villas operated by the company, featuring properties in Mallorca and the Côte d'Azur.

Quantifiable outcome

• Guests consistently rate service as exceptional based on testimonials spanning multiple seasons
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Le Verre GourmandcoreOthersLocal wine merchant based in the French Alps who advises Purple Ski on their wine selection. They are committed to sourcing characterful wines and work closely with Purple Ski to develop a balanced wine list that complements the food served in chalets.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Powder White: Luxury ski chalet operator offering catered chalets in Méribel, Courchevel, Val d'Isère, and Verbier with chef-driven cuisine and concierge — directly comparable product set and geography.
• Bramble Ski: Luxury chalet company operating catered chalets in Méribel, Courchevel, Val d'Isère, and St Anton, with chefs, drivers, and concierge — competes head-to-head with Purple Ski across the same French resorts.
• Oxford Ski Company: Specialist luxury ski travel agent curating catered chalet holidays, hotels, and tailor-made itineraries across the Alps with concierge service — overlaps Purple Ski's bespoke booking model.
• Ski Solutions: UK-based luxury ski chalet operator offering fully catered and self-catered chalets across the French and Swiss Alps, with concierge, transfers, and ancillary services — directly comparable to Purple Ski's product and customer profile.
• VIP Ski: Established luxury catered chalet operator with resorts across the French and Swiss Alps including Méribel, Val d'Isère, and Verbier — comparable scale and product offering.
• Leo Trippi: Luxury ski chalet specialist operating across the Alps (Courchevel, Méribel, Val d'Isère, St Moritz, Verbier) with high-end catering and concierge — overlapping luxury customer base.
• Haute Montagne: Luxury catered chalet operator focused on Méribel and Courchevel with private chef service and concierge offerings — directly comparable niche operator.
• Firefly Chalets: Boutique luxury chalet company focused on Méribel and Courchevel with full catering and concierge service — directly comparable niche operator competing for the same guests.

Broad incumbents

• Scott Dunn: Global luxury tour operator with a strong ski program including catered chalets and hotels across the Alps — broader portfolio but directly comparable in luxury ski segment and customer overlap.
• Abercrombie & Kent: Global luxury travel company offering high-end ski experiences and bespoke itineraries — competes for the same affluent travelers at the top of the luxury ski market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=K4h752E_-fs
• Facebookfacebook.com/purpleski
• LinkedInlinkedin.com/company/purple-ski
• Instagraminstagram.com/purpleskimeribel
• Xx.com/purpleski

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Ski