Praxus Health

What Praxus Health does

Praxus Health is a Calgary-based Canadian not-for-profit organization founded in 2020 in response to the COVID-19 pandemic, operating as a multimodal catalyst for healthcare change. The organization delivers five integrated service lines: actionable insights (multi-method research combining population-based surveys, interviews, focus groups, and machine-learning-based social media listening), health communication campaigns (multi-channel behavior-change interventions across paid social, PR, video, and influencer channels), education and practice change (accredited training programs, virtual simulation, and provider toolkits), community partnerships (mobile clinics, self-sampling pilots, and grassroots engagement with priority populations), and advocacy (policy coalitions targeting health-equity legislation and funding). Its research infrastructure has analyzed over 8 million social media posts via NLP, conducted 60+ population-based surveys and 100+ focus groups, and polled 100,000+ Canadians on health attitudes.

The organization's programs include the Mobile Lung Program (Canada's first mobile lung-screening service delivering Pulmonary Function Tests and low-dose CT scans to rural, remote, and Indigenous communities in Alberta), the InnovateHealth training program for primary care teams, Point of Care Testing pilots for respiratory illness, and the Primary Care Lung Cancer Screening Collaborative. Active health-communication campaigns target HPV, RSV (infant and older-adult), school vaccines, MMR catch-up, and adult influenza, with content distributed through dedicated provider and parent information hubs. Technology differentiation centers on a deep-learning NLP pipeline for weekly social media discourse analysis, predictive sentiment modeling on Canadian health attitudes, and multilingual, community-tailored research instruments.

Praxus Health's business model is grant- and partnership-funded rather than revenue-generating: services and educational resources are delivered at no cost to end users, with funding sourced from federal agencies (Health Canada, Public Health Agency of Canada), provincial governments (Government of Alberta, Alberta Health Services), pharmaceutical companies (Merck, Pfizer, Sanofi, AstraZeneca, GSK, Moderna), academic institutions (University of Calgary, University of Toronto, McMaster), and charitable foundations (Alberta Cancer Foundation). The organization is independently governed with no parent company or subsidiaries, and revenue figures are not publicly disclosed.

Name

Praxus Health

Legal name

Praxus Health

Website

https://praxushealth.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Praxus Health is a Calgary-based Canadian not-for-profit founded in 2020 that runs health research, multi-channel communication campaigns, mobile screening programs, and advocacy coalitions to improve outcomes for Indigenous, newcomer, rural, and immunocompromised communities across Canada.

Ownership category

akta.pro rank

Product category

Public Health Communication and Advocacy Services

NAICS

Social Advocacy Organizations (8133), Public Relations Agencies (541820)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYBPAIAJAC

Health Promotion, Prevention & Community Health Programs

Business & Public Services/Public Sector & Government Administration/Public Health Administration & Regulation

SECONDARYHLAJAKAO

Global Health Advocacy, Policy & Rights Organizations

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

SECONDARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Health communication campaigns
• Public health research
• Vaccine education programs
• Community health partnerships
• Healthcare advocacy services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Partnership and Grant Funding: As a not-for-profit organization, Praxus Health operates through partnerships with government agencies (Health Canada, Public Health Agency of Canada, provincial health ministries), healthcare organizations, pharmaceutical companies, and foundations. Funding supports health communication campaigns, research initiatives, advocacy work, and community programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Praxus Health is a not-for-profit healthcare organization that delivers a multimodal set of services combining actionable research insights, evidence-informed health communication campaigns, education and practice change resources for healthcare professionals, community partnership programs (including mobile clinics), and policy advocacy. The organization designs and runs vaccination awareness, cancer screening, and preventive health programs in partnership with government agencies, healthcare providers, pharmaceutical companies, and community organizations across Canada.

Product overview

Praxus Health is a not-for-profit healthcare organization that operates as a multi-modal health solutions provider, combining five core service areas: Actionable Insights (research and social media listening), Health Communication Campaigns (multi-channel behavior change interventions), Education & Practice Change (training and resources for healthcare professionals), Community Partnerships (mobile health and community-based programs), and Advocacy (policy coalitions). The portfolio includes specific programs including the Mobile Lung Program (Lung Health Check), InnovateHealth training, Point of Care Testing pilots, and the Primary Care Lung Cancer Screening Collaborative. Health communication campaigns focus on HPV, RSV, school vaccines, and flu vaccination. The organization also hosts advocacy coalitions including the Adult Vaccine Alliance and Canadian Immunocompromised Advocacy Network. Additional digital resources include the Employer Health Prevention Centre, Vaccine Confidence Toolkit, and RSV information hubs for parents and healthcare providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Lung Program (Lung Health Check) Canada's first mobile lung health program delivering Pulmonary Function Tests and low-dose CT scans to rural, remote, and Indigenous communities across Alberta, designed to reduce access barriers for priority populations.
• InnovateHealth (Innovation Training Program) Accredited multi-session training program designed to help Alberta primary care teams lead through change with tools for planning, implementing, and sustaining innovation in healthcare delivery.
• Point of Care Testing (POCT) for Respiratory Illness Pilot program evaluating integration of point-of-care testing for COVID-19, Influenza, Strep A, and RSV within primary care clinic workflows, providing rapid diagnostic results for immediate clinical decisions.
• Primary Care Lung Cancer Screening Collaborative National quality improvement collaborative recruiting primary care practices for training focused on lung cancer screening and HPV immunization, providing tools and coaching for cancer prevention strategies.
• Employer Health Prevention Centre Online resource hub for employers, employees, and benefits advisors providing information about workplace vaccination, including a private payer report-card on vaccine coverage.
• RSV Parent Information Hub Information hub providing parents with resources about RSV protection options for infants, provincial program details, and guidance for navigating protection during RSV season.
• RSV Healthcare Provider Information Hub Provider-focused information hub with up-to-date resources, provincial program overviews, patient/provider perspectives, and training materials to support conversations about RSV protection.
• HPV Awareness Campaign Educational campaign raising awareness about HPV, its link to cancer, and HPV vaccination, including information about cervical cancer screening and HPV self-sampling.
• School Vaccines Campaign Campaign providing information about school-based vaccine programs across Canadian provinces, covering HPV, HBV, Tdap, and MenC-ACYW vaccines offered at different grade levels.
• Adult Vaccine Alliance (AVA) Coalition co-founded with Santis Health and partners from public health, industry, patient groups, and academia, advocating for increased government funding of adult vaccinations and better access.
• Canadian Immunocompromised Advocacy Network (CIAN) Network established in 2022 by immunocompromised patient groups to advocate for access to preventive treatments, more education, and greater societal awareness of issues facing immunocompromised Canadians.
• Dental Practitioners HPV Education Educational resources for dental practitioners on HPV and oropharyngeal cancer connection, emphasizing early detection, patient education, and the role of HPV vaccination in prevention.
• Family Fortress RSV Campaign Social media and public relations campaign launched in Fall 2024 to raise awareness about new maternal and infant RSV immunizations across Canada.
• Power Up! MMR Vaccination Campaign Social media and Google advertising campaign launched in February 2024 to raise awareness about missed measles, mumps and rubella vaccinations in Peel Region and Toronto, Ontario.
• Vaccine Confidence Toolkit Online toolkit hosted by the University of Calgary providing vaccine communication training and tools for healthcare providers, including resources for special populations such as pregnant persons and immunocompromised patients.
• Flu Vaccines for Older Adults White Paper and Toolkit White paper and communication toolkit providing recommendations for healthcare providers on new NACI guidelines for flu vaccination in adults 65+, including practical communication tips.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

27 partnerships are on record, tiered core, major and minor.

• Alberta Health ServicescoreStrategic or Co-development PartnerMajor healthcare system partner involved in cervical cancer screening via HPV self-sampling pilot, mobile vaccination clinics, and various health initiatives across Alberta
• Health CanadacoreStrategic or Co-development PartnerFederal health ministry providing funding and policy guidance for national health initiatives and vaccination programs
• Public Health Agency of CanadacoreStrategic or Co-development PartnerFederal agency partnered on vaccine confidence initiatives and immunization education programs
• University of CalgarycoreStrategic or Co-development PartnerAcademic partner for research collaboration, vaccine confidence toolkit development, and provider education programs
• Merck CanadamajorGTM or Marketing PartnerPharmaceutical partner providing funding support for HPV awareness campaigns, school vaccine programs, and employer health resources
• Pfizer CanadamajorGTM or Marketing PartnerPharmaceutical partner supporting RSV protection campaigns and infant immunization awareness initiatives
• SanofimajorGTM or Marketing PartnerPharmaceutical partner providing funding for RSV protection education and awareness campaigns
• AstraZenecamajorGTM or Marketing PartnerPharmaceutical partner funding the Mobile Lung Health Check program and lung cancer screening initiatives
• GSKminorGTM or Marketing PartnerPharmaceutical partner contributing to vaccination awareness and adult immunization initiatives
• ModernaminorGTM or Marketing PartnerPharmaceutical partner for employer handbook development supporting workplace vaccination programs
• Canadian Partnership Against CancercoreStrategic or Co-development PartnerNational organization partnered on HPV awareness campaigns and cervical cancer screening improvement initiatives
• Heart and StrokemajorStrategic or Co-development PartnerPartner on National Newcomer Strategy for engaging newcomers around stroke risk and cardiovascular health awareness
• Queering CancermajorStrategic or Co-development PartnerPartner in TRANSforming: Gyne Cancer Care project to improve gynecological cancer care for transgender and gender-diverse people in Canada
• Centre for SexualitymajorStrategic or Co-development PartnerPartner in HPV education initiatives and 2SLGBTQIA+ health programs including inclusive HPV vaccination resources
• Aceso MedicalcoreImplementation/ SI/ Consulting PartnerHealthcare partner coordinating mobile lung health services and mobile vaccination delivery programs across Alberta
• Calgary Catholic Immigration Society (CCIS)coreStrategic or Co-development PartnerSettlement organization partner for understanding newcomer experiences with routine childhood vaccinations and developing multilingual educational resources
• Thought ArchitectscoreImplementation/ SI/ Consulting PartnerPartner in developing and delivering InnovateHealth innovation training program for Alberta primary care teams
• Lung Health FoundationcoreStrategic or Co-development PartnerPartner in National Cancer Screening and Prevention Collaborative focused on lung cancer screening capacity building in primary care
• Adult Vaccine Alliance (AVA)coreStrategic or Co-development PartnerCoalition co-founded with Santis Health to increase uptake of adult vaccinations through improved funding, access, and awareness advocacy
• Canadian Immunocompromised Advocacy Network (CIAN)coreStrategic or Co-development PartnerNetwork of immunocompromised patient groups advocating for access to preventive treatments, education, and societal awareness
• BC Lung FoundationminorStrategic or Co-development PartnerPartner in respiratory health initiatives and lung disease awareness programs
• DeloitteminorImplementation/ SI/ Consulting PartnerProfessional services firm providing consulting support for health innovation projects
• Women's College HospitalmajorStrategic or Co-development PartnerAcademic hospital partner in long-term care and essential worker vaccination engagement campaigns
• University of TorontomajorStrategic or Co-development PartnerAcademic partner for weekly COVID-19 public sentiment polling through Munk School of Global Affairs
• Immunize CanadaminorStrategic or Co-development PartnerPartner in immunization awareness and vaccination promotion initiatives
• Government of AlbertacoreStrategic or Co-development PartnerProvincial government partner funding mobile lung health services, innovation training, and various health programs
• McMaster UniversityminorStrategic or Co-development PartnerAcademic partner for health research and education initiatives

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Immunize Canada: National coalition focused on vaccine uptake and public/provider education in Canada. Directly comparable to Praxus Health's vaccine communication campaigns and provider education programs, serving similar audiences with overlapping mandates.
• Canadian Partnership Against Cancer: Federal-funded national organization driving cancer screening and prevention initiatives, including HPV and cervical cancer screening. Direct partner and peer of Praxus in cancer screening collaboration, with similar federal grant funding model.
• Heart and Stroke Foundation of Canada: Major national health charity focused on cardiovascular disease and stroke. Direct partner with Praxus on the National Newcomer Strategy and shares a similar model of combining research, advocacy, community programming, and provider education across Canada.
• Lung Health Foundation: National charity focused on lung disease including lung cancer screening. Direct partner with Praxus in the National Cancer Screening and Prevention Collaborative and lung cancer screening capacity building, sharing target populations and primary care network channel.
• Santis Health: Canadian healthcare consulting and advocacy firm that co-founded the Adult Vaccine Alliance with Praxus Health. Closely comparable in size, mandate, and operating model, focusing on health policy advisory and stakeholder convening in Canada.
• 19 to Zero: Canadian non-profit coalition focused on building vaccine confidence and public health behavior change. Directly comparable to Praxus's health communication mandate, particularly on COVID-19 and routine immunization uptake campaigns.

Broad incumbents

• Canadian Cancer Society: Canada's largest national cancer charity with substantially larger budget and decades of donor relationships. Operates adjacent cancer screening and prevention programs with overlap to Praxus's HPV, cervical cancer, and lung cancer screening work.
• Canadian Public Health Association: Established national public health advocacy organization with broader public health mandate. Operates in adjacent space with comparable advocacy and education functions, but with much longer operating history and broader scope than Praxus.

Emerging players

• de Beaumont Foundation: US-based philanthropic foundation focused on public health practice and workforce. Comparable in function (grantmaking, convening, research-to-practice translation) and operates in the same prevention/health-equity space, though US-only focus.

Regional players

• Canadian Centre for Policy Alternatives: Canadian progressive policy research organization that conducts health equity research and policy advocacy. Comparable in advocacy and research-publishing model, though broader mandate across social and economic policy beyond health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/praxushealth
• LinkedInlinkedin.com/company/praxushealth
• Instagraminstagram.com/praxushealth
• Xx.com/PraxusHealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praxus Health