Armine

What Armine does

Armine is a Turkish vertically integrated modest fashion brand founded in 1994 (originally as Kamer Tekstil) that designs, manufactures, and retails tesettür (conservative Muslim) clothing, silk scarves, premium shawls, and accessories. The company serves conservative Muslim women across Turkey through a multi-channel model comprising 52 owned physical stores, a proprietary e-commerce platform (armine.com), and native iOS/Android mobile applications. Headquartered in Eyüp, Istanbul since 2011, Armine operates dedicated manufacturing facilities including a 9,600 m² Bursa plant for silk scarf production and a separate Istanbul Bayrampaşa facility for ready-to-wear garments, giving it end-to-end control of design, production, and distribution in its flagship silk category.

Armine generates revenue through unit-priced direct sales (items ranging from approximately 999.90 TL to over 7,000 TL) via owned stores and e-commerce, supplemented by franchise store operations, a Buy Now Pay Later partnership with Kredim, and logistics arrangements with DHL E-Commerce and MNG Kargo. Customer acquisition is driven by a multi-channel marketing mix spanning Instagram, Facebook, YouTube, TikTok, and LinkedIn, an SEO-oriented blog covering modest styling topics, email marketing, and promotional campaigns including seasonal discounts (up to 60%), outlet bundles, and a 5% first-purchase mobile app discount. The company is privately held under the legal entity Armine Giyim Sanayi ve Ticaret Anonim Şirketi, with no disclosed venture capital, private equity backing, or public listing.

The product portfolio is organized around three core categories: Tesettür Giyim (modest clothing including tops, bottoms, outerwear, and plus sizes), Başörtüsü ve Şal (headscarves and premium shawls in fabrics such as wool-silk, bamboo, lyocell, and viscon), and Aksesuar (bags, wallets, belts, bonnets, and perfumes). The company curates seasonal collections including Spring/Summer and Winter releases alongside themed lines (Monogram, Daily Comfort, Timeless Black, Special Selections). Armine is registered with Türkiye's ETBIS electronic commerce registry and complies with Turkish KVKK data protection requirements. Distribution is currently domestic-only (52 stores within Turkey) with no disclosed international retail presence.

Name

Armine

Legal name

Armine Giyim Sanayi ve Ticaret Anonim Şirketi

Website

https://armine.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Armine is a Turkish vertically integrated modest fashion brand founded in 1994 that designs, manufactures, and retails tesettür clothing, silk scarves, premium shawls, and accessories. It serves conservative Muslim women in Turkey through 52 owned stores, an e-commerce platform, and mobile apps, with in-house production facilities in Bursa and Istanbul.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Armine generates revenue primarily through direct sales of tesettür (modest Islamic dress) clothing, silk scarves, premium shawls, and accessories to consumers through 52 physical stores and e-commerce channels. The company operates as both manufacturer and retailer with vertical integration.
2. E-commerce Sales: Online sales through armine.com website and mobile applications (iOS and Android) represent a significant distribution channel for the company's products.
3. Franchise Operations: Armine offers franchise opportunities for store expansion, indicating a franchise revenue model for new retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Armine manufactures and retails modest women's fashion including tesettür clothing (tops, bottoms, outerwear, plus sizes), silk scarves, premium shawls, and accessories (bags, wallets, belts, perfumes). The company operates 52 retail stores across Turkey and sells directly through its armine.com e-commerce platform and mobile applications, with in-house production facilities in Bursa and Istanbul.

Product overview

Armine is a Turkish modest fashion (tesettür giyim) retailer offering a comprehensive clothing and accessory portfolio. The company was founded in 1994 as a silk scarf brand and expanded in 2006 to women's ready-to-wear. The product range includes: (1) Tesettür Giyim - full modest clothing collection with tops (dresses, tunics, blouses, cardigans, sweaters), bottoms (skirts, pants), and outerwear (coats, jackets, feraces, trench coats); (2) Büyük Beden - plus size modest clothing; (3) Başörtüsü ve Şal - headscarves and shawls featuring Eşarp (silk and cotton scarves in various weaves like Elegance, Twill Silk, Sura Silk, Lyocell, Pamora) and Premium Şal (premium shawls in luxury fabrics like Harmony Wool Silk, Bamboo, Woolair, Tensel); (4) Aksesuar - accessories including bags, handbags, wallets, belts, and perfumes; and (5) seasonal Koleksiyon (Collections) with themed releases. The company operates through 52 physical stores and an e-commerce platform (armine.com), with manufacturing facilities in Bursa for silk production and Istanbul for ready-to-wear.

Differentiator

Problem solved

Functional benefit

Products and services

• Tesettür Giyim (Modest Clothing) Full range of modest fashion clothing including tops, bottoms, outerwear, and plus sizes designed for conservative Muslim women seeking stylish daily, work, and special occasion wear.
• İpek Eşarp (Silk Scarves) Silk scarf collection in various weaves (Twill Silk, Sura Silk, Elegance, Lyocell, Pamora, Floş Pamuk) — the founding product category of the company since 1994.
• Premium Şal (Premium Shawls) Premium shawl collection in luxury fabrics including Harmony Wool Silk, Bamboo, Woolair, Viscon Lyocell, Pamora, Cotton Silk, Tensel Wool, and Tensel Silk varieties.
• Aksesuar (Accessories)
• Büyük Beden (Plus Size Modest Clothing)
• Seasonal Collections (Koleksiyon) Seasonal collections including 2026 Spring/Summer Clothing Collection, 2026 Spring/Summer Scarf Collection, Monogram, Daily Comfort, Timeless Black, and Special Selections.

Quantifiable outcome

• Turkey's leading silk scarf brand since 2008
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• DHL E-Commerce / MNG KargooperationalOthersLogistics partnership for order delivery and returns. DHL E-Commerce and MNG Kargo handle all shipping operations for online orders. Customers receive free return shipping through these partners using dedicated customer codes.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Koton: Turkish mass-market women's fashion retailer with ~250+ stores and broad assortment across dresses, outerwear, and accessories. Comparable on Turkish market presence, women's apparel focus, and multi-store retail playbook serving similar value-conscious consumers.
• Modanisa: Turkey-headquartered modest fashion e-commerce platform specializing in tesettür clothing, scarves, and accessories for Muslim women. Direct comparable given overlapping product mix, target demographic, and Turkish market base, though Modanisa is e-commerce-first vs. Armine's 52-store retail footprint.
• Sarar: Turkish family-owned clothing brand with a comparable retail footprint across Turkey and a focus on formal/casualwear and women's apparel. Directly comparable as a domestically anchored multi-store Turkish fashion brand with established brand heritage.
• LC Waikiki: Turkey-based apparel retailer with hundreds of stores domestically and across MENA, Europe, and CIS markets. Comparable in vertically integrated production, mass-market Turkish positioning, multi-country franchise/store model, and overlapping women's and family apparel categories.

Broad incumbents

• Mavi: Leading Turkish denim and casualwear brand with retail stores across Turkey and international markets. Comparable as a major Turkish apparel brand with established multi-channel retail presence and consumer brand recognition, though focused on denim-led casual categories.
• Vakko: Iconic Turkish fashion and luxury lifestyle brand spanning ready-to-wear, accessories, silk scarves, and gifts. Comparable to Armine's premium silk/shawl heritage and Turkish brand authority, though Vakko operates at a higher price point and broader lifestyle scope.
• Inditex (Zara): Global fast-fashion incumbent whose Zara brand has expanded dedicated modest fashion lines. Relevant as a broad incumbent increasingly competing directly in Armine's modest fashion segment with vastly larger scale, faster inventory turnover, and global reach.
• H&M: Global fast-fashion retailer with seasonal modest fashion collections and broad price-point coverage. Comparable as a fashion retail incumbent that overlaps with Armine's modest fashion consumer segments through dedicated modestwear drops at scale.

Emerging players

• Aab: UK-based modest fashion brand offering contemporary abayas, dresses, and accessories for Muslim women. Comparable as a modest-specialist brand competing for the same consumer demographic with a digital-first, design-led proposition targeted at European Muslim consumers.
• Haute Hijab: US-based premium hijab and modest accessories brand with proprietary fabric technology and direct-to-consumer e-commerce. Comparable on the headscarf/scarf category where Armine is a leader, representing a digitally native, premium-positioned challenger targeting Western Muslim consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@arminemoda
• Facebookfacebook.com/arminemoda
• LinkedInlinkedin.com/company/armine
• Instagraminstagram.com/armine
• TikToktiktok.com/@arminemoda

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armine