Perth Radiological Clinic
- Company typePrivate
- Founded1948
- HeadquartersSubiaco, Australia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Perth Radiological Clinic does
Perth Radiological Clinic (PRC) is Western Australia's largest private radiology provider, founded in 1948 and operating as a doctor-owned partnership supported by the Gamma Investments Group of companies. It delivers a full multi-modality diagnostic imaging portfolio — CT, MRI, PET/CT, ultrasound, X-ray, nuclear medicine, mammography, DEXA bone densitometry, interventional radiology, fluoroscopy, dental imaging, and lung screening — across more than 20 clinic locations spanning metropolitan Perth (including hospital sites at Joondalup Health Campus, Midland Public, Armadale, Fiona Stanley precinct, SJOG Murdoch, South Perth, Bentley, and Bethesda) and regional Western Australia (Bunbury, opened February 2026). The business is structured around a sub-specialty reporting model staffed by fellowship-trained radiologists across breast, musculoskeletal, cardiothoracic, abdominal, and interventional disciplines, with a stated culture of peer consultation and remote reporting.
PRC monetises primarily through the Australian Medicare bulk-billing framework, supplemented by gap fees on selected services and private-pay elective offerings such as the Peek A View 4D Baby Ultrasound (A$200 flat fee, no Medicare rebate). Customer acquisition operates on a dual track: a referral-led model drawing GPs, specialists, and hospitals, combined with a direct-to-consumer channel supported by the myPRC patient portal, an online booking system, walk-in X-ray at select sites, and a 90-person contact centre. Distribution spans the company website (perthradclinic.com.au), social channels (Facebook, Instagram, LinkedIn), and brand-building sports sponsorships (Perth Glory, Perth Football Club, West Perth Football Club).
Recent capacity additions — Murdoch Square (January 2025), Alkimos (2025), Armadale North PET (2025, fifth PET site), and Bunbury (February 2026) — are reinforced by participation in the federally funded National Lung Cancer Screening Program from 1 July 2025. The company has a wholly-owned nonprofit, the PerthRadClinic Foundation (established 2014), supporting medical research and community programs, and runs an Indigenous Scholarship with Curtin University to build a future radiography workforce pipeline. AI is deployed operationally across booking, diagnostic image review, worklist prioritisation, and report drafting, though the company is an adopting operator of vendor AI rather than a developer of proprietary models.
Perth Radiological Clinic firmographics
Firmographics- Name
- Perth Radiological Clinic
- Legal name
- PerthRadClinic Limited ACN 099 943 594
- Website
- https://perthradclinic.com.au
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Perth Radiological Clinic industry classification
Industry- Product category
- Diagnostic Medical Imaging
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industries
- Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Cone Beam CT (CBCT) Imaging Centers (HLABAIAC)
Keywords
Where Perth Radiological Clinic is headquartered
LocationHeadquarters
- HQ city
- Subiaco
- HQ country
- Australia
- HQ region
- Oceania
Offices24 records
Markets served
Perth Radiological Clinic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Diagnostic Imaging Services: Medical imaging services billed primarily through Medicare rebates, with patients charged gap fees where applicable. Accepts all referrals and bulk bills where eligible.
- Private Pay Services: Non-Medicare rebatable services such as Peek A View 4D Baby Ultrasound charged at $200 private fee per appointment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Peek A View 4D Baby Ultrasound - Non-medical baby scan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Perth Radiological Clinic product offering
Product offeringCore offering
Perth Radiological Clinic provides comprehensive diagnostic medical imaging services across multiple modalities (CT, MRI, PET/CT, Ultrasound, X-Ray, Nuclear Medicine, Mammography, Bone Densitometry, Dental Imaging, Interventional Radiology and Fluoroscopy) through a network of more than 20 clinic locations across Western Australia. Services are delivered by fellowship-trained sub-specialist radiologists and supported by AI-enabled workflows, with revenue sourced predominantly from Medicare bulk-billed imaging and patient gap fees plus private-pay elective services.
Product overview
Perth Radiological Clinic is Western Australia's largest private radiology provider offering a comprehensive, multi-modality diagnostic imaging service portfolio. The clinic operates over 20 convenient locations across Perth and regional Western Australia. Their core service offering spans CT, MRI, PET/CT, Ultrasound, X-Ray, Nuclear Medicine, Breast Services, Bone Density (DEXA), Dental Imaging, Interventional Radiology, and specialized screening programs including Lung Screening (NLCSP) and CT Coronary Angiography. Additional services include patient-facing digital tools such as the myPRC patient portal for accessing results and an online booking system. The clinic operates a sub-specialty model where cases are assigned to specialist groups, with fellowship-trained radiologists providing expert diagnostic reporting across all modalities.
Differentiator
Problem solved
Functional benefit
Products and services
- CT (Computed Tomography) Computed tomography imaging services for patients referred by GPs, specialists and hospitals, including general CT, CT small bowel study, CT virtual colonoscopy, CT for silica health surveillance and CT coronary angiography. Performed across PRC's network of over 20 clinic locations using modern CT technology.
- MRI (Magnetic Resonance Imaging) Magnetic resonance imaging services covering body MRI, paediatric MRI, MRI breast, MRI prostate, and MRI small bowel study. Delivered across PRC clinics using modern MRI technology and interpreted by fellowship-trained radiologists.
- PET/CT Imaging Combined positron emission tomography and CT imaging for oncology, neurology and cardiology indications, including FDG and PSMA PET studies. Performed on modern PET/CT scanners with low-dose imaging techniques and reported by sub-specialist nuclear medicine physicians and radiologists. PRC operates five PET locations across Perth.
- Ultrasound Diagnostic ultrasound services including obstetric ultrasound, pregnancy ultrasound, female pelvic ultrasound, endometriosis ultrasound scan, Doppler and Peek A View 4D Baby Ultrasound. Delivered across PRC clinics by specialist sonographers and radiologists.
- X-Ray General/plan X-ray imaging services including walk-in X-ray available at select PRC locations (such as Saturday walk-in at Nollamara). Bulk-billed through Medicare for eligible patients.
- Nuclear Medicine Nuclear medicine imaging services including PET studies and other molecular imaging procedures, delivered at hospital-based and stand-alone PRC locations. Reported by sub-specialist nuclear medicine physicians and radiologists.
- Breast Services Comprehensive breast imaging services including mammograms, breast MRI, core biopsy and FNA, performed at PRC's specialist breast centres and reported by sub-specialist breast radiologists.
- Bone Density (DEXA) Dual-energy X-ray absorptiometry (DEXA) for measuring bone mineral density and performing body composition analysis at PRC clinics.
- Dental Services Dental imaging services including cone beam imaging, digital lateral cephalometric (lat ceph) and digital orthopantomogram (OPG), delivered at PRC's Subiaco clinic.
- Interventional Radiology Image-guided interventional procedures and minimally invasive treatments including injections, performed by specialist interventional radiologists at PRC's hospital-based and stand-alone clinics.
- Lung Screening (NLCSP) Low-dose CT lung screening delivered under the Australian National Lung Cancer Screening Program (NLCSP) which commenced 1 July 2025, targeting high-risk individuals for early detection of lung cancer at PRC clinics.
- Peek A View 4D Baby Ultrasound Elective non-medical baby ultrasound service available between 24-30 weeks gestation at PRC's Booragoon location, providing photorealistic 3D images and 4D videos of babies. Charged at A$200 per appointment with no Medicare rebate available.
Quantifiable outcome
- Most PET appointments available within one week
- +1 more outcomes
Companies that use Perth Radiological Clinic
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Perth Radiological Clinic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Perth Radiological Clinic partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Harry Perkins Institute of Medical ResearchcorePRC Foundation supports Harry Perkins Institute through annual donations. Contributions support programs including the Cancer 200 Ride for Research and the Walk for Women's Cancer, advancing local medical research for diseases affecting Western Australian families.
- Breast Cancer Research Center WA (BCRCWA)corePRC Foundation supports BCRCWA, a center of excellence bringing together oncologists, surgeons, radiation oncologists, breast physicians, and healthcare professionals for evidence-based breast cancer treatment aimed at increasing survival rates.
- FoodbankminorPRC Foundation supports Foodbank through donations and runs an annual food drive called 'Help in any way you CAN' to support vulnerable West Australians.
- StarickminorPRC Foundation supports Starick, a charity helping women and children escaping domestic and family violence. Donations provide holiday cheer for mothers and children going through difficult times.
- Curtin UniversitycorePRC developed the Indigenous Scholarship in conjunction with Curtin University to support Aboriginal and Torres Strait Islander students studying Bachelor of Science (Medical Radiation Science). Scholarship recipients receive $5,000 yearly for up to four years plus employment opportunities.
- Perth GlorycoreOfficial medical imaging provider for Perth Glory, Western Australia's premier football club.
- Perth Football ClubcoreOfficial medical imaging provider for Perth Football Club.
- West Perth Football ClubcoreOfficial medical imaging provider for West Perth Football Club.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Perth Radiological Clinic competitors and assessment
Company assessmentDirect peers
- PRP Diagnostic Imaging: Australian private radiology operator (part of Healius) with multi-modality clinics including CT, MRI, ultrasound, mammography and interventional procedures. Competes with PRC for specialist referrals in overlapping Perth and national markets.
- SKG Radiology: Western Australia-based private radiology provider offering CT, MRI, ultrasound, X-ray, mammography and interventional services across Perth and regional WA. Most direct geographic competitor to PRC within the same state market.
- MIA Radiology: Western Australia-based private radiology group providing CT, MRI, ultrasound, mammography and image-guided procedures. Directly comparable state-level competitor to PRC, especially in Perth's northern corridors.
- Global Diagnostics: Australian radiology provider operating multiple community clinics with CT, MRI, ultrasound, X-ray and interventional imaging. Comparable outpatient, referral-based model to PRC across selected metropolitan catchments.
- I-MED Radiology Network: Australia's largest private radiology operator with a national network of clinics offering CT, MRI, PET, ultrasound, X-ray, nuclear medicine and interventional services. Directly comparable to PRC in modality mix and referral-driven outpatient imaging model.
- Capitol Health: Melbourne-based diagnostic imaging operator (ASX-listed) providing radiology services including CT, MRI, ultrasound, mammography and nuclear medicine. Comparable modality mix and referral model, though concentrated in Victoria.
Regional players
- Benson Radiology: Adelaide-headquartered private radiology provider with subspecialty reporting across CT, MRI, ultrasound, nuclear medicine and interventional procedures. Comparable services and doctor-ownership culture but South Australia-centric footprint.
- Queensland X-Ray: Large Queensland-focused private radiology group offering comprehensive imaging including CT, MRI, PET, mammography and interventional procedures. Comparable modality mix but geographically non-overlapping with PRC.
Broad incumbents
- Sonic Healthcare Imaging: Imaging division of Sonic Healthcare, one of Australia's largest diagnostic services groups. Offers similar multi-modality radiology services nationally, providing both scale and capital advantages relative to PRC.
- Lumus Imaging (Healius): Imaging arm of Healius Limited operating a large national network of diagnostic imaging clinics. Comparable modality portfolio and referral-led model, with broader scale and corporate backing relative to PRC's state-focused practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Perth Radiological Clinic social profiles
Digital presencePerth Radiological Clinic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Perth Radiological Clinic leadership team
Management profileNumber of profiles
Profiles5 records
Perth Radiological Clinic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Perth Radiological Clinic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Perth Radiological Clinic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Perth Radiological Clinic
What does Perth Radiological Clinic do?
Perth Radiological Clinic provides comprehensive diagnostic medical imaging services across multiple modalities (CT, MRI, PET/CT, Ultrasound, X-Ray, Nuclear Medicine, Mammography, Bone Densitometry, Dental Imaging, Interventional Radiology and Fluoroscopy) through a network of more than 20 clinic locations across Western Australia. Services are delivered by fellowship-trained sub-specialist radiologists and supported by AI-enabled workflows, with revenue sourced predominantly from Medicare bulk-billed imaging and patient gap fees plus private-pay elective services.
Is Perth Radiological Clinic a public or private company?
Perth Radiological Clinic is a private company. It is classified as management employee owned and is currently operating.
When was Perth Radiological Clinic founded?
Perth Radiological Clinic was founded in 1948. It employs 501 to 1,000 people.
Where is Perth Radiological Clinic based?
Perth Radiological Clinic is headquartered in Subiaco, Australia, in the Oceania region.
How does Perth Radiological Clinic make money?
Two revenue lines are on record. Diagnostic Imaging Services are the primary driver. The others are private Pay Services.
Who are Perth Radiological Clinic's main competitors?
Direct peers on record are PRP Diagnostic Imaging, SKG Radiology, MIA Radiology, Global Diagnostics, I-MED Radiology Network and Capitol Health. Regional players are Benson Radiology and Queensland X-Ray. Broad incumbents are Sonic Healthcare Imaging and Lumus Imaging (Healius).
Does Perth Radiological Clinic have an API?
No public API is recorded for Perth Radiological Clinic.
What industry is Perth Radiological Clinic in?
Perth Radiological Clinic's product category is Diagnostic Medical Imaging. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology). Its NAICS code is 621512 and its SIC code is 8000.