Missouri Association of Insurance Agents (MAIA)

What Missouri Association of Insurance Agents (MAIA) does

MAIA is a state-level nonprofit trade association founded in 1899 (in its current form via a 1992 merger of the Independent Insurance Agents of Missouri and the Missouri Association of Professional Insurance Agents, renamed MAIA on January 1, 1995) that serves approximately 600 independent insurance agency locations across Missouri. The association's core product is membership, offered in Regular (scaled by agency size), Associate ($600/year, for carriers/vendors/wholesalers), and Affiliate ($100/year, for out-of-state agencies) tiers, which bundles continuing education, advocacy representation in Jefferson City and Washington D.C. (via IIABA), carrier market access, E&O and ancillary insurance programs, technology integrations, and networking events.

The core technology stack is an association management platform (GrowthZone) supporting the member portal, event registration, education scheduling, and committee access, supplemented by embedded third-party integrations including ACORD forms redistribution (free for members under $50M P&C revenue), ePayPolicy payment processing (integrated with AMS360 and Applied CSR24), DocuSign e-signature, and Levitate AI-powered marketing. Revenue is generated through membership dues (subscription, scaled by agency size), event/conference registration fees (transaction), the multi-tier Industry Partner sponsorship program (Diamond through Bronze) from carriers and vendors, and advertising in the bi-monthly Missouri Agent magazine and monthly Agents NewsLine newsletter. A wholly-owned subsidiary, Agents Marketing Corporation (AMC), extends the offering into premium financing, professional liability, and cyber programs. Day-to-day operations are run by a small professional staff of roughly seven to nine people under CEO Matt Barton, headquartered in Jefferson City, Missouri.

Name

Missouri Association of Insurance Agents (MAIA)

Legal name

Missouri Association of Insurance Agents

Website

https://moagent.org

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

1–10 employees

Short description

MAIA is a Missouri-based nonprofit trade association, founded in 1899, that serves roughly 600 independent insurance agency locations with membership, education, advocacy, carrier market access, E&O insurance, and technology integrations through a small Jefferson City staff.

Ownership category

akta.pro rank

Product category

Insurance Trade Association Services

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industry

Affinity, Membership & Association Referral Programs (FSAEAMAL)

Keywords

• Insurance trade association
• Independent insurance agents
• Continuing education insurance
• Insurance advocacy services
• Association membership benefits

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues based on agency size (number of employees and locations). Regular agency membership dues are based on the number of agency employees. Associate membership is $600/year. Affiliate membership is $100/year.
2. Event Registration Fees: Revenue from conference and event registrations including Small Agency Conference, MAC Summit, and various education programs
3. Industry Partner Program: Partnership fees from insurance companies, wholesalers, and vendors at Diamond, Platinum, Gold, Silver, and Bronze levels
4. Advertising Revenue: Advertising sales in Missouri Agent magazine (bi-monthly, 1,200+ subscribers) and Agents NewsLine newsletter

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

MAIA is a member-governed trade association serving nearly 600 independent insurance agency locations across Missouri. It provides tiered membership (Regular, Associate at $600/year, Affiliate at $100/year) that bundles continuing education, insurance market access programs (E&O, cyber liability, flood), agency tools (ACORD Forms, DocuSign, ePayPolicy), legal consultation, advocacy representation, conferences, and publications into a single annual dues structure.

Product overview

MAIA is a state-wide association serving nearly 600 independent insurance agency locations in Missouri. The core offering is MAIA Membership, which provides a comprehensive suite of products and services including: E&O insurance programs (through Swiss Re, Utica, Allianz, Beazley, Penn National), cyber liability, agency umbrella/excess coverage, EPLI, ancillary products (life, disability, dental, vision), RLI personal umbrella and home business policies, flood insurance through Selective and The Hartford, and Big I Alliance market access. Member benefits include Capital Premium Financing, ePayPolicy for online payments, Free Legal Services via Lew Melahn, Agency 401(k) retirement programs, IA Valuations, Levitate AI-powered marketing, InsurBanc specialized banking, Momentum AMP consumer referral marketing, DocuSign electronic signatures, and free ACORD Forms access. Education offerings encompass the AILP designation program, Missouri Agent Magazine (bi-monthly), Agents NewsLine (monthly), and Education Bulletin (6x yearly). Events include MAC Summit, Small Agency Conference, CSR Development Conference, WEWIN Retreat, Day at the Capitol, and Big I Legislative Conference. Membership types include Regular Agency, Associate ($600/year), and Affiliate ($100/year) for out-of-state agencies. Young Agents Program serves members age 40 or under at no additional cost.

Differentiator

Problem solved

Functional benefit

Brands

• Agents Marketing Corporation (AMC): Subsidiary offering insurance programs and premium financing that association members can market to their customers.

Products and services

• MAIA Regular Agency Membership
• MAIA Associate Membership

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Independent Insurance Agents and Brokers of America (Big 'I')coreStrategic or Co-development PartnerMAIA is affiliated with IIABA, providing members access to Trusted Choice program, marketing resources, advocacy representation, and national networking. IIABA programs and benefits are included in MAIA base dues.
• National Association of Professional Insurance Agents (PIA)coreStrategic or Co-development PartnerMAIA is affiliated with PIA, offering members optional access to PIA programs, benefits and services for an additional fee.
• Agents Marketing Corporation (AMC)coreStrategic or Co-development PartnerMAIA's subsidiary that offers insurance programs and premium financing that association members can market to their customers, as well as professional liability, cyber and other programs used by agents and brokers.
• Selective InsurancecoreGTM or Marketing PartnerBig 'I' Flood-Selective program providing flood insurance markets for members. Selective is a top 10 WYO company, rated A (Excellent) by A.M. Best since 1930.
• The HartfordcoreGTM or Marketing PartnerPIA-The Hartford flood insurance program available to PIA member agents in Missouri. The Hartford is one of the largest flood insurance writers in the country through FEMA's NFIP.
• InsurBanccoreGTM or Marketing PartnerIndependent community bank founded by agents for agents, organized by Big 'I' to serve independent insurance agents. Specializes in agency financing including acquisition and perpetuation and custom cash management services. Member FDIC.
• Capital Premium FinancingflagshipGTM or Marketing PartnerEndorsed premium finance vendor providing financing for insurance premiums paid by commercial enterprises. Endorsed by MAIA since 1988 with average annual growth rates of over 30%.
• ePayPolicycoreTechnology or IntegrationInsurance payment processor enabling agencies to accept credit card and ACH payments online while passing fees to insureds. MAIA members receive 3 months free trial with promo code 'MOAGENT'.
• DocuSigncoreTechnology or IntegrationExclusive discounted pricing for Big 'I' members on electronic signature solution. Used to accelerate transaction times, reduce costs, improve customer service, and reduce E&O exposure.
• ACORDcoreTechnology or IntegrationMAIA members access ACORD forms at no charge within their agency (for agencies with less than $50 million in annual P&C revenue). Industry leader in insurance forms for over 50 years.
• IA ValuationsminorGTM or Marketing PartnerPartnership with Ohio Insurance Agents to offer members access to agency valuations exclusively for independent agency owners. Also provides free webinars on valuation and perpetuation topics.
• Lew Melahn (Lewis E. Melahn, Attorney)coreImplementation/ SI/ Consulting PartnerFree legal consultation for MAIA members (15 minutes per calendar quarter per agency) on insurance regulatory, compliance, or agency operations questions. Practicing attorney formerly in agency business and Director of Missouri Department of Insurance 1989-1993.
• Diamond Partners (2026)flagshipGTM or Marketing PartnerTop-tier industry partners including MEM, Missouri Rural Services, SurSafe Mutual Insurance, Barton Mutual Insurance, and CFM Insurance. Receive highest visibility at all MAIA events.
• Platinum Partners (2026)coreGTM or Marketing PartnerPlatinum-level industry partners including Liberty Mutual Insurance, Nationwide, VIAA, JENCAP, EMC Insurance, Markel, Arlington/Roe, Capital Premium Financing, National General, Old Missouri Mutual, Travelers Insurance, CRC Group, Progressive, NCMIC Finance Corporation, UBIC.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Insurance Agents & Brokers Service Group (Kansas): Kansas-based service group for independent insurance agents. Comparable as a neighboring Midwestern state association with overlapping IIABA affiliation and similar member-benefit offering, though serving a different geography than MAIA.

Broad incumbents

• Council of Insurance Agents & Brokers (CIAB): National association for commercial insurance brokers. Adjacent peer because it serves a related but distinct segment of the insurance distribution industry and overlaps with MAIA's advocacy and education mission at a larger scale.
• National Association of Professional Insurance Agents (PIA National): National trade association for professional insurance agents and the second national affiliate of MAIA. Directly comparable because it offers overlapping advocacy, education, and insurance program benefits that MAIA members access through PIA affiliation.
• Independent Insurance Agents and Brokers of America (Big 'I' / IIABA): National trade association for independent insurance agents and the parent affiliate of MAIA. Comparable because it provides the same advocacy, education, and member-benefit model that MAIA delivers at the state level, and IIABA programs are bundled into MAIA base dues.

Others

• Trusted Choice (Big 'I' consumer brand): Consumer-facing marketing brand operated by IIABA that MAIA members leverage as a referral and lead-generation channel. Comparable as an ecosystem partner that channels consumer demand into MAIA member agencies.

Direct peers

• Ohio Insurance Agents Association: Ohio state-level independent insurance agent association. Direct peer to MAIA given similar structure and scope; also partnered with MAIA on the IA Valuations joint offering, confirming functional comparability.
• Independent Insurance Agents of Texas (IIAT): Texas state-level trade association for independent insurance agents. Direct peer because it operates the same member-services, advocacy, and education model as MAIA but in a different state, making it the closest functional comparable.
• Illinois Insurance Association (Big 'I' Illinois): Illinois state-level association for independent insurance agents. Comparable as a neighboring-state peer offering the same Big 'I'-affiliated advocacy, education, and member benefits structure that MAIA operates in Missouri.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheMAIAChannel
• Facebookfacebook.com/missouriagents
• LinkedInlinkedin.com/company/missouriagents
• Instagraminstagram.com/missouriagents
• Xx.com/MissouriAgents

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Association of Insurance Agents (MAIA)