Jøma Lift Teknik

What Jøma Lift Teknik does

Jøma Lift Teknik A/S is a privately held Danish distributor of aerial work platforms and lifting equipment, headquartered in Kolding. Operating since 1999, the company functions as an authorized dealer for eight international lift manufacturers—Genie, Multitel, Leguan, Faresin, DINOlift, IXOLIFT, Multi-Mover, and Teupen—rather than manufacturing equipment. Its portfolio spans working heights from 4 to 57 meters and lifting capacities from 140 to 24,950 kilograms, covering scissor lifts, boom lifts, vertical mast lifts, Z-lifts, material hoists, crawler lifts, trailer-mounted lifts, spider lifts, truck lifts, and forestry lifts. Pricing is quote-based and not publicly disclosed; customers reach the sales team via phone (+45 75 86 43 33), email ([email protected]), or the e-commerce webshop at jlt.dk. The customer base spans construction firms, industrial operators, forestry and agricultural businesses, and facility management companies across Denmark.

The company generates revenue across five streams: new equipment sales, used equipment sales, spare parts, technical service and support, and leasing solutions. The full-service model bundles equipment, parts, service, and financing through a single provider, creating after-sales stickiness and recurring touchpoints beyond the initial sale. With 11-50 employees, Jøma Lift Teknik maintains a sales-led go-to-market supplemented by a digital presence on LinkedIn, Facebook, and Instagram. The website serves as both an information hub—product catalogs organized by manufacturer, news section, user manuals—and a transactional channel via the webshop, used equipment listings, and dedicated contact routes for sales, service, spare parts, and support. Sister companies—Hybeko in Norway and Finland, and Liftexperten in Sweden—extend the group's reach across the Nordic region, though Jøma Lift Teknik itself operates only in Denmark.

No AI/ML capabilities, patents, regulatory actions, leadership changes, M&A activity, funding rounds, or parent/subsidiary relationships are disclosed in the available data. The company does not have a mobile application or public API, and certifications and awards are not documented. The technology stack is described as physical equipment distribution rather than proprietary software; no data flywheel, proprietary models, or in-house research are evident. Competitive positioning rests on the breadth of brand authorizations (notably Genie as the flagship premium brand), the depth of after-sales service, and the multi-vertical applicability of the product range across Danish construction, industrial, forestry, and facility management end markets.

Name

Jøma Lift Teknik

Legal name

Jøma Lift Teknik A/S

Website

https://genielift.dk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Jøma Lift Teknik A/S is a Danish distributor of aerial work platforms and lifting equipment, headquartered in Kolding. Authorized dealer for eight international lift brands, it serves construction, industrial, forestry, and facility management customers across Denmark and the Nordic region.

Ownership category

akta.pro rank

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Lift Equipment Sales: Sale of new lifting equipment from multiple international brands including Genie, Multitel, Leguan, Faresin, DINOlift, IXOLIFT, Multi-Mover, and Teupen. Products include scissor lifts, column lifts, boom lifts, Z-lifts, material hoists, belt lifts, trailer lifts, crawler lifts, forest lifts, spider lifts, and special lifts with working heights from 4-57 meters and weights from 140-24,950 kg.
2. Used Lift Sales: Sale of pre-owned/used lifting equipment through dedicated 'Brugte Lifte Til Salg' (Used Lifts For Sale) section of the website.
3. Spare Parts: Sale of replacement parts and components for various lift brands, with dedicated contact option for parts inquiries.
4. Service and Support: Technical service, maintenance, and customer support services for lift equipment, with dedicated service contact available.
5. Leasing Solutions: Leasing solutions offered for lift equipment to provide flexible financing options for customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Jøma Lift Teknik A/S distributes and services new and used aerial work platforms and lifting equipment in Denmark as an authorized dealer for eight international brands (Genie, Multitel, Leguan, Faresin, DINOlift, IXOLIFT, Multi-Mover, Teupen). The portfolio spans scissor lifts, boom lifts, vertical mast lifts, Z-lifts, material hoists, belt lifts, trailer lifts, crawler lifts, spider lifts, truck lifts, and forestry lifts with working heights from 4 to 57 meters. The company also supplies spare parts, technical service/maintenance, and equipment leasing to construction, industrial, forestry, and facility management customers.

Product overview

Jøma Lift Teknik A/S is a leading Danish distributor of aerial work platforms and lifting equipment, operating as an authorized dealer for multiple international brands. The company offers a comprehensive portfolio spanning scissor lifts, boom lifts (telescopic and articulating), vertical mast lifts, Z-lifts, material hoists, trailer-mounted lifts, crawler lifts, and specialized forestry/truck lifts with working heights ranging from 4 to 57 meters and weights from 140 to 24,950 kg. Their distributed brands include Genie (premium aerial platforms), Multitel, Leguan (all-terrain crawler lifts), Faresin (electric and industrial lifts in multiple size ranges), DINOlift (trailer and crawler lifts), IXOLIFT (compact manual lifts), Multi-Mover (electric tractors), and Teupen (spider lifts). The company complements its product sales with leasing solutions, used equipment sales, spare parts, and service/support capabilities. Their product range is designed for construction, industrial, forestry, and maintenance applications across Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Genie Aerial Work Platforms Authorized distribution of Genie-brand aerial work platforms, including scissor lifts, vertical mast lifts, boom lifts, Z-lifts, and material hoists for construction and industrial customers in Denmark.
• Multitel Aerial Work Platforms Authorized distribution of Multitel-brand aerial work platforms for Danish construction and industrial buyers.
• Leguan All-Terrain Belt and Crawler Lifts Authorized distribution of Leguan-brand all-terrain crawler and belt lifts designed for varied terrain conditions, including the Leguan 170 belt lift, for Danish customers needing mobile outdoor access solutions.
• Faresin Electric and Industrial Lifts Authorized distribution of Faresin-brand electric and industrial lifts in multiple size ranges (Full Electric, Small Range, FS Compact, FS Middle, Heavy Duty Range, Big Range) for indoor, outdoor, and heavy-duty industrial applications.
• DINOlift Trailer and Crawler Lifts Authorized distribution of DINOlift-brand trailer-mounted lifts (knee-arm and straight-arm), 3500 kg vehicle lifts, crawler lifts, and forestry lifts for Danish customers needing mobile and forestry-specific lifting solutions.
• IXOLIFT Compact and Manual Personal Lifts Authorized distribution of IXOLIFT-brand compact and manual personal lifts for low-height indoor access applications.
• Multi-Mover Electric Tractors and Transport Solutions Authorized distribution of Multi-Mover-brand electric-powered tractors and material transport solutions for moving loads in industrial and warehouse settings.
• Teupen Spider Lifts Authorized distribution of Teupen-brand spider lifts designed for elevated work in narrow passages and confined spaces where conventional lifts cannot operate.
• Special Lifts (Speciallifte) Custom and specialized lift solutions tailored to unique customer requirements that cannot be met with standard catalog products.
• Equipment Leasing Solutions Flexible leasing options for lift equipment, providing an alternative to outright purchase for customers with project-based or temporary equipment needs.
• Used Lift Equipment (Brugte Lifte) Sale of pre-owned and used lifting equipment from multiple brands, providing a lower-cost entry point for budget-conscious customers.
• Spare Parts and Components (Reservedele) Sale of replacement spare parts and components for the distributed lift brands, supporting ongoing maintenance and repair needs of customers.
• Technical Service and Maintenance Technical service, maintenance, and customer support for distributed lift equipment brands, provided by Jøma Lift Teknik's service team with a dedicated service contact.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• GeniecoreChannel Partner/ Reseller/ DistributorAuthorized Genie distributor in Denmark offering full range of Genie products including scissor lifts, column lifts, boom lifts, Z-lifts, and material hoists. Genie is a leading global manufacturer of aerial work platforms.
• MultitelcoreChannel Partner/ Reseller/ DistributorAuthorized Multitel distributor in Denmark offering Multitel lift products.
• LeguancoreChannel Partner/ Reseller/ DistributorAuthorized Leguan distributor offering belt lifts (bæltelifte) including the new Leguan 170 all-terrain belt lift. Leguan is a manufacturer of market-defining belt lifts.
• FaresincoreChannel Partner/ Reseller/ DistributorAuthorized Faresin distributor offering full range including Full Electric, Small Range, FS Compact, FS Middle, Heavy Duty Range, and Big Range lift products.
• DINOliftcoreChannel Partner/ Reseller/ DistributorAuthorized DINOlift distributor offering knee-arm trailer lifts, straight-arm trailer lifts, 3500 kg car lifts, crawler lifts, and forest lifts.
• IXOLIFTcoreChannel Partner/ Reseller/ DistributorAuthorized IXOLIFT distributor offering compact and manual personnel lifts.
• Multi-MovercoreChannel Partner/ Reseller/ DistributorAuthorized Multi-Mover distributor offering electrically powered pullers and transport solutions.
• TeupencoreChannel Partner/ Reseller/ DistributorAuthorized Teupen distributor offering spider lifts for specialized applications in heights and narrow passages.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hybeko: Sister company distributing aerial work platforms and lifting equipment in Norway and Finland under overlapping OEM brands. Direct operational mirror of Jøma in adjacent Nordic geographies.
• Riwal: Specialist aerial work platform rental and sales company operating across Europe including the Nordics. Directly comparable as a multi-brand aerial platform provider serving construction and industrial customers.
• Liftexperten: Sister company distributing lifting equipment in Sweden. Operates as Jøma's Swedish counterpart with shared OEM partnerships and similar product positioning.
• Haki: Swedish-based supplier of lifting, access, and loading solutions for construction and industry. Comparable aerial platform and material handling portfolio across Nordic markets.
• Gardemann Denmark: Danish distributor of cranes, lifting, and access equipment. Operates in adjacent but overlapping categories to Jøma's aerial platforms and trailer-mounted lifts within Denmark.

Others

• Genie (Terex): Primary OEM supplier of aerial work platforms distributed by Jøma in Denmark. While not a peer in the reseller sense, Genie's strategic distribution decisions directly shape Jøma's competitive position.

Broad incumbents

• Boels Rental: One of Europe's largest equipment rental companies offering aerial work platforms alongside a broad construction equipment portfolio. Competes in the same Danish/Nordic customer base with overlapping aerial platform categories.
• Ramirent: Nordic-headquartered equipment rental company (now part of Boels) historically serving the same Scandinavian construction and industrial customers. Comparable aerial platform and material handling offering.
• Cramo: Major Nordic equipment rental company with deep presence in Denmark. Overlaps with Jøma in aerial work platform and lifting equipment categories for construction and industrial customers.

Regional players

• Naboen Udlejning: Danish equipment rental company offering aerial work platforms and lifting equipment to the same customer base as Jøma in Denmark. Geographic overlap makes it a direct Danish competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/share/1Hesed9aYA/?mibextid=wwXIfr
• LinkedInlinkedin.com/company/j%C3%B8ma-lift-teknik-a-s
• Instagraminstagram.com/jlt.dk?igsh=MTBtcXQ1eXdwdW5zcw%3D%3D&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jøma Lift Teknik